Media and Information Languages Week 5 Final

MEDIA AND
INFORMATION
LANGUAGES
W EEK 5
LEARNING OBJECTIVES:
At the end of the lesson, the learners are able to:
1. Identify codes, convention, and message and how they affect the
audience, producers, and other stakeholders
2. Apply different camera angles and shots
3. Create own media and information presentation about the latest issue
in the society in relation to your subject Understanding Culture, Society
and Politics (e.g. postcard, collage, advertisement, infomercial, story)
4. Write a reflective essay about the concepts learned from the
lesson/activity.
Language
pertains to the technical and
symbolic ingredients or codes and
conventions that media and
information professionals may
select and use to communicate
ideas, information and knowledge.
• Media Languages
- codes, conventions, formats,
symbols and narrative structures
that indicate the meaning of media
messages to an audience.
GROUP
ACTIVITY
Directions:
Your task is to identify at least 5 signs
and symbols in your community that
are used to convey information (ex.
For directions, locations of
attractions, etc.) and identify its
meaning and purpose.
Each group will present their outputs.
Group
Presentation
HIGHEST-GROSSING FILMS OF ALL TIME
https://www.boxofficemojo.com/chart/top_lifetime_gross/?area=XWW
HOW CAN A MOVIE
BE A
BLOCKBUSTER?
GENRE, CODES,
AND
CONVENTIONS
CODES
•Are system of signs
which create meaning
SYMBOLIC CODES
•These are codes that are social in nature.This

only means that these codes exist outside
media product themselves,but would be
understood in by audience in general.
SETTING
• Known as the time and
place of the narrative,the
setting describes where the
story or a specific scene
took place.It can be as big
as an open space or as small
as a room.It can even be a
created atmosphere or
frame of mind.
MISE EN SCENE
• In the world of media,mise en
scene is a French term that
means ‘everything within the
frame’.It also refers to all the
objects within a frame the way
they are arranged.To analyze this,
you should look into the media’s
set design,costume,props,
staging and composition.
ACTING
• In media,actors portray a variety of
characters that contribute to character
development,creating tension or
interpreting the narrative. An actor
portrays his/ her assigned character
through the following elements:facial
expression, body language, vocal
qualities,movement and body contact.
COLOR
• In media,color has
strong cultural
connotations.As a
student,analyzing the
use of color in media
and its various aspects,
you have to look at the
following:dominant
color,contrasting foils
and color symbolism.
VIDEO PRESENTATION
SYMBOLIC CODES
Symbolisms in Films
.(2010).YouTube Channel:Chris Constantine.
Retrieved September 14, 2016, from
https://www.youtube.com/watch?v=WhijmmePlU8
TECHNICAL CODES
•Ways in which equipment is used

to tell the story (Camera
works/techniques, depth of fields,
audio and lighting)
CAMERAWORK
•How the camera is operated, positioned and

moved to achieve certain effects is also
important in analyzing media.These include
positioning, movement,framing, exposure and
choice of lens.
AUDIO
• Audio is the expressive or naturalistic use of sound. Audio
can be diegetic or non diegetic. The three aspects of audio
are:
• dialogue
• sound effects
• music
LIGHTING
• Lighting is the manipulation of natural or artificial light to
selectively highlight specific elements of the scene. Elements
of lighting include:
• Quality
• Direction
• Source
• Colour
VIDEO PRESENTATION
TECHNICAL CODES
Lighting with Zach King
.(2014).YouTube Channel: King Film School. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=6W70YkNjFKY
WRITTEN CODES
• Written codes are the formal
written language used in a media
product.
• Written codes include printed

language which is text you can see
within the frame and how it is
presented, and also spoken
language, which includes dialogue
and song lyrics.
CONVENTIONS
• Conventions are the generally accepted
ways of doing something or the
accepted ways of using media codes.
Conventions are closely connected to
the audience expectations of a media
product. Different types of conventions
include form conventions, story
conventions and genre conventions.
FORM CONVENTIONS
•Form conventions are the certain
ways we expect types of media
codes to be arranged.
STORY CONVENTIONS
• Story conventions are common narrative structures and
understandings that are common in story telling media products.
Examples of story conventions include:
• Narrative structures
• Cause and effect
• Character construction
• Point of View
GENRE CONVENTIONS
• Genre conventions point to the common use of tropes, characters,
settings or themes in a particular type of medium. Genre
conventions are closely linked with audience expectations. Genre
conventions can be formal or thematic.
VIDEO PRESENTATION
CONVENTIONS
Cinemalaya 2016
(2016).YouTube Channel:Viral Pinoy. Retrieved
September 9,2016, from
https://www.youtube.com/watch?v=DKKuo2kSy
0M
Differentiated Activities
Make a presentation of a different
camera angle shots.
• Group 1 – Infographics
• Group 2 – Digital flipbook
• Group 3 – Digital comic strips
• Group 4 – Informative Digital Poster
• Group 5 – Promotional collage
Performance task 4
Create your own media and information
presentation about the latest issue or news in the
society or in relation to your subject
Understanding Culture, Society and Politics (e.g.
postcard, collage, advertisement, infomercial,
story) Be guided by the scoring rubric on the next
slide.
Component Answer
Target Audience
Sender/Author
Purpose
Key content
Form/Style
Medium/Format
LEARNING TASK 4. CHOOSE THE LETTER OF
THE BEST ANSWER IN EACH ITEM. WRITE
YOUR ANSWERS IN YOUR NOTEBOOK.
1. This kind of code is often seen on print media, especially on
headlines.
a. oral b. technical c. written
2. These are the generally accepted ways of doing things.
• a. convention b. codes c. both A and B
3. Designing messages is at risk of compromising some
members of the audience because of .
• a. commonality b. similarity c. diversity
4.In analyzing media messages, it is important to look

at the
message to fully understand its implications.
a.direct b. immediate c. underlying
5.It should always be remembered that the media is not
only an information-giving entity, but also a/an
which depends on capital and profit.
a.organization b. business c. stakeholder
6. The film producer decided to end the film using the cliffhanger
technique.
a. form conventions b. story conventions c. genre conventions
7. The film director allotted 20 seconds for the recapitulation of

the previous episodes.
8. The viewers were surprised when the 10th episode began by

showing the scenes from the previous episode.
9. Due to the involvement of the main cast in an accident, the
producer decided to revise the flow of the story.
10. The audience were left emotional when the ending of the
movie falls opposite from their expectation due to the death of
the main character.

THE LEARNERS WILL WRITE A REFLECTIVE
ESSAY ABOUT THE PREVIOUS ACTIVITY
(Performance task 4) USING THE FOLLOWING
GUIDE QUESTIONS:
1. What codes did you use to convey your message?

2.Did you achieve the desired impression by using those
codes?
3.How is understanding of the media codes and
conventions contribute to media and information literacy?
4.What significant learning did you gain from the activity
and how is it relevant to you and to the society you
belong?

Media and Information Languages Week 5 Final

Uploaded by

Copyright:

Available Formats

Media and Information Languages Week 5 Final

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Media and Information Languages Week 5 Final

Uploaded by

Copyright:

Available Formats

MEDIA AND

•These are codes that are social in nature.This

•Ways in which equipment is used

•How the camera is operated, positioned and

• Written codes include printed

4.In analyzing media messages, it is important to look

7. The film director allotted 20 seconds for the recapitulation of

8. The viewers were surprised when the 10th episode began by

a. form conventions b. story conventions c. genre conventions

1. What codes did you use to convey your message?

You might also like