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Using Online Tools To Gather Data: Advantages and Disadvantages of Online Surveys

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Using Online Tools to Gather Data

4. Add and edit questions. Each question has a Question Title and Help
How to Create and Process a Survey Using Google Forms Text field. The Help Text field is a box used to explain a ranking
What Is a Survey? system. (For example, you may use 5 to indicate the highest or best
To create an online survey using Google Forms, you must have the and 1 as the lowest or worst.)
following: There are 7 types of distinct question in the Google Forms.
 Google account  Text – used for obtaining short answers
 Chrome web browser  Paragraph text – used for getting essay responses
 Google “one click” Forms web application  Multiple Choice – used when presenting several answers to
choose from
 Choose from a list – useful for questions about categories
 Scale – used when ranking answers
 Grid – used when providing 1 to 5 responses

Divide long surveys into sections or pages. Headers or Page


Breaks between questions are provided for long surveys. Insert
these items by clicking on the +Add Item menu in the left at the
top of the form.

5. Edit the Survey Completion Confirmation


Customize the text that respondents will see after completing
the survey. To do this, click on the More actions drop-down menu
found in the upper right corner then select edit confirmation. Be sure
to thank the respondents for participating.

1. Log in to your Google account. Click on the Forms web app icon. 6. Distribute the survey.
The forms icon will appear when you add a new tab. Click email this form to distribute the survey.

2. Click One Click 7. View responses.


The one click forms web app opens a new browser tab that has Gather survey responses in a spreadsheet saved to your Google
a blank form. Drive. Open the spreadsheet to view the responses.

3. Accomplish survey setup. 8. Edit the survey later.


Write a title for your survey. Explain it in two sentences. If you need to edit the Google Form later, open the spreadsheet from
There are 3 checkbox options display at the top of the survey your Google Drive. Click on the Form menu item, and choose Edit
form: Form. This will return you to the original screen used to create the
 Sign in to view the form. survey.
 Users are allowed to add responses.
 The respondent’s username is automatically collected. Advantages and Disadvantages of Online Surveys
Over the past decade-plus, the use of online and mobile questionnaires.  It is also harder to draw probability samples based on
methods for market research has skyrocketed.  Due to ever- e-mail addresses or website visitations.
increasing technological advances, it has become possible for do-it-
yourself researchers to design, conduct and analyze their own surveys 2. Possible cooperation problems.  Although online surveys in many
for literally a fraction of the cost and time it would have taken in the
fields can attain response rates equal to or slightly higher than that of
past.
traditional modes, internet users today are constantly bombarded by
But are there any drawbacks compared to traditional methods messages and can easily delete your advances.
(such as mail, telephone and personal interviewing)? 
3. No interviewer.   A lack of a trained interviewer to clarify and
Advantages
probe can possibly lead to less reliable data.
1. Online survey is cheaper. There is no need for printing the Though the list is not exhaustive, you can see that the benefits may
questionnaires or to worry about the other expenses in collecting data.
outweigh the drawbacks for researchers in most situations, especially
2. Collecting data is faster. Respondents can easily access the for shorter, simpler projects.
surveys. Information and answers from the respondents can also be
collected automatically. Thus the results may be analysed any time.

3. It is more convenient for respondents. Respondents can access the


survey anywhere they are available and any time that suits their
schedule.

4. It is easy to use for researchers. Researchers can collect responses


instantly. The collected data can also be easily transferred to various
applications.

5. No interviewer.  Respondents may be more willing to share


personal information because they’re not disclosing it directly to
another person.  Interviewers can also influence responses in some
cases.

Disadvantages

1. Technical problems may be encountered.  Certain populations are


less likely to have internet access and to respond to online

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