Airline Research
Airline Research
Airline Research
Business Plan
For
George Town
JANUARY 2020
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EXECUTIVE SUMMARY
This is a business plan for Anywhere Airways, a Bahamian company that aims to
operate comprehensive one-stop air charter and commuter services in both domestic
and international routes. The services will specifically include chartered flights,
commuter flights, cargo flights provided from FBO hubs at George Town
Operations
The company will offer Air charter and Commuter services on routes in the George
Town, three international air cargo routes, and one international passenger route.
The fleet for these operations includes 9-seater Cessna Grand Caravan 208B
aircraft, 9- and 11-passenger Beech King Air aircraft, Beech 1900 aircraft, as well as
For cargo operations, we will JV with ASAP Jet Cargo air cargo operator based in
Nassau with a satellite base at FXE, in Florida. We will introduce new turboprop
Cessna Grand Caravan aircraft capable of up to 3700 lbs of payloads then step up
to EMB 120 aircraft with 7.500 lbs of pay load as the yield and demand , increase
with daily flights from FXE Florida to Nassau, and then continue inter island to
expand the operator’s client base. The company will conduct flights from Florida to
Haiti, Nassau to Haiti, and Freeport to Haiti. In the future, we will include Cuba,
Special attention will be paid to domestic needs, including Baha Mar and Atlantis in
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Target Market
We will mainly target Bahamian residents and visitors to George Town from
neighboring regions such as Florida and Haiti. Our market research indicates that
the Bahamian aviation market is largely underserved, with most market players
Competitive Advantage
● Experience-oriented excursions
Financials
Financial projections indicate that the venture will be profitable and financially
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
Table of Contents 4
1. COMPANY BACKGROUND 5
2. INDUSTRY AND TARGET MARKETS 6
2.1 Commuter Operations 6
2.2 Excursions 7
2.3 Eleuthera 8
2.4 Long Island Land Route 4 (LGI and SML) 9
2.5 Long Island Hub-Deadman’s Cay Airport (LGI) 10
2.6 Fort Lauderdale-Deadman’s Cay (FLL-LGI) 11
2.7 Exit of George Townair from Domestic Market 11
2.8 Air Cargo Market 11
2.9 FBO at George Town 12
2.10 Other Important Market Factors 14
3. COMPETITION 16
4. OPERATIONS AND MARKETING STRATEGY 18
5. FLEET 21
5.1 19-Seater Beech 1900D Airliner 21
5.2 Cessna 208B Grand Caravan 22
5.3 King Air 200 Cat Pass 24
5.4 30 Seater EMB 120 Aircraft 25
6. PRINCIPALS 26
6.1 Mr. A 26
7. MANAGEMENT 27
7.1 Mr. A – President/CEO 27
7.2 Mr. S – VP/COO 27
7.3 Mr. W – VP Operations 27
7.4 Captain R – VP Finance 27
7.5 Mr D – VP Maintenance 27
9. FINANCIAL PROJECTIONS 28
9.1 Revenue and Profitability 28
9.2 Notes on Financial Projections 29
APPENDIX 31
Appendix 1: Projected for Anywhere FBO 31
Appendix 2: Projected for Domestic Routes Years 1 - 3 32
Appendix 3: Projected Plan Assets Acquisition 33
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1. COMPANY BACKGROUND
Town under the Companies Act 1992. The company was established as the first
mission is to provide our valued customers with unmatched, reliable, and affordable
air transportation, and to create new opportunities for our associates and value for
Anywhere will be a safe, dependable and affordable air transportation provider within
the George Town. In our expansion plans, we will provide air cargo and charter
services from the George Town, Freeport, and South Florida to Haiti. We plan to
become a successful on-demand and scheduled airline and air cargo carrier. Our
objective is to provide residents and visitors increased flight frequency and additional
travel options on underserved routes. We intend to expand the local route network
by introducing international passenger travel and air cargo services to and from
scheduled passenger and air cargo services within the islands of the George Town
Our long-term objective is to offer maintenance services, hanger and office rentals,
additional services on existing routes, and services on new routes. Also, we intend to
provide gateways to the Family Islands of the George Town, increase air services
named ASAP Travel Limited. Anywhere will not only benefit travelers and increase
domestic mobility, but also contribute greatly to the growth and development of the
Our customers will mainly include Bahamian residents and visitors who desire
affordable, reliable, and friendly air transportation services. Our customers will be
able to choose from a single destination flight to one of our multi-destination flights
within the George Town or around the region. Our market research has shown that
there is a huge demand for affordable and reliable domestic and international air
transportation in the George Town. Anywhere will fill this void in the local market,
The George Town is an archipelago of 700 islands stretching 500 miles from Inagua
in the south to within 50 miles of the Florida coast. It is an English speaking country
that received independence in 1973 after 250 years of British rule. According to
official records, the George Town has a population of about 400,000 people. New
Providence, the most populous island in the country, is home to more than 60% of
the total population. The island also houses the city of Nassau, which doubles up as
the financial capital and the seat of government. Located in Nassau, George Town
International Airport is the largest airport and international gateway in the country.
The airport has two runways and can handle long range passenger and cargo jet
There are 28 airports in the George Town. Twenty of them are within 30 minutes of
flying time from Nassau. Bahamians in the islands use airplanes the way other
countries use automobiles. There is no train service in the country. Travel from
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resource inadequacy, and poor planning has led to the national carrier and other
airlines operating similar schedules established many years ago. Anywhere intends
to implement commuter passenger and light freight and cargo operations initially on
2.2 Excursions
Studies conducted by KPMG Accounting Firm show that many visitors are looking to
undertake day trips and overnight packages. This has been a major concern for
some time. The cost of taxi services from Atlantis in Anywhere Island and Hilton in
downtown Nassau to the airport and back are prohibitive for many visitors. Secondly,
the commuters’ modes of operation and flight times are not conducive for day trips.
In addition, there have been no new excursions to Exuma since the Swim with the
Pigs excursion introduced some three or so years ago. Also, there have been no
Island Day-away excursion in 1996. Our travel agency will provide complimentary
excursions to all three destinations in Eleuthera and to Long Island. The excursion
will include day trips and overnight packages, offering a deep native immersion and
This formula is clearly articulated by Judy Karwacki, the President of Small Planet
Consulting, a specialist tourism consulting and marketing firm. She stated recently at
an international event: “now our clients come home and instead of talking about the
5 star room or food, they talk about the person they met who was herding goats or
going out and meeting a farmer and eating something fresh.” She went on to say that
these unusual experiences are a big deal for her clients as they get a chance to have
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meaningful interactions with the locals. She said this has given rise to a new type of
significant opportunities for players in the travel industry. For Karwacki, the travel
industry is set to explode as a result of Airbnb, Expedia, and Travelocity, all of which
now realize that selling experiences is the way to go. We intend to fully exploit this
opportunity, as our people are pioneers and specialists in this market. In fact, one of
our principals has mapped almost 20 miles of hiking and 10 different nature trails in
Long Island alone. Since the Corona virus there has been an increased demand for
travel to the family island destinations as many of them remain virus isolated and
virus free.
2.3 Eleuthera
Nassau. The island has 3 of the 5 busiest airports in the George Town for domestic
travel. It is divided into 3 distinct regions: North Eleuthera, which includes the
communities of Spanish Wells and Harbour Island, home to the world famous Pink
Sands Beach; Governor’s Harbour (Central Eleuthera); and Rock Sound in South
Eleuthera. Collectively, the three regions have paved runways stretching over 6,000
feet in length.
daily, each to North Eleuthera, Governor’s Harbour, and Rock Sound, using 15-
seater and 19-seater aircrafts. Southern Air operates 3 flights daily to North
operates one flight daily to all the three destinations using a 50-seater ATR.
Pineapple Air and George Townair’s morning flights to North Eleuthera, Governor’s
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Harbour and Rock Sound all depart at 6.45am. This means that passengers have to
get up much earlier (mostly at 4.00am) so as to arrive at the airport at the scheduled
check in time (5.45am). Southern Air’s flights leave at 6.30am with a 5.30am check
in time. This is way too early for many visitors who have to travel to the airport from
distant hotels in town and too early for cargo deliveries. The carriers collectively
Anywhere will address the challenge of flight time by offering frequent flights and
more convenient flight times. We will operate daily as follows
● Route 1: Nassau-North Eleuthera – 6 flights daily (20 minutes per flight)
The three routes are quick turns. Route 1 will be increased to 8 flights daily within
one year. We will use a variety of 9-seater, 9-11-seater, 15-seater, and 19-seater
turboprop aircrafts, thereby matching aircraft to mission profile and load factor
patterns. We will assign aircraft based on demand. With our unmatched flexibility,
travelers will not need to wait around to fill up 19 or 50 seats. Day trips and
Christopher Columbus described Long Island in his logbook entry in 1492 as “The
most beautiful island in the world.” The island is home to the globally famous Dean’s
Blue Hole. At 660 feet, the hole is the deepest blue hole in the world. Long Island is
capital town of the island. The town has two historic churches constructed by a
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Jesuit priest who also went on to build the hermitage on Cat Island. Together with
other historic sites, these two churches will become premier attractions for the deep
Long Island and Eleuthera have similar challenges. For example, George Townair
offers the same flight from Nassau to Long Island and the same one flight per day
within the same schedule as it did 35 years ago. Despite the growth in travel demand
and the fact that Long Island had over 67,000 passengers travel last year. Southern
Air is the second carrier on this route. Operating19-seater Beech aircrafts, the airline
has considerable equipment shortages. Southern Air has 3 other full time routes. As
a consequence, flights are frequently late or cancelled. Also, the airline has the same
timing problems as George Townair. The airline’s morning flight departs for Nassau
too late to accommodate return business travelers. The afternoon flight leaves at
1.50 pm, which is too early to connect with flights arriving from the U.S. and Europe.
As a result, many passengers on both carriers are forced to stay overnight in Nassau
We will provide three flights daily on the Nassau-Long Island route (1 hour per flight
with a stop at Stella Maris). In the first phase of our operations, we will conduct
passenger and cargo operations initially using 9-, 15- and 19-seater aircrafts.
Eventually, we will employ 30-seater aircrafts, as the route will dictate. Additionally,
we intend to become a principal carrier with daily flights from Deadman’s Cay Airport
of this market and we have the full support of the Long Island Chamber of
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2.5 Long Island Hub–Deadman’s Cay Airport (LGI)
The development of this airport is a priority for the government. The government in
conjunction with the private sector partnership plans to extend the present runway to
7,000 feet this will accommodate long-range jet traffic. The new runway will serve as
a hub for southeast islands and a gateway to the Caribbean, Latin America, Europe,
Presently, there is no direct air service from Florida to Long Island. Starting the
fourth quarter of 2019, we intend to launch and operate an exclusive route from Fort
Lauderdale, Florida to Deadman’s Cay, Long Island using a 30-seater EMB 120
aircraft. We will offer up to 4 round trip flights per week. Our tickets will be priced
$100 below the prices currently being charged by American and Silver Airways to
Exuma. This will stimulate demand in this market while at the same time providing
impressive profits. We will have exclusive operating authority on this route, which we
will supplement with cargo operations. The frequency and timing of flights will be
determined by resorts, businesses, residents, and travelers, via agreements with the
airline.
The new Minister of Tourism has indicated George Townair’s intention to exit the
George Town domestic market. Nonetheless, this may not happen until operators
like Anywhere are sufficiently staffed and equipped to provide the services currently
being offered by the national carrier. Even so, George Townair’s intention to exit the
The air cargo market also presents considerable opportunities for Anywhere. We will
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conduct air cargo operations as shown in the table below.
Route Strategy
Florida to We will partner with ASAP Jet cargo to ramp up daily cargo
Nassau operations
competition
Nassau to Haiti This will be done cargo/pax for the Mia Group
Freeport to Haiti This will also be done cargo/pax for the Mia Group
FBOs none of them provide hanger or offices spaces for the many operators at
Nassau. There are no maintenance or storage facilities at LPIA and operators are
interest from several operators for office and access to maintenance and several of
the commuters presently based in the main Terminal at the airport are seeking to
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relocate to other more suitable facilities. This presents a major business opportunity
The Government of the George Town has acknowledged the benefits of tourism to
the national economy, and has spurred the development of infrastructure as well as
large resorts such as Baha Mar and the Pointe. Baha Mar and the Point are both
Chinese-funded $250 million and $4 billion mega resorts respectively. Currently the
Pointe is nearing completion whilst Baha Mar resort is fully opened and functioning. .
the demand created by these facility. More specifically, the resorts will lure tourists
from North and South America, Europe, and China. Also, Bahamians are
international tourists and constitute the largest travel group to South Florida from the
region.
requirements for tourists from China. The new Minister of Tourism confirmed that
special attention will be paid to travel markets in Asia, Europe, as well as Latin and
South America. Anywhere plans to introduce routes and tour packages to take
In Latin America, Copa Airlines has been running in excess of 80% load factor since
the introduction of Copa flights from Panama to Nassau in 2011. Though the airline
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lucrative opportunity for Anywhere.
In the U.S., the George Town is an attractive tourist destination for Americans.
Indeed, according to statistics from the Ministry of Tourism, 80% of all visitors to the
George Town originate from the eastern parts of the U.S. Not only does George
Town offer sun, adventure, and sophisticated entertainment ranging from casinos to
jazz, its proximity to Florida has made the country a perfect "Long Weekend"
getaway for many Americans. Due to the George Town' distance from the U.S.,
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3. COMPETITION
The airline industry in the George Town is largely a copycat business. Anywhere
aims to offer services tailored to the needs of the market. We will operate a mixture
of 9-, 11-, 19-, 30-seater aircrafts. Our in-house travel agency will create tours and
competitors, Anywhere will offer point-to-point services with the most affordable
fares. On most of the routes, our competitors do not offer flexibility in fleet and flight
time and direct flights. We will gain immense competitive advantage by addressing
these gaps. Additionally, no other operator offers both marine and air cargo
Targeting a diverse mixture of passengers and cargo on each flight will further drive
our competitive advantage. This will provide additional revenue streams and
compensate for any reduction in load factors. Dissimilar to larger airlines, we do not
intend to obsess over load factors and bags. We are flexible. We will accept the big
bags and the extra cargo items, and we will run on time. Moreover, we plan to sell
most of our tickets via our in-house travel agency. This strategy will enable
Anywhere to optimize costs, expand market reach, and increase profitability. More
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BAHA MAR GEORGE TOWN
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4. OPERATIONS AND MARKETING STRATEGY
During the first year of operations, Anywhere plans to operate one 9-passenger
Cessna Caravan aircraft, one 9-11 passenger King Air aircraft on selected inter-
island routes. Two 19-seater Beech 1900 aircraft, Four 30-seater EMB 120 aircraft,
two EMB 120 cargo-only aircraft capable of 7, 000 lbs. of cargo . These will be
used extensively on flights from Nassau and Freeport, George Town to Haiti for the
Mia group headed by one of our principals. It is important to note that Haitians are
Freeport. Further, we will acquire a 185 feet landing aircraft which will be used to
provide supplemental air cargo services from Florida to Haiti. The landing aircraft will
In the Second quarter of 2021, we will establish an exclusive route between Fort
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Lauderdale, Florida and Deadman's Cay, Long Island using a 30-seater EMB 120
aircraft. The 30-seater aircraft will initially be reduced to 19 passenger seats pending
the expansion of the present airport. There is no service on the Fort Lauderdale-
Deadman's Cay route at present. Currently, there are limited air transportation
services to some of the Family Islands. The existing air transportation services are
costly and poorly organized. The services are provided using a variety of small,
aircrafts, which cannot access some of the smaller, island destinations. In Phase 2 of
intend to operate the 9-passenger Caravan turboprop aircrafts, which are designed
and cargo. We are determined to be the new gateway to these islands. Ultimately,
we aim to offer international flights from selected Family Islands that do not presently
have this service or are underserved. This would avoid the hassle of going to
Anywhere’s aggressive marketing strategy will make the Family Islands a household
name amongst travelers from, to, and within the George Town. We will strive to
suitable to each route as well as the needs of customers and the community. We will
groups, and frequent flyers. Our goal is to build our customer base through extensive
radio, local television, and alliances within the communities we intend to serve.
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Anywhere will operate its own in-house travel company, ‘ASAP Travel Limited’,
which will be dedicated to creating a customer base of tourists and local travelers for
the airline. ASAP Travel Limited will develop tour packages and trips to destinations
along our route network and on routes not presently served by other air carriers. This
will help in driving new business to the airline. The travel agency will be managed
standards. With previous experience in several aviation companies, the team brings
operations. We will also engage outside expertise to assist the management with
2 – introduce something that has never been done before. We will operate:
● Air cargo services on the 4-route domestic network inter island for ASAP
George Town
proposal).
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5. FLEET
This is the bigger 1900 more passenger friendly aircraft with a stand up cabin.
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5.2 Cessna 208B Grand Caravan
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● SPEED: 175MPH
● Passenger capacity: 9
● Range: 1080 nm
● Designed for short runways as well as frequent landings and take offs
● Will be used extensively as feeder aircraft from Nassau and on the southern
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5.3 King Air 200 Cat Pass
● Can pull double duty as both an executive charter aircraft and a commuter
aircraft
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● Flight range: 1200 nm
● Will be used as a 19-seater on the Florida to Long Island route until the
runway is extended
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6. PRINCIPALS
Mr. K
Mr. D
Mr. S
Mr. W
6.1 Mr. K
Mr. K is currently one of the leading aviation consultants in George Town. Through
his company Aviation Consultants George Town Ltd., he works closely with
international clients and the various domestic and foreign government authorities
regulating the aviation industry such as the George Town Civil Aviation Department
(CAD) and the Federal Aviation Administration (FAA). Mr. K is also a technical
advisor to U.S. Part 135 airlines and Bahamian Part 129 air carriers. His areas of
oversight, as well as aviation safety. He has given expert testimonies in courts of law
and represented air carriers in violation cases before tribunals and regulatory
agencies.
Mr. K has extensive familiarity with all aspects of on-demand air taxi operations,
small scheduled commuter operations, and air cargo operations. In the past, he
served as President of Jet Air Ltd., which for eight years provided on-demand charter
and scheduled air carrier operations primarily between Nassau, Eleuthera, Exuma,
and the Berry Islands in the George Town. Mr. Turnquest spent another 4 years as
Vice President of Operations at Jet Airways Limited. His role included overseeing all
aspects of flight operations and maintenance. He is also the former President of the
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George Town Association of Air Transport Operators (BAATO) and currently serves
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7. MANAGEMENT
oversight, as well as licensing and regulatory matters. He is fully conversant will all
aspects of aircraft and airline management and start up. He is the regulatory advisor
and representative for several American airlines. He is a founding member and past
flight operations, airline management, and oversight, with emphasis on flight training.
turboprop and jet aircrafts. He is a former engineer with George Town air and lead
inspector responsible for certification matters at the Flights Standards office, Nassau
Overall, the company has competent, experienced, and qualified personnel to run
the venture. Captains K, R, and Mr. D are all trained for multiple roles. The company
will contract and employ the technical expertise necessary to achieve the objectives
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9. FINANCIAL PROJECTIONS
Projections (Appendix 2) indicate that revenue will be $7.859 million in the first year
of operation. This will grow to $9.205 million and $10.623 million in the second and
third years, respectively. Gross profit margin is expected to be 44%, 45%, and 42%
achieved in the first three years of operation. Please note this is for the four
follows:
DOMESTIC FLIGHTS
ROUTE 1 Phase 1
ROUTE 2 Phase 1
ROUTE 3 Phase 1
ROUTE 4 Phase 1
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2) Balance Sheet: Payables are one month’s worth of expenses. Fixed assets
are as under:
3) Funding:
Funder/Investor
a) The funds will be primarily to acquire the controlling interest in the FBO
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APPENDIX
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Appendix 1: Projected Income for Anywhere FBO (Nassau)
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Appendix 2: Projected Income for Domestic Routes Years 1-3
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Appendix 3: Projected Plan Assets Acquisition
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