JOSE C.

FELICIANO COLLEGE FOUNDATION

Dau Exit, North Expressway, Dau, Mabalacat, Pampanga 2010
Telephone Nos. (045) 624-5211/(045) 624-5116
Website: www.jcfc.edu.ph Email Add: jcfc@pldtsl.net

INSTITUTE OF TEACHER EDUCATION

SYLLABUS IN PURPOSIVE COMMUNICATION

I. VISION : We shall be the premier academic community through quality education and training.

II. MISSION : We provide: holistic, responsive, and globally recognized academic and training programs.

III. GOALS : Guided by its vision and mission, the college aims:

1. To provide quality education by promoting academic excellence at all levels.

2. To maintain partnerships with other academic institutions and organizations thereby forming alliances with the industry to promote
entrepreneurship and global competitiveness.
3. To create a strong research culture among all levels of the institution.
4. To exercise sound socio-civic practices.

IV. PROGRAM SPECIALIZATION OUTCOMES

1. Articulate and discuss the latest techniques in teaching.

2. Effectively educate students by using modern technologies.
3. Work effectively and independently by the help of computers
4. To give students a quality education.

V. COURSE CODE : GE5

VI. COURSE TITLE : PURPOSIVE COMMUNICATION

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VII. COURSE DESCRIPTION: Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO
20 s 2013)
Purposive Communication is a three-unit course that develops student’s comuunicative ompetence and enhances their
cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts
and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The
knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines,
and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-baseed output for various purposes.

VIII. COURSE OBJECTIVES

At the end of the course, the student should be able to:

Knowledge

1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
5. Summarize the principles of academic text structure skills
1. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global sttengs
using appropriate registers
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
4. Write and present academic papers using appropriate tone, style, conventions, and reference style
Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world

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IX. COURSE CONTENT

Learning Outcomes Topics Methodology Assessment Remarks

**Describe the nature,  Communication * Lecture and class *LCD projector or manila
elements, and processes, discussion on paper Quiz and
functions of verbal and principles, and elements and *Audio and/or video clips Recitation
ethics types of of various media (e.g TV Group quiz
non-verbal
communication commercials; movies; Oral Quiz
communication in *Group work on newscasts; etc.) Game Quiz
various and identifying *Texts from newspapers,
multicultural contexts elements of magazines, journals
communication in http://www.healthknow
various texts ledge.org.uk/public-health-
textbook/organization-
management/5a-
understanding-
itd/effective-
communication
http://promeng.eu/downl
oads/training-
materials/ebooks/soft-
skills/effective-
communication-skills.pdf
*Chase, R. & Shamo, S. (2013).
Elemens of effective
communication, 4th ed.
Washington, Utah: Plain and
precious Publishing.
* Explain how cultural  Communication *Class discussion *LCD projector or manila *Reaction paper
and global issues affect and of essay, “Flight paper and/or

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communication Globalization from *See “Communication in a discussion forum
* Appreciate the impact conversation” or multicultural society and on the impact of
of communication on video “Connected world” globalization on
society and the world but alone” and *Article “Flight from how people
“How social media conversation” communicate,
can make history” http://www.nytimes.co and vise versa
or “Wiring a web m/2012/04/22/opinion/S
for global good” unday/the-flight-from-
conversation.html?_r=0
*Video “How social media
can make history”
https://www.ted.com/talk
s/clay_shirky_how_ce
llphones_twitter_facebook_
can_make_history
*Video “Wiring a web gor
global good”
https://www.ted.com/talk
s/gordon_brown

* Determine culturally  Local and *Lecture and class *LCD projector or manila *Quiz and
appropriate terms, Global discussion on paper seatwork on
expressions, and images Communication using culturally *Invited students/speakers using culturally
(sensitivity to gender, in multicultural appropriate terms, from different cultures appropriate
race, class, etc.) settings expressions, and *Films or videos showing terms,
 Varieties and images; varieties different speakers from expressions, and
* Adopt cultural and registers of and registers of various regions images; varieties

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 intercultural awareness spoken and language communicating in a and registers of
and sensitivity in written *Class discussion multilingual setting (e.g. language
communication of ideas language of cultural “Lost in Translation”) *Research and
appropriateness in *See TED Talks “Pop report on various
communicating as culture in the Arab world” cultural and
tackled in https://www.ted.com/talk intercultural
film/video modes of
s/shereen_el_feki_pop_cult
*Exercise on using communication
culturally ure_in_the_arab_world (e.g.,words/gestu
appropriate terms, res/ used in a
https://celsalangues.word
expressions, and particular region
images press.com/2015/01/29/it- or country to
*Interview invited aint-right-innit-about- show respect)
speakers/students language-register-in- and/or various
english/ issues in
communication
(e.g., use of
politically correct
words in today’s
world; gender
sensitivity
through
language)

* Evaluate multimodal  Evaluating *Lectue and class *LCD projector or manila 8Invitation for
texts critically to messages discussion on paper people to join
enhance receptive and/or images critical reading *Authentic texts about cause-oriented
(e.g. pictures, and listening cultural sensitivity from events using
(listening, reading,
illustrations) of *Exercise on various media (text various media suc
viewing) skills analyzing content messages; email messages; as email, social
different tyoes
of texts of various texts social media messages; media, print
*Convey ideas through
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 oral, audio-visual, reflecting newspaper, magazine, and and/or electronic
and/or web-based different journal articles; print and advertisements
presentations for cultures electronic advertisements)
(regional, Asian, *See sample:
different target
Western, etc)
audiences in local 1. What is the http://www.kwinessential.
and global settings message? co.uk/cultural-
using appropriate 2. What is the services/articles/cultural-
registers purpose of the sensitivity.html
message?
*Adopt awareness of 3. How is the http://mindspaceintuition.
audience and context message files.wordpress.com/2015/
in presenting ideas conveyed by the 01/cross-cultural.jpg
text and/or
image? http://itelegraph.co.uk/mu
4. Who is the ltimedia/archive/01440/b
target audience urger_1440211c.jpg
of the message?
5. What other
ways of
presenting the
message are
there?

*Convey ideas through  Communication *Lecture and class *LCD projector or manila *Oral, audio-
oral, audio-visual, aids and discussion on paper visual, and/or
and/or web-based strategies using preparing audio *Texts, video/audio clips web based
tools of visual and web- from various sources presentations to
presentations for
technology based *See http://creating promote cultural
different target presentations multimodaltexts.com/ values (e.g.
audiences in local *Group work and *”The world’s worst respect for elders,

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 and global settings class discussion on research presentation” bayanihan spirit,
using appropriate identifying https://www.youtube.com etc.)
registers problems with the /watch?v=nSGqp4-bZQY Vlog
research *Adler, R., Wlmhorst, J.M., & /Advertisement
*Adopt awareness of presentation in Lucas, K. (2012)
audience and context the video Communicating at work:
in presenting ideas

*Convey ideas through * Communication for *Lecture and class * LCD projector or manila *Public
oral, audio-visual, various purposes discussion on paper announcements
and/or web-based informative, and (audio/video,
1. to obtain, provide, *Sample texts (inquiry
presentations for argumentative social media)
and disseminate letter, police reports,
different target communication about disaster
information political speeches, letters of
audiences in local and preparedness
*Lecture and appreciation,
global settings using 2. to persuade and
discussion of etc)http://www.omafra.go *Editorial about
appropriate registers argue
Types of Speeches v.on.ca/english/rural/facts environmental
*Create clear, coherent, and Public /03-033.htm issues(Cartoonin
and effective Speaking (Read, http://www.capmembers.c g)
communication Memorized, om/media/cms/l21l_mod2
*Formal One-
materials Impromptu/Exte _ch8_effective_communicat
minute Speech
mporaneous) io_63afca8970d43.pdf
*Present ideas based on current
http://hplengr.engr.wisc.e
persuasively using *Short exercises: issues
du/Prof_Comm.pdfhttp://
appropriate language asking for (Extemporaneous
www.pearsonhighered.com
registers, tone, facial information
/samplechapter/02055242
expressions, and through inquiry
14.pdf *Video of “The Most
gestures letter or interview,
Important Cannot be Said”:
response to
*Adopt awareness of Eddie Calasanz at
queries, incident
audience and context in
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 presenting ideas reports TEDxADMU (youtube)

*Create clear, coherent,  Communication *Lecture and class *LCD projector or manila *Workplace
and effective for work discussion on paper documents (e.g.
communication purposes (e.g. effective *Video of “Giving minutes, memo)
healthcare, communication Presentations Worth *Written and/or
materials
education, and oral Listening to”: Gordon oral presentation
*Present ideas business and presentations in Kangas at TED Talks (group reporting)
trade, law, the workplace (youtube) of media
persuasively using
media, science *Analysis of *Sample communication campaign
appropriate language different materials from different proposal/progra
and technology)
registers, tone, facial communication workplace settings (e.g. m or project
expressions and materials minutes, memo, requests, proposal for
gestures *Writing exercises business/technical/inciden addressing a
on communication t reports,letters) health
*Adopt awareness of materials for the issue/problem
audience and context workplace (e.g. https://www.vuu.edu/Upl (using
in presenting ideas in minutes,memo.req oads/files/SampleMeeting communication
communicating ideas uests,business/tec Minutes.pdf aids and
hnical/incident https://www.monash.edu. strategies-tools of
reports,letters) au/lls/llonline/writing/me technology)
dicine/reflective/5.xml
Vlog/
Broadcasting

*Write and present *Communication for *Lecture and class *LCD projector or manila *Analysis Papers (e.g.,
literary analysis,
academic papers using academic purposes discussion on paper political science
appropriate tone, style, (e.g. research-based communication analysis paper) and/or
*Bullock, R. & Goggin, M. Technical Papers (for
conventions and journal or magazine for academic
(2013). The Norton Field journal article or
reference styles article, etc.) purposes magazine article) on
Guide to Writing 3rd
political,social,cultural,
*Adopt awareness of *Independent edition. W.W. Norton and economic or health,
audience and context in research (topic Company. environment issue

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 presenting ideas proposal, http://english28- *Academic
Presentations (e.g.,
literature review, payte.weebly.com/uploads paper presentations for
*Convey ideas through
data gathering, /3/8/2\9\38294063/nort a local/international
oral, audio-visual, conference; lecture
data analysis) onfieldguide2.pd
and/or web-based presentations for a
http://www4.stat.ncsu.edu local/international
presentations for
/-reich/st810A/oral.pdf forum) of
different target analysis/technical
audiences in local and paper
global settings using *Final project:
appropriate registers Multimodal Advocacy
campaign (print, audio,
visual, web-based)
addressing current
issues tackled in
previous tasks (e.g.,
good governance,
responsible citizenship,
disaster preparedness,
environmental
preservation, poverty
reduction, etc.)

XI. PERFORMANCE INDICATORS AND EVIDENCES PERFORMANCE

DESIRED STUDENT LEARNING OUTCOME EVIDENCE OF PERFORMANCE PERFORMANCE STANDARDS

Knowledge
Describe the nature, elements, and functions of verbal and Submission of consolidated and Criteria:
non-verbal communication in various and multicultural reconstructed lectures. 60% - Qualitative Output
contexts Verbalization of understanding about

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Explain how cultural and global issues affect Purposive Communication 35% - Quantitative Output
communication
Determine culturally appropriate terms, expressions, and
5% - Time of Submission
images
Evaluate multimodal texts critically to enhance receptive
(listening, reading, viewing) skills;
Summarize the principles of academic text structure
Skills Submission of consolidated and
Convey ideas through oral, audio-visual, and/or web- Criteria:
based presentations for different target audiences in local
reconstructed lectures.
and global sttengs using appropriate registers Verbalization of understanding about 60% - Qualitative Output
Create clear, coherent, and effective communication Purposive Communication 35% - Quantitative Output
materials
Present ideas persuasively using appropriate language
5% - Time of Submission
registers, tone, facial expressions, and gestures
Write and present academic papers using appropriate
tone, style, conventions, and reference style
Values
Adopt cultural and intercultural awareness and
sensitivity in communication of ideas
Appreciate the differences of the varieties of spoken and
Submission of consolidated and
written language
Adopt awareness of audience and context in presenting reconstructed lectures. Criteria:
ideas Verbalization of understanding about
60% - Qualitative Output
Appreciate the impact of communication on society and Purposive Communication
the world 35% - Quantitative Output
5% - Time of Submission

XII. GRADING SYSTEM

PRELIM GRADING PERIOD = CLASS STANDING (60%) + MAJOR EXAMINATION (40%)

MIDTERM GRADING PERIOD = CLASS STANDING (60%) + MAJOR EXAMINATION (40%)

FINAL GRADING PERIOD = CLASS STANDING (40%) + MAJOR EXAMINATION (60%)

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FINAL GRADE = PRELIM GRADE + MIDTERM GRADE + FINAL GRADE
3

XII. COURSE REQUIREMENTS

Class Standing 60% (Prelims & Midterms) Class Standing 40% (Finals)
Attendance Attendance
Seatwork/ Assignments/ Journal Reading Seatwork/Assignments/ Journal Reading
Quizzes Quizzes
Recitations Recitations
Group Activities (Reaction Papers) Compendium (Reactions Papers and other Activities)
Major Examination 40% Major Examination 60%

XIII. COURSE POLICIES AND GUIDELINES

1. Students should always log-in to the facebook group regularly to retrieve supplementary learning materials such as handouts, take home activities,
worksheets and the like. In addition, the students can also post their concerns about the subject/lesson.
2. Students are expected to study their lessons before entering the class to maximize class participation.
3. Eating and chewing gums inside the classroom is not allowed.

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 4. Requirements such as assignments/projects should be submitted on time. Failure to meet the deadline would mean demerit of 10% from the actual
grade on a daily basis.
5. Coordinate with the professor within the given consultation hours regarding concerns about the subject requirements.
6. Use of cellphones and other gadgets is strictly prohibited inside the classroom unless highly needed.
7. Practice “Clean as you Go” (CLAYGO).
8. Non-compliance to the requirements given will be marked as incomplete from the course.
9. Students who failed to take quizzes or major examination should comply within one week after the date of examination and are required to present
an excuse letter stating non-compliance to the said activity before taking a special exam.
10. Please refer to the Student’s Handbook concerning the following: tardiness; absences; acquisition of special quizzes, activities & major examinati
XI. CONSULTATION HOURS

Days Time Room

TWTH 4:00-5:30 P.M ITED FACULTY RM.

Prepared by: Reviewed & Approved by:

Farraday D. Valenton,LPT,MASped,MAEd Dr.Vilma V. Esparrago

Instructor VPAA

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