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    Interview With Chief Executive

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    Anurag Sharma
    Mahindra has leveraged its large existing network of over 3 million tractor owners in India to sell agricultural products and source crops. Its top 150 tractor dealers serve as sales centers for agricultural inputs and facilities like storage and processing. Mahindra uses data on tractor owners to connect them with the full range of agri products and buying crops that meet its standards. The company's strong existing ecosystem from the tractor business provides opportunities to expand agricultural operations.

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    Interview With Chief Executive

    Uploaded by

    Anurag Sharma
    26 views1 page
    Mahindra has leveraged its large existing network of over 3 million tractor owners in India to sell agricultural products and source crops. Its top 150 tractor dealers serve as sales centers for agricultural inputs and facilities like storage and processing. Mahindra uses data on tractor owners to connect them with the full range of agri products and buying crops that meet its standards. The company's strong existing ecosystem from the tractor business provides opportunities to expand agricultural operations.

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    Interview with Chief Executive

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    Mahindra has leveraged its large existing network of over 3 million tractor owners in India to sell agricultural products and source crops. Its top 150 tractor dealers serve as sales centers for agricultural inputs and facilities like storage and processing. Mahindra uses data on tractor owners to connect them with the full range of agri products and buying crops that meet its standards. The company's strong existing ecosystem from the tractor business provides opportunities to expand agricultural operations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views1 page

    Interview With Chief Executive

    Uploaded by

    Anurag Sharma
    Mahindra has leveraged its large existing network of over 3 million tractor owners in India to sell agricultural products and source crops. Its top 150 tractor dealers serve as sales centers for agricultural inputs and facilities like storage and processing. Mahindra uses data on tractor owners to connect them with the full range of agri products and buying crops that meet its standards. The company's strong existing ecosystem from the tractor business provides opportunities to expand agricultural operations.

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    © All Rights Reserved
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    Interview with Chief Executive, Auto & Farm Strategy, Agri

    and Allied Business, Mahindra & Mahindra


    How has Mahindra leveraged its tractors business for the agri business?

    Our top 150 dealers in India serve today as our service centres as well. We sell our agri inputs
    via these service centres. Through some of these centres we are also facilitating buybacks, that is,
    buying products confirming to our set standards at a fixed price. The biggest strength we have
    are the three million Mahindra and Swaraj tractor owners in India. Our ability to connect with
    these farmers is very high. We use this database to connect with them for all our agri products as
    well as use it for sourcing.

    We also need on-ground facilities like pack houses, ripening centres, cold storage etc. In some
    cases, our dealers are willing to diversify. There are several opportunities to leverage the existing
    eco-system.

    Recent news :

    Mahindra first Indian brand to roll out 3 million tractors


     Reinforces its leadership in the global tractor market
     Produces over 2,00,000 tractors in 2018-19, the highest by an Indian tractor manufacturer
     Rolls out new campaign “Aapka Aabhar 30 Lakh Baar” in the domestic market around the new
    milestone

    Mumbai, April 3, 2019 : Mahindra & Mahindra Ltd., part of the USD 20.7 billion Mahindra
    Group, today announced that it had become the first Indian tractor brand to rollout 3 million
    tractors. Mahindra is currently the world’s largest farm tractor manufacturer by volume and
    India’s leading tractor manufacturer for over three decades. The company achieved this
    manufacturing milestone during March 2019. This has further cemented Mahindra’s leadership
    in the Indian market. It is also the first Indian tractor manufacturer to have produced over
    2,00,000 tractors in 2018-19, the highest-ever by an Indian tractor brand in a single financial
    year.

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