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    READING COMPREHENSION B2 The Media

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    layla
    The text discusses how the media manipulates information to control public opinion and serve business interests, not social goals. It argues that information is a commodity used by media companies to generate profits and that the media depends on governments and businesses who decide what is considered news. I agree with the main ideas presented by the author. The media plays a role in shaping societal views and priorities in order to serve commercial interests rather than just informing the public objectively. While some level of business operation is understandable, the degree of manipulation and control suggested does seem concerning from an ethical standpoint of providing unbiased information to citizens.

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    READING COMPREHENSION B2 The Media

    Uploaded by

    layla
    188 views2 pages
    The text discusses how the media manipulates information to control public opinion and serve business interests, not social goals. It argues that information is a commodity used by media companies to generate profits and that the media depends on governments and businesses who decide what is considered news. I agree with the main ideas presented by the author. The media plays a role in shaping societal views and priorities in order to serve commercial interests rather than just informing the public objectively. While some level of business operation is understandable, the degree of manipulation and control suggested does seem concerning from an ethical standpoint of providing unbiased information to citizens.

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    READING COMPREHENSION B2 the media

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    The text discusses how the media manipulates information to control public opinion and serve business interests, not social goals. It argues that information is a commodity used by media companies to generate profits and that the media depends on governments and businesses who decide what is considered news. I agree with the main ideas presented by the author. The media plays a role in shaping societal views and priorities in order to serve commercial interests rather than just informing the public objectively. While some level of business operation is understandable, the degree of manipulation and control suggested does seem concerning from an ethical standpoint of providing unbiased information to citizens.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    188 views2 pages

    READING COMPREHENSION B2 The Media

    Uploaded by

    layla
    The text discusses how the media manipulates information to control public opinion and serve business interests, not social goals. It argues that information is a commodity used by media companies to generate profits and that the media depends on governments and businesses who decide what is considered news. I agree with the main ideas presented by the author. The media plays a role in shaping societal views and priorities in order to serve commercial interests rather than just informing the public objectively. While some level of business operation is understandable, the degree of manipulation and control suggested does seem concerning from an ethical standpoint of providing unbiased information to citizens.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    READING COMPREHENSION B2

    The Owners of the "News"

    The role of the media is essentially defined by the manipulation of information oriented
    towards the control of "public opinion", but their goals are not social as described in the
    mythology of "journalistic objectivity".
    The famous ethical flags of journalism: fairness, objectivity and freedom of expression,
    are nothing more than myths concealing the billionaire media business that moves daily
    market information on a global scale. The process of manufacturing and distributing
    information is not motivated by the need to "inform" but by the capitalist need to sell
    news. To do this, the media, like any capitalist company, generates massive consumer
    needs in society and plots information strategies aimed at encouraging business growth,
    positioning themselves in order to successfully compete in the market.
    First, information is a commodity to produce economic returns like any other
    commercial product offered in the capitalist market. In functional terms (and beyond the
    legend that is produced around it) the newspaper businesses are not guided by social
    purposes but for the pursuit of economic gain. Secondly, in the light of the strategic
    nature of the communication function to develop from the point of view of preservation
    of the "governance" system the media is a key tool for the control and manipulation of
    the economic, political and social processes.
    The media does not practice "objective information" or editorial independence for two
    main practical reasons:
    They are companies that do not work with social objectives but rather with business
    objectives subject to the capitalist law of searching for profitability.
    Its structural dependence depends on the system that controls all the means of
    production, finance and international trade over the countries and worldwide
    In the news business, like any business venture, the media only works for those who can
    pay for their "informative" services. This is why a relationship of mutual survival
    between the media, governments and major economic groups exists. These groups
    decide what is news and what is not and use this strategy to control political, economic
    and social trends.

    Test your understanding by answering true or false to the following sentences.

    1. The article suggests that the media manipulates information in order to control what
    the people believe.

    False
    True

    2. Information is a billion dollar business that moves information on a global scale.

    False
    True

    3. According to the article, the main objective of the media is the distribution of
    information.
    False
    True

    4. In accordance with the article, the media conceives society as a market in which they
    can maximize profits by using information as a product for sale.

    True
    False

    5. According to the article, the media business aims to aid social development and not
    economic benefit.

    False
    True

    6. According to the article, the media business is independent of any economic system.

    False
    True

    7. According to the article, it is society that decides what is news and what is not.

    True
    False

    WRITE:

    What’s the text about? Sum it up in 3 lines. Then, explain if you agree or not with
    the‘’ideas’’ of the author.

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