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    Tourism Planning and Development Continuous Assessment

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    PB Vero
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    Tourism Planning and Development Continuous Assessment

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    PB Vero
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    Assessment

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    Assessment

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5 views2 pages

    Tourism Planning and Development Continuous Assessment

    Uploaded by

    PB Vero
    Assessment

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Tourism Planning and Development Continuous Assessment

    This assessment focuses predominantly on the destination development and product


    development elements of the module. It also builds on work completed by last year’s 4 th
    year students and is a real-life project.

    Valentia Island is currently attempting to gain World Heritage designation for an industrial
    heritage site on the island (Valentia Cable). Initial assessments have been made and the
    site is being considered for inclusion on the Irish WH Tentative List. The Valentia
    Development Association is heavily involved in the project.

    At this initial stage, a scoping exercise is being undertaken. Our brief is to carry out some
    of the research associated with the project and present our findings to the VDA. A
    number of weeks ago, a community meeting was held and several questions emerged as a
    result. Our research will attempt to answer some of these questions and make the results
    available to the stakeholders in Valentia.

    Key Questions / Themes

    1. Market

    Who is the potential customer for this industrial heritage product? We need to
    build a profile of the WH consumer. Identify their needs & expectations. Other than the
    experience, what else will they require? How do they typically travel – individual / group?
    When do they travel (seasonal?).

    2. UNESCO designation

    What are the benefits of being designated a WH site? To realise economic benefits
    is very important to Valentia – income, employment, investment etc. Other benefits – less
    tangible, but important.

    3. Best Practice

    Varberg Radio Station, Sweden is a similar industrial heritage site & product.
    Profile the site and the experience. How do they tell the story? What does the tourist pay
    for? How much is it? What benefits have accrued to the site? What can Valentia learn from
    this?

    Please note:

    * The findings from all three groups must be displayed in poster format which will be
    displayed at a meeting of VDA which we will attend.
    * We will be available at this meeting to answer questions on our findings

    * MaryRose Stafford will attend class on Thursday 26th to brief us on the background to the
    project. She will also act as mentor to the groups and will attend the VDA meeting.

    Marking Scheme

    Content 10%

    Poster 10%

    Peer assessment 10%

    Group Project Title Group Members Names

    1. Market

    2. Benefits

    3. Best Practice

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