INTRODUCTION

Market Survey
Marketing research as an integral part of a management information
should provide a flow of information inputs, mainly from external sources,
useful in marketing decision-making. Marketing research that gives you a very
good information of the past but based on the data analysis they were not able
to o offer any predictions or trends for the future.

A market is defined by demand. It is a demand that created supply

interacts; consumer demand determines the characteristics of supply. A market
is a place in which buyer and sellers meeting each other and exchange the
goods and service. "Marketing Research is a systematic problem analysis,
model building and fact finding for the purpose of important decision-making
and control in the marketing of goods and services".

Customer Satisfaction
A study on consumer usage and satisfaction regarding Pediasure health
drink in Cumbum town, business survey they have customers that are willing
to buy their product or service. However, many times business fails to "check
in" with their customers to determine whether they are happy or not and what
it will take to make or keep them happy.

Customers are your best source of business information - whether it is

to improve an existing product or service or whether you're planning to launch
something new. There's no substitution for "getting it from the horse's mouth".
When you open up the lines of communication, you are able to align your
resources to best advantage, and you often can make changes or launch
products more quickly.

1
 COMPANY PROFILE

ABOUT THE NUTRITION'S HISTORY

Dating back to 1903, Abbott Nutrition has been an innovator in infant,
children, adult and performance nutrition.

Abbott's nutrition business can be traced to modest beginnings where

science, ingenuity and commitment came together with groundbreaking
results.

Over the decades below, Abbott Nutrition has grown to become

Abbott's biggest division, representing 31 percent of sales in 2013. With a
continuing emphasis on customer-focused innovation that led to dozens of
product launches, serving markets in more than 100 countries worldwide.
Abbott Nutrition has with plants and distribution centers located to serve
customers globally, including new plants in India, China and the United
States. This business is a central part of Abbott's commitment to help people
live healthy and thrive.

Early 1900s
 1903: Harry C. Moores and Stanley M. Ross founded the Moores &
Ross Milk Company in Columbus, Ohio.
 1925: Moores and Ross took the daring step of producing and
marketing milk-based infant formula—a new concept at the time. The
product was originally known as Franklin Infant Food, and later
changed its name to Similac.

2
1950s
 1951: Similac Concentrated Liquid, the first infant formula available in
a form other than powder in the United States, was introduced. It soon ^
became the most popular product in the United States infant-formula
market.
 1959: Ross introduced Similac with Iron, the first iron-fortified infant
formula in the United States. It came in both powder and concentrated
liquid forms. Today, iron-fortified formula is the preferred source of
nutrition during the first year of life if breastfeeding is not chosen.

1960s
 1961: Similac expanded to overseas production with a new plant in the
Netherlands.
 1962: For infants with special medical conditions, Similac PM 60/40, a
reduced-mineral formulation relative to Similac, was introduced.
 1964: Ross merged with Abbott Laboratories, one of the world's largest
health care corporations.
 1966: A soy protein isolate formula, Isomil, was introduced to meet
infant feeding needs. Pedialyte began distribution in the United States
as the first ready-to-drink oral electrolyte solution.

1970s
 1973: Ensure, the first lactose-free medical nutritional product in the
United States, was introduced.
 1978: Osmolite, an isotonic, low-residue oral enteral formula, and Vital
HN were introduced.

3
1980s
 1981: RCF (Ross Carbohydrate Free) formula was introduced for
children unable to tolerate the type or amount of carbohydrates in
standard infant formula.
 1985: Pulmocare, the first enteral nutrition product in the United States
designed for patients with pulmonary disease, such as chronic
obstructive pulmonary disease (COPD), was introduced.
 1988: PediaSure was introduced to bridge the gap between the
specialized feeding needs of infants and adults.
 1989: Glucerna, a disease-specific nutritional product formulated for
patients with abnormal glucose tolerance, was introduced.

1990s
 1991: Nepro, a nutritional product for dialysis patients and Promote, a
high-protein formula, were introduced.
 1992: Perative, a nutritional product for metabolically stressed patients,
was added to the disease-specific medical nutritional line.
 1994: Similac NeoCare, now Similac NeoSure, was introduced as the
first formula in the United States to address the nutritional needs of
premature infants after hospital discharge.
 1996: Jevity 1.2 CAL, a high-nitrogen and fiber-fortified liquid formula
containing fructo oligo saccharides (FOS), was introduced, along with
Pedialyte Freezer Pops.
 1999: Glucerna Shakes and Glucerna Snack Bars were launched. In
addition, Similac With Iron Ready To Feed formula in a 32-fl-oz aseptic
bottle was released. This design won the Industrial Design Excellence
Award the following year.

4
2000s
 2000: Similac Human Milk Fortifier was introduced.
 2002: Similac Advance with Iron, an iron-fortified infant formula
supplemented with DHA and ARA, was launched.
 2003: Ross acquired Zone Perfect Nutrition Company, a leading
marketer of nutrition bars and other products for active people.
 2004: Juven, therapeutic nutrition clinically shown to help reduce
muscle breakdown and build muscle tissue, and HAS, a sports nutrition
company with a strong portfolio of brands including EAS, Advant
EDGE, Myoplex, and Body-for-LIFE, were acquired.
 2005: Muscle Armor, an EAS brand, was launched.
 2006: Similac Organic was launched. It is the first certified USDA
organic infant formula from a major formula brand.
 2007: Ross becomes Abbott Nutrition. In addition, Glucerna introduced
an expanded line of products, including a new breakfast cereal
formulated specifically for people with diabetes, and a new line of
snack shakes and mini-snack bars, which provides in-between meal
options that help to manage blood sugar spikes.
 2008: Similac produced its first formula that included a blend of
prebiotics, nucleotides and carotenoids found in breast milk.
 2011: Abbott launches Glucerna Hunger Smart shakes featuring more
protein for people with diabetes.
 2012: Abbott's Zone Perfect brand introduces a new line of nutrition
bars, Perfectly Simple with 10 or fewer ingredients and free of gluten,
preservatives and added coloring.

2010s
 2016: Abbott provided Similac Human Milk Fortifier Concentrated
Liquid nutritional supplement for preterm human milk. This is used to

5
 supplement human milk for preterm babies and is used in NICUs in
hospitals across the U.S. Similac also launches a formula designed for
breastfeeding moms who choose to supplement.
 2017: The Ensure Active line of shakes launched; offers targeted
nutrition with high quality protein, 20 essential vitamins and minerals to
help active adults stay healthy and energetic. Abbott opens new
manufacturing facilities in India, China and the United States.
 2018: Similac Advance NON-GMO is introduced, the first leading
infant formula brand labelled non-GMO, which indicates its ingredient
are not generically engineered. Abbott opens a new pilot plant in
Singapore to better serve customers in the Asia-Pacific area.

6
 PRODUCT PROFILE

Pediasure Powder is used for Mineral deficiencies, Minerals related

poor nutrition, Digestive disorder, Chest pain, High blood pressure, Digestive
disorders and other conditions. Pediasure Powder may also be used for
purposes not listed in this medication guide.

Pediasure Powder contains Minerals and Vitamins as active ingredients.

Pediasure Powder works by slowing down the processes that damage

cells; maintaining fluid balance within body cells and acidity levels;

Pediasure Powder Uses

Pediasure Powder is used for the treatment, control, prevention,
& improvement of the following diseases, conditions and symptoms:
 Mineral deficiencies
 Minerals related poor nutrition Digestive disorder
 Chest pain
 High blood pressure
 Digestive disorders
 Mineral deficiency
 Leg pain due to blocked arteries
 Heart attack
 Pregnancy related mineral deficiency
 Pediasure Powder may also be used for purposes not listed here.

Pediasure Powder Working, Mechanism of Action and Pharmacology

Pediasure Powder improves the patient's condition by performing the
following functions:

7
  Slowing down the processes that damage cells.
 Maintaining fluid balance within body cells and acidity levels.

Pediasure Powder - Composition and Active Ingredients

Pediasure Powder is composed of the following active ingredients
(salts)
 Vitamins
 Minerals

Pediasure Powder - Side-effects

The following is a list of possible side-effects that may occur from all
constituting ingredients of Pediasure Powder. This is not a comprehensive list.
These side-effects are possible, but do not always occur. Some of the side-
effects may be rare but serious. Consult your doctor if you observe any of the
following side-effects, especially if they do not go away.

 Headache
 Unusual, unpleasant taste in mouth
 Upset stomach

Pediasure Powder - Precautions & How to Use

Before using Pediasure Powder, inform your doctor about your current
list of medications, over the counter products (e.g. vitamins, herbal
supplements, etc.), allergies, pre-existing diseases, and current health
conditions (e.g. pregnancy, upcoming surgery, etc.). Some health conditions
may make you more susceptible to the side-effects of the drug. Take as
directed by your doctor or follow the direction printed on the product insert.

8
Dosage is based on your condition. Tell your doctor if your condition persists
or worsens. Important counseling points are listed below.

 Neurological manifestations
 Pregnant, planning to become pregnant or breastfeeding

Pediasure Powder - Drug Interactions

If you use other drugs or over the counter products at the same time, the
effects of Pediasure Powder may change. This may increase your risk for side-
effects or cause your drug not to work properly. Tell your doctor about all the
drugs, vitamins, and herbal supplements you are using, so that you doctor can
help you prevent or manage drug interactions. Pediasure Powder may interact
with the following drugs and products:

 Adrucil
 Calcijex
 Calcitriol
 Capecitabine
 Ditnercaprol
 Dolutegravir

Pediasure Powder - Contraindications

Hypersensitivity to Pediasure Powder is a contraindication. In addition,
Pediasure Powder should not be used if you have the following conditions:

 Allergic reactions
 Hypersensitivity

9
 OBJECTIVES OF THE STUDY

i) Primary Objectives
To find the customer satisfaction level who are using Pediasure. To gain
practical knowledge on the concept of market survey.

ii) Secondary Objectives

 To find out the reason for priority of Pediasure
 To find out the customers opinion about the price, quality of the
Pediasure
 To find out the prime competitor of Pediasure
 To offer valuable suggestions to improve Pediasure

10
 RESEARCH METHODOLOGY

In this study, convenient sampling method is used. 100 persons are

chosen for the study in Cumbum Town to constitute the sample of consumers
for the study. Under convenience sampling whoever is available, willing and
whose co-operation is fully available were taken as respondents for the study.
Since the respondents are not 'Highly Literate' necessary data is collected by
interviewing each of the household head to constitute the sample of
respondents for the study.

A semi-structured interview schedule is designed. It is kept as a rough

guideline and depending on the respondent's nature of response, the sequence
of questions and the number of sub-questions for probing the respondents
mind-varied. One Hundred respondents from various places in the study are
interviewed. The data from the respondents from various places in the study
are interviewed. The data from the respondents is collected during the month
of February 2016. The interpretation of the data is made using percentage,
tabulation etc.,

Scope
What aspects are to be covered in the research are to be highlighted in
brief in this section of methodology. A justification for limiting the research
work to these limits is to be provided in this section.

Research Design
It gives details about, the exploratory, explanatory or descriptive or
experimental nature of the research work. Why particular design is used and
what is its importance is also put in this section.

11
Data Collection Method
Whether Primary or Secondary data is to be collected is explained. A
copy of the questionnaire or schedule used to be attached in appendix and its
importance is highlighted in this getting.

1. Primary Data
Primary data are obtained by study specifically designed to fulfil the
data needs of the problem at hand, such data are original in character and are
generated in large number of surveys conducted mostly by government and
also by some individual, institution and research bodies.

2. Secondary Data
Secondary data are not originally collected but rather obtained from
published or unpublished sources, are known as Secondary data, the secondary
data constitute the chief materials on the basis of witch statistical work is carry
out in many investigations.

Sample Plan
Who is to be surveyed, how many are to be surveyed, how are they
selected and how are they reached. All these details are to be given in this
section.

Sample Unit
I chose my sampling area at Cumbum Town for market survey of the
Pediasure.

Sample Size
The sample size taken for the survey is 100 respondents.

Tools use for analysis

The collected data when interpreted using percentage analysis is
method.
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 DATA ANALYSIS AND INTERPRETATION

Data Analysis

This is an attempt to organize and summaries data in order to increase

results. Usefulness in such a manner that enables the researcher to relate
critical points which the study objectives. Sometimes these organizing and
summarizing of data requires the use of summary statically measures.

Such as percentage averages and dispersions since most marketing data

are collected through the use of samples, the reliability of the summary
estimates is required to be determined. In this survey the collected data are
analyzed and interpreted by the percentage analysis method.

Percentage analysis method

Percentage method to a special kind of Ratio percentage is used in

making comparison between two or more series of data percentage to describe
relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

Research design

A Marketing research design specifies the procedure for encoding and

controlling the research project. The choice of particular research design
would follow from the problem. As such there is no single best design.
However, any marketing research study must explicitly sate its plan about
collection and analysis of data.

13
 TABLE -1

RESPONDENTS OPINION ABOUT CONSUMING OF

HEALTH DRINKS

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 90 90

2 No 10 10

TOTAL 100 100

Sources : Primary Data

Among the 100 Respondents

 90% of Respondents are consuming Pediasure
 10% of Respondents are not consuming Pediasure

14
 CHART -1

RESPONDENTS OPINION ABOUT CONSUMING OF

HEALTH DRINKS
100
90
90

80

70

60

50

40

30

20
10
10

0
Yes No

15
 TABLE-2

RESPONDENTS OPINION ABOUT TO USING BRAND OF

HEALTH DRINK

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Pediasure 80 88

2 Boost 5 6

3 Complan 5 6

TOTAL 90 100

Sources : Primary Data

Among the 90 Respondents

 88 % of Respondents are consuming Pediasure
 6 % of Respondents are consuming Boost
 6 % of Respondents are consuming Complan

16
 CHART-2

RESPONDENTS OPINION ABOUT TO USING BRAND OF

HEALTH DRINK
100

90 88

80

70

60

50

40

30

20

10 6 6

0
Pediasure Boost Complan

17
 TABLE-3

RESPONDENTS OPINION ABOUT USING FLAVOUR IN

PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Chocolate 60 75

2 Vanilla 12 15

3 Badamkesar 8 10

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 75 % of Respondents are prefer Chocolate flavour in Pediasure
 15 % of Respondents are prefer Vanilla flavour in Pediasure
 10 % of Respondents are prefer Badamkesar flavour in Pediasure

18
 CHART-3

RESPONDENTS OPINION ABOUT USING FLAVOUR IN

PEDIASURE
100

90

80 75
70

60

50

40

30

20 15
10
10

0
Chocolate Vanilla Badamkesar

19
 TABLE -4

RESPONDENTS OPINION ABOUT REASONS FOR

PREFERRED PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Health 70 88

2 Taste 8 10

3 Price 2 2

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 88 % of Respondents prefer for Health
 10 % of Respondents prefer for Taste
 2 % Respondents prefer for Price

20
 CHART -4

RESPONDENTS OPINION ABOUT REASONS FOR

PREFERRED PEDIASURE
100

90 88

80

70

60

50

40

30

20
10
10
2
0
Health Taste Price

21
 TABLE – 5

RESPONDENTS OPINION ABOUT CONSUMING TIME OF

PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Morning 40 50

2 Evening 10 12

3 Night 30 38

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 50 % of Respondents consuming Pediasure in the Morning time
 12 % of Respondents consuming Pediasure in the Evening time
 38 % of Respondents consuming Pediasure in the Night time

22
 CHART – 5

RESPONDENTS OPINION ABOUT CONSUMING TIME OF

PEDIASURE
100

90

80

70

60
50
50

40 38

30

20
12
10

0
Morning Evening Night

23
 TABLE-6

RESPONDENTS OPINION ABOUT THE FACTOR

REGARDING TO BUY PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Television 60 75

2 Newspaper 15 18

3 Friends 5 7

TOTAL 80 100

Sources : Primary

Data Among the 80 Respondents

 75 % of Respondents are know through Television Ad
 18 % of Respondents are know through Newspaper
 7 % of Respondents are know through Friends

24
 CHART-6

RESPONDENTS OPINION ABOUT THE FACTOR

REGARDING TO BUY PEDIASURE
100

90

80 75
70

60

50

40

30

20 18

10 7

0
Television Newspaper Friends

25
 TABLE- 7

RESPONDENTS OPINION ABOUT THE AVAILABILITY OF

PEDIASURE IN THEIR AREA

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 60 75

2 No 20 25

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 75 % of Respondents says Pediasure is available in their area
 25 % of Respondents says Pediasure is not available in their area

26
 CHART- 7

RESPONDENTS OPINION ABOUT THE AVAILABILITY OF

PEDIASURE IN THEIR AREA
100

90

80 75
70

60

50

40

30 25
20

10

0
Yes No

27
 TABLE -8

RESPONDENTS OPINION ABOUT THE PURCHASING

PLACE OF PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Departmental Shop 35 44

2 Retail Shop 5 6

3 Medical Shop 40 50

TOTAL 80 100

Sources : Primary

Data Among the 80 Respondents

 44% of Respondents buy from Departmental Store
 6 % of Respondents buy from Retail Store
 50 % of Respondents buy from Medical Shop

28
 CHART -8

RESPONDENTS OPINION ABOUT THE PURCHASING

PLACE OF PEDIASURE
100

90

80

70

60
50
50
44
40

30

20

10 6

0
Departmental Shop Retail Shop Medical Shop

29
 TABLE-9

RESPONDENTS OPINION ABOUT PRICE OF PEDIASURE

NO. OF
PERCENTAGE
S.NO. PARTICULARS RESPONDENTS

1 Moderate 65 81

2 Low 10 12

3 High 5 7

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 81 % of Respondents says that the price of Pediasure is Moderate
 12 % of Respondents says that the price of Pediasure is Low
 7 % of Respondents says that the price of Pediasure is High

30
 CHART-9

RESPONDENTS OPINION ABOUT PRICE OF PEDIASURE

100

90
81
80

70

60

50

40

30

20
12
10 7

0
Moderate Low High

31
 TABLE -10

RESPONDENTS OPINION ABOUT THE YEARS OF USING

PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 6 Months 55 69

2 1 year 15 19

3
Above 1 year 10 12

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 69 % of Respondents says they use Pediasure about 6 months
 19 % of the Respondents says they use Pediasure about 1 year
 12 % of the Respondents says they use Pediasure above 1 year

32
 CHART -10

RESPONDENTS OPINION ABOUT THE YEARS OF USING

PEDIASURE
100

90

80
69
70

60

50

40

30
19
20
12
10

0
6 Months 1 year Above 1 year

33
 TABLE-11

RESPONDENTS OPINION ABOUT THE QUALITY OF

PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Very Good 40 50

2 Excellent 30 38

3 Poor 10 12

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 50 % of Respondents says that the Pediasure's quality is Very Good
 38 % of Respondents says that the Pediasure's quality is Excellent
 12 % of Respondents says that the Pediasure's quality is Poor

34
 CHART-11

RESPONDENTS OPINION ABOUT THE QUALITY OF

PEDIASURE
100

90

80

70

60
50
50

40 38

30

20
12
10

0
Very Good Excellent Poor

35
 TABLE -12

RESPONDENTS OPINION ABOUT THE CHANGES IN

PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 75 94

2 No 5 6

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 94 % of Respondents says that they want changes in Pediasure
 6 % of Respondents says that they don't want changes in Pediasure

36
 CHART -12

RESPONDENTS OPINION ABOUT THE CHANGES IN

PEDIASURE
100
94
90

80

70

60

50

40

30

20

10 6

0
Yes No

37
 TABLE -13

RESPONDENTS OPINION ABOUT THE KIND OF CHANGES

IN PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Price level decrease 45 56

2 Quality 25 21

3 Packaging 10 13

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 56% of Respondents says that Pediasure's price level should be decrease
 21% of Respondents says that the company have to change the Quality
 13% of Respondents says that Pediasure have to change their packaging

38
 CHART -13

RESPONDENTS OPINION ABOUT THE KIND OF CHANGES

IN PEDIASURE
100

90

80

70

60 56

50

40

30
21
20
13
10

0
Price level decrease Quality Packaging

39
 TABLE -14

RESPONDENTS OPINION ABOUT EXPECT THE

PACKAGING OF PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Bottle 30 37

2 Plastic Jar 40 55

3 Container 10 13

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 37% of Respondents are prefers Bottle packing for Pediasure
 50% of Respondents are prefers Plastic Jar packing for Pediasure
 13% of Respondents are prefers Container packing for Pediasure

40
 CHART -14

RESPONDENTS OPINION ABOUT EXPECT THE

PACKAGING OF PEDIASURE
100

90

80

70

60 55
50

40 37

30

20
13
10

0
Bottle Plastic Jar Container

41
 TABLE -15

RESPONDENTS OPINION ABOUT THE SLOGAN OF

PEDIASURE

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS
1 Taller 40 50

2 Stronger 25 31

3 Sharper 10 12

4 All the above 5 7

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 50 % of Respondents says the slogan of Pediasure is Taller
 13 % of Respondents says the slogan of Pediasure is Stronger
 12 % of the Respondents says the slogan of Pediasure is Sharper
 7 % of the Respondents says the slogan of Pediasure is all the above

42
 CHART -15

RESPONDENTS OPINION ABOUT THE SLOGAN OF

PEDIASURE
100

90

80

70

60
50
50

40
31
30

20
12
10 7

0
Taller Stronger Sharper All the above

43
 TABLE -16

RESPONDENTS OPINION ABOUT RECOMMENDING THE

PEDIASURE TO FRIENDS

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 65 81

2 No 15 19

TOTAL 80 100

Sources: Primary Data

Among the 80 Respondents

 81 % of Respondents are recommend for Pediasure
 19 % of Respondents are not recommend for Pediasure


44
 CHART -16

RESPONDENTS OPINION ABOUT RECOMMENDING THE

PEDIASURE TO FRIENDS
100

90
81
80

70

60

50

40

30
19
20

10

0
Yes No

45
 TABLE -17

RESPONDENTS OPINION ABOUT SATISFIED LEVEL OF

PEDIASURE

NO. OF
S. NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 80 100

2 No 0 0

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 100 % of Respondents are satisfied with Pediasure

46
 CHART -17

RESPONDENTS OPINION ABOUT SATISFIED LEVEL OF

PEDIASURE
100
100

90

80

70

60

50

40

30

20

10
0
0
Yes No

47
 TABLE -18

RESPONDENTS OPINION ABOUT THE SUBSTITUTED

PRODUCT PREFER

NO. OF
S. NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Boost 40 50

2 Bournvita 25 31

3 Junior Horlicks 15 19

TOTAL 80 100

Sources : Primary Data

Among the 80 Respondents

 50% of Respondents prefers Boost as the substitute brand
 31% of Respondents prefers Bournvita as the substitute brand
 19% of Respondents prefers Juniour Horlicks as the substitute brand

48
 CHART -18

RESPONDENTS OPINION ABOUT THE SUBSTITUTED

PRODUCT PREFER

100

90

80

70

60
50
50

40
31
30
19
20

10

0
Boost Bournvita Junior Horlicks

49
 FINDINGS

 90% of Respondents are consuming Pediasure

 88 % of Respondents are consuming Pediasure

 75 % of Respondents are prefer Chocolate flavour in Pediasure

 88 % of Respondents prefer for Health

 50 % of Respondents consuming Pediasure in the Morning time

 75 % of Respondents are know through Television Ad

 75 % of Respondents says Pediasure is available in their area

 50 % of Respondents buy from Medical Shop

 81 % of Respondents says that the price of Pediasure is Moderate

 69 % of Respondents says they use Pediasure about 6 months

 50 % of Respondents says that the Pediasure's quality is Very Good

 94 % of Respondents says that they want changes in Pediasure

 56% of Respondents says that Pediasure's price level should be decrease

 50% of Respondents are prefers Plastic Jar packing for Pediasure

 50 % of Respondents says the slogan of Pediasure is Taller

 81 % of Respondents are recommend for Pediasure

 100 % of Respondents are satisfied with Pediasure

 50% of Respondents prefers Boost as the substitute brand

50
 SUGGESTIONS

 The company should concentrate to improve its quality and decrease the

Price level.

 Awareness of its loyalty and quality improved the sales.

 Consumers are willing to buy Pediasure through subscriptions.

 Advertising through Newspaper, Magazines with the pictorial

representation reach the illiterate people.

 Company should take some necessary steps to overcome their shop

delivery.

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 LIMITATIONS

1. The survey was limited to Cumbum Town only.

2. Due to shortage of time the survey was limited 100 consumers only and
analysis is made overall on their response basis.
3. The study is based on the response of the respondents and is assumed that
they are honest in their response.
4. The survey was conducted only among the limited size of samples.

5. Wrong information was given by some respondents.

6. Some respondents feel irritated to answer the questions.

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 CONCLUSION

Nowadays there seems to be no vast difference between urban and rural

consumers in knowledge, awareness, brand, and quality and consumption
level of the products. This is because compared to urban area consumers
people in the rural areas also have raised their standards in acquiring high
educational level, use of social media like internet, whatsapp, etc. Few
differences lie in the earning capacity, lifestyle, standard of living etc among
the rural and urban areas. Even now many people are not consuming health
drinks in these rural areas. This is so because people are not aware that health
drinks are useful for increasing their nutritional value like to develop their
physical and mental health. Moreover people are not able to afford to pay high
price for consuming branded health drinks.

In the busy and fast revolving world, the consumer wants each and
every product to be in his hands wherever and whenever he needs. So the
marketer has to decide and design the various aspects of the product and
supply in such a way that it meets the demand of the consumers. It is
concluded that the market players have to see that their products possess the
required attributes so as to make consumers highly loyal. For the sustainability
purpose, every company has to be innovative in terms of product line
extension and brand extension. Product has to be strategic fit under the
offerings of the particular brand. The malt-food drink section is under constant
innovation to cater all the segments or potential customer. From the results it
can be inferred that the segmentation of Pediasure has been successful. In
accordance to the mother product the different variants are gradually making
their way to become the expertise it their respective segments.

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 BIBLIOGRAPHY

Books Reference:

Marketing Research : S. Mustafa

Research Methodology : Philip Kotler

Research Methodology : Boyd, Westfall and Starch

Web Pages:

www.wikipedia .com

www.google.com

http:peadiasure.com

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 A MARKET SURVEY ON CONSUMER AND SATISFACTION
REGARDING LEVEL OF PEDIASURE IN CUMBUM TOWN
QUESTIONNAIRE

Name : Age:

Address:
Sex: Male /Female

1. Do you like to have any health Drink every day?

 Yes  No
2. If yes, which brand do you like?
 Pediasure  Boost  Complan
3. If Pediasure, which flavour do you like?
 Chocolate  Vanilla  Badamkesar
4. Why do you preferred Pediasure?
 Health  Taste  Price
5. In which time do you consume Pediasure?
 Morning  Night  Evening  All times
6. Which factor stimulate you to buy this Product?
 TV  Newspaper  Friends
7. Whether Pediasure brand is available in your area?
 Yes  No
8. If yes, where do you purchase the Pediasure?
 Departmental Store  Retail Store  Medical Shop
9. What is your opinion about the price of Pediasure?
 Moderate  Low  Costly

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10. How many years are you using Pediasure?
 6 Months  1 Year  Above 1 year
11. What is your opinion about the quality of the product?
Very Good  Excellent  Poor
12. Do you want any changes in the product?
 Yes  No
13. What types of changes do you prefer?
 Price level decrease  Quality  Packaging
14. What type of packaging do you prefer?
 Bottle  Plastic Jar  Container
15. What is the slogan of Pediasure?
 Taller  Stronger  Sharper  All the above
16. Would you recommend this product to your Friends?
 Yes  No
17. Are you fully satisfied with Pediasure?
 Yes  No
18. Which product of health drink do you prefer at the time of unavailability
of Pediasure?
 Boost  Bournvita  Junior Horlicks
19. Any suggestions..........................

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