Case Study - Marine Hose - 28jul2020
Case Study - Marine Hose - 28jul2020
Case Study - Marine Hose - 28jul2020
1. Background
To ensure that a customer was designated to the right “champion”, the Club
Members discussed on the prices that each of them should quote so that all the
prices they offered would be above the price quoted by the champion.
To this end, the Club Members agreed on price lists which served as a reference for
the prices quoted to customers and were used to steer tenders to the champion
which effectively fixed the price for that tender. Moreover, the arrangements also
removed the risk of price competition from other Club Members.
The Club Members would also enter into an agreement on market share quotas and
repeatedly reviewed target market shares to be attributed to each of them.
To ensure that the arrangements between Club Members are executed smoothly, the
Club Members informed the coordinator(s) of upcoming tenders. In turn the
coordinator(s) regularly sent the Club Members lists of allocated tenders with market
share information and price lists.
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2. Questions
b. If you were an executive of one of the Club Members, what would you advise
your company to do? Why?
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