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    Chapter Eighteen: Social Influence

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    Vikas Singh
    The document summarizes research on social influence and conformity. It discusses: 1) Social norms, conformity, compliance and how experiments by Sherif and Asch showed that people conform their behavior to match others. 2) Asch's conformity experiments from 1956 found that subjects will give wrong answers if others in the group are also giving wrong answers. 3) Milgram's 1961 obedience experiment found that 65% of participants administered what they believed were dangerous electric shocks when instructed by an authority figure, showing people often obey orders even if they conflict with their personal morals.

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    Chapter Eighteen: Social Influence

    Uploaded by

    Vikas Singh
    24 views12 pages
    The document summarizes research on social influence and conformity. It discusses: 1) Social norms, conformity, compliance and how experiments by Sherif and Asch showed that people conform their behavior to match others. 2) Asch's conformity experiments from 1956 found that subjects will give wrong answers if others in the group are also giving wrong answers. 3) Milgram's 1961 obedience experiment found that 65% of participants administered what they believed were dangerous electric shocks when instructed by an authority figure, showing people often obey orders even if they conflict with their personal morals.

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    Bernstein_18_Social_Influence

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    The document summarizes research on social influence and conformity. It discusses: 1) Social norms, conformity, compliance and how experiments by Sherif and Asch showed that people conform their behavior to match others. 2) Asch's conformity experiments from 1956 found that subjects will give wrong answers if others in the group are also giving wrong answers. 3) Milgram's 1961 obedience experiment found that 65% of participants administered what they believed were dangerous electric shocks when instructed by an authority figure, showing people often obey orders even if they conflict with their personal morals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views12 pages

    Chapter Eighteen: Social Influence

    Uploaded by

    Vikas Singh
    The document summarizes research on social influence and conformity. It discusses: 1) Social norms, conformity, compliance and how experiments by Sherif and Asch showed that people conform their behavior to match others. 2) Asch's conformity experiments from 1956 found that subjects will give wrong answers if others in the group are also giving wrong answers. 3) Milgram's 1961 obedience experiment found that 65% of participants administered what they believed were dangerous electric shocks when instructed by an authority figure, showing people often obey orders even if they conflict with their personal morals.

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    Chapter Eighteen

    Social Influence
    Social Norms (what’s “normal”)
    Learned, socially based rules of behavior.

    ● Injunctive Norms = behaviors perceived as


    being approved of by other people.
    ● Descriptive Norms = perceptions of how other
    people are actually behaving, whether or not
    these are approved of.
    ● Explicit Norms = written or spoken openly.
    ● Implicit Norms = not openly stated (but you find
    out when you transgress them).
    Conformity and Compliance
    ● Conformity: Change behavior or beliefs to
    match others.
    ● Compliance: Adjust behavior because of a
    request.
    ○ Requests can be explicit or implicit.
    ● Both are usually the result of norms.
    ○ Sherif’s experiment (1937) - point of light
    ○ Asch’s experiment (1956) - lines
    Asch Conformity Study (1956)
    ● Subjects will give wrong answers if others
    in the group are giving wrong answers.
    Types of Stimulus Lines Used
    in Experiments by Asch

    Asch, S. E. (1955). Opinions and social pressure. Scientific American, 193, 31-35
    Inducing Compliance
    ● Foot-in-the-Door Technique
    ○ Start small… get small compliance then go for
    larger compliance.
    ● Door-in-the-Face Procedure
    ○ Start big… ask for something huge, when that
    is refused, then ask for what you want.
    ● Low-Ball Approach
    ○ Get agreement on something easy (like a low
    price) then change the agreement to
    something worse (higher price).
    Obedience
    ● Behavior change in response to a demand
    from an authority.

    ● Why did “good Germans” follow orders during


    WWII? Why do “good people” sometimes do
    horrible things to others?

    ● Stanley Milgram’s Obedience Experiment in


    1961
    QOD 5/3/10
    ● In your own
    words, WRITE an
    explanation of
    Stanley Milgram’s
    study of
    obedience.
    Today
    ● Review Milgram
    ● Zimbardo’s Prison Study
    ● Exam Tips
    ● FRQ Tips & activity
    ● If time, Psych Jeopardy
    Milgram (1961) Obedience Study
    ● 65% of participants went all the way to 450
    ● Only 1 participant refused under 300.
    Milgram (1961) Obedience Study
    ● Relevance to Today’s
    Society
    ○ French “gameshow” found
    80% of subjects gave
    severe “shocks” (2010)
    ● Ethical Questions
    ○ Psychologists are no
    longer allowed to put
    subjects through such
    severe stress.
    Zimbardo- Stanford Prison
    Experiment (1971)
    ● How do roles affect behavior?

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