NIC2020 Business Plan - Template - by NIC Participants
NIC2020 Business Plan - Template - by NIC Participants
NIC2020 Business Plan - Template - by NIC Participants
Company name
Street address 1
Street address 2
City, state, ZIP
Business phone
Website URL
Email address
2
Company Description Worksheet
Business Name
Company Mission
Statement
Company
Philosophy/
Values
Company Vision
1.
3.
Target Market
1.
Industry/ 2.
Competitors
3.
Legal Structure/
Ownership
3
Product & Service Description Worksheet
Business Name
Product/
Service Idea
Special
Benefits
Unique
Features
Limits and
Liabilities
Production and
Delivery
Suppliers
Intellectual
Property
Special Permits
Product/
Service
Description
4
SWOT Analysis Worksheet
Brand/ Marketing
Staff/HR
Finance
Operations/
Management
Market
Can any of your strengths help with improving your weaknesses or combating your threats? If so, please
describe how below.
Based on the information above, what are your immediate goals/next steps?
Based on the information above, what are your long-term goals/next steps?
5
Competitor Data Collection Plan
Price
Benefits/Features
Size/profitability
Market strategy
Once you’ve identified your major competitors, use the Competitive Analysis Worksheet on the next page to
compare your business to theirs.
6
Competitive Analysis Worksheet
For each factor listed in the first column, assess whether you think it’s a strength or a weakness (S or W) for your
business and for your competitors. Then rank how important each factor is to your target customer on a scale of 1 to
5 (1 = very important; 5 = not very important). Use this information to explain your competitive advantages and
disadvantages.
Competitor Importance to
FACTOR Me Competitor B Competitor C
A Customer
Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company
Reputation
Location
Appearance
Sales Method
Credit Policies
Advertising
Image
7
Target Market 1 Target Market 2 Target Market 3
One-Time
Expenses
Monthly or Annual
Expenses
Labor Costs
Download the Annual Marketing Budget Template. Using the information you’ve gathered, create your annual
marketing budget.
8
Pricing Strategy Worksheet
Business Name
Which of the following pricing strategies will you employ? Circle one.
9
Distribution Channel Assessment Worksheet
Distribution Channel 1 Distribution Channel 2 Distribution Channel 3
Ease of Entry
Geographic
Proximity
Costs
Competitors’
Positions
Management
Experience
Staffing
Capabilities
Marketing
Needs
10
Management Worksheet
Bio/s
Gaps in
Management or
Experience
Advisors
11
Organization Chart
TITLE
TITLE
TITLE TITLE
TITLE TITLE
12