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    04-IGDOM Workbook M1L3

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    Jerry Cardish
    The document discusses different types of Instagram accounts: 1) A branded account focuses on promoting a business or company. 2) A personal brand account shares details about a person's lifestyle. 3) A fan page builds an audience around a niche topic without directly promoting products or a person. It allows gathering followers organically before launching products. It provides a quiz to help determine which account type is best - branded for business features, personal brand if ready to share lifestyle, or fan page to build an audience around a topic without immediate sales.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    04-IGDOM Workbook M1L3

    Uploaded by

    Jerry Cardish
    46 views4 pages
    The document discusses different types of Instagram accounts: 1) A branded account focuses on promoting a business or company. 2) A personal brand account shares details about a person's lifestyle. 3) A fan page builds an audience around a niche topic without directly promoting products or a person. It allows gathering followers organically before launching products. It provides a quiz to help determine which account type is best - branded for business features, personal brand if ready to share lifestyle, or fan page to build an audience around a topic without immediate sales.

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    04-IGDOM_workbook_M1L3

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    The document discusses different types of Instagram accounts: 1) A branded account focuses on promoting a business or company. 2) A personal brand account shares details about a person's lifestyle. 3) A fan page builds an audience around a niche topic without directly promoting products or a person. It allows gathering followers organically before launching products. It provides a quiz to help determine which account type is best - branded for business features, personal brand if ready to share lifestyle, or fan page to build an audience around a topic without immediate sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    46 views4 pages

    04-IGDOM Workbook M1L3

    Uploaded by

    Jerry Cardish
    The document discusses different types of Instagram accounts: 1) A branded account focuses on promoting a business or company. 2) A personal brand account shares details about a person's lifestyle. 3) A fan page builds an audience around a niche topic without directly promoting products or a person. It allows gathering followers organically before launching products. It provides a quiz to help determine which account type is best - branded for business features, personal brand if ready to share lifestyle, or fan page to build an audience around a topic without immediate sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    www.getwsodo.

    com
    www.getwsodo.com

    COURSE WORKBOOK
    www.getwsodo.com
    www.getwsodo.com
    ACTION ITEM
    MODULE: There are different types of Instagram accounts and
    you need to have a clear strategy and structure in
    FOUNDATIONS: GETTING your account. Otherwise, your potential clients will get
    confused about what they can get from you and you ❏❏ Decide what kind of page you want to build
    SET UP FOR INSTAGRAM won’t get as many followers or as much growth. using the gut-check quiz provided.

    SUCCESS
    The different types of accounts are: ❏❏ If you already have a page, choose one of the IG
    account types and focus on it.

    A Branded Account
    LESSON:

    DIFFERENT TYPES OF IG
    This is a company brand account and makes it very
    obvious that the account is a business or company.

    ACCOUNTS
    Personal Brand
    Used when the account is about a person and their
    lifestyle.

    A Fan Page (a.k.a. Niche/Topic Page)


    Used to build an organic audience to launch a product
    into a community. It’s not focused on a person or
    product. Instead it focuses on a niche topic and offers
    quality content to get attention and gather followers.
    This page type can be very powerful because people
    are more likely to follow it as it’s not directly associated
    with a business or product. However, the relationship
    between you and the audience is necessarily weaker.

    COURSE WORKBOOK
    www.getwsodo.com
    www.getwsodo.com
    Gut-Check Quiz:
    What Type of IG Account Should You Have?

    If you answer yes to the following questions, you should have If you answer yes to the following questions, you should If you answer yes to the following questions, you
    a business brand IG account: have a personal brand IG account: probably should have a fan page IG account:

    1. Do you want access to all the extra features in a 1. Are you ready to share details about your lifestyle 1. Are you looking to gather an audience on a niche
    business IG account? with your audience? topic without selling?

    2. Will the page be focused on your products or services 2. Are you prepared to do the work to build a strong 2. Can you wait while the audience grows
    rather than you as a person? relationship with your audience? organically?

    3. Are you willing to take a back seat to your business 3. Do you have a more personal approach to your 3. Do you have the knowledge and background to
    brand? business or brand? provide valuable content on your topic?

    4. Have you created/uncovered interesting brand stories 4. Are you ready to put lots of photos of yourself, your 4. Are you prepared to keep yourself and your
    that you’re willing to share? life, and your family on your account? brand out of the spotlight in this account?

    COURSE WORKBOOK
    www.getwsodo.com
    www.getwsodo.com
    Notes:

    TOOLS & RESOURCES


    • How to Use Instagram for Business: A
    Practical 6-Step Guide, Hootsuite.
    • 18 Instagram Accounts to Follow for
    Brand Inspiration, Sprout Social.
    • 50 Best Instagram Accounts to Follow in
    2020, Oberlo.

    COURSE WORKBOOK

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