Conducting Content Audit & Technical Review

Part 1 - Competitive Analysis
URL Content Content Links FB FB Pinterest Notes

Type Shares Likes
https://www.kaycan.c Text Blog 380 5 3 0 Features 2
om/tips/get-your- pictures,
gutters-ready-for-the- keywords and
fall/ CTA's
https://www.kaycan.c Text Product 376 0 0 12 It's a product
om/vinyl-siding/ Page page that
doesn't have
any social
shares.
Features
product
pictures, and
information on
each product.
https://www.kaycan.c Text Informat 358 0 0 0 Could have
om/about/ ive more media
https://www.royalbuild Text Blog 50 1 1 2 Features a
ingproducts.com/livea step-by-step
bode/how-to-upgrade- guide, video,
your-front-porch-with- pictures
easy-to-install-column-
wraps/
https://www.royalbuild Text Product 322 0 0 0 It's a product
ingproducts.com/en- Page page that
CA/products/soffits doesn't have
any social
shares.
Features
product
pictures, and
information on
each product.
https://www.royalbuild Text Informat 275 3 1 1 Features
ingproducts.com/why- ive pictures,
royal video,
timeline, and
info on
company
Part 2 - Internal Analysis
Idea’s for new pages:
1. Location pages
a. Location names for each page + eavestrough
b. Location names for each page + roofing
c. Location names for each page + siding
d. Eavestrough
e. Vinyl siding
f. Roofing
g. Bayview Roofing Collection
h. Buchner Manufacturing (location)
It meets an unfulfilled need because people can see where they are located, all services they offer, etc.
without having to call this location and find out.
2. DIY Page
a. DIY
b. DIY projects
c. Home design
d. Do it yourself
e. DIY eavestrough
f. DIY roofing
g. Buchner Manufacturing (location)
It meets an unfulfilled need by giving more access to our products from a homeowner’s perspective.
Unlocks a potential new client base.
3. Contractor Page
a. Location names
b. Eavestrough
c. Siding
d. Exterior building products
e. Building materials
f. Buchner Manufacturing (location)
g.
It meets an unfulfilled need by giving more to our contractors and giving them a space where they can
find anything they need with a click of a button. This includes installation guides, specifications that
homeowners might not care about, specific videos tailored to our contractors. May be tool and
equipment based.
4. Page to download showcase
a. Showcase
b. Product showcase
c. Building materials
d. Buchner Manufacturing (location)
e. Building products
f. Exterior building products
g. Exterior building products + all locations
It meets an unfulfilled need by allotting space for a downloadable content, give the client access to who
is downloading and looking at their showcase and gives more insight to who their audience is.
5. Soffit Installation Guide
a. Soffit
b. Soffit installation
c. Buchner Manufacturing (location)
d. Quad 4
e. Triple 3
f. Double 5
g. Soffit + all locations
It meets an unfulfilled need by creating another installation guide that contractors and homeowners can
follow when completing soffit/fascia installations.
6. Case Studies
a. Buchner Manufacturing + all locations
b. Building materials + all locations
c. Building products
d. Roofing
e. Siding
f. Eavestrough
g. Building products case studies
h. Bayview roofing collection case studies
i. Siding
j. Windows
It meets an unfulfilled need by giving homeowners an idea of what some of our projects look like, with
listed products and pros/cons about the installation.
Part 3: Keyword Mapping
Name URL Primary Volume Rank Secondary/related Volume

Keyword (date) Keywords
Home Buchnermfg.co Building 590 0 (not Home 60,500
m Products optimi improvement
zed for
it)
Tips for https://www.bu Spring 320 0 (not home maintenance 140
Spring chnermfg.com/t Maintenan optimi tips
Maintenan ips-for-spring- ce zed for
ce Blog maintenance- it)
for-your-home
Allied https://www.bu
Partners chnermfg.com/
allied-partners
NEW: Buchnermfg.co Product 543 0 (not Exterior building 0
Suppliers m/suppliers Suppliers optimi suppliers
zed for
it)
Help Keep https://www.bu Exterior 600 0 (not Exterior Pests 135
Pests Away chnermfg.com/ building optimi
from Your help-keep- pest zed for
Home This pests-away- control it)
Fall or from-your-
Winter home-this-fall-
or-winter
About Us https://www.bu About 5130 0 (not About BMI 90
chnermfg.com/ Buchner optimi
about-us Manufactur zed for
ing it)
5” https://www.bu Aluminum 4000 0 (not 5” Aluminum 130
Aluminum chnermfg.com/ Eavestroug optimi Eavestrough
Eavestroug product/eavestr h zed for supplier
h ough/BMGR529 it)
0
Tips and https://www.bu Home 420 0 (not
Ideas chnermfg.com/t improveme optimi
ips-and-ideas nt diy zed for
it)
Part 4: Analyzing the Technical Factors

There is an existing robots.txt file for Buchner Manufacturing and it looks like it was setup properly with
the right pages under “disallow”. At this time, I wouldn’t recommend any changes or suggestions.
There are no error pages as of November 25, 2020

Conducting Content Audit & Technical Review

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Part 1 - Competitive Analysis

URL Content Content Links FB FB Pinterest Notes

Idea’s for new pages:

Name URL Primary Volume Rank Secondary/related Volume

Part 4: Analyzing the Technical Factors

There are no error pages as of November 25, 2020

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