BALANCE GENERAL: FACEBOOK

AssetsValues displayed are in millions.

2016 2017 2018 2019
12/31/16 12/31/17 12/31/18 12/31/19
Cash 1,364 2,212 2,713 4,735
Cash & Equivalents 7,539 5,867 7,306 14,344
Short Term Investments 20,546 33,632 31,095 35,776
Cash and Short Term Invs/Efectivo e inversio 29,449 41,711 41,114 54,855
Trade Accts Recvble, Gross 4,087 6,021 7,816 9,724
Prov. for Doubtful Accts -94 -189 -229 -206
Total Receivables, Net/ tota cuentas por cobr 3,993 5,832 7,587 9,518
Prepaid Expenses 959 1,020 1,779 1,844
Other Curr. Assets, Total -- -- -- 8
Total Current Assets/ Total de activos corrientes 34,401 48,563 50,480 66,225
Buildings 3,640 5,868 9,242 14,338
Land/Improvements 696 798 899 1,097
Machinery/Equipment 5,577 8,679 13,144 18,817
Construction in Progress 1,890 2,992 7,228 10,099
Other Prop./Plant/Equip. -- -- 1,060 11,095
Prop./Plant/Equip. - Gross/Propiedad, planta 11,803 18,337 31,573 55,446
Accumulated Depreciation -3,212 -4,616 -6,890 -10,663
Prop./Plant/Equip. - Net 8,591 13,721 24,683 44,783
Goodwill, Net 18,122 18,221 18,301 18,715
Intangibles - Gross 4,563 4,604 4,654 4,816
Accum. Intangible Amort. -2,028 -2,720 -3,360 -3,922
Intangibles - Net 2,535 1,884 1,294 894

Long Term Investments -- -- -- 86

Other Long Term Assets 1,312 2,135 2,576 2,481

Total Assets/Los activos totales 64,961 84,524 97,334 133,376
LiabilitiesValues displayed are in millions.
2016 2017 2018 2019
12/31/16 12/31/17 12/31/18 12/31/19
Accounts Payable 582 770 1,361 2,249
Accrued Expenses 1,209 1,461 2,734 9,136
Notes Payable/ST Debt 0 0 0 0
Curr. Port. LT Dbt/Cap Ls. 0 -- 0 55
Customer Advances 90 98 147 269
Income Taxes Payable -- 230 491 624
Other Current Liabilities 994 1,201 2,284 2,720
 Other Curr. Lblts, Total 1,084 1,529 2,922 3,613
Total Current Liabilities/Total pasivos corrientes 2,875 3,760 7,017 15,053
Total Long Term Debt/Deuda a largo plazo 0 0 0 418
Total Debt 0 0 0 473

Deferred Income Tax -- -- 673 1,039

Other Liabilities, Total 2,892 6,417 5,517 15,812

Total Liabilities/total de pasivos 5,767 10,177 13,207 32,322

Shareholder EquityValues displayed are in millions.

2016 2017 2018 2019

12/31/16 12/31/17 12/31/18 12/31/19
Common Stock 38,227 40,584 42,906 45,851
Ret. Earn.(Accum. Deficit) 21,670 33,990 41,981 55,692
Unrealized Gain (Loss) -121 -211 -- --
Cum. Trans. Adjustment -582 -16 -- --
Other Comprehensive Income -- -- -760 -489
Other Equity, Total -582 -16 -760 -489
Total Equity/equidad total 59,194 74,347 84,127 101,054
Total Liabilities & Shareholders’ Equity 64,961 84,524 97,334 133,376
Shr Outs.-Com. Primary Iss. 2,354 2,397 2,385 2,407
Shr Outs.-Com. Stk. Iss. 2 538 509 469 445
Ttl Comm. Shares Outs. 2,892 2,906 2,854 2,852
Trsy. Shrs-Comm. Primary Iss. 0 0 0 0
Trsy. Shrs-Comm. Iss. 2 0 0 0 0
 ANÁLISIS HORIZONTAL

2020 2016-2017 2017-2018 2018-2019 2019-2020

12/31/20
6,488 62.17 22.65 74.53 37.02
11,088 -22.18 24.53 96.33 -22.70
44,378 63.69 -7.54 15.05 24.04
61,954 41.64 -1.43 33.42 12.94
-Se puede verificar que a pesar de
11,449 47.32 29.81 24.41 17.74 sanitaria que estamos viviendo las
-114 101.06 21.16 -10.04 -44.66 subido considerablemente años tr
11,335 46.06 30.09 25.45 19.09
-En el 2019 obtuvieron más présta
2,140 6.36 74.41 3.65 16.05 normal, las cuentas por pagar se v
241 #VALUE! #VALUE! #VALUE! 2912.50 altas, pero ya en el 2020 bajaron u
proporción. El incremento de las v
75,670 41.17 3.95 31.19 14.26 esas fechas compensa los pasivos.
21,681 61.21 57.50 55.14 51.21
1,326 14.66 12.66 22.02 20.88 -Es una buena empresa para inver
los socios obtendrán beneficios sig
24,461 55.62 51.45 43.16 29.99 la hora de querer aumentar sus in
11,288 58.31 141.58 39.72 11.77
11,643
-No hay irregularidades en esos es
#VALUE! #VALUE! 946.70 4.94 porque la empresa iba creciendo a
70,399 55.36 72.18 75.61 26.97 que en 2020 incremento a más de
-15,418 43.71 49.26 54.76 44.59
54,981 59.71 79.89 81.43 22.77
19,050 0.55 0.44 2.26 1.79
5,018 0.90 1.09 3.48 4.19
-4,395 34.12 23.53 16.73 12.06
623 -25.68 -31.32 -30.91 -30.31

6,234

#VALUE! #VALUE! #VALUE! 7148.84

2,621 62.73 20.66 -3.69 5.64
159,316 30.11 15.16 37.03 19.45
#DIV/0! #DIV/0! #DIV/0! #DIV/0!
2020 0.05 0.05 0.05 0.05
12/31/20 0.85 0.85 0.84 0.84
2,424 32.30 76.75 65.25 7.78
6,668 20.84 87.13 234.16 -27.01
0 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
54 #VALUE! #VALUE! #DIV/0! -1.82
382 8.89 50.00 82.99 42.01
2,038 #VALUE! 113.48 27.09 226.60
3,415 20.82 90.17 19.09 25.55
 5,835 41.05 91.11 23.65 61.50
14,981 30.78 86.62 114.52 -0.48
469 #DIV/0! #DIV/0! #DIV/0! 12.20
523 #DIV/0! #DIV/0! #DIV/0! 10.57

--

#VALUE! #VALUE! 54.38 #VALUE!

15,576 121.89 -14.03 186.61 -1.49
31,026 76.47 29.77 144.73 -4.01

#DIV/0! #DIV/0! #DIV/0! #DIV/0!

2020 0.05 0.05 0.05 0.05
12/31/20 0.85 0.85 0.84 0.84
50,018 6.17 5.72 6.86 9.09
77,345 56.85 23.51 32.66 38.88
-- 74.38 #VALUE! #VALUE! #VALUE!
-- -97.25 #VALUE! #VALUE! #VALUE!
927 #VALUE! #VALUE! -35.66 -289.57
927 -97.25 4650.00 -35.66 -289.57
128,290 25.60 13.15 20.12 26.95
159,316 30.11 15.16 37.03 19.45
2,406 1.83 -0.50 0.92 -0.04
443 -5.39 -7.86 -5.12 -0.45
2,849 0.48 -1.79 -0.07 -0.11
0 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
0 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
 Hallazgos Razón financiera de liquidez
Liquidez Corriente
Análisis Horizontal/Vertical

-Se puede verificar que a pesar de la situación

sanitaria que estamos viviendo las ventas han
subido considerablemente años tras años.
Razón financiera de deuda
-En el 2019 obtuvieron más préstamos de lo
normal, las cuentas por pagar se vieron muy
altas, pero ya en el 2020 bajaron una
proporción. El incremento de las ventas en
esas fechas compensa los pasivos.

-Es una buena empresa para invertir porque

los socios obtendrán beneficios significativos a
la hora de querer aumentar sus ingresos.

-No hay irregularidades en esos estados

porque la empresa iba creciendo anual hasta
que en 2020 incremento a más del 100%
 RAZONES FINANCIERAS

2016 2017 2018 2019 2020

11.97 12.92 7.19 4.40 5.05

2016 2017 2018 2019 2020

0.09 0.12 0.14 0.24 0.19

 ESTADO DE RESULTADOS: FACEBOOK

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Total Revenue/ingresos por ve 27,638 40,653 55,838 70,697 85,965
Operating ExpensesValues
displayed are in millions.
2016 2017 2018 2019 2020
12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Cost of Revenue, Total/Costo de 3,789 5,454 9,355 12,770 16,692
Selling/Gen/Admin Expense 4,582 6,193 9,351 12,800 14,724
Labor & Related Expense 611 725 846 971 1,171
Advertising Expense 310 324 1,100 1,570 2,260

Sell/Gen/AdminExpenses,Tot 5,503 7,242 11,297 15,341 18,155

Research & Development/Investiga 5,919 7,754 10,273 13,600 18,447

Unusual Expense (Income) -- -- -- 5,000 --
Total Operating Expense/ total ga 15,211 20,450 30,925 46,711 53,294

Operating IncomeValues
displayed are in millions.

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Total Operating Income/total d 12,427 20,203 24,913 23,986 32,671
Non-Operating Income &
ExpensesValues displayed are
in millions.
2016 2017 2018 2019 2020
12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Inter Expse,Net Non-Operat -10 -6 -9 -20 --
Inter Income, Non-Oper 176 398 661 924 672
Invest Income, Non-Op -76 -6 -213 -105 -129

Inter/Invest Inc, Non-Oper 100 392 448 819 543

OtherNon-OperatInc (Expnse 1 5 9 27 -34

Other, Net 1 5 9 27 -34
Income Before Tax/Ingresos a 12,518 20,594 25,361 24,812 33,180
Income TaxesValues displayed
are in millions.

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20

Income Tax - Total 2,301 2,387 3,249 6,327 4,034
Income After Tax 10,217 18,207 22,112 18,485 29,146

Minority Interest and Equity in

AffiliatesValues displayed are in
millions.

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Net Inc Before Extra Items 10,217 18,207 22,112 18,485 29,146

Extraordinary ItemsValues
displayed are in millions.

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Total Extraordinary Items -- -2,273 -- -- --

Net IncomeValues displayed

are in millions.

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Total Net Income 10,217 15,934 22,112 18,485 29,146
Adjustments to Net
IncomeValues displayed are in
millions.
2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20

 Total Adjust to Net Income -29 -14 -1 0 0
Income Available to Common Excl 10,188 18,193 22,111 18,485 29,146
Income Available to Common Incl 10,188 15,920 22,111 18,485 29,146
EPS ReconciliationValues
displayed are in millions.
2016 2017 2018 2019 2020
12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Basic/Primary Weighted Aver 2,863 2,901 2,890 2,854 2,851
Basic/Primary EPS Excl. Extr 3.56 6.27 7.65 6.48 10.22
Basic/Primary EPS Incl. Extra 3.56 5.49 7.65 6.48 10.22

Dilution Adjustment 29 14 1 0 0

Diluted Weighted Average Sh 2,925 2,956 2,921 2,876 2,888

Diluted EPS Excl. Extra. Item 3.49 6.16 7.57 6.43 10.09
Diluted EPS Incl. Extra. Items 3.49 5.39 7.57 6.43 10.09
Common Stock
DividendsValues displayed are
in millions.

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20

Div/Share-ComStockPrimIssu 0 -- 0 0 0
Gross Divid - Common Stock 0 0 0 0 0

Pro Forma IncomeValues

displayed are in millions.

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Pro Forma Net Income -- -- -- -- --
Supplemental ItemsValues
displayed are in millions.

2016 2017 2018 2019 2020

12/31/16 12/31/17 12/31/18 12/31/19 12/31/20

Interest Expense, Suppl 10 6 9 20 14
 Depreciat/Amort, Suppl 1,591 2,333 3,680 5,180 6,390
Normalized IncomeValues
displayed are in millions.
2016 2017 2018 2019 2020
12/31/16 12/31/17 12/31/18 12/31/19 12/31/20
Total Special Items -- -- -- 5,000 --
Normalzd Income Before Tax 12,518 20,594 25,361 29,812 33,180
Efct/SpecItemsIncTxs (STEC) -- -- -- 1,275 --
IncTxsExcl ImpctofSpec Itms 2,301 2,387 3,249 7,602 4,034
Normalized Income After Tax 10,217 18,207 22,112 22,210 29,146
Normalzd Inc Avail to Common 10,188 18,193 22,111 22,210 29,146
Basic Normalized EPS 3.56 6.27 7.65 7.78 10.22
Diluted Normalized EPS 3.49 6.16 7.57 7.72 10.09
 ANÁLISIS VERTICAL FACEBOOK

2016 2017 2018 2019 2020

14 13 17 18 19

21 19 18 19 21

55 50 55 66 62

45 50 45 34 38

45 51 45 35 39
37 45 40 26 34
 RAZONES FINANCIERAS

Facebook Stock Price: 104.66 115.05 176.46

↓ ↓ ↓

2016 2017 2018

Razón Financiera de Rentabilidad

Margen de Utilidad Bruta 0.45 0.50 0.45

2016 2017 2018

Razón Financiera de Precio Mercado

Razón Precio-Beneficio 29.40 18.35 23.07
133.20 208.67
↓ ↓

2019 2020

0.34 0.38

2019 2020

17.12 20.42