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    Assignment 3 - SCM

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    The document outlines the design of a supply chain logistic network for smart speakers. It identifies three warehouse locations in Shreveport, Kentucky, and Pennsylvania that can cover 80% of the market within 3-6 hours and maps them on Google Maps. The warehouse locations and quantities were chosen to optimize inventory, transportation, and delivery costs while meeting forecasted demand for the product.

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    Assignment 3 - SCM

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    159 views6 pages
    The document outlines the design of a supply chain logistic network for smart speakers. It identifies three warehouse locations in Shreveport, Kentucky, and Pennsylvania that can cover 80% of the market within 3-6 hours and maps them on Google Maps. The warehouse locations and quantities were chosen to optimize inventory, transportation, and delivery costs while meeting forecasted demand for the product.

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    The document outlines the design of a supply chain logistic network for smart speakers. It identifies three warehouse locations in Shreveport, Kentucky, and Pennsylvania that can cover 80% of the market within 3-6 hours and maps them on Google Maps. The warehouse locations and quantities were chosen to optimize inventory, transportation, and delivery costs while meeting forecasted demand for the product.

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    Download as docx, pdf, or txt
    159 views6 pages

    Assignment 3 - SCM

    Uploaded by

    imtiaz_uddin_2
    The document outlines the design of a supply chain logistic network for smart speakers. It identifies three warehouse locations in Shreveport, Kentucky, and Pennsylvania that can cover 80% of the market within 3-6 hours and maps them on Google Maps. The warehouse locations and quantities were chosen to optimize inventory, transportation, and delivery costs while meeting forecasted demand for the product.

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    INSTITUTE OF BUSINESS ADMINISTRATION

    MBA EXECUTIVE PROGRAM


    ASSIGNMENT NO. 3
    SUPPLY CHAIN LOGISTIC NETWORK

    COURSE
    “SUPPLY CHAIN MANAGEMENT”

    ASSIGNMENT BY: KHAWAJA M IMTIAZ UDDIN

    ENROLMENT ID: 18368 / MBA-EXE

    SUBMITTED TO TEACHER: MR. FAISAL JALAL

    MBA Exe. 18368 – K M Imtiaz Uddin


    PRELUDE TO MY CHOSEN PRODUCT

    My chosen product is a smart speaker i.e. Echo dot which is available in different variants ranging

    from different prices and added features. It's not just a speaker but a source to help you out with

    updated news, advertisement, controls over household smart devices. it is available with a new

    design and that Echo dot is a voice-controlled smart speaker with a lady speaking guider i.e. Alexa,

    which is actually appropriate for any room of your house. Just ask for the information you need,

    calling feasibility to almost anyone within your contacts and to that compatible with smart home

    devices with just a voice of yours.

    IMPORTANT CONCEPTS PRIOR DESIGNING A SUPPLY


    CHAIN NETWORK

    As we have learned during class lectures, that “In designing a supply chain, we need to be confident

    of how all supply chain drivers should be utilized together to assist in developing a competitive

    strategy of a business or entity and that, to make the most of supply chain profits. Below are key

    drivers which let us understand how a company can improve supply chain performance in terms of

    responsiveness and efficiency.

    MBA Exe. 18368 – K M Imtiaz Uddin


    Source: SCM Lecture, unit10

    Supply Chain Network Design is all


    about the art of balancing our
    relationship with all elements of SC
    Drivers with optimal location and size
    of facilities and the flow of products
    using a mathematical modeling
    approach”

    Below, example of
    Warehouses by Amazon
    in US

    MBA Exe. 18368 – K M Imtiaz Uddin


    SUPPLY CHAIN NETWORK DESIGNING FOR MY PRODUCT

    Objectives that need to be considered prior designing logistic networks are shown below:

    Below is the Table 1.1, showing 3 Warehouses being mapped that is covering 8 potential
    customers (mayors) - 80% market and that 20% of customer requires a longer lead time. MAP has
    been drawn on next page using GOOGLE MAP covering 3 warehouse and 10 potential
    mayors/customers depicting high future demand in those selected areas which will be facilated by
    chosen 3 warehouses.

    Lead time Mode of Transportation


    S.no From To Lead time/ Distance
    (Days) (FedEx)
    City Hall Park, New York, 3 h 34 min (200.0 mi) via I- 3-6 hours/ By Road, Bike courier
    1 Pennsylvania
    NY 10007 80 E day service
    200 N Spring St, Los 23 h 59 min (1,624.2 mi) By Road, Delivery
    2 Shreveport one Full Day
    Angeles, CA 90012 via I-20 W and I-10 W Truck/Van
    121 N LaSalle St, Chicago, 6 h 3 min (392.0 mi) via I- 3-6 hours/ By Road, Delivery
    3 Kentucky
    IL 60602 65 N day Truck/Van
    1500 Marilla St, Dallas, TX 2 h 49 min (188.0 mi) via I- Less than By Road, Bike courier
    4 Shreveport
    75201 20 W 3hrs/day service
    901 Bagby St, Houston, TX 4 h 2 min (238.6 mi) via 3-6 hours/ By Road, Delivery
    5 Shreveport
    77002 US-59 S day Truck/Van
    451 Indiana Avenue NW, 4 h 4 min (217.3 mi) via I- 3-6 hours/ By Road, Delivery
    6 Pennsylvania
    Washington, DC 83 S day Truck/Van
    1401 John F. Kennedy
    3 h 22 min (189.0 mi) via I- 3-6 hours/ By Road, Delivery
    7 Pennsylvania Blvd, Philadelphia, PA
    80 E and I-476 S day Truck/Van
    19107
    15 h 16 min (1,029.6 mi)
    3500 Pan American Dr, More than By Road, Delivery
    8 Kentucky via I-75 S and Florida's
    Miami, FL 33133 half a Day Truck/Van
    Turnpike
    68 Mitchell St SW, 5 h 29 min (364.5 mi) via I- 3-6 hours/ By Road, Delivery
    9 Kentucky
    Atlanta, GA 30303 75 S day Truck/Van
    1 City Hall Square, Boston, 6 h 27 min (386.5 mi) via I- 3-6 hours/ By Road, Delivery
    10 Pennsylvania
    MA 02201 84 E day Truck/Van

    MBA Exe. 18368 – K M Imtiaz Uddin


    Smart Speakers “Echo Dot” LOGISTIC NETWORK

    PENNSYLVANIA

    KENTUCKY

    SHREVEPORT

    MBA Exe. 18368 – K M Imtiaz Uddin


    JUSTIFICATION ON CHOSEN WAREHOUSE QUANTITIES
    AND LOCATIONS

    THREE number of warehouses selected based on the consideration that it would cover 80% of the

    product market, where given mayors are available that will help-out be giving positive feedback

    about the delivery lead time and service leading to enhancing the number of customers available in

    certain surrounded areas. Three locations have been picked for Warehouses namely 1st -

    Shreveport, 2nd -Kentucky and 3rd - Pennsylvania respectively as mentioned above that they are

    at a lesser distance to potential mayors & customers and that they will cover 80% of the market

    using FedEX courier service. As the demand of my product is HIGH and same is forecasted for

    future growth in demand against my product based on the trends that had been analyzed over a

    period of time, so I have selected only mandatory warehouse/logistic set up that I can bear the

    inventory, interest and fuel-transportation cost not suppressing the quality of my product.

    CONCLUSION

    Since, we are done with completion of Logistic network design for my product “Echo Dot (Smart

    Speaker)” for an E-commerce platform i.e. Amazon. Warehouses that were located after analyzing

    and selecting mayors of top ten metro areas from the given list which would promote our sample

    product to potential future customers. The most surprising and difficult part was designing a network

    map using Google Map, which was something New to Learn and, how

    effectively we can use Google Maps for analyzing lead time, distances

    with reference to different mode of transportation.

    Seven important factors to consider for Solid foundation of Supply

    chain network design are shown.

    MBA Exe. 18368 – K M Imtiaz Uddin

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