Global Village Framework-2
Global Village Framework-2
Global Village Framework-2
PROJECT NAME
PROJECT PERIOD
ERGY & FINANCIAL SUSTAINABILITY
by AIESEC in
Global Village Refreshed
4. We have Rp100.000.000 investment on Global Village
5. We secured Rp. 10.000.000 profit for Global Village
LC who will applied to the national projects, but up until now we dont have because the bidding hasn't sta
No. Milestones
1 Centralised Instagram Followers
2 Global Village Sponsored by SOMPO
3 Global Village visitors
4 Global Village Investment
5 Global Village Profit
6 Investment on Social Media
7
8
9
10
11
12
Strategy Progress:
1. T
-T
Objective
Outcome
Inspire Sub
-T
Objective
- Increasing you
-T
Objective
- Increasing you
- Main issues
Outcome
Survey Building fo
Objective
Q
Survey Method that we use
Q
Inspire Sub-Objective
1. Interactive keynote session with speaker profile:
- Less than 26 years old
- Have multi-perspective about world issues in Indonesia
- Turning point regarding orientation of successful college student
- AIESEC customer experience exposure
2. Panel Discussion
- Increasing youth awareness on SDG and Indonesia Is A Home element thru panel discussion
1. Interactive keynote session with speaker profile:
- Less than 26 years old
- Have multi-perspective about world issues in Indonesia
- Turning point regarding orientation of successful college student
- AIESEC customer experience exposure
2. Panel Discussion
- Increasing youth awareness on SDG and Indonesia Is A Home element thru panel discussion
- Main issues topic data spreaded through delegates activation during panel discussion
- Satisfaction Survey reach 80 %
Pre-survey (description)
1. Nama
2. Direct contact (Whatsapp/Line)
3. Email
4. Asal sekolah
Menurutmu, pada 11 tahun yang akan datang (2030), apakah masyarakat sekitar kamu akan menjadi lebih baik atau
lebih buruk? (lebih baik/lebih buruk)
. Apa ketakutan terbesarmu ketika kamu memikirkan tentang masa depan dunia? (kemiskinan, masalah lingkungan,
masalah mental, masalah kesehatan, masalah pendidikan, peperangan, masalah politik, rasisme)
2. Seberapa penting peran pemuda Indonesia dalam mengatasi masalah dunia? (lireck 1-5)
Apa masalah di Indonesia yang menjadi perhatian lebih saat ini? (kemiskinan, masalah lingkungan, masalah mental,
masalah kesehatan, masalah pendidikan, peperangan, masalah politik, rasisme)
iapakah pihak yang menginspirasimu dalam mengatasi hal tersebut? (influencer muda, pemerintah pusat, pemerintah
daerah, akademisi, organisasi sosial, company, media)
4. Sebutkan spesifik nama tokoh tersebut? (short answer)
Objective is why
you want to have
the conference
Outcome is what
do you expect
the result would
be after the
conference
Objective is why
you want to have
the conference
Objective
l discussion
Objective
Outcome is what
do you expect
the result would
be after the
conference
scussion
Outcome
Objective is why
you want to have
the conference
Surv
Outcome is what
do you expect
the result would
be after the
conference
2. Idea pitching
- Idea pitching with pecha kucha (20x20) method
- Expert feedbacks and final canvas implementation
3. Public Speaking:
- Authenticity
1. Project package planning workshop
- Project framework (BMC)
- Team management
- Project mentoring
2. Idea pitching
- Idea pitching with pecha kucha (20x20) method
- Expert feedbacks and final canvas implementation
3. Public Speaking:
- Authenticity
Outcome is what
do you expect
the result would
be after the
conference
Objective is why
you want to have
the conference
ning workshop
rk (BMC)
ement
oring
ing
cha (20x20) method
nvas implementation
king:
ty
Outcome is what
do you expect
the result would
be after the
conference
Objective is why
you want to have
the conference
on
Outcome is what
do you expect
the result would
be after the
conference
Objective is why
ou want to have
he conference
Outcome is what
o you expect
he result would
e after the
onference
Act Sub-Objective
Survey Building for Act Sessi
Objective is why
you want to have
jective
the conference
Outcome is what
do you expect
the result would
be after the
conference
Objective is why
you want to have
the conference
or Act Session
Outcome is what
do you expect
the result would
be after the
conference
Objective is why
ou want to have
Report Sub
he conference
Outcome is what
o you expect
he result would
e after the
onference
Objective is why
ou want to have
he conference
Survey Building fo
Outcome is what
o you expect
he result would
e after the
onference
Report Sub-Objective
y Building for Report Session
Objective is why
you want to have
EwA to
the conference
Outcome is what
do you expect
the result would
be after the
conference
Objective is why
you want to have
the conference
Outcome is what
do you expect
the result would
be after the
conference
EwA to Lead Conversion Sub-Objective
Objective is why
you want to have
tive
the conference
Outcome is what
do you expect
the result would
be after the
conference
IN-DEPTH EXP
TYPES OF RESOURCES
• Physical
• Intellectual (brand
patents,
copyrights, data)
• Human
• Financial
SAMPLE CHARACTERISTICS:
• Fixed Costs (salaries, rents, utilities)
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
SAMPLE CHARACTERISTICS:
• Fixed Costs (salaries, rents, utilities)
• Variable costs
• Economies of scale
• Economies of scope
BUSINESS CANVAS MODEL
IN-DEPTH EXPLANATION (Explain to us the Business Canvas Model of AIESEC)
CHARACTERISTICS
do our Value Propositions require? • Newness
nnels? • Performance
• Customization
• “Getting the Job Done”
nels do our Customer Segments want to be • Design
• Brand/Status
them now? • Price
• Cost Reduction
s • Risk Reduction
ps? Revenue Streams? • Accessibility
• Convenience/Usability
CES
ess model?
CHANNEL PHASES:
1. A wareness
TYPES:
• Asset sale
• Usage fee
• Subscription Fees
FIXED PRICING
• List Price
• Product feature
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
TYPES:
• Asset sale
• Usage fee
• Subscription Fees
FIXED PRICING
• List Price
• Product feature
dependent
DYNAMIC PRICING
• Negotiation( bargaining)
• Yield Management
Explanation
GTCM TOOLS
area are the main part, this is your core value that
entiate your product to others. Need to be mind
must be really specific to know the difference
een your product and other competitor, to make it
eason to buy for customer.
Resourceful Data D
Jumlah SMA ........ Gender
Jumlah Siswa
kelas 3 SMA di
Kependudukan Kota Range of Age
..............
Employment
Geographic
(Explain until
Social Class
D
Gender
Range of Age
Employment
Scale of
Geographic
Social Class
Price or
Budget
Value
Preposition
Connection/Re
lation
Talent
Experience
Price
Product
Place
Promotion
People
Physical
Evidence
Processes
SEGMENTATION, TARGETING, DIFERENTIATION, AND POSITIONING
1. This tools is used for knowing the in-depth criteria of your target customer.
2. This tools will help you to make a valuable marketing strategy that will strongly connected with your valu
in the "Business Canvas Model"
Segmentation
Demographic Psychographic
Male
Female
16-19 Lifestyle
20-23
23-26
Targeting
Demographic Psychographic
Male
Lifestyle
Female
16-19
Senior High Behaviour
20-23Student
College Student Interest
Jakarta
Fresh Graduate Social
Bandung Environment
Upper Middle Class
Diferentiation of all range of our prodcuts
It is more efficient than others ? Please explain with market validation ( C
Is it new ? Please explain with market validation ( C
How big is the support that you have ?
Please explain with market validation ( C
Who's the big shot person will be there or handling it ? Please explain with market validation ( C
How long you already have this product or event, and how
did it go last time. Did achieve its target, and what the Please explain with market validation ( C
outcome of it ?
Positioning
CONCLUSION
ERENTIATION, AND POSITIONING
KET ACTUALLY???
ntation
Psychographic
Explorer
Organization Activist
Social Climber
Urban Lifestyle
Academic Achiever
Trend Followers
Active Smartphone user
Innovator
Tech Savvy
Fashion
Finance
University Board Based
SchoolITBased
Start-Up Based
eting
Psychographic
Explorer
Organization Activist
Trend Followers
Tech Savvy
Social Issues
Innovator
Entrepreneurship
Community Based
nge of our prodcuts
Please explain with market validation ( Competitor analysis )
Please explain with market validation ( Competitor analysis )
Please explain with market validation ( Competitor analysis )
oning
USION
Explanation
1. Segmentation were the detail breakdown of customer segments
in Business Canvas Model.
2. Need to be known that every segment of customer have their
own characteristic of likeness and lifestyle like you see in your left
side
3. Find as many as you can information about your market
segments and put in the segmentation part. For example the
segmentation detail that you see are range from 16-30 years old.
So it explain the details of the behaviour, interest, economy class,
geography, etc that needed to know for people in that range of age.
Targeting
1. After you have already gathered all the data who are in your
market segments, you will divide it so you can now which customer
who are really your focus
2. Need to be known that even a person in the same age will have a
very different likeness and characteristic. So it will be wise if you
break down which customer segments that you want
3. You can see in the left side, it narrow the target customer for our
products or event, this example is for B2B event customer targets.
EVENT DESCRIPTION
YouthSpeak 2019 will be an leadership activation event that gather fresh 3rd year senior high school students w
opportunities and implement it for sustain cities development. The collaboration in 4.0 era needed to build lifetime
AIESEC product in term of iGV project implementation and engagement, also
GENERAL RUNDOWN
BLOCK SESSION
REGISTRATION Delegates Registration
CEREMONIAL Formal event opening
Keynote 1
Keynote 2
INSPIRE
PHASE 1 Keynote 3
Panel Discussion
Workshop
ENGAGE Idea pitching
Mentoring circle
PHASE 1 CLOSING Phase 1 event closing
Team brainstorm
Location direct survey
PHASE 2 ACT Fixed agenda & financial planning
Team briefing and preparation
Implementation day
Report accumulation
PHASE 3 REPORT Report submission deadline
Winner announcement
GENERAL RUNDOWN
BLOCK SESSION
REGISTRATION Delegates Registration
CEREMONIAL Formal event opening
PHASE 1
Keynote 1
Keynote 2
INSPIRE
Keynote 3
PHASE 1
Panel Discussion
Idea funneling
Idea pitching
ENGAGE
Workshop
Mentoring circle
PHASE 1 CLOSING Phase 1 event closing
Team brainstorm
Location direct survey
PHASE 2 ACT Fixed agenda & financial planning
Team briefing and preparation
Implementation day
Report accumulation
PHASE 3 REPORT Report submission deadline
Winner announcement
max. 500 words
EVENT DESCRIPTION
resh 3rd year senior high school students with stakeholders and communities to build the potential social project
boration in 4.0 era needed to build lifetime adaptive generation behaviour in every level of people. It will a line with
ct implementation and engagement, also as fresh oGV market EwA convertion.
Vision
Strength
1.
Opportunity
Te
Te
Strength
1.
Opportunity
Project / Event
Weakness
Threat
Team
Team
Weakness
Threat
Gateway
Gateway to the project record
Team Structure
Notes:
Do not recruit new members in your function; focus on reallocating FO peop
talent into BO functions
JD indepth
JD indepth
Areas JD KPI
Program
Standard and
Delivery
Logistics
Marketing
Communication
Name of role
Duration
Time commitment
Role Description
Competencies required
Competencies developed
Cooperations with
Special requirement
MOS
Name of role
Duration
Time commitment
Role Description
Competencies required
Competencies developed
Cooperations with
Special requirement
MOS
Name of role
Duration
Time commitment
Role Description
Competencies required
Competencies developed
Cooperations with
Special requirement
MOS
Name of role
Duration
Time commitment
Role Description
Competencies required
Competencies developed
Cooperations with
Special requirement
MOS
e
Reports To Supports
Position
Project (Role A) (Role B)
Coordinator
Instructions
Activity KPI
Planning
Proposal
MoU
Sales
Booklet
Promotional
Marketing
External Partner Raised
Market Appeal
OCP Recruited
OC Recruited (LC)
HR Recruitment
OC Onsite
Accomodation Research
Content Creation
Event & Content
Content Creation
Event & Content
Event Production
Rehearsal
Pre-opreg
Open Registration
Delegates
Booklet Created
Payment
Budgeting Money
February 2018
Accountability
ACTION STEP Working with 1 2
(PIC)
Fri Sat
YS-BD Summit Preparation
YS-BD Summit Agenda
YS-BD Summit Output
Proposal created
MoU Created
Mou Signed
Company listed
Sales approach (Email, LinkedIn, WA,B2B)
Sales meeting
Sales deal
Booklet media and community created
Promotional Timeline and Strategy
Website Content List and Review
Social Media Content List
Graphic Promotional Tools and Logo Created
Video Promotional Tools Created
Media and Community Listed and raised
Press Conference and Press Released
Venue LIsting for physical promotion
virtual promotion
Physical Promotion
Selection
Announcement
open aplications
Selection
Announcement
open aplications
selection
Announcement
Venue Research and Shortlisting
Pre-survey
Agenda Creation
Speakers Listed
TOR event
Speakers Approached
Speakers Confirmation
Speaker MoU SIgned
Speakers Briefing
Event Logistic
Delegates Logistic
Dry Run
Delegates target and strategy
Listing things to be on the form
Ticketing in web
Ticketing Vendors
Event details (venue, activities/agenda, pricing,
etc.)
Listing possible payment method
Final payment gate
Pricing
Final Budget Plan
Regular Meeting
Monthly Review
ebruary 2018
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon
Target:
- Commonwealth March 2018
19 20 21 22 23- BNI24 25 26 27 28 1 2 3 4 5 6
- Johnson &
Tue Wed Thu Fri SatJohnson
Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed
- Unilever
- Pertamina
- Telkomsel
- Blibli.com
- Intel
- Schneider
- DHL
- Mayora
- Cargill
- ADB
- McKinsey
- Code Indonesia
- Philantrophist
Indonesia
1.
7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri
###
15- 22- 29- 15-
23 24 25 26 27 28 29 30 31 8-14 1-7 8-14
21 28 31 21
Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
### ###
22- 29- 15- 22- 29- 15- 22- 29-
1-7 8-14 1-7 8-14
28 30 21 28 31 21 28 31
Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri
SPONSORSHIP TARGET & F
Contact Things
Media
Digital Sector
media Approach Confirmation Demand
Person Offered
(Instagram and
blog)
What you get
in Detail
SPEAKER TARGETED
Companies/Or
Field Of Current
Name Youtube ganization
Gerald Expertise Position Kokbisa?
Education Co-founder Represented
Sebastian channel
Influencer
ER TARGETED AND FIXED
UB
UB
karta
Details (What
Contact
you get?)
Gateway to
Gateway to the marketing tools
KPI for Jan
1. 50.000 Reachm
2. 1.000 Increase
3. 500 Sh
4. 5.000 L
5. 60.000 V
6. 10 Le
Janua
DATE CONTENT TOPIC
Youth Speak
1st Week
2nd Week
3rd Week
4 Week
ADDITIONAL NOTES F
April
DATE CONTENT TOPIC
1st Week
1st Week
2nd Week
3rd Week
4 Week
ADDITIONAL NOTES F
July
DATE CONTENT TOPIC
1st Week
2nd Week
3rd Week
4 Week
ADDITIONAL NOTES F
KPI for January =
1. 50.000 Reachment Combined
2. 1.000 Increased Followers
3. 500 Shares
4. 5.000 Likes
5. 60.000 Visitors
6. 10 Leads
January
EVENT / CONTENT EXPECTED OUTPUT
ER everywhere trough Youth Speak
and it reach 500 people on
April
EVENT / CONTENT EXPECTED OUTPUT
ADDITIONAL NOTES FOR THE MONTH
July
EVENT / CONTENT EXPECTED OUTPUT
EXPECTED OUTCOME
EXPECTED OUTCOME
February
CONTENT EVENT / EXPECTED
DATE
TOPIC CONTENT OUTPUT
1st Week
2nd Week
3rd Week
4 Week
May
CONTENT EVENT / EXPECTED
DATE TOPIC CONTENT OUTPUT
1st Week
1st Week
2nd Week
3rd Week
4 Week
August
CONTENT EVENT / EXPECTED
DATE
TOPIC CONTENT OUTPUT
1st Week
2nd Week
3rd Week
4 Week
y
EXPECTED OUTCOME
FOR THE MONTH
ust
EXPECTED OUTCOME
1st Week
2nd Week
3rd Week
4 Week
DATE
1st Week
1st Week
2nd Week
3rd Week
4 Week
DATE
1st Week
2nd Week
3rd Week
4 Week
March
CONTENT TOPIC EVENT / CONTENT
June
CONTENT TOPIC EVENT / CONTENT
ADDITIONAL NOTES FOR THE MONTH
September
CONTENT TOPIC EVENT / CONTENT
OR THE MONTH
EXPECTED OUTPUT
OR THE MONTH
er
EXPECTED OUTPUT
OR THE MONTH
EXPECTED OUTCOME
EXPECTED OUTCOME
EXPECTED OUTCOME
No Content Name
1 Impact Circle
Content Name
Membership Economy
Community on Independency
IR Launch Partnership
Target Message
Comments:
Comments:
Comments:
Comments:
Name
Booklet
Date Finished Date Published
Kapan ya hmmm
PIC Status
12
3
1
13 2
3
1
14 2
3
1
15 2
3
1
16 2
3
1
17 2
3
1
3 18 2
3
1
19 2
3
1
20 2
3
1
21 2
3
1
22 2
3
1
23 2
3
1
24 2
3
1
25 2
3
1
4 26
4 26 2
3
1
27 2
3
1
28 2
3
1
29 2
3
1
30 2
3
Content Goals Slot Content Platform
Name Medium
PIC Content Status Clicks Likes Comments
Link
Shares Link Clicks
Gateway t
Gateway to the Financial tools
Pessimistic Plan
Revenues P Q Total
IDR 0
IDR 0
IDR 0
IDR 0
IDR 0
IDR 0
TOTAL REVENUE IDR 0
Expenses Total
EXPENSE BREAKDOWN
Program P Q Total
IDR 0
IDR 0
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TOTAL IDR 0
SnD P Q Total
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TOTAL IDR 0
External P Q Total
Relation IDR 0
IDR 0
TOTAL IDR 0
Supportive P Q Total
IDR 0
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TOTAL IDR 0
Governance, P Q Total
IDR 0
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TOTAL IDR 0
Realistic Plan Optimistic Pla
Revenues P Q Total Revenues
IDR 0
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TOTAL REVENUE IDR 0 TOTAL REVENUE
IDR 0
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External P Q Total
External
Relation IDR 0 Relation
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Expenses Total
XPENSE BREAKDOWN
P Q Total
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TOTAL IDR 0
- Budget Realised
REVENUE
Revenues PRICE QUANTITY
TOTAL REVENUE
Expenses
TOTAL EXPENSES
NET PROFIT
EXPENSE BREAKDOWN
Program PRICE QUANTITY
TOTAL
TOTAL
External PRICE QUANTITY
Relation
TOTAL
TOTAL
TOTAL
- PRICE QUANTITY
TOTAL
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Date (DD/MM/YY) Name / Division
Description Cash In Cash Out Cash Balance
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Ending Cash Balance
IDR -
Instructions !!!!!
Fill in the colourless column only
ser:
arras: Grab
ser:
7+16+3+3
arras: Grab
7+16+3+3
Date (MM/DD/YY) Description Receivable Debt Net Balance (R-D)
Example Working Capital IDR 1,000,000 IDR (1,000,000)
Return Working Capital to LC IDR (300,000) IDR (700,000)
IDR -
alance (R-D) Total Receivable
<-- Ignore IDR -
<-- Ignore
<-- Start Here
Total Debt
IDR -
Instructions !!!!!
Fill in the colourless column only
COST OF MERCHANDISE
Item P Q Total Gross
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COGS/Pcs Total COGS Net Profit
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