This document outlines the structure and questions for a Product Management midterm exam, including multiple choice, descriptive, case study, and short answer questions. Section A contains descriptive questions about product types, market segmentation, and new product development. Section B provides multiple choice questions testing concepts like idea screening and product concepts. Section C offers short answer questions on topics such as new product demand forecasting and product portfolio models.
This document outlines the structure and questions for a Product Management midterm exam, including multiple choice, descriptive, case study, and short answer questions. Section A contains descriptive questions about product types, market segmentation, and new product development. Section B provides multiple choice questions testing concepts like idea screening and product concepts. Section C offers short answer questions on topics such as new product demand forecasting and product portfolio models.
This document outlines the structure and questions for a Product Management midterm exam, including multiple choice, descriptive, case study, and short answer questions. Section A contains descriptive questions about product types, market segmentation, and new product development. Section B provides multiple choice questions testing concepts like idea screening and product concepts. Section C offers short answer questions on topics such as new product demand forecasting and product portfolio models.
This document outlines the structure and questions for a Product Management midterm exam, including multiple choice, descriptive, case study, and short answer questions. Section A contains descriptive questions about product types, market segmentation, and new product development. Section B provides multiple choice questions testing concepts like idea screening and product concepts. Section C offers short answer questions on topics such as new product demand forecasting and product portfolio models.
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Roll No
PGDM Mid Term Examination, Nov’2020
Batch No. 2018 -20 5th Term Subject-: Product Management CodeDM-602 EM Max Marks: 15 Time: 1.5 Hours
Section A (2 x 2 = 4 Marks) Descriptive/ theoretical Type: To attempt two questions 1. What is a Product? What are the various types of product, explain giving example of each.? 2. What are different levels of market segmentation. Explain them briefly with examples. 3. Describe various stages of New product development process. 4. Identify and explain the product support services which automobile manufacturers can offer to remain competitive/for gaining competitive advantage.
Section B (0.5 x 6 = 3 Marks) Objective type: To attempt Six out of Seven questions. Choose the correct option: 1. ________________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible. I. Idea generation II. Concept development and testing III. Idea screening IV. Brainstorming
2. Marketing Services agencies include
a) Media Firm (b) Consulting Firm (c) Research Firm (d) All of thes 3 A ___________is a detailed version of the idea state in meaningful Consumer terms. I. Product idea II. Product image III. Product concept IV. Product feature. (1x4 = 4 Marks) 4. All of the following are different ways a firm can obtain Practical/Case-let/Numerical: new products, except which one? Attempt one question compulsory a) By acquiring a whole new company Q.1 b) A firm can obtain a new product through patents Read the case and answer the questions given at the end of c) A firm can obtain a new product by licensing someone else's the case: new product. Premier Courier Ltd. (PCL) is an innovative overnight delivery d) A firm can obtain a new product by using the R&D department company that helped change the way companies do business. It of other firms in the same industry. was the first company to offer an overnight delivery system, but 5. Original products, product improvements, product the company markets more than just a delivery service. What modifications, and new brands that a firm develops through its PCL really sells is on-time reliability. The company markets risk own research and development efforts are called: reduction and provides the confidence that people shipping a) new products. b) concept products. packages will be "Absolutely, positively, certain their packages c) altered products. d) supplemental products. will be there by 10.30 in the morning". In other words, its customers buy more than just delivery 6. To create successful new products, a company must service they buy a solution to their distribution problems. For understand consumers, markets, & competitors and: example, a warehouse designed and operated by PCL is part of a) develop a great advertising campaign. the distribution Centre for a very large computer firm. b) have a strong Web site to push the product. other organizations, customers can place an order for inventory c) adopt a push rather than pull promotional concept. as late as midnight, and the marketer, because of PCL's help, d) develop products that deliver superior value to consume to the can guarantee delivery by the next morning. PCL has positioned itself as a company with a service that solves its customers' buyer. problems.
Section C (a) What is PCL's product?
(2x1 = 2 Marks) (b) What are the tangible and intangible elements of this service Short Notes: Two to be answered out of four product? 1. New Product demand forecasting. (c) What are the elements of service quality for a 2. Diffusion of innovation cycle. delivery service like. 3. Product deletion 4. Product portfolio model. Section E
Answer any one question (1x2 = 2 Marks)
1. Distinguish between Market Segmentation and Product
Differentiation. 2. Describe the bases that you will use in segmenting the market Section D for the following products: i) Hair dryer ii) Low calorie iii) sweetener.
