Techno

- These individuals are willing to spend money to experience a high level of service.
(SERVICE OR FEATURE CONSUMERS)
- It is a tool used by enterprises to make the product or service known to consumers.

(PROMOTION)
- It is a marketing strategy used by companies to promote their goods or services by having an

author who works in a broadsheet company to review their products and do a write-up
about it.
(NEW FEATURES)
- Which of the following is not a non-personal type of advertising?

(NEWSPRINT, TELEVISION, RADIO, OUTDOOR ADVERTISEMENT, INTERNET)
- It is a component of the marketing mix that denotes the point of sale of a service or product.
(PLACE)
- This strategic planning model requires continual reference to common values and shared
reflection around current procedures.
(ORGANIC STRATEGIC PLANNING MODEL)
- It is a strategic planning step where the TOWS, SWOT, and PESTEL analyses are conducted to
create a plan of action.
(ADOPTION OR USE OF STRATEGIC COURSE OF ACTION)
- It is a marketing strategy that uses the power of word of mouth.

(REFFERALS)
- It is a type of promotion that involves generating awareness to the market about the
products or services to the general public or target audience, usually given by people not
related to the company.
(PUBLICITY)
- Nike release a self-lacing pair of basketball shoes called Adapt BB, which is priced at roughly
P17,000.00. Its competitors are lagging behind in terms of design and technology. What
pricing strategy did Nike use to price its Adapt BB shoes?
(SKIMMING/PENETRATION)
- Johnny, a solo-parent, only buys products that are on sale. What kind of consumer is
Johnny?
(PRICE SHOPPERS)
- It is a component of the marketing mix that refers to the item and service being offered to
the market.
(PRODUCT)
- It is a plan of action of an enterprise designed to promote and sell their goods or services.
(MARKETING STRATEGY)
- Which of these is not related to demographics when profiling a customer?
(LIFESTYLE)
- Which of the following statements is/are true?

o Statement 1: Organic Strategy Planning Model is the alignment between a business
resources and mission.
o Statement 2: Scenario Strategic Planning Model often uses story boarding to let
participants create their own ideas before sharing them with a larger group.
(NONE OF THE STATEMENTS)
- It is a paid non-personal communication that can be transmitted through newsprint,

television, and radio, among others.
(ADVERTISING)
- Which of the following is not a type of traditional marketing strategy?

(SOCIAL MEDIA POSTS)
- Mr. Alwaldo, a successful technopreneur, expects nothing less and ensure that he gets his
money’s worth. A presidential suite room in a five-star hotel where he checked in for a
business conference does not have a bathtub, which irritated him. Thus, the hotel manager
got an earful from him. What type of consumer is Mr. ALwaldo?
(SERVICE OF FEATURE CUSTOMER)
- It is referred to as pricing a new product or service when the market has a few competitors.
(SKIMMING PRICING)
- Dan and Cathy are planning to put up a video game shop and they needed to determine
their business strategic objectives. Where can they get the strategic objectives?
()
- Which is not true about strategic planning?

()
- Which of the following does not describe digital marketing?

()
- Which is not true about a goal-based strategic planning model?

()
- It is where a strategic plan gets on financing.

(BUDGET)
o Statement 1: Technographics denotes the classification of people according to their
level of mastery in using a product or service.
o Statemen 2: Psychographics denotes the customers’ lifestyle, motivation, and
perception.
(BOTH TRUE)
- It is the process of gathering data about a market, product or service.

(MARKETING RESEARCH)

o Statement 1: Sales promotion is a short term tool that involves activities that
stimulate the interests of potential consumers.
o Statement 2: Sales promotion may include buy one, get one deals, and free coupons
or gifts.
(BOTH TRUE)
- Alice’s online RTW shop made waves last year due to positive online compliments from her
customers. Orders piled up, and she is now sending her goods overseas. What type of
marketing strategy was at play?
(DIGITAL MARKETING)
- Randy availed of the one-month free trial of mobile battles. When it expired, he started
getting emails every day, urging him to purchase the game. What type of marketing
automation did mobile battle use?
(DRIP CAMPAIGN)
- These are consumers who are concerned with getting the best deal for a particular product
and its practicality.
(PRICE SHOPPERS)

Techno

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- These individuals are willing to spend money to experience a high level of service.

(SERVICE OR FEATURE CONSUMERS)

- It is a tool used by enterprises to make the product or service known to consumers.

- It is a marketing strategy used by companies to promote their goods or services by having an

- Which of the following is not a non-personal type of advertising?

- It is a marketing strategy that uses the power of word of mouth.

- Which of the following statements is/are true?

(NONE OF THE STATEMENTS)

- It is a paid non-personal communication that can be transmitted through newsprint,

- Which of the following is not a type of traditional marketing strategy?

- Which is not true about strategic planning?

- Which of the following does not describe digital marketing?

- Which is not true about a goal-based strategic planning model?

- It is where a strategic plan gets on financing.

- It is the process of gathering data about a market, product or service.

- Which of the following statements is/are true?

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