NIC2020 Business Plan - Template - by NIC Participants

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National Innovation Contest

Ministry of Education Innovation Cell


All India Council for Technical Education
New Delhi
Business Plan
[Insert Date]

Company name
Street address 1
Street address 2
City, state, ZIP
Business phone
Website URL
Email address

Source: Adopted from https://www.score.org/resource/business-plan-template-startup-business. Prepared by SCORE and DELUXE


Executive Summary
(Write after you’ve completed the rest of the business plan.)

2
Company Description Worksheet

Business Name

Company Mission
Statement

Company
Philosophy/
Values

Company Vision

1.

Goals & Milestones


2.

3.

Target Market

1.

Industry/ 2.
Competitors
3.

Legal Structure/
Ownership

3
Product & Service Description Worksheet

Business Name

Product/
Service Idea

Special
Benefits

Unique
Features

Limits and
Liabilities

Production and
Delivery

Suppliers

Intellectual
Property
Special Permits

Product/
Service
Description

4
SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats


Product/ Service
Offering

Brand/ Marketing

Staff/HR

Finance

Operations/
Management

Market

Can any of your strengths help with improving your weaknesses or combating your threats? If so, please
describe how below.
 

Based on the information above, what are your immediate goals/next steps?
 

Based on the information above, what are your long-term goals/next steps?
 

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Competitor Data Collection Plan

Price

Benefits/Features

Size/profitability

Market strategy

Once you’ve identified your major competitors, use the Competitive Analysis Worksheet on the next page to
compare your business to theirs.

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Competitive Analysis Worksheet
For each factor listed in the first column, assess whether you think it’s a strength or a weakness (S or W) for your
business and for your competitors. Then rank how important each factor is to your target customer on a scale of 1 to
5 (1 = very important; 5 = not very important). Use this information to explain your competitive advantages and
disadvantages.

Competitor Importance to
FACTOR Me Competitor B Competitor C
A Customer

Products

Price

Quality

Selection

Service

Reliability

Stability

Expertise

Company
Reputation

Location

Appearance

Sales Method

Credit Policies

Advertising

Image

Marketing Expenses Strategy Chart

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Target Market 1 Target Market 2 Target Market 3

One-Time
Expenses

Monthly or Annual
Expenses

Labor Costs

Download the Annual Marketing Budget Template. Using the information you’ve gathered, create your annual
marketing budget.

8
Pricing Strategy Worksheet

Business Name

Which of the following pricing strategies will you employ? Circle one.

Cost Plus Value Based Other:

The costs of making/obtaining your Based on your competitive


product or providing your service, advantage and brand
plus enough to make a profit (perceived value)

Provide an explanation of your pricing model selection.


Include strategy info on your major product lines/service offerings. List industry/market practices and any
considerations to be discussed with your mentor.

9
Distribution Channel Assessment Worksheet
Distribution Channel 1 Distribution Channel 2 Distribution Channel 3

Ease of Entry

Geographic
Proximity

Costs

Competitors’
Positions

Management
Experience

Staffing
Capabilities

Marketing
Needs

10
Management Worksheet

Bio/s

Gaps in
Management or
Experience

Advisors

11
Organization Chart

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