BESTFRIEND SISIG FRIES

“SISIG FRIES EVERYDAY SAYA ALL THE WAY “

St, Anthony College Bayanan Campus

EXECUTIVE SUMMARY

In today's highly competitive environment, it is becoming increasingly more difficult to

differentiate what product or concept from another. BESTFRIEND SISIG FRIES will give your

usual falvored fries, into exciting and extraordinary fries. We will be serving top quality food on

the premises and seasoned to perfection.

The financing, in addition to the capital contributions from the owners with equal

contributions namely, Team Leader: Catherine M. Maralit Members: Danilo F.Gaveria,

Rhendelle I. Navidad, Ron Cedric D. Avedaño, Jhopel Manalo, Babs Gamboa and Kim Veloso.
 Our business plan aims to satisfy the needs and wants of the people who will buy our

products. Our products have its special ingredients that will give our consumers nutrition that

their body need. It is also cheap that can afford easily by our consumers.

STUDY BACKGROUND
After several brainstorming sessions on ideas of what kind of business to open up, we

narrowed down to the French Fries business. But not just a normal French Fries business, take

away your normal, cheese flavor fries, into something unique yet delicious Sisig Fries. Our

concept is based on the food that most people don’t eat on a regular basis like French Fries.

Sisig is a Filipino food that serve most of the time in party, event and Birthdays. So, we decided

to bring this to another level. A french Fries that is combined with Sisig.

Objectives

To establish a French Fries outlet, which becomes an attraction for the people coming to

the founding anniversary of St. Anthony College of Calapan.

Mission

Our mission is to be the most successful French fries' outlet in St. Anthony College of

Calapan. My main focus will be to provide, out of the box French fries yet High quality at

affordable price for everyone.

Goal

To be recognize as a game changer in French fries' industry in St. Anthony College, that

putting French fries in the different level.

Key to Success

 High quality

 Low price

 Good hygienic conditions

 Creating attraction through banners and pamphlets

 Positioning as near as possible to the most prominent shop in the School.

Product

Bestfriend Sisig Fries is not your typical Fries outlet. This is the ever-popular Filipino dish

Sisig combined with the all-time fast-food favorite, French Fries. Combine both of them and you

have east-meets-west heaven!

Price

Pricing a product or service plays a major role in a success of a business. No matter what

type of product a marketer sells, the price that they charge their customers or clients will have

a direct effect on the success of your business. Though pricing strategies can be complex, the

basic rules of pricing are straight forward where all prices must cover costs and profits, the

most effective way to lower prices is to lower the costs, prices should be reviewed frequently to

assure that they reflect the dynamics of cost, market demand, response to the competition.
Taking all into consideration we have planned to set up the price in three variations, 25 pesos,

35 pesos and 50 pesos.

Place

In order to make a business successful, we entrepreneurs must always take into

consideration the aspects of choosing a potential location. This is one of the important

decisions when starting a business. We have to locate the business in a strategic and attractive

place in order to attract more customers. We have chosen a perfect spot for our Fries business

inside the bayanan Campus, where big part of the population of the school is present. We also

consider the spot of the food stand where it can be easily seen by the Antonians.

Promotion

Promotion is defined as communicating with the public in an attempt to influence them

toward buying a product or services of a business. Since promotion is an important aspect of a

business, we have chosen to use different promotion mixes in order to establish our business.

We printed out flyers to promote our product. Also, we use our social media accounts to reach

our friends and classmate to come and try our Sisig Fries. And lastly the most effective way to

generate costumer is the word of mouth strategy.

People

Having the best People in business is one of the keys to the success of the business.

Catherine M. Maralit is the Operation Leader that will see the overall operation of the
Bestfriend Sisig Fries. Danilo F.Gaveria and Rhendelle I. Navidad are the Production Manager

that will handle, the production process from producing materials and ingredients up to finish

products. Marketing Specialist are Ron Cedric D. Avedaño and Jhopel Manal they are the in-

charge in the overall campaign of the busniess. Staff on the actual selling to the Sisig fries are

Babs Gamboa and Kim Veloso.

Direct Cost

Direct Cost
2kg Fries 440
1/4 Margarine 50
Pepper 20
Mayonnaise 80
Oil 80
Cup Small 70
Cup Medium 57
Cup Large 120
2kg Pork Mascara 500
Ginger 15
Garlic 20
Sugar 11
Chili 10
Tray 71
Print 70
Tarpaulin 100
Total 1714

Indirect Cost

As per Indirect Cost the Company determined to give 5% of the total Direct Cost as their

labor expense, same goes with Mark-up with 5% of the direct cost.

Indirect = Direct multiply by 5%

1714 x 5% = 85.7
Mark up = Direct multiply by 5 %
1714 x 5% = 85.7
Small
(Direct + Indirect + Mark-up) / 50 = Price
(1714 + 85.7 + 85.7) / 50 = 37.7 = 38 pesos
Medium
(Direct + Indirect + Mark-up) / 40 = Price
(1714 + 85.7 + 85.7) / 47.13 = 48 pesos
Large
(Direct + Indirect + Mark-up) / 30 = Price
(1714 + 85.7 + 85.7) / 30 =62.84 or 63 pesos

Gross Income       4000

Less:        
  Direct Cost     1714
         
Total Operating       1714
Expenses
         
         
Operating Income       171.4
Others:        
  Indirect Cost     85.7
  Mark up     85.7
         
Total net Income:       2,286
Current Assets:     4000
  Cash   500
       
Total Current Assets:     4500
       
Liabilities:      
  Account Payable   1714
       
Total Liabilities     1714
       
Equity:      
  Capital Beginning   2500
  Net Income   171.4
  Liabilities   1714
       
Total Liabilities and     4000
Total Equity:

SWOT Analysis

Strength:

Our one of the kind French fries will be our big advantage among competitors, the

combination of fries and Sisig is unexpectedly a perfect combination. Having variety in Pricing,

our market will surely can afford our product depends on their budget.

Weakness:
 A major weakness that may count against us is the fact that we are a new French fries'

food – business and we don’t have the capacity to compete with others all-time favorite meal

or snacks.

Opportunities:

We have been able to conduct a thorough market survey and we know what our

potential clients will be looking for a new taste, a brand-new twist in a regular flavored fries; we

are well positioned to take on the opportunities that will come our way.

Threat:

Just like any other business, one of the major threats that we are likely going to face is

copping up to the changes. Costumer are known for the usual and trusted taste of the French

Fries. Having Extraordinary flavor to our Fries is a big challenge for us.

Market Analysis Summary

Bestfriend Sisig Fries’ s target customers are Teenagers, the main circle for Sisig Fries

customers, especially for those pursuing groundbreaking new products. Students and office

workers with busy schedules seeking convenience for a snack and even lunch. Guest and

Visitors looking for take-out food, particularly for families with young children to strike a

balance between children’s desire for fast food and their health.
Market Needs

Our market segments are a compound of customers with different desires, including

value-priced and delicious foodstuff, variety and innovation in products, convenience, as well as

a hip, yet comfortable environment. However, we focus on takeaway instead of dine in with

spacious environment in the first phase of business.

Social Impact

We envisioned after Multiple operation we could establish strong business with

products that give nutrients and satisfying taste to the customers. We desired to be a strong

leading producer of Fries combined with SIsig.

Social Impact from Each Activity

We become more socially active after the business. Our vision and mission statements

make us more determined to continue our business. We become close to our customers though

our marketing activities. Our product offers a very nourishing and delicious Sisig Fries that is

attainable by the average level of population.