t5'UNi

Nowadays, clothes.ren tt!st ctothes and the togoforthe London olympic Games
dr nks afen t j!st drinks: they fe bmnds .f 2012 co5t€400 000.nd took. ye..to
B!t what - apad Jfom a good prod!ct d-"sisf . and p.ovedto be unpopLta.with
makes a good bfand qfeat?

Et thin9. deatty t
A good name is the r
sho!td be memorabte and t shoutd be repr-csents Fasslof and er.ltement white
easylo say n anylang!!9e lth nkzara. of represents p!.ity and s mpl c ty lattho!gh
Coca Cotal When Steve Jobs aid Ste!-" in sone co!nt.ieswh te s the coto!.of
Woz.iak started the r complter.ompa.y deathJ BLue is the male cotou., yetlaw
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Spetting sn t mportant either Gooqte grummaticat: McDonatd s I n lavin it aft
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surpris n9 o. qlns st.rb!cks is named When Bar:ck 0b:ma dr:nk irom a bottte
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Mobyrrcl .ndthefou.de.s of Yahoo got to the UK, sales ol the w:ter incfeased
th€ name from the Engtish classic book mmedlatety Pfoduct ptacem€nt t ke
th s has become b g bls ness s nce the
1984s. rfthsfa.ners: Revehge afthe FaUen
You also need. qood toqo. Mittions of c!rre.tty hotds lhe record iof the mov e
dottafs a.e speft every yeaf by compan es wnh mast prod!ct ptacement. f you watch
took ngfofwaysto the consume.
9 ve caref!lly, you willsee that 47 difierent
a cteaf s mpte mage of the pfod!.1.
Afthough the pe.son who cfeated th-"
N ke swoosh received jlst $35 iof t
B!1 money doesn t q!afantee populafity

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s Vocabulary
frri: .:i,ittt;t i il.l ti I,,

1a Work in pairs and discuss. Which ofthese things can

you s€e in the advertisements?
. jewettery
. cosmetlcs
. to tetnes
. narr prooucrs
. products for rnen

b Put the words in the box into the five groups above.

perf!me aftershave tipstick conrb earings

nailvamish shaving foam deodorant hairbrush
neckLace eyeliner haifget moist!rlser

Can you add one more item to each list? Compare

your ideas with other students.

Work in paks and discuss. Which ofthe items in the

1 is advertised a lot on TV?

2 is usua[y very expens]ve?
3 hav€ yo! glven to someone as a present?
4 would you like to receive as a present?
5 have yo! bought in the last month?
6 have yo! nevef bought?
7 have yo! used today?
I do you take with you when you go out / go on holiday?

3a Look atthe pictures on page'135 and tryto

rememberas many detaiLs about them asyou can.

'0 D' 12.1 Cover the pictures and listen to ten

questions aboutthe items, Write short answers for
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Present a new product

Preparation ,, ,.r , r

-l Look at the photo and read the paragraph about

theDrcgons'Den'N ptogramrne. Work in pairs and
discuss the questions,
. What is the alm of th€ programrne?
. What is one of the rnost successful products from
the show?
. Do yo! have any slmilar progranmes n yolr fia fr rz.q Listen to someone presenting a new product
country? and complete the tabte.

Dr(Lgon,s' DelLisaTV series ir the UK. ln each

Lruljfa "lr- F..i v^n
products and busirtess ideas lo live rich and
successful businesspeople, called the tlragons'.
Each pclso ialks about thcir ncw product or idea
and then asks the dragons for money to invesi
in their nex- companics. Aman called Levi Roots
presented one olthe mosl successfii ideas on
lr pf gf nm' rlF l-,pnp.da ai -fon
lra.lilional Jamricar recipe and cailed it Rcggac
Reggae Sauce. He made it in his owll kjtchen ano
clesp,.rately needed investment, as he only had
S20 left. The 'dmgons' invested in his produci and
now his business is worth over S30 milLion
b Listen again and tick the phrases you hear in the
lJseful Language box.

Work in groups and discuss.

. What do you think abolt this rew product?
. Would yolr change anythlng about t, e.g. the name,
the slogan, important points?
. Do you think this product co!ld be successful?
Why / Why not?
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Speaking
Making and responding to suggestions I @ watctr ana Ust"n to *€ key phEses for making and
responding to suggestions.
Work in pairs and discuss.
2 Pradise saying them. Add the ph€ses to the groups betow.
. Have you bought any expensive iterrs il the lasr
few months/years? Makingsuggesiions I Agreeing I Disagreeing
. What decisions did you make before you bought
them, e.g. brand, price, cotour, etc.? Allright. ; ldontthinkso.
. What suggestions or advice did you get from
friends, famity or shop assistants?

2 O Watch the video and answer the questions. ::i

1 What does the wornan want to buy?
2 How many peopLe give hef suggestions?
4a Work in pairs and choose one of the situations
beLow. Prepare a conversation of 8-10 tines.
3 Watch again and compLet€ the gaps in the sentences
betou . Your partner is going to stay with an ,
Engtish-speaking family for a month and li/ants
'I don tyou buy a new one? to buy a present to give them. He/She only has a
smatL space in his/her suitcase. Make suggestions
How _ a smartphone? about what to buy.
Cood _. You are trying to decide what to buy to wear for
We _go there now a gpec al oc(asion (e.9. a wedd nB or a party). YoJ
Att right. _ go!
don'twant to spend too much money, Your paftner
7 _ we look at some over here? will make some suggestions.
8 Yoil _ get one ofthese.
You and your partner are going to cook dinner for
9 WetL _ but... some friends. one ofthe friends is a vegetarian.
Male sJg8estiors together about wl'€t ro cool

Practise your conversations and take turnsto make

suggestions and respond to them.
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 2 Put th€ PresentsimpLe passive form ofthe velbs in brackets in
the coffect place inthese sentences.
Present simple passive 1 Thousa'rds of mobile phones every year. (lose)
2 All the tickets over the intemet. Getl)
We fom the Presentsimple passivewith ihe subject + ar1l6/are 3 A lot ofthe wortd'sgotd in south Africa. (produce)
+ pastparticiple. Regutarpast participtesend in -ed. Fora listof 4 rhe rcoms eve.y morning. (clean)
inegularpast participles, see page I75. s l4itlions of baiiels ofoitto Europe. (import)
6 Five hundred peopLe in the new ractory. (employ)
7 Tle coss at6 o clocl Fven, tro.lC. ('eed)
"- -:.:. ...
|
...
I cheese frcm milk. (make)
+ He/she/lt is made.
vou/we/ rhey.re made
.'-.-
: :l::-::l=*: j Past simple passive
:-r:":fl,"li'"i:*ei:':ll':d,": . :

: :t: T:l lld:

Wefom the Pastsimple passivewith the subject + waslw€rc +
: ,'::l*:nf :I ::"1::- !,= :

! :l.Tl.T'd.:i :

,! : vre/sle4t
!? r..l'-.Tl:h:1llT"'d.:i i
l/re/s1e/lt was seen,
seen.
';
:.

r *),::1y,:1'h"vn9:1
.r :
' ' You^te/They were seen.
. We use the pasive when the pe6on who does the action: l/-e/she/ltwas not (- warn r)seen.
'is not importdrt.
':
This chacalate is nade in switzeland. (= it s not important who i i l9:1w:/Tl:I YT ::: !: -:::: ll ::::: i
makes it) Ws /r^he/it se€n?

were you/we^ney seen,

Hundrcds af ca6 are stoteh eve'y week. (= we don't know who
. As withthe Presentsimpte passive, we usethe Past simple
- means peopte in generat. passivewhen the action is more importantthan the person who
His fa.e is re<ognised aLt over i,rie world. (= people in general did ir.
' The Pastsimple passive is commonwhenwe are speaking
ll we wa.r to say who or wh.t is Ll-e 'doer'o'the acrior. we formalty, or ii written repods-
t'tate thanthnry peaplewercinjurcd in the explosion.
Allny cLathes arc designed by federica Pirani. rr.-:dea wardevetopedv|h a-eaa af \d"..9....
Active or passjve? Comparethe following examplesl Creat Expectations warw'tten by Cha esDi.keht.
a Manihe nakes aU her own brcad at home.
b fhe brcadisnade in a larye bakeryoutsidetown.
In sentence a, we usethe active fom becaus€we are more
iiterested inwho makesthe bread, so Martine is the subj€ct (of
I PRACTICE 2
l Comptete the sentenceswith the coffe.tform of the verb5 in
Insentence b, we usethe passive fom becausewe are more
interested inthe b€ad (noi in who makes it), so the bread isth€
subject (of a passive verb).
arrest bite build design repair steal take dar.age

I PRACTICE 1
1 lhe paintings dlingthe night-
'l Choo$ the corect answers. 2 lhis car by a Ko€an company.
3 lhethree men _atabout 6 o'clockthis morning.
1 Coca-CoLaseils/trioldaLl overth€ world. 4 When _ (this photogGph)?
? ftdnnks / isdrunk by millions of people. 5 l-by a dogwhen lwas a child.
3 94 percent of peopLe reco gnise / arc rccognised it. 6 The new shopping centre _ by an Amedcan company
4 Rotex watches cort / are cost p to 520,000. u
7_ (yourcarjatthis garage?
s Ihey wear / arcwonW thousands ofpeopte. 8 The Harry Potterbooks byl K RowLing.
6 Ihey show I arcshown differeittime zones. 9 He to a sarden Danv atthe Datace.
7 l'4ercedes cars come / are core frcm Oemany. 10 The ca.- in the accidert.
I rhey dive / atedriven by many rich and famous peopte.
9 The companyrall'er /isramedafterthe own€r's daughter.

:tr
10 Samsung products make /aremade in South Korea.
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