Media & Information Literacy: Quarter 1 - Module 7

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MEDIA & INFORMATION


LITERACY
Quarter 1 – Module 7

SDO Taguig City and Pateros


Introductory Message
For the facilitator:

This module was collaboratively designed, developed and evaluated by the


Development and Quality Assurance Teams of SDO TAPAT to assist you in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer Let’s Try before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
Let’s Learn
At the end of this topic the learner should be able to:
1. Identify codes, convention, and message and how they affect the
audience, producers, and other stake holders. (MIL11/12MILA-IIIf-
15)

Week
Media Codes, Conventions
7 and Messages

In our previous lesson, we learned the first principle of Media Literacy which
stresses that all media messages are constructed. Additionally, the first step in
fully appreciating the “constructedness” of media and information messages is to
deconstruct. It means closely examining and taking apart the media message so
that its parts are exposed.

Let’s Try
PRE ASSESSMENT

Activity 1
I would like you to watch (or if you have watch the following trailers) then identify what genre
do the following movies belong. Those who don’t have internet may try to identify the genre by
just looking at the movie poster. Explain its characteristics that made you decide what genre
they belong.

Movie Trailers

Rings  https://www.youtube.com/watch?v=mZBLbeDtpaE
Max Steel  https://www.youtube.com/watch?v=Tf4sa0BVJVw
Jack Reacher  https://www.youtube.com/watch?v=aRwrdbcAh2s
Central Intelligence  https://www.youtube.com/watch?v=RYW47dArUgw
Miracles from Heaven  https://www.youtube.com/watch?v=CldGTG6iVrU
Genre Description
Let’s Recall

Activity 2.
Many types of films and movie genres are hidden in the grid, can you locate
them all? Draw a line for each word you found.
Let’s Explore

Activity 3
What type of movie do you like the most? Why?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
____________________________________________________________________________

Let’s Elaborate
You may scan the QR code for the video discussion!

What is genre?
It is a French word which means “type” or “class” which can be
recognized by their distinguishing features (code and conventions).

Codes are systems of signs which when put together create meaning.
There are three types of media codes: symbolic codes, technical codes and
written codes. Conventions are the rules, habits or generally accepted ways
of doing things. Now we will look at these in detail by examining the table
below.

Symbolic codes include the language, dress or actions of characters, or


iconic symbols that are easily understood. For example, a red rose may be
used symbolically to convey romance, or a clenched fist may be used to
communicate anger. Symbolic codes in media include setting, mise en
scene, acting and color.
Setting is the time and place
of the narrative. A setting can
be as big as the galaxy or
space, or as small as a
specific room. Setting can
even be a created atmosphere
or frame of mind.

Mise en scene means


‘everything within the frame’.
In media terms it has become
to mean the description of all
the objects within a frame of
the media product and how
they have been arranged. An
analysis of mise en scene
includes: Set Design,
Costume, Props, and Staging
and Composition.

Acting. Actors portray


characters in media products
and contribute to character
development, creating tension or advancing the narrative. The
actor portrays a character through: Facial expression, Body
Language, Vocal qualities, Movement, and Body contact.

Color has highly


cultural and strong
connotations. When
studying the use of
color in a media product
the different aspects to
be looked at are:
Dominant color,
Contrasting foils, and
Color symbolism.
Technical codes include sound, camera angles, types of shots and lighting.
They may include, for example, ominous music to communicate danger in a
feature film, or high-angle camera shots to create a feeling of power in a
photograph. Technical codes in media may include Camerawork, Editing,
Audio and Lighting.

Camerawork refers to how the camera is operated, positioned


and moved for specific effects. Camerawork includes:
Positioning, Movement, Framing, Exposure, and Lens choice.

Editing is the process of


choosing, manipulating and
arranging images and sound.

Audio is the expressive or


naturalistic use of sound. The
three aspects of audio are:
Dialogue, Sound effects, and
Music.

Lighting is the manipulation of


natural or artificial light to
selectively highlight specific elements of the scene. Elements of
lighting include: Quality, Direction, Source, & Colour.

Written codes are the formal written


language used in a media product. Written
codes include printed language which is
the text you can see within the frame and
how it is being presented, and also spoken
language, which includes dialogue and
song lyrics.

Conventions are accepted ways of using media codes. Conventions


are closely connected to the audience expectations of a media product.
Different types of conventions include form conventions, story conventions
and genre conventions.

Form conventions are the certain ways we expect types of media


codes to be arranged. For instance an audience expects to have a
title of the film at the beginning, and then credits at the end.
Newspapers will have the headline or the most important news on
the front page and sports news on the back page. Video games
usually start with a tutorial to explain the mechanics of how the
game works.
Story conventions are common narrative structures and
understandings that are common in story telling media products.
Examples of story conventions include: Narrative structures,
Cause and effect, Character construction, and Point of View.

Genre conventions point to the common use of images,


characters, settings or themes in a particular type of medium.
Genre conventions are closely linked with audience expectations.
Genre conventions can be formal or thematic.
Let’s Dig in

Activity 4: Paste your favourite movie scene in the box then


analyse its code and convention. Write 2 codes or convention
used by the movie and how did they contribute to the scene.

Codes
Conventio
n

Let’s Remember

This lesson emphasizes that media codes and conventions are like the
building blocks of all the media around us. __________ are systems of signs which
when put together create meaning. There are three types of media codes: symbolic
codes, technical codes and written codes. ________________, on the other hand, are
the rules, habits or generally accepted ways of doing things.

Let’s Evaluate

Identification. Identify the term being described by each item.

___________ 1. It refers to how the camera is operated, positioned and moved


for specific effects.
___________ 2. It means ‘everything within the frame’.
___________ 3. They include the language, dress or actions of characters, or
iconic symbols that are easily understood.
___________ 4. They are the certain ways we expect types of media codes to
be arranged.
___________ 5. They include sound, camera angles, types of shots and
lighting.
___________ 6. It has highly cultural and strong connotations.
___________ 7. It is a French word which means “type” or “class” which can
be recognized by their distinguishing features (code and conventions).
___________ 8. Actors portray characters in media products and contribute to
character development, creating tension or advancing the narrative.
___________ 9. They are systems of signs which when put together create
meaning.
___________ 10. They are accepted ways of using media codes.

Let’s Extend

My Life is a Movie
Create a movie poster of your life. Create your own title, genre on how you
see yourself if it’s like a movie. Choose an appropriate quotation or if there is one
thought you have told to yourself. See example below!

Criteria
Rubric:

Needs
Fair Strong Excellent
Criteria Improvement
2 3 4
1

The use of
codes and The use of codes The use of codes
The use of and symbols to and symbols to and symbols to
symbols to present present the present the present the
Attractiveness
the message are message are message are message are
poorly selected acceptability satisfactorily exceptionally
attractive. attractive. attractive.

Original but not Original and a


There is no hint of imaginative. little imaginative. Original and
Creativity
originality. Imaginative but Imaginative but a imaginative.
not original. little original.
Validity of Language do not tie in Poor selection of Language are Language used
Information with the message. language to adequately used to makes the message
The information present the present the message. come alive. The
presented are not message. The The information information
accurate and valid information presented are presented are
presented are adequately accurate accurate and valid.
poorly accurate and valid.
and valid.
The
The presentation presentation The presentation The presentation
lacks meaning; no lacks meaning has deep meaning is cohesive and
Meaningfulness supporting details; with no but little comprehensive
with unfinished supporting supporting with supporting
parts. details. details.. details.

References

Cantor, O.L. (2017). Media and Information Literacy. Vibal Group Inc. pp 71-75

Hidalgo, LC. & Mopera, MA. (2015). Mediatrends: importance of new media technology to modern
filipinas. Don Bosco Press, Manila. Pp 80-84

Slideshare of Mr. Arnel Ping


https://www.slideshare.net/arnielping

Development Team of the Module

Writer: Dr. Ronald F. Cagampan

Editor:

Language Evaluator: Dr. Ronald F. Cagampan

Reviewer:

Dr. Noemi O. Bayle – Principal IV

Dr. Angela K. Alaman - Head Teacher IV

Illustrator: Arcee Mondragon

Layout Artist: Arcee Mondragon

Management Team: DR. MARGARITO B. MATERUM, SDS

DR. GEORGE P. TIZON, SGOD CHIEF

DR. ELERY G. QUINTIA, CID CHIEF

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