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    Aman Soni - Internship Report

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    Harshit Karir
    Indigo Consulting is a digital transformation and marketing agency with expertise in digital strategy, UX design, and content creation. The author worked as an intern assisting with UX research and design projects, including evaluating and improving the digital experiences of several Indian and foreign companies. Some of the projects included redesigning the websites and journeys for health insurance, loans, and savings accounts. The internship helped strengthen the author's user research and UX design skills.

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    Aman Soni - Internship Report

    Uploaded by

    Harshit Karir
    117 views12 pages
    Indigo Consulting is a digital transformation and marketing agency with expertise in digital strategy, UX design, and content creation. The author worked as an intern assisting with UX research and design projects, including evaluating and improving the digital experiences of several Indian and foreign companies. Some of the projects included redesigning the websites and journeys for health insurance, loans, and savings accounts. The internship helped strengthen the author's user research and UX design skills.

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    Indigo Consulting is a digital transformation and marketing agency with expertise in digital strategy, UX design, and content creation. The author worked as an intern assisting with UX research and design projects, including evaluating and improving the digital experiences of several Indian and foreign companies. Some of the projects included redesigning the websites and journeys for health insurance, loans, and savings accounts. The internship helped strengthen the author's user research and UX design skills.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    117 views12 pages

    Aman Soni - Internship Report

    Uploaded by

    Harshit Karir
    Indigo Consulting is a digital transformation and marketing agency with expertise in digital strategy, UX design, and content creation. The author worked as an intern assisting with UX research and design projects, including evaluating and improving the digital experiences of several Indian and foreign companies. Some of the projects included redesigning the websites and journeys for health insurance, loans, and savings accounts. The internship helped strengthen the author's user research and UX design skills.

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    Company name : Indigo Consulting

    Internship Report

    Aman Soni | AU17A1041


    About Company
    Indigo consulting is an digital transformation and digital marketing agency.It has
    multi-disciplinary skills across fields such as strategy, analytics, UX, design,
    creative, social media marketing, and new-age content production. Indigo
    Consulting expertise lies in formulating digital strategy and cross-platform
    campaigns, designing and developing user experiences, building complex
    websites and apps, and creating social media content marketing solutions.
    My Role
    Assisted the department in UX and research. Worked on auditing, evaluating,
    designing, wireframing and enhanced the digital experience of several leading
    Indian and foreign fintech brands. Collaborated with design team on reviewing and
    supplemented the online buying experience for top Indian e-commerce and
    pharmaceutical companies .

    In this report there are some major projects I have contributed on with my team.
    Heuristic Evaluation
    1. Charlie banana https://docs.google.com/presentation/d/1bedZPaALT3RboVXqn2ln2Y-aAnzmDmiTJY30kv07BTs/edit?usp=sharing
    2. Tata mutual funds https://docs.google.com/presentation/d/1SdBQCnOrYoWq5o9npP8-qJnig4RjL2nfmoa3vMCWFw4/edit?usp=sharing
    3. Indigo consulting site https://docs.google.com/presentation/d/1bXS3AVvtaG3WZh-7UtZafd0uJfuYXxYdVhmSrVuyTPA/edit?usp=sharing
    4. Pampers https://docs.google.com/presentation/d/1k9Mi3nKa6ZQo7Wui-BRqEIy-OD9DL6O_-vLPSlOmv9s/edit?usp=sharing
    5. Be greater https://docs.google.com/presentation/d/1BD66KPy4PLH_LJvrkLKb-bVCHU3GeFaQLDTFocnK4xI/edit?usp=sharing
    Kotak: Health & Motor Insurance website redesigned
    Process Followed

    1. Heuristic evaluation
    2. Revised user flow
    3. Wireframes ( Mobile + Web )
    https://www.behance.net/gallery/105763775/Insurance-A-Digital-Experience
    Savings Bank Account journey redesigned
    Workflow

    1. Private sector banks analysis


    2. Problem insights
    3. Design brief
    4. Persona
    5. User journey
    6. User Interface
    https://docs.google.com/presentation/d/1gOXSQcNHW5MevP8r9sBoWYeAxtYnXs_WCh8OZ1x0EhU/edit?usp=sharing
    2 wheeler & 4 wheeler loan process analysis
    Workflow

    1. Audit
    2. Proposed flow
    https://docs.google.com/presentation/d/1fdGGRC95vS1Wi9e97mFQGxFpVM3j6twjm5bSXaAWJOQ/edit?usp=sharing

    https://docs.google.com/presentation/d/1Z5m07jID-8ynRFEN_cZs6m9nQLDDLWP2G9YSj9WK2SY/edit?usp=sharing
    Life Insurance journey analysed & redesigned
    Workflow

    1. Audit
    2. User Journey
    3. Proposed flow
    4. Wireframes

    Link to the XD file for project


    https://xd.adobe.com/view/76ad419d-fcd4-43ab-9126-3b04f186d95b-23fe/?fullscreen
    Health Insurance journey analysed & redesigned
    Workflow

    1. Audit
    2. User Journey
    3. Proposed Flow
    4. Wireframes

    Link to XD file for project


    https://xd.adobe.com/view/5db25cc8-9f27-4666-a0b0-8d1bddb516e2-08e1/?fullscreen
    Axis Gold Loan journey analysed & redesigned
    Workflow

    1. Benchmarking
    2. Proposed flow
    3. Wireframes

    Proposed flow link


    https://xd.adobe.com/view/2bc0aab0-e32c-43c8-ac8c-367277aaca4f-7e93/?fullscreen
    Vkaao user journey analysed
    Workflow

    1. User journey mapping


    2. User flow

    Link for the complete project


    https://docs.google.com/presentation/d/1aIBUHx642YX2u2GqIpSTLD48IG-DbzqnKXXsl2bCKHA/edit?usp=sharing
    Conclusion
    After doing three months internship at user experience company has helped me
    understand this particular field and its importance in design. By learning UX, it
    strengthen my user research part and helped me designing work experiences
    according user needs.

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