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    Analysis of SNICKERS PDF

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    Garvita
    Snickers targets both youngsters and older audiences with its marketing. It positions itself as satisfying hunger and boosting energy through its chocolate, peanuts, caramel, and nougat ingredients. Snickers has a wide global reach and is available in grocery stores, convenience stores, pharmacies, malls, and airports. It uses celebrities and sponsorships of sports events to promote through television, print, radio, social media, and billboards.

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    Analysis of SNICKERS PDF

    Uploaded by

    Garvita
    435 views2 pages
    Snickers targets both youngsters and older audiences with its marketing. It positions itself as satisfying hunger and boosting energy through its chocolate, peanuts, caramel, and nougat ingredients. Snickers has a wide global reach and is available in grocery stores, convenience stores, pharmacies, malls, and airports. It uses celebrities and sponsorships of sports events to promote through television, print, radio, social media, and billboards.

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    Snickers targets both youngsters and older audiences with its marketing. It positions itself as satisfying hunger and boosting energy through its chocolate, peanuts, caramel, and nougat ingredients. Snickers has a wide global reach and is available in grocery stores, convenience stores, pharmacies, malls, and airports. It uses celebrities and sponsorships of sports events to promote through television, print, radio, social media, and billboards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    435 views2 pages

    Analysis of SNICKERS PDF

    Uploaded by

    Garvita
    Snickers targets both youngsters and older audiences with its marketing. It positions itself as satisfying hunger and boosting energy through its chocolate, peanuts, caramel, and nougat ingredients. Snickers has a wide global reach and is available in grocery stores, convenience stores, pharmacies, malls, and airports. It uses celebrities and sponsorships of sports events to promote through television, print, radio, social media, and billboards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    SNICKERS

    1. Segmentation:
    • Age (Youngsters and old)
    • Gender (Male and female)
    2. Targeting:
    • Through the adds it seems that Snickers targets the youngsters, particularly males
    • Also trying to connect with the audience of past generation through celebs like
    Rekha and Urmila
    3. Positioning:
    • Emotional appeal
    • Positions itself as the candy bar that satisfies hunger
    • Energy booster chocolate bar
    • Mood satisfier

    MARKETING MIX OF SNICKERS:

    1. Product:

    It is one of the most renowned brands of chocolates. It is a confectionery that includes


    ingredients like Nougat topped with peanuts and caramel dipped in milk chocolate. Snickers
    promises full satisfaction from hunger pangs to its customers. It has a diversified
    product portfolio with lots of variants like

    • Snickers Munch
    • Snickers More Choc
    • Snickers More Caramel
    • Snickers More Nuts
    • Snickers 3X caramel
    • Snickers 3X Nuts
    • Snickers 3X Chocolate

    2. Place:

    Snickers cater to a worldwide consumer market and its product reach has extended to numerous
    countries like Australia, Italy, Portugal, Bosnia, The Netherlands, Sweden, Israel, Slovakia,
    Austria, Latvia, Poland, Egypt, Romania, Germany, New Zealand, Hungary, Denmark,
    Norway and India.
    Its channel includes services of wholesalers and retailers to reach consumers via grocery stores,
    vending machines, convenience stores, pharmacy, department stores, malls, shops at airports
    and discount stores.
    3. Price:

    It has adopted a mid-premium pricing policy for its high-end product. The company has kept
    product prices within an acceptable range so that a person can easily make a
    purchase. Affordable and pocket-friendly prices have contributed towards larger sales
    volume and have ultimately resulted in garnering better revenue figures.
    4. Promotion:

    Snickers is a popular brand and has adopted both ATL and BTL promotional policies to
    market its product in the consumer market. It has been able to create positive brand
    awareness because of some brilliant commercials laced with humour. Snickers launched
    several innovative ads via electronic and print media in television, radio, newspapers,
    magazines and billboards. It has also taken help of social media platforms
    like YouTube and Facebook to launch its product campaigns.
    Celebrities like Rekha and Urmila have added to the promotional strategies of Snickers.
    Brand Snickers has entered into several sponsorship deals and became official sponsors of
    WWE’s WrestleMania, UEFA European Championship and FIFA World Cup. It was
    declared Official snack of Summer Olympics 1984.

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