Event Management - Types

assignment on event
management
Topic – Types of Events
EVENT
Event can refer to many things such as:
 A phenomenon, any observable occurrence, or an extraordinary

occurrence
A type of gathering:
 A ceremony, for example, a marriage

 A competition, for example, a sports competition
 A happening, a performance or situation meant to be considered as art
 A festival, for example, a musical event
 A media event, a happening that attracts coverage by mass media
 A party
In science, technology, and mathematics:
 Event (computing), a software message indicating that something has

happened, such as a keystroke or mouse click
 Event (probability theory), a set of outcomes to which a probability is
assigned
 Event chain methodology, in project management
 Event (relativity), a point in space at an instant in time, i.e. a location in
space-time
In philosophy:
 Event (philosophy), an object in time, or an instantiation of a property in

an object
 Mental event, something that happens in the mind, such as a thought
Philip Kotler defines “Events as occurrences designed to communicate

particular messages to target audiences.”
TYPES OF EVENTS
There are many different ways of classifying and categorizing events. Events
are classified by size, form and type.
According to Forms:-
Sporting:-
Sporting events are organized on a large scale like IPL, World cups, FIFA etc.
Entertainment, Arts and Culture:-
Events like Pune Fest, Film Festival, and Art and craft exhibition.
Commercial marketing and promotional events:-
Various events are organized in order to promote the sales and products. For
example- Ramp walk by various bollywood stars for the promotion of ‘Being
Human Charity’.
Meetings:-
Various national and international conferences are organized like SAARC

summit, G8 etc.
Festivals:-
Dandiya Night, Ganesh utsav etc are celebrated.
Family:-
Various family gatherings like birthday party, weddings etc.

According to Size:-
 Mega Events:-
The largest events are called Mega Events which are generally targeted at
international markets. The Olympic Games, the Wimbledon series, world
cup soccer, Maha Kumbh Mela are good examples. All such events have
a specific yield in terms of increased tourism, media coverage and
economic impact. These events generally have a much longer time span
than other events, and can go on for several weeks.
 Major Events:-
These events attract significant local interests and large number of
participants, as well as generating significant tourism revenue. As an
example New Year celebrations are held in most of the major cities. Most
major cities have a convention centre capable of holding large meetings,
trade shows and convention. According Allen et al “Major events are
classified as attracting significant local interest and large number of
participants. A consumer show aimed at general public which includes
home interiors, clothes, Fashion etc is an example of a major event.
 Regional Events:-
Regional events are designed to increase the appeal of specific tourism
destination or region. Fan fare, the world’s biggest country music festival
held annually at Nashville, Tennessee, Mumbai Marathon, Asian games.
 Minor Events:-
Most events fall into this category and it is here that most managers gain
their experience. Almost every town, city, country and state holds various
annual events, there are many onetime events, including historical,
cultural, musical and dance performance. Meetings, Parties, Celebrations,
conventions, award ceremonies, exhibitions, sporting events and many
other community and social events come under this category.
According to Type: -
 Sporting Events – Those events that attracts sportsmen and women from
the highest level from all over the world, like the Olympics Games.
Special events are classified as being unique for the client, “an
opportunity for leisure, social or cultural experience outside the normal
range of choices or beyond everyday experience.”
 Special Events – Events such as weddings, festivals including

entertainment, cultural and arts are usually community events and can
attract any number of people from 50 to 500000.
 Commercial, marketing and promotional events tend to have high

budgets and high profiles. Allen et al explains that success is vital
because the company wants to market their product to the consumer and
differentiate it from its competitors.

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assignment on event

Topic – Types of Events

 A phenomenon, any observable occurrence, or an extraordinary

 A ceremony, for example, a marriage

In science, technology, and mathematics:

 Event (computing), a software message indicating that something has

 Event (philosophy), an object in time, or an instantiation of a property in

Philip Kotler defines “Events as occurrences designed to communicate

Entertainment, Arts and Culture:-

Commercial marketing and promotional events:-

Various national and international conferences are organized like SAARC

Dandiya Night, Ganesh utsav etc are celebrated.

Various family gatherings like birthday party, weddings etc.

 Special Events – Events such as weddings, festivals including

 Commercial, marketing and promotional events tend to have high

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