English Learning Guide

Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF
Name: Adriana Lucia Rangel Pinzon Cohort: Date: 18 de
Nicol Vanessa Pulido Martinez 1961625-3 Octubre del
Robinson Daniel Rincon Delgado 2020
Training program: Tecnologo en Gestion Empresarial Instructor: Luísa Maria Contreras
Martinez

WEBSITE DESIGN AND ADVERTISING

This workshop attempts to help you enhance about new vocabulary and English structures related
to the interaction with websites and advertising process according to your professional profile. It will
also advice you about the planning process of website design and advertising.

Objective: From the development of the following activities, you will be able to talk about
Technology, Internet and website design using the studied structures and vocabulary.

1. Work in groups and discuss the following questions:

- What do you understand for advertising

- RTA: Advertising is a form of communication that tries to increase the consumption of a product or
service,insert a new brand or product within the consumer market.

- What do you know about website design?

- RTA:web desing is an activity that consists of the planning ,design,implementation and maintenance
of websites.
-
- How can you make more interesting advertisements?
RTA: connecting real people with the advertised product

2. Skills practice: Do the following activities to practice the learnt vocabulary and English structures.

2.1.Speaking practice

At this time, you will practice in pairs your oral skills from two activities:

● Design a poster offering your business project or professional profile. Be

creative and take into account examples like this:

1
English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF

● Promote your product through a short oral presentation in pairs. Answer the
questions to your
classmates

1 Image taken as example from: https://yascreative.com/project/nourish-poster Used by SENA for academic purposes, exclusively.
 English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF

2.2. Listening practice

Before watching the video, discuss:

- What do you know about Web design?

- RTA: it is an area focused on the development of digital interfaces, such as the design of sites and
applications for the web.

- How can a website be useful in a business? Give some examples.

- RTA:because through the website you can display the product band attract more customers.

- Examples
- Companies sell their products through their websites and save money.
- Alpina is a very large company that promotes its products through its websites.

Watch the video in the link: https://www.youtube.com/watch?v=JTdK9q_iuE0, make notes, and

answer or complete the following statements:

- What is .WIX?
Wix is platform of design WEB page

- Mention 3 uses of .WIX

desing advertising
promote products
see advertising from other companies

- How can people advertise using this digital tools? Explain your answer

People can advertise by showing photos,videos and describing their products very well

- What has been the impact of advertising on the consumerism habits? Give your opinion.
the impact that advertising has made on society is the ease of sales.

- According to the video, what are the main media elements added in a website in .WIX?
- The main media elements are video, blog, galery, menus, photos galery.

2.3.Reading practice
English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF
Before Reading the text, discuss the following questions:

- Have you seen evidence of success in a business through advertising and web page?

RTA: yes,for example mercadolibre is a company that sells its product through the website

- What can you say about formal and informal communication? Describe.
RTA: verbal communication is that which is carried out correctly with professional rules and
processes while informal communication circulates without knowing its origen.
English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF
VOCABULARY
Identify the key words from the text. Look for their definition, pronunciation in English.

WORD / EXPRESSION DEFINITIO

N
entrepreneur Is the owner or manager of a business and who establishes the
objectives and make the strategic decisions about the goals.
Assume the commercial and legal responsibility of the company.
e-commerce Consists in the buying and selling of products or services, through of
internet, for example social networks and others web pages.
Online Is to connect to a network or communication system at the moment. Is
a technical sense that is used for the telecommunications.

Readymade Do one thing, usually complex or made up of parts or elements.

Do entirely combining its various elements
Template Element that serves as a guideline to be imitated or copied. Imitate
person that deserves for your good qualities

load Load action. Bunch of stuff that transport together, especially

commodity.

Site builder Is an application that provides templates, for website that are used to
grant an attractive design.
private It is do in the presence of few people. Is intimate or personal.
eye contact It is a means of communication powerful. This communication is not
verbal.

publish Is to do something public that is known to other people.

Edges Line that limits the outer part or far from one thing.
Utility Capacity that a thing has to serve or use for a specific
purpose.

Advantages of Using Wix Website Builder

Posted on October 23, 2014 by
editor
English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF
Wix is a low cost web site builder that’s been making a real splash amongst entrepreneurs who want
to promote their online business by creating a promotion website.
There are about 200 readymade templates accessible to pick from while those with a more artistic
mindset can start from scratch and construct their personal masterpiece. The templates change and
may be classified into Company, e-commerce, Real Estate, Music, Private and a lot more markets
furthermore. First load takes just a couple of seconds and it’s likely to make a web site in minutes. We
look at the various edges of Wix to enable you to realize its utility. You can also learn how to publish
your website through wix-reviews.

The numerous advantages Of Wix Website Builder

1. Cost Effective: It’s possible for you to try before you buy and even though the free version has
numerous limits, you do get to view the reasons why Wix is the right site builder for your
company.

2. Ease of Use: As we have already mentioned, there are more than 200 templates accessible
and this could help remove any confusion you might have over what you would like your site to
look like. Editing your Wix site is very simple as it’s really instinctive and no coding knowledge
is needed.

3. Simple Integration: Wix lets you add several third party tools like Google Analytics without
compromising usability.

According to the text write using your own words to express the main idea of the text in a short
paragraph

Wix a tool used to build web pages,benefiting designers to acquire new businesses.it contains a wide
Variety of tools and accessories that facilitate desing in a short time.

2.4. Writing Practice

Let’s work on your website design, this time you will present a website sketch with the possible future
appearance of it. Remember, it can be handmade or made using a different app to draw and try to use
as much vocabulary as you have learnt during the previous lessons.

Be attentive to the following example for this activity:

English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF

3. Extension activities:
The extension activities will help you improve your performance in the topics. You need to reach
at least five hours of practice on your own.
- For further information, vocabulary practice, pronunciation, and more about this, check
the links below to the websites:
https://wiredimpact.com/blog/web-design-vocabulary-101/
English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF https://quizlet.com/77591665/web-design-vocabulary-flash-cards/

- Based on your instructor’s orientation, explore the following website and practice the English
structures. Do all the exercises and deliver them to your instructor:
https://www.ecenglish.com/learnenglish/lessons/present-perfect-quiz
English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF
English Learning Guide
Competency 2
Unit 3: ICT
Workshop 3
Centro de Servicios Financieros-
CSF

1. Text adapted from: http://soczbor-sl.si/advantages-of-using-wix-website-builder.used by SENA for pedagogical purpose,

exclusively.

2. Image taken as example from: http://www.floridiansagainstincineratorsindisguise.com/website-

design- draft/website-design-draft-web-design-hand-painted-manuscript-draft-pages-vector-
over-templates/