Luislamas Portafolio 2020

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LUIS L AMAS

G R A P H I C D E S I G N / P O R T F O L I O 2 0 2 0
BRANDING
BRANDING

P U N TO C E N T R A L / Luxury living complex. ABOUT


Work done: Logotype, printed collateral materials and website. Punto central is a new concept of life that combines exclusivity, convenience and
puntocentral.net security. The logotype depicts an abstract aerial view of the building.
BRANDING
BRANDING
BRANDING
BRANDING

R I O G R A N D E C E R V E C E R I A / Artisanal Beer
Work done: Logotype, label.
facebook.com/riograndecerveceria

ABOUT
The Rio Grande town is a Ghostown in Tamaulipas, Mexico.
The only reamining building in the town is the Cathedral, which can only
be seen during a brief period of time throughout the year due to the
dam water that engulfs it. Also, this town was part of the shortly lived Rio
Grande Republic. Both these stories are what the logo and label depict.
BRANDING
BRANDING
BRANDING
BRANDING

S A N T I AG O / CITY BRANDING ABOUT


Work done: Logotype, discarded proposal Logo proposals for the city of Santiago, a Magic Town in the mexican state of Nuevo León.
The logo integrates the town’s most famous tourist attraction, the Cola de Caballo waterfall.
BRANDING
BRANDING
LOGOS
BRANDING
BRANDING

C A R L H E R Z S T U D I O / CUTLERY
Work done: Logo, Stationery and Brand Guidelines.

ABOUT
Carl Herz is a new Fine Cutlery studio in Austria that
reinvents a traditional brand established in 1885.
BRANDING
BRANDING
BRAND GUIDELINES
BRANDING

A L L F I T N E S S / GYM ABOUT
Work done: Logo, Stationery and Brand Guidelines. Identity redesign for All Fitness, a high-end gym chain.
www.allfitnessgym.com
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING

S O F T S T U D I O / CODING
Work done: Logo, Brand Guidelines.

ABOUT
A Coding studio dedicated to developing custom
software for third parties. The logo shows the common
coding signs < >. and the letter S.
BRANDING

C I R C A S T U D I O / FASHION STYLING ABOUT


Work done: Logotype Creative studio and consultancy specializing in fashion industry.
instagram.com/circastudioo
BRANDING
BRANDING

D E V I L’ S A D VO C AT E / ENGRAVINGS
Work done: Logotype
devilsadvocatecustomengravings.com
BRANDING
BRANDING
BRANDING

F U N DAC I O N V E L E Z / NON PROFIT


Work done: Logo proposal #1.
Final Logo.
F U N DAC I O N V E L E Z / NON PROFIT
Work done: Annual report design.
C a s h c l i c k / NON PROFIT
Work done: 1 year anniversary flyer
BRANDING
BRANDING

C R I S P Y P O L LO / FAST FOOD RESTAURANT


Work done: Logo proposal
Work in progress
BRANDING

S LU K A H A M M E R E R T E V I N I / LAW FIRM
Work done: Business Card Design.
BRANDING
BRANDING

V I V E F U T U R O / Online home search plattform


Work done: Logotype, printed collateral materials and website.
https://vivefuturo.com/
BRANDING

M I A M I A / PIZZERIA ABOUT
Work done: Logotype, Packaging, Brand Decor Logotype, packaging and print materials for a mexican pizza chai with currently 7 locations.
facebook.com/miamiapizzerianv
BRANDING
PHOTO RETOUCHING

P H OTO G R A P H E R :
Jorge Solorzano

www.jorgesolorzano.com

R E TO U C H I N G :
Luis Lamas

•Color Correction
•Detail retouch
•Lightning fixing

REFERENCE O R I G I N A L P H OTO
BRANDING
PHOTO RETOUCHING

P H OTO G R A P H E R :
Jorge Solorzano

www.jorgesolorzano.com

R E TO U C H I N G :
Luis Lamas

•Color Correction
•Detail retouch
•Lightning fixing

REFERENCE O R I G I N A L P H OTO
BRANDING
ADVERTISING
BRANDING
PACKAGING

OBELA CEBOLLA ABOUT


Work done: Label design. Line extension for the leader hummus brand in Mexico. Made using the global guidelines by Sabra US.
BRANDING
PACKAGING

OBELA CLÁSICO
Work done: Label design.
BRANDING
PACKAGING

TO S T I TO S L M P ABOUT
Work done: Packaging design. Special seasonal edition of the famous chip brand, Released for the mexican baseball season.
BRANDING
MASTER GRAPHIC
BRANDING
MASTER GRAPHIC

P R O M OT I O N A L PAC K AG I N G

MASTE R GRAPHIC I N C E N T I V E A DA P TAT I O N


THE DESIGNER

Sobre mi About me
ES– EN–
¡Hola! Soy un diseñador gráfico independiente viviendo en Hello! I’m an independent graphic designer living in Monterrey,
Monterrey, Nuevo León. Mis áreas de expertise son el Branding, Mexico. My expertise areas are Branding, Packaging and
Empaque y Publicidad. Tengo 8 años de experiencia trabajando Advertising. I have 8 years of experience working in design
en agencias como diseñador Senior, rol en el cual he adquirido agencies as a Senior Graphic Designer, role in which I’ve acquired
mucha experiencia trabajando con marcas de alcance nacional en a lot of experience working with national brands in creativity and
esfuerzos creativos y de empaque. packaging efforts.

Trabajando conmigo tendrás la calidad de una agencia de Working with the you’ll get the quality of a design agency at a
publicidad a un mejor costo y con tiempos de respuesta más better cost and with faster response times.
rápidos. ¡Trabajemos juntos! Let’s work together!

About Services Languages Contact


Luis Lamas Branding Español luislamasdesign@gmail.com
Graphic Designer Packaging Design English T. (+52) 811 9897677
1990 Advertising Italian (Basic)
Monterrey:
Master Graphics French (Basic)
Paseo de San Marino #4053
Incentive Design and Adaptation
Col. Las Torres
Innovation Renders
OOH Materials Matamoros:
POP adaptation Ernesto Elizondo #1
Digital Materials Col. Popular

Copywriting
Presentations
Boards
Thank you
V E M Á S E N / S E E M O R E A T

cargocollective.com/lued

luislamasdesign@gmail.com

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