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    BSBMKG413 Task 3 Assessment

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    natty
    Sales of NatureCare products have increased 20% in the first six months of promotional activities. However, the marketing budget was exceeded and timelines were not met. While the website is generating inquiries, consumers cannot differentiate NatureCare products from competitors. Additional staff are needed to handle the high volume of emails. The report provides recommendations to address these issues and improve brand awareness.

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    BSBMKG413 Task 3 Assessment

    Uploaded by

    natty
    190 views3 pages
    Sales of NatureCare products have increased 20% in the first six months of promotional activities. However, the marketing budget was exceeded and timelines were not met. While the website is generating inquiries, consumers cannot differentiate NatureCare products from competitors. Additional staff are needed to handle the high volume of emails. The report provides recommendations to address these issues and improve brand awareness.

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    Sales of NatureCare products have increased 20% in the first six months of promotional activities. However, the marketing budget was exceeded and timelines were not met. While the website is generating inquiries, consumers cannot differentiate NatureCare products from competitors. Additional staff are needed to handle the high volume of emails. The report provides recommendations to address these issues and improve brand awareness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    190 views3 pages

    BSBMKG413 Task 3 Assessment

    Uploaded by

    natty
    Sales of NatureCare products have increased 20% in the first six months of promotional activities. However, the marketing budget was exceeded and timelines were not met. While the website is generating inquiries, consumers cannot differentiate NatureCare products from competitors. Additional staff are needed to handle the high volume of emails. The report provides recommendations to address these issues and improve brand awareness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    At a glance
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    The promotional activities led to a 20% increase in sales and expanded distribution but issues with brand differentiation, response time, and budget were identified.

    Sales increased by 20% and products were available in more stores. The website generated inquiries but it was time consuming to respond to all emails.

    Not enough staff to respond to inquiries, low brand awareness, competitor launched new products, budget blew out, and an article did not reflect business ethics.

    Task 3 Promotional Activities Review

    Results after the promotional activities have been implemented (6 months)


    Point 1: Sales have increased by 20% in the first six months of marketing activities being
    implemented. Products are now available in health food stores in Sydney, Melbourne, and
    Adelaide, as well as in the existing Brisbane stores. Sales through the on-line shop
    established through the web site have also been increasing.
    Point 2: The web site has an email contact and NatureCare Products has been receiving at
    least 30 emails a day with a range of questions about the products such as whether they
    are organically certified, how long they last for, etc.
    Point 3: As there is only a small number of staff answering each of the emails has been
    very time consuming.
    Point 4: While sales are increasing, marketing research indicates that consumers are
    unable to differentiate NatureCare Products from other similar products. A short market
    research undertaken indicates that only 1 in 20 people interviewed recognized NatureCare
    Products.
    Point 5: The online shop is proving to be successful, but you feel that to tap into a bigger
    market through using web sites that offer a range of health products would assist with
    increasing online sales.
    Point 6: Your closest competitor has just launched a large range of new products.
    Point 7: The budget for marketing activities has blown out. $15,000 has been spent.
    Timelines have not been kept to. For example, the website took 3 months to develop rather
    than the allocated 1 month.
    Point 8: There was a rush (due to publishing deadlines) to include an article about
    NatureCare Products in free health magazines in Sydney and Melbourne and it was
    considered that the information didn’t really reflect the ethics of the business to provide
    ecofriendly products. Management feels that this had an adverse effect.
    Promotional activities report

    A summary of the outcomes of promotional activities


    After 6 months of the implementation of the new website and wider distribution of the
    products through health food stores in Sydney, Melbourne and Adelaide, the results are as
    follows:

    ● The website is generating lots of enquires from potential customers


    ● Refer to the result point 1 – summarise point 1
    ● Refer to the result point 2 – summarise point 2
    ● Refer to the result point 5 – summarise point 5

    Issues
    ● We do not have enough staff to respond to the increasing of online enquiries
    ● Brand awareness has not increased much as customers are not able to differentiate
    NatureCare products from other similar products
    ● Refer to the result point 6 – summarise point 6
    ● Refer to the result point 7 – summarise point 7
    ● Refer to the result point 8 – summarise point 8

    A report on cost and timelines


    ● Refer to the result point 7 – explain and summarise point 7

    Recommendations
    Recommend 3 strategies to resolve the issues identified and strategies to promote
    NatureCare products in the future.

    YOU MUST NOT COPY MY EXMPLES


    Example: Hire additional customer service staff, Focus on increasing brand awareness by
    using influential bloggers to review our products on social media.

    1.
    2.
    3.

    Email with promotional activities report attached

    To: Trainer
    Subject: Promotional activity report
    Content:
    ● Infor the trainer that you have completed a promotional activities report. The report
    identified the success of the marketing campaigns and addressed the areas that need
    improvement.
    ● Inform the trainer that you have provided some recommendations for improvement and
    to promote Nature Care products in the future
    ● Write: Please see the report attached
    ● Write: If you have any questions, please contact me.
    Please remember to use the real email, take a screenshot, and paste it here.
    Do not forget to attach the Promotional activity report to the email.

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