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    A. Marketing: Define The Following

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    Francis Kim Bryan Salvatus
    Marketing involves studying customer needs to profitably sell products and services. It includes identifying potential customers and marketing products in a way that interests them. Sponsorship is a marketing technique where a business financially supports an event or organization to further business goals. An event sponsor provides funds in exchange for promoting their brand. Branding creates a unique name, symbol, or design that customers associate with a company. It involves developing an image through advertising, customer service, and reputation to distinguish a company from competitors. Marketing, sponsorship, and branding are all important marketing strategies. Sponsorships build credibility and image. Branding guides business objectives and allows customers to recognize a company. Events offer opportunities to network, promote brands, and ensure a company stands out from

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    A. Marketing: Define The Following

    Uploaded by

    Francis Kim Bryan Salvatus
    23 views2 pages
    Marketing involves studying customer needs to profitably sell products and services. It includes identifying potential customers and marketing products in a way that interests them. Sponsorship is a marketing technique where a business financially supports an event or organization to further business goals. An event sponsor provides funds in exchange for promoting their brand. Branding creates a unique name, symbol, or design that customers associate with a company. It involves developing an image through advertising, customer service, and reputation to distinguish a company from competitors. Marketing, sponsorship, and branding are all important marketing strategies. Sponsorships build credibility and image. Branding guides business objectives and allows customers to recognize a company. Events offer opportunities to network, promote brands, and ensure a company stands out from

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    Marketing involves studying customer needs to profitably sell products and services. It includes identifying potential customers and marketing products in a way that interests them. Sponsorship is a marketing technique where a business financially supports an event or organization to further business goals. An event sponsor provides funds in exchange for promoting their brand. Branding creates a unique name, symbol, or design that customers associate with a company. It involves developing an image through advertising, customer service, and reputation to distinguish a company from competitors. Marketing, sponsorship, and branding are all important marketing strategies. Sponsorships build credibility and image. Branding guides business objectives and allows customers to recognize a company. Events offer opportunities to network, promote brands, and ensure a company stands out from

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    23 views2 pages

    A. Marketing: Define The Following

    Uploaded by

    Francis Kim Bryan Salvatus
    Marketing involves studying customer needs to profitably sell products and services. It includes identifying potential customers and marketing products in a way that interests them. Sponsorship is a marketing technique where a business financially supports an event or organization to further business goals. An event sponsor provides funds in exchange for promoting their brand. Branding creates a unique name, symbol, or design that customers associate with a company. It involves developing an image through advertising, customer service, and reputation to distinguish a company from competitors. Marketing, sponsorship, and branding are all important marketing strategies. Sponsorships build credibility and image. Branding guides business objectives and allows customers to recognize a company. Events offer opportunities to network, promote brands, and ensure a company stands out from

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Define the following:

    A. Marketing

    Marketing is profitably using the results of studying short term and long term needs of those

    who can pay for a one-time, or in most cases, a steady flow of service or product placement. For

    my own words marketing is finding potential clients who can you market you're product to the

    people who takes interest with. Also Event marketing is the experiential marketing of a brand,

    service, or product through memorable experiences or promotional events. It typically involves

    direct interaction with a brand's representatives.

    B. Sponsor

    Sponsorship is an increasingly popular marketing technique used by most businesses to gain a

    competitive advantage in the marketplace. Sponsorship refers to the financial or in-kind support

    of an event, a sports team, a charity organization, etc, with the objective of attaining certain

    particular business objectives. Also Event Sponsorship is an event sponsor is a company that

    supports an event, usually by providing funds, in exchange for something valuable.

    C. Branding

    Branding, by definition, is a marketing practice in which a company creates a name, symbol or

    design that is easily identifiable as belonging to the company. There are many areas that are

    used to develop a brand including advertising, customer service, promotional merchandise,

    reputation, and logo.


    Explain the Significance of Marketing, Sponsorship and branding.

    Sponsorships help your business increase its credibility, improve its public image, and build

    prestige. Like any form of marketing, it should be used strategically as a way to reach your

    target customers. As you build your marketing plan, research the events and causes that your

    ideal customers care about. Also Branding is in developing a strategic marketing plan, your

    brand serves as a guide to understanding the purpose of your key business objectives and

    enables you to align the plan with those objectives. Branding is important because not only is it

    what makes a memorable impression on consumers but it allows your customers and clients to

    know what to expect from your company.

    It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that

    makes you the better choice. Events are not only an opportunity to network and sell your

    services, but also a chance to give your brand more exposure.

    People are becoming more and more aware of advertising and finding new, effective ways of

    marketing your brand is essential to ensuring you get noticed. Good branding ensures that,

    whatever the size of your business, your audience will remember you and talk about you. Your

    brand is your company and it is important to take an event as an opportunity to let it shine.

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