archmello

Registration Dates Submission Dates

25th Feb to 10th May - 2021 21st , 22nd & 23rd May - 2021

For competition related queries write us at – atarchmello@gmail.com

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Introduction
• Coffeehouse, coffee shop or café whatever you may
call, its primary purpose is to serve a good cup of coffee
& they have always served as a place for people to
come together and have a stimulating conversation.
They have long been associated with writers, artists and
intellectuals.

• These coffeehouses have a long history and it has

certainly changed over the years. The first known public
place to serve coffee was in Constantinople ( now
Istanbul ) in 1475. The name of the coffeehouse was Kiva
Han & it served strong, black and unfiltered brew.

• The concept of the coffeehouse travelled with coffee as

its popularity spread throughout Europe. Throughout the
1600s coffeehouses began popping up across Europe
and North America, from London to Vienna and New
York.

• The modern day cafés have turned into small restaurants

that serve a typical menu of diner food along with
varieties of coffee. But even today the purpose of these
cafés remains the same wherein people come together
for a good cup of joy , exchange news & ideas and to
take a break from the daily hustle and bustle. The only
difference is the implementation of Wi-Fi which allows
the café customers to connect to the world virtually.

• As a society, we classify coffee as a small yet significant

luxury. The success of our “café culture” is not only in the
quality of the beverage provided, but also the
experience that our cafés deliver. The practice of
ordering a morning coffee and interacting with café
staff is a momentary distraction from the monotony of
the daily grind. We show loyalty to our favourite café
and will voluntarily walk an extra block to be greeted by
a familiar face who remembers how we like our shot –
provided they brew a good cup of coffee.

• Whether you prefer wide spread chains like Starbucks or

the local independent café, you're taking a step into a
long history of coffee each time you stop for a latte.
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Coffee Production in India & Worldwide

• Second only to oil, coffee is the world’s second most traded commodity,
with about half a trillion cups consumed per year. There are two main
commercially grown types of coffee beans: Arabica, which accounts for
70% of the world's coffee, and the Robusta which is far cheaper and
easier to grow. Ethiopia is the geographic home of the Arabica coffee,
the most popular beans worldwide.

• Brazil is the world's largest coffee producer. Brazil has been the highest
global producer of coffee beans for over 150 years. Vietnam is the
second largest coffee producing nation in the world followed by
Colombia.

• India is one of the largest producers of coffee in the world, representing

about 3.5% of the world coffee production (about 6 million of 60kg bags).
The southern & northern eastern states are the prime producers of coffee
beans in India.

• The story goes that an Indian pilgrim to Mecca – known as Baba Budan –
smuggled seven beans back to India from Yemen in 1670 and planted
them in the Chandragiri hills of Karnataka. Currently, there are over 52,000
coffee gardens generating employment opportunities to 2.5 million
people.

• Of the total coffee produced in India, about 75 per cent is exported and
25 per cent is consumed domestically. Italy is one of the largest importers
of Indian coffee at 21.63%, which is followed by Germany (9%), Russian
Federation 6.3% and Belgium (5.24%).
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Rise of Coffee Culture in India

• India is usually identified as a tea drinking country, but this is being slowly
taken over by coffee as the choice of beverage in some urban centres.

• The entry of Café Coffee Day ( CCD ) in 1996 transformed the coffee
drinking experience in India. CCD trigged a revolution that was followed
by many other café chains such as Barista, Costa Coffee & Starbucks.

• Rising middle class, growing brand awareness, and the availability of

international experiences at home are fuelling the coffee culture in India.
Clean washrooms, conducive sitting spaces & Wi-Fi are active ingredients
contributing to the growth of café chains in the country.

• Working out of a coffee shop is yet another trend that’s taking off in India,
which is why many cafes operating here are transforming into full-fledged
working spaces during the daytime. With coffee houses turning into co-
working hubs for freelancers and startup entrepreneurs, the acceptability
of cafe chains is getting a solid boost across the country.

• An entire menu dedicated to coffee, with interesting bites to go along

and an Instagram worthy ambience & décor have transformed the
coffee-drinking experience in the country.

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The Challenge

• The challenge is to design an urban coffee house having a mix of open,

semi-open & closed spaces. The aim of the competition is to design a
new “Hangout” space, a place where people can come together with
friends or family to have a good cup of coffee and discuss anything from
art to politics & global issues and a space which also acts as co-working
space for freelancers.

• The idea is to design a café which has an equal balance of ambience &
aesthetics. We request participants to design spaces keeping in mind 3
kind of customers – For youngsters just willing to hangout over a cup of
coffee, For family gatherings and For freelancers to collaborate & work.

• The café should have a kitchen, closed, semi-open & open seating
spaces ( max. seating capacity of 150 people ), play area for children,
common toilets & parking for staff.

• The proposal should include the planning & the interiors of the café.
Interior details are not required but the proposal should provide a
general idea of the material palette. Participants can add any other
areas such as a small library or an art gallery etc. as per their concept.
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The Site – Pune ( Mahalunge )

• Mahalunge is situated along the Mumbai-Pune Highway. Mahalunge is

the most sought-after micro-market with booming development and
proximity to Hinjewadi, Baner and Wakad. The region will be developed
as Mahalunge Hi-tech City under the town planning scheme and has
been showcased as a model project. The locality is home to some lush
green areas & hills in the background.

SITE PARAMETERS SITE LOCATION :

• Site Area : 6,990 SQ.MTS Pune ,India
• Max Ground Coverage : No Restrictions
• Margins : All sides 3 mts SITE COORDINATES :
• No of Floors permitted : G + 1 18° 33’38.08", 73°43’38.44"
• Basement : Not Allowed

*Please download & refer the Autocad file for exact site dimensions*

- NOTE -
No need to follow any particular by-laws or
consider the F.A.R, just follow the basic
criteria mentioned above.

Participants can brainstorm innovative

space ideas other than given requirements
& can incorporate them in their design to
bring out the best of the Challenge.

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Submission Requirements
• Submission to be presented on
maximum 1 landscape oriented A1Size
sheet.

• All text in the submission must be English

with a maximum of 250 words for
proposal explanation.

• Teamcode to be mentioned at the top

right corner of the sheet.

• Submission can be presented using any

technique of your choice ( Sketches, 2d
drawings, 3d visualizations, Models etc ).

• Submission must not include your Name,

School or Organization which gives
away your identity.

• All dimensions should be imperial or

metric unit.

• Maximum file size should not exceed 10

MB ( 150 DPI RESOLUTION ).

• JPEG of your proposal to be submitted

via
e-mail at – submitarchmello@gmail.com

• Teamcode to be the subject of e-mail

while submitting your proposal.

• Name of the file must be –

BB21AXXXX.jpeg

• Do not share the submission more than

one time. If in case a submission is not
received, even after submitting, then
our team will get in touch with you to
complete the submission process.

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Schedule
FOR STUDENTS – ( PER TEAM )
• INDIAN - INR 1350
Early Bird Registrations • INTERNATIONAL - USD 25
25TH Feb TO 27TH March - 2021 FOR PROFESSIONALS – ( PER TEAM )
• INDIAN - INR 1750
• INTERNATIONAL - USD 35

FOR STUDENTS – ( PER TEAM )

• INDIAN - INR 1650
Standard Registrations • INTERNATIONAL - USD 35
28TH March TO 28TH April - 2021 FOR PROFESSIONALS – ( PER TEAM )
• INDIAN - INR 2150
• INTERNATIONAL - USD 45

FOR STUDENTS – ( PER TEAM )

• INDIAN - INR 1950
Late Registrations • INTERNATIONAL - USD 45
29TH April TO 10TH May - 2021
FOR PROFESSIONALS – ( PER TEAM )
• INDIAN - INR 2500
• INTERNATIONAL - USD 60

21ST , 22ND, 23RD May - 2021

SUBMISSION DATES
SUBMISSIONS WILL BE ACCEPTED TILL 23RD May UPTO 23:59 HRS ( IST )
23RD June - 2021
ANNOUNCEMENT OF WINNERS
WINNERS WILL BE ANNOUNCED ON THIS DAY

NOTE - Participants will receive the team code within 24 hours after
completing the payment process through PAYPAL or RAZORPAY. All the
participants from our previous competition “The Address” will receive 15%
discount on the registration fee ( offer available till 10th March 2021 ) To avail
this offer send your previous competition UIC Code to
atarchmello@gmail.com

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Rewards & Recognitions

1ST PRIZE
INR 1,00,000
Certificate + Publication

2ND PRIZE
INR 50,000
Certificate + Publication

3RD PRIZE
INR 25,000
Certificate + Publication

Best Student Design Entry

INR 10,000
Certificate + Publication
+15
Best Architect Design Entry Honorable
INR 10,000 Mentions
Certificate + Publication

Best Design Presentation

INR 5,000
Certificate + Publication

*ALL WINNING ENTRIES WILL BE PUBLISHED ON OUR WEBITE & SOCIAL MEDIA PAGES*

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Discounts
• Group discount apply for a minimum of 5 teams from one particular
architecture school/university as a part of our initiative to encourage
more participation from students. Send us the following details at
atarchmello@gmail.com to avail the offer.

1. Name of all participants ( team wise with one team leader )

2. E mail id’s & Mobile no. of all participants
3. Name of school/university
4. School Id proof of team leader only.

• 5 to10 teams – 10 % Discount

• 11 to 20 teams – 20 % Discount
• More than 20 teams – 30 % Discount

Questions & Queries

• In case you have any query regarding the competition or brief, kindly mail
us at atarchmello@gmail.com with “QUERY” as e-mail subject.

• For any query regarding the registration process, fees or payment should
be sent on same above given e-mail with “QUESTION” as subject.

Important Note
• The competition is open for all creative minds irrespective of their
profession. Minimum eligible age for participants is 18 years.

• A team can have maximum 3 members. Participants can submit multiple

entries but each entry needs to be registered with different mail id.

• You can also participate as an individual or two member team.

• Registration fees are non-refundable. Contacting jury is not allowed.

Participants will receive teamcode within 24 hrs once the registration is
completed.

• All deadlines are 11:59 – 00:00 IST ( INDIA ). Archmello reserves the right to
change the schedule of the competition if deemed necessary.

- JURY TO BE ANNOUNCED SOON -

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FAQ’S ( Frequently Asked Questions )
Q. What is the nature of competition ?
THE BREWED BAR – AN URBAN COFFEE HOUSE DESIGN CHALLENGE is an open
idea design competition challenge which is purely conceptual based & does
not intent to execute any submitted proposal & is open for students,
professionals & for any individual with creative mind.

Q. Who can participate in the competition ?

Architecture students, Architects, Interior Designer, Civil engineers & anyone
with creativity can participate in the competition.

Q. Will every participant get certificate of participation ?

Yes, each registered participant will receive an e-certificate.

Q. How will a team gets its Unique Identification Code ?

The Unique Identification Code ( UIC ) will be mailed on your registered e-
mail address within 24 hrs after completing the registration process.

Q. What is the use of Unique Identification Code ?

All the participants are requested to use their UIC at the top right corner of
your submission as it is your identity for the competition related processes.

Q. What to do if a participant does not receives the UIC after making

payment ?
In such case the participants are asked to mail their payment receipt to
atarchmello@gmail.com with “QUESTION” as subject.

Q. What should be the submission file size & mode of submission ?

The file size should not exceed more than 10 MB & the submission file should
be in JPEG format in 150 DPI resolution.

Q. Do we need to follow any particular by-laws or consider F.A.R/F.S.I while

designing ?
No, this a conceptual competition so participants are fee to design as per
their concept without any restrictions.

Q. Do we need to consider any contours or vegetation on the site ?

No, consider the site to be flat with no vegetation.

Q. Under which category participants pursuing M.arch falls ?

Participants pursuing M.arch can register under Student Category.

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For Queries For submissions

atarchmello@gmail.com submitarchmello@gmail.com

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