The Real Good Writer's Business Plan

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THE REAL+GOOD WRITER'S

businessplan
it's time to take writing seriously

RACHEL GIESEL | REAL + GOOD WRITING


1 summary
MISSION STATEMENT/WRITER'S DNA
Define who you are, what you do, and why you do it. This is your goals, your unique selling
propositions, your vision, your intentions, your plans - everything! This sums up everything that
makes you a writer in one succinct little piece. This is your elevator pitch.This is your Writer's DNA.

BRAND CULTURE + STYLE


WHO wiil you present to the world?

HOW wiil you present yourself?

IDEAL READER
Who is your ideal reader? Who is most interested in your stories? What is her name? Create your
ideal reader profile just as you would create a character sketch. Get to know your her intimately.

RACHEL GIESEL | REAL + GOOD WRITING


2
VISION
objectives
Your vision is your ultimate level of success. What does the perfect writer life look like for you? What
do you do as a writer? What do your words do for your readers? What messages do you share with
the world?  Think of your vision as your BIG, beautiful, crazy writer dreams in one statement. 

GOALS
All the goals in a big mess:

RACHEL GIESEL | REAL + GOOD WRITING


2
GOALS
objectives
Be sure to list your goals using The Real+Good Goal Formula, making sure they are SMART+HARD.
Pro-tip: Write your goals on post-it notes so you can move them from section to section.
     
          Lifetime Goals:

 
          Annual Goals:

 
          Quarterly Goals:

 
          This Month's Goals:

RACHEL GIESEL | REAL + GOOD WRITING


3 production
NITTY-GRITTY SCHEDULE
How will you get the writing done, and what does that look like? How many words will you write?
How many pages will you edit? What needs to be completed in order for you to reach your goals
(e.g. researching agents, submitting stories, building a readership through engaging on social media,
writing the freaking story)? How do you complete those things?

What is your work schedule? What days of the week will you write? How many hours per
day/week/month? When will you make time for writing? Where will you be located? This is the when
of getting your goals completed.

RACHEL GIESEL | REAL + GOOD WRITING


3 production
PRODUCTS (AKA STORIES)
What are your current work-in-progress stories? When will you finish them?

STORY TYPE STATUS DEADLINE

RACHEL GIESEL | REAL + GOOD WRITING


4
OTHER STORIES
community
Story Title:_____________________________ Author:____________________________  How does the story work?

Strengths: Weaknesses:

Story Title:_____________________________ Author:____________________________  How does the story work?

Strengths: Weaknesses:

Story Title:_____________________________ Author:____________________________  How does the story work?

Strengths: Weaknesses:

RACHEL GIESEL | REAL + GOOD WRITING


4
OTHER WRITERS
community
Writer:__________________________________ How do they market themselves?

Strengths: Weaknesses:

Writer:__________________________________ How do they market themselves?

Strengths: Weaknesses:

Writer:__________________________________ How do they market themselves?

Strengths: Weaknesses:

RACHEL GIESEL | REAL + GOOD WRITING


5
EARNINGS
financials
List the various income streams present in your life right now:

What else will you earn with writing? Circle all that apply.

PAGES WRITTEN PAGES READ

INSPIRATION WORD COUNT

STORY IDEAS PAGES REVISED

REJECTION LETTERS READERS

Define specifically what you intend to earn from writing:

RACHEL GIESEL | REAL + GOOD WRITING


5
INVESTMENTS
financials
List the various investments present in your life right now:

How else will you invest in writing? Circle all that apply.

BOOKS DIGITAL NECESSITIES (I.E.


WEBSITE THINGS)
SUBMISSION FEES
TIME
ONLINE COURSES
WRITING SOFTWARE
WORKSHOP CLASSES
EDITING
MATERIALS (I.E. NOTEBOOKS,
LAPTOP, PRINTING) WRITING COACH

WRITING CONFERENCES WRITING RETREAT

MARKETING + PUBLICITY ENERGY

Define specifically how you intend to invest in writing:

RACHEL GIESEL | REAL + GOOD WRITING


6
EDUCATIONAL DEVELOPMENT
growth
Where do you need to invest your attention in your writing life right now? How will you grow? What
will you focus on learning?

How will you learn? Consider craft books, online classes, workshops, writing groups. Look to blogs,
Pinterest, fellow writers, writing retreats, conferences. Make a plan and be specific.

PROFESSIONAL CONNECTIONS
How will you connect with other writers in the world? What do you need in a writing relationship?

How will you connect with other writers? I your town by finding local writer's groups, Meetups, or
even open-mic nights? On social media using hashtags, Facebook groups, Twitter chats or online
writing communities?

RACHEL GIESEL | REAL + GOOD WRITING

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