Media & Information Literacy: Quarter 1 - Module 7
Media & Information Literacy: Quarter 1 - Module 7
Media & Information Literacy: Quarter 1 - Module 7
As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.
This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer Let’s Try before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
Let’s Learn
At the end of this topic the learner should be able to:
1. Identify codes, convention, and message and how they affect the
audience, producers, and other stake holders. (MIL11/12MILA-IIIf-
15)
Week
Media Codes, Conventions
7 and Messages
In our previous lesson, we learned the first principle of Media Literacy which
stresses that all media messages are constructed. Additionally, the first step in
fully appreciating the “constructedness” of media and information messages is to
deconstruct. It means closely examining and taking apart the media message so
that its parts are exposed.
Let’s Try
PRE ASSESSMENT
Activity 1
I would like you to watch (or if you have watch the following trailers) then identify what genre
do the following movies belong. Those who don’t have internet may try to identify the genre by
just looking at the movie poster. Explain its characteristics that made you decide what genre
they belong.
Movie Trailers
Rings https://www.youtube.com/watch?v=mZBLbeDtpaE
Max Steel https://www.youtube.com/watch?v=Tf4sa0BVJVw
Jack Reacher https://www.youtube.com/watch?v=aRwrdbcAh2s
Central Intelligence https://www.youtube.com/watch?v=RYW47dArUgw
Miracles from Heaven https://www.youtube.com/watch?v=CldGTG6iVrU
Genre Description
Let’s Recall
Activity 2.
Many types of films and movie genres are hidden in the grid, can you locate
them all? Draw a line for each word you found.
Let’s Explore
Activity 3
What type of movie do you like the most? Why?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
____________________________________________________________________________
Let’s Elaborate
You may scan the QR code for the video discussion!
What is genre?
It is a French word which means “type” or “class” which can be
recognized by their distinguishing features (code and conventions).
Codes are systems of signs which when put together create meaning.
There are three types of media codes: symbolic codes, technical codes and
written codes. Conventions are the rules, habits or generally accepted ways
of doing things. Now we will look at these in detail by examining the table
below.
Codes
Conventio
n
Let’s Remember
This lesson emphasizes that media codes and conventions are like the
building blocks of all the media around us. __________ are systems of signs which
when put together create meaning. There are three types of media codes: symbolic
codes, technical codes and written codes. ________________, on the other hand, are
the rules, habits or generally accepted ways of doing things.
Let’s Evaluate
Let’s Extend
My Life is a Movie
Create a movie poster of your life. Create your own title, genre on how you
see yourself if it’s like a movie. Choose an appropriate quotation or if there is one
thought you have told to yourself. See example below!
Criteria
Rubric:
Needs
Fair Strong Excellent
Criteria Improvement
2 3 4
1
The use of
codes and The use of codes The use of codes
The use of and symbols to and symbols to and symbols to
symbols to present present the present the present the
Attractiveness
the message are message are message are message are
poorly selected acceptability satisfactorily exceptionally
attractive. attractive. attractive.
References
Cantor, O.L. (2017). Media and Information Literacy. Vibal Group Inc. pp 71-75
Hidalgo, LC. & Mopera, MA. (2015). Mediatrends: importance of new media technology to modern
filipinas. Don Bosco Press, Manila. Pp 80-84
Editor:
Reviewer: