Appendix 1 - Boutique Build Australia Case Study
Appendix 1 - Boutique Build Australia Case Study
Appendix 1 - Boutique Build Australia Case Study
Boutique Build Australia Pty Ltd is a building company based in Sydney that specialises in
the design and build of high-quality designer homes for the Sydney metropolitan and
surrounding areas. The company has been active for three years.
As the Human Resources Manager, you are responsible for a small team of staff including
the Human Resources Support Officer and the Learning and Development Coordinator. The
Learning and Development Coordinator is a new appointment in place for the last two
months.
Having a key role (including at times a leadership role) in the development and
implementation of generalist HR strategies, policies and projects
Identifying, designing and implementing general HR strategies and solutions to
achieve agreed outcomes relating to: organisational design, organisational change,
performance management, workforce and strategic planning and other generalist HR
activities inclusive of effective negotiation and consultation with staff
Taking ownership of the HR results and outcomes
Providing high level, timely and professional advice to senior managers and staff, in
interpreting and implementing human resource policy including: change
management; HR planning; industrial relations; retention, performance management;
workplace health; and organisation development and change.
Delivering a high level of proactive and reactive support, management and advice to
managers and staff in employee relations, encompassing, equal employment
opportunity/diversity case management
Leading developing and motivating a small team
Contributing as a HR team member to develop and/or enhance policies, procedures
and systems to support HR ‘best practice’
Representing and providing high level advice and support on internal and external
forums and committees
Developing effective, collaborative relationships and networking with all internal
clients and external stakeholders
Assisting the team to produce best practice learning aids and presentations
Producing a quarterly review of people statistics and analysis for distribution to
internal stakeholders.
Managing Director
Operations Manager
Marketing and Sales Manager
Sales Consultants (4)
Office Manager
Human Resources Manager
Construction Manager
Site Manager (2)
Production Draftsperson (2)
The company’s vision as stated in its Strategic Plan is to be the best boutique home builder
in Australia. Its values are listed as ‘quality, innovation, leadership, respect and honesty and
reliability’.
Executive Summary
Our vision to be the best home builder in Australia drives everything we do, from the friendly
greeting we give to customers at our display centre, to our supplier relationships and to our
employees’ professional development.
Vision
Quality
Innovation
Leadership
Respect
Honesty and Reliability
Strategic Priorities
Key strategies:
Ensure that all financial operations, performance indicators and results support the
strategic policies
Identify new, and expand existing, sources of revenue
Achieve profits of at least 10% per annum.
Increase sales of homes in current Sydney market by 10% per annum over the next
three years.
Establish a presence in Queensland and build at least 100 new homes in Brisbane
and the Sunshine Coast during the period of the Strategic Plan.
Research and plan for the launch of new innovative, environmentally friendly homes
Customer-centred practice, with a focus on meeting their total needs for a high-
quality home
Strengthen the skills of our people, to better support customers
Drive innovation to better meet customer demands
Continuing the drive to a customer centred, high performance workforce and culture
Strengthening the skills of our people, to better support customer needs
Empowering innovation and responsiveness to change
Continuing to enhance the diversity of our workforce.
The following table identifies the operational objectives we plan to achieve in pursuit of our
strategic objectives.
July 19 Commence recruiting for key Key staff established for Brisbane
positions in Brisbane and and Sunshine Coast
Sunshine Coast
2020
2021
The Market
The construction industry had been facing a stagnant phase in recent times, however
experts predict a turnaround, providing real opportunities in the sector. Although much of the
construction industry is expected to see real growth in the coming 12 months, it is the
residential building sector that should experience the most.
The Housing Industry Association (HIA) recently released the summer 2019 edition of its
National Outlook and announced that this year would see a new record of homes
commenced. According to the statistics, a record 195,936 new dwelling commencements are
forecast in 2019/20, a 7.7 per cent growth on the previous year. It is also important to note
that this represents the third year in a row where residential construction has improved: a
vital part of the overall Australian economy.
Although 2019 saw a rise in overall numbers, a significant portion of building approvals
If you are to compare all the major industries of Australia: construction, manufacturing,
engineering and mining, construction is the only one that is expected to see real growth in
the coming years. Globally it is expected that the construction industry will grow from $7.2
trillion to over $12 trillion.
The global construction industry has several challenges and opportunities according to a
recent report by Global Construction Perspectives and Oxford Economics. Several factors
are expected to affect outcomes:
Countries’ decisions with respect to carbon reduction, climate change, waste disposal,
clean technology and renewables.
Emerging economies in general are expecting large population increases in the
coming decade, creating demand for construction activity. Population growth in
developed countries will be flat.
Relatively speaking, developing countries are expected to grow at 2 to 3% per year
and emerging countries at 6 to 7% per year.
Emerging countries currently represent about 35% of global construction output and
this is expected to increase to 55% by 2020.
The key area of construction growth in emerging countries will be infrastructure:
transport, energy, social infrastructure, schools, hospitals, government
accommodation, water, defence infrastructure and natural resources. These projects
are expected to increase by 130% in developing countries by 2020, but by only 20% in
developed countries.
Amongst developed countries North America is will see the highest growth rate mostly
in residential construction which will grow at double digits annually. South and Central
America, the Middle East and Africa will grow moderately with Western Europe seeing
the lowest growth.
Eastern Europe and Russia are expected to expand construction by 100%, primarily
led by Poland and Russia, by 2020.
China is expected to become the world’s leading construction market by 2018 with a
construction output of $2.5 trillion.
Situation Analysis
Strengths Weaknesses
Marketing Strategies
Risk Management
The following section identifies the associated risks in pursuit of our strategic objectives and
how we will deal with them.
Strategic Objectives
To be well led, high performing, profitable and accountable
Build high quality residents to meet customer needs and aspirations
Continue building deeper customer relationships
Attract, engage and develop the best staff
Risk Shortage of/ Difficulty in recruiting appropriate qualified and skilled staff
Risk management
The risk assessment process will be used by the management team to ensure risk control
methods are included in all organisational planning, management of operations and
governance.
Definitions
The following definitions are based on the Australian and New Zealand Risk Management
Standard AS/NZS 4360:2004.
Risk
The chance of something happening which will have an impact upon objectives. It is
measured in terms of consequence and likelihood.
Likelihood
Consequence
Risk assessment
Selection and implementation of appropriate options for dealing with risk. Conceptually,
treatment options will involve one or a combination of the following five strategies:
The systematic application of management policies, procedures and practices to the tasks of
establishing the context, identifying, analysing, evaluating, treating, monitoring and
communicating risk.
Risk assessment legend
Risk assessment template
Risk Consequences Severity Rating Likelihood Rating Treatment / control methods Person responsible
Appendix 5 – Staff Code of Conduct
Purpose
This code aims to guide the conduct of staff in the performance of their duties as an
employee of Boutique Build Australia and is intended to provide practical assistance for
staff faced with ethical challenges.
Overview
All staff of Boutique Build Australian are expected to perform the duties associated with
their position skilfully, impartially and diligently to contribute to the efficient and economic
achievement of Boutique Build Australia’s strategic goals.
Staff should be guided in their conduct by the principles established by this code. If there is
any doubt as to the applicability of the code, or the appropriate course of action to be taken
in certain circumstances, the matter should be discussed with a senior member of staff.
Code
1. Ethical principles
1.1 The fundamental ethical principles on which this code of conduct is based are:
respect for others
integrity
diligence
economy and efficiency.
3.1 All Boutique Build Australia staff have an obligation as a citizen and as an employee to
observe the laws of the State and Commonwealth.
3.2 Staff are required to be familiar with and comply with, all relevant Boutique Build
Australia’s policies, procedures and codes of practices of the organisation.
4. Conflicts of interest
4.1 Staff should be honest in performing their role and avoid conflicts between their private
interests and those of their responsibilities to Boutique Build Australia.
4.2 Conflicts of interest may arise when a staff member is in a situation where personal
circumstances are affected by the decisions or duties carried out in their role. A conflict may
arise when any of the following are involved:
financial interests
personal or sexual relationships
personal beliefs
outside employment
political participation
use of confidential information
use of facilities, equipment and resources
acceptance of gifts or benefits.
4.3 All staff must act responsibly and report any actual or perceived conflicts of interest that
arise as part of their role. If there is any question as to whether a conflict exists, staff must
discuss the circumstances to management to determine whether a conflict exists.
Appropriate strategies will be developed to manage any reported or perceived conflicts of
interest.
5. Diligence
5.1 Staff are expected to carry out their duties in a professional, ethical and diligent manner
always. This means staff must:
make decisions fairly, impartially and without bias, using the best information
available
keep records and documentation to support their decisions
6.1 Staff should use Boutique Build Australia resources, facilities and intellectual property
only for legitimate purposes related to their role with Boutique Build Australia.
6.2 Staff should avoid waste or minimize it where avoidance is not possible.
6.3 Staff should maintain adequate security and protection of Boutique Build Australia
property, facilities, resources and intellectual property.
Legislation
This code of conduct is informed by the following legislation with which all staff must
comply.
Purpose
Scope
Procedures
Procedure
1. Agree on the date for a performance appraisal meeting to allow time to prepare.
2. Meet and openly and constructively discuss performance over the period.
3. The manager and the employee will agree any objectives and outcomes for the next
appraisal period.
4. Training and development will be considered as part of the process.
5. Record outcome in the Performance Agreement.
Date:
Work product. The quality and quantity of work produced by the employee.
Poor:
Needs Improvement:
Is not as careful in checking work product for errors as he/she could be.
Tends to miss small errors in work product.
Required paperwork is completed late or is only partially complete.
Meets Requirements:
Exceeds Requirements:
Managers and co-workers have commented on high levels of accuracy and work
productivity.
Takes pride in work and strives to improve work performance.
Outstanding:
Dependability: Being where he/she should be, doing what he/she is supposed to do.
Poor:
Needs Improvement:
Meets Requirements:
Exceeds Requirements:
Outstanding:
Poor:
Needs Improvement:
Meets Requirements:
Exceeds Requirements:
Outstanding:
Poor:
Usually needs direct supervision, even for mundane and everyday tasks.
Is not able to think independently or to deal with unexpected occurrences.
Needs Improvement:
Exceeds Requirements:
Outstanding:
Adapted to new systems and processes well and seeks out training to enhance
knowledge, skills and abilities.
Always seems to know when to ask questions and when to seek guidance.
Poor:
Reports, forms, memos and correspondence are often completed late or not at all.
Uses a condescending tone when talking to others in the office.
Needs Improvement:
Complaints received about contradictory or bad information being given out by the
employee.
Phone messages are often unclear or incomplete.
Meets Requirements:
Takes messages, writes correspondence, deals with customers and co-workers with
sufficient attention to detail.
Reports are accurate and well written using proper grammar and punctuation.
Exceeds Requirements:
Co-workers feel comfortable coming to this employee with questions and comments.
Comes to manager with any questions that employee does not know off-hand
Always asks questions and seeks guidance when not sure of what to do.
Demonstrates excellent oral and written communication skills.
Poor:
Needs Improvement:
Needs to develop analytical skills necessary to weigh options and choose the best
way to deal with situations.
Spends too much time focusing on less important aspects of daily job.
Meets Requirements:
Exceeds Requirements:
Outstanding:
Always offers ideas to solve problems based on good information and sound
judgment.
Displays initiative and enthusiasm during everyday work.
Conducts research or seeks counsel of experts to gather information needed to
make decisions.
Service to clients
Poor:
Needs Improvement:
Meets Requirements:
Exceeds Requirements:
Outstanding:
Always follows through and finds the answers to any questions and reports back to
the customer promptly.
Employee has received numerous letters of commendation for excellent customer
service.
Poor:
Needs Improvement:
Meets Requirements:
Exceeds Requirements:
Outstanding:
Is able to troubleshoot and solves all work-related problems quickly and efficiently.
Reports problems immediately if to the appropriate personnel.
Poor:
Needs Improvement:
Meets Requirements:
Exceeds Requirements:
Poor:
Needs Improvement:
Assumes others should know what to do and how to do it with little or no training.
Frequently becomes impatient when things aren't done their way.
Meets Requirements:
Outstanding:
Employee:
Role:
Date:
The following development needs have been discussed and agreed to be undertaken over
the next 12 months.
Manager Signature:
Employee Signature: