Module: 05 (Oral Communication) 5.1 Oral Communication:: Shohelrana@eub - Edu.bd

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Course Title: Business Communication; Ornate by: Md.

Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: shohelrana@eub.edu.bd

Module: 05 (Oral Communication)

5.1 Oral Communication:


 Oral communication is the process of expressing information or ideas by word of mouth.
 Oral communication is the process of verbally sharing information and ideas from one individual
or group to another. Oral communication can be either formal or informal.
 When messages or information is exchanged or communicated is orally is called oral
communication.

5.2 Media of oral communication:


1. Face-to-face conversations: Face-to-face interaction is defined as the mutual influence of
individuals’ direct physical presence with his/her body language.
2. Telephone conversations: A type of conversation over the telephone. The use of speech for
informal exchange of views or ideas or information through telephone.
3. Discussions that take place at business meetings: A business meeting is a gathering of two or
more people to discuss ideas, goals and objectives that concern the workplace. Business
meetings can be conducted in person at an office or at a different location, or even over the phone
and by video conference.
4. Presentation at meetings: Business meetings can be presented by executives at an office over
words or the phone or by video conference.
5. Classroom lecturers: A lecturer is someone who stands up in front of a class and gives an
organized talk designed to teach you something. A class room lecture is a type of oral
communication.
6. Commencement speeches: A commencement speech or commencement address is a speech given
to graduating and post graduating students which is conducted by orally.

5.3 Benefits of Oral Communication:


1. Time saving: Where rapid action is necessary, on that case it is the best way to send a message
orally. On the other hand written communication takes a long time to reach to the sender.
2. Reduction of cost: Oral communication doesn’t require any expenditure in the collection and
maintenance of pens, papers, typewriters or computers or any other materials as are needed for
written communication. So, it is time and money savings.

1
Course Title: Business Communication; Ornate by: Md. Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: shohelrana@eub.edu.bd

3. Easiness: It is an easy means of communication because it needs little preparation for transmitting
a message. Like written communication, it does not require any pen, pencil and other writing
equipments.
4. Effective for illiterate persons: Illiterate people cannot read but they can hear and understand
any information or message. So, this is the most appropriate means of communication for the
illiterate people.
5. Quick Feedback: Another primary advantage is that it provides quick feedback in the form of oral
message or information. Thus sender or speaker can take further decision.
6. Maintaining secrecy: In oral communication, speaker and listener can maintain secrecy because
there may not be any additional person involved. It is the willingness of the speaker and listener
to keep their communication out of reach from others.
7. Motivation: In oral communication, superiors and subordinates can sit face to face and exchange
their views directly; such arrangement motivates and inspires the employees to work with great
care.
8. Flexibility: Oral communication enjoys the benefits of flexibility. Any communication if written
cannot be changed quickly and if the message is already sent then it is out of control of the sender.
9. Special Application: In case of seminar, conversation, meeting, group discussion, assemblies, and
telephonic conversation, the apple of these kinds of communication bears significant appeal.

5.4 Demerits of Oral Communication:


1. No Record: In oral communication, messages are not preserved and hence they are not found in
the record book. These messages cannot be retrieved in future.
2. Misunderstanding: Due to limitations of human memory, oral messages cannot be kept in mind
in full context. Because of inattentiveness in hearing the oral messages, the communication will
be barred.
3. Distorted meaning: As oral messages are not filed, their meanings may easily be distorted. Such
distortion may lead to rumor which will move faster than wind.
4. Lack of accuracy: There is every possibility of inaccurate message to reach to the destination. It
may be because of noise or the receiver forgets part or whole message.
5. Confused Speech: If a receiver of the message has hearing problem, then the purpose of oral
communication becomes difficult to be achieved. Partial hearing will obviously produce partial

2
Course Title: Business Communication; Ornate by: Md. Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: shohelrana@eub.edu.bd

communication. As a result, there will be confusion among all parties involved in a


communication.
6. No Legal validity: Oral messages have any legal validity. As oral messages are not kept in record,
so it can be denied easily by the speaker if situation goes against him.
7. Leakage of secret information: When a speaker speaks he may not be careful about the speech.
So, secret information can be leaked out.
8. Emotion: While delivering any speech, the speaker may become emotional. This may make the
message difficult and complex for the receiver of communication.
9. Less effective: Usually oral message carry less weight than written messages. In certain cases like
programs, policies, instructions, oral communication is less effective.

Module Outline: 05

1. What do you mean by oral communication?

2. Briefly explain the media of oral communication.

3. Briefly explain benefits of oral communication.

4. Briefly explain demerits of oral communication.

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