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Report On ZFM

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Research Methodology:

Our project has two parts, first one deals with the impact of music festivals have on society as
whole and impact of music festivals have on individuals.
The research question is a very important aspect of the project. It helps suggest a suitable
methodology and facilitates in producing a refined set of outcomes. The research question
focuses on a particular gap in the researches that are already done. The gap that we
discovered was how music festivals can influence its attendees.
Objectives must be established in order to satisfy the research question. The research
objectives identified by us are as follows:
• To understand the popularity of music festivals inside and outside India
• To understand the motivation behind attending music festivals
• To understand how often people, go to music festivals
• To understand if music festivals have an impact on attendee’s mood
• To understand people’s spending capacity on a music festival
• To understand what are the other attractions in a music festival are apart from music

Data collection method


Data is described as the information that is used to help satisfy the research question and
accomplish the defined research objectives. In order to answer the research question
identified we used primary data in the form of online questionnaire and secondary data.

Sampling
The sampling method used in this qualitative research is convenience sampling. Its aim is to
select people who will provide the most in-depth and detailed information which will help
satisfy the research question. Convivence sampling was done because music festivals are still
not very popular in India and it is difficult to form a better sample than this. Lack of time and
available resources were also some of the factors due to which convenience sampling as
done. The sample group consisted of people from all over India who have attended music
festivals. Some of the subjects in the research had also attended international music festivals.
Primary research
Both open ended and close ended questions were directly asked to festivalgoers for the
primary research. Primary data can be collected through quantitative, qualitative or a mixed
method approach. A qualitative approach was selected by us to evaluate the attitudes and
opinions of festivalgoers towards the experience to analyse the impact. We used online
questionnaire for the purpose of this research.
Secondary Research
Secondary research was mainly done to know the impact of music festival have on the
society as whole, as for this we could not gather primary data. We studied five different
musical festivals in India. We gathered information about these festivals from various blogs
and websites and watch videos about people explaining how these festivals have impacted the
society and them also.

Ziro Music Festival


Introduction
Established in Arunachal Pradesh, Ziro Music Festival is a four-day celebration, it exhibits
the locations of autonomous artists in India. Bobby Hano and Menwhopause guitarist Anup
Kutty began commending music in Ziro Valley in 2012. Ziro valley has additionally been
shortlisted for India's provisional rundown for UNESCO World Heritage Site.
The area "Pechi Putu" is a group of little hillocks encompassed at three sides by paddy fields,
hued in all shades of brilliant yellow during this time, is an amazing perspective. It is situated
around 3 Km from Hapoli and has become a most loved outside area for quite a long time;
obligingness the Ziro Music Festival.
The celebration is facilitated by the Apatani inborn network living there. One of the
significant ethnic gatherings of the Eastern Himalayas, they are known for their one of a kind
gatherings and their orderly agrarian practices and manageable social ranger service. Three
main components of the celebration are ladies, nature and music.
Ziro Music Festival has two phases Danyi (Sun) and Piilo (Moon). These stages are
developed by inhabitant skilled workers and are totally made of Bamboo. The Danyi is a
phase for specialists to perform during the day where the crowd can appreciate music situated
on regular grass as in an open air theatre. Piilo is a phase for craftsmen to perform during the
dim when the crowd remains before the stage and relish the music. Ziro Music Festival
additionally has a child's zone. It has mammoth slides; a couple of large swings and a rope
connect.
North East doesn't avoid odd nourishment propensities. It's in their way of life and
conventions. The nourishment served is cooked by neighbourhood Apatani clan individuals.
It offers the chance to attempt different neighbourhood ethnic cooking styles.
ZFM brings the well-known and mainstream nearby lagers to the nourishment slows down
and brew slows down. High quality bamboo cups and containers are utilized to serve nearby
lagers and wine like pear, kiwi, aping, rice and wheat wines.
The USP of ZFM is its majority rule set-up: craftsmen and fans uninhibitedly associate, make
joyful, and inundate themselves in the unblemished air.
Impact Ziro music festival have on society and people
Impact on the environment
Ziro music festival is known for being one of the eco-friendliest celebrations. It utilizes all
eco-accommodating materials to make the stages, hovels and tents.
The celebration has a zero plastic strategy and urges participants to be liable for abandoning
no waste. ZFM was attempting a zero-squander drive. They had isolated waste receptacles
into various sort of trash, bio-degradable and non.
There are three groups — Red, Yellow and Green. The participants were given an
identification of their group's shading when they got their ticket from the movies. The point,
by means of gamification, was that individuals should toss the trash in the waste receptacles
set apart with their group's shading and not litter around. The group which gathered the most
trash at last was reported as the victor. ZFM attempts to diminish plastic utilization. No
plastic containers were passed out. The merchants were selling stuff in bamboo glasses.
Promotion of local and traditional culture
ZFM gives a stage where one can blend western music in with conventional music. This
assists with reviving those traditional music which is lost with time or are not known to
individuals.
Ziro embodied a more than immaculate celebration experience, putting a fundamental tick
mark on the basin list. Performance in amazing outdoors scenes.
Most explorers partner India with dramatization — with mayhem, wild hues and the
consistent plausibility of greatness and calamity. Ziro gives a quiet that feels like pardon as
guaranteed by universal vocalists like Lee Ranaldo and Steve Shelley
It offers individuals a chance to cooperate with the individuals who are living in totally
unique time for example the Apatani clan known for their exceptional nose piercings and
facials tattoos.
ZFM doesn't appear to avoid maintaining network living practices and it sure has said
something—you can't take everything from nature, you additionally need to give something
back.
Analysis
Q1 Age

Q2 Gender

Q3 Where are you from?


Q4 Attended any music festival?

Q8 How often do you attend music festival?

Q12 How much willing to spend?


Q13 Social connections? Yes – 39 No - 1

Q14 Travel to another city? Yes – 34 No – 6

Q15 Company preference? Friends : 32 Family : 2 Alone : 6

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