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    IF Quiz 1

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    tech& Gaming
    The document provides a SWOT analysis of Netflix for international expansion. It identifies strengths such as high value licensed and original content, a history of adapting to industry changes, and support for many devices. Weaknesses include needing strong deals with content owners, high subscription prices, and low profit margins. Opportunities include entering regional language content and expanding to new countries like China. Threats include local and international competition, rising content costs, and legal issues. Strategic suggestions are to expand to new areas, ensure content safety, and support local regulations.

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    IF Quiz 1

    Uploaded by

    tech& Gaming
    36 views4 pages
    The document provides a SWOT analysis of Netflix for international expansion. It identifies strengths such as high value licensed and original content, a history of adapting to industry changes, and support for many devices. Weaknesses include needing strong deals with content owners, high subscription prices, and low profit margins. Opportunities include entering regional language content and expanding to new countries like China. Threats include local and international competition, rising content costs, and legal issues. Strategic suggestions are to expand to new areas, ensure content safety, and support local regulations.

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    180759 IF Quiz 1

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    The document provides a SWOT analysis of Netflix for international expansion. It identifies strengths such as high value licensed and original content, a history of adapting to industry changes, and support for many devices. Weaknesses include needing strong deals with content owners, high subscription prices, and low profit margins. Opportunities include entering regional language content and expanding to new countries like China. Threats include local and international competition, rising content costs, and legal issues. Strategic suggestions are to expand to new areas, ensure content safety, and support local regulations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views4 pages

    IF Quiz 1

    Uploaded by

    tech& Gaming
    The document provides a SWOT analysis of Netflix for international expansion. It identifies strengths such as high value licensed and original content, a history of adapting to industry changes, and support for many devices. Weaknesses include needing strong deals with content owners, high subscription prices, and low profit margins. Opportunities include entering regional language content and expanding to new countries like China. Threats include local and international competition, rising content costs, and legal issues. Strategic suggestions are to expand to new areas, ensure content safety, and support local regulations.

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    Student ID: 180759 – BSAF 6-A

    Q. 1: Write down the SWOT analysis of Netflix for international


    expansion. Provide strategic suggestions based on that analysis.
    Answer:
    SWOT analysis includes (Strengths, Weaknesses, Opportunities,
    Threats)
    1- Strengths:
     Their Content is high value licensed, and award-winning original
    content.
     Netflix has a history of adapting with the changes of the industry,
    e.g., the change from mail order DVD to Online internet
    streaming.
     Netflix supports many internet-connected devices e.g., LEDS,
    Computers and mobile devices etc.
    2- Weaknesses:
     Need to strike strong deals with content owners.
     High subscription prices.
     Low profit margins due to the cost of international expansion and
    currency fluctuation.
     Dependence on content licensing costs and relationships with
    distributors.
     Potential dependences on regulations and laws in different
    countries.
    3- Opportunities:
     Entry into Regional language content
     Netflix is still not available in China- more international expansion
     Finding local partners to further international expansion
     Capitalizing on its exiting user base
     Scale and popularity will help potentially lower their content
    licensing fees and can potentially increase their average revenue
    per user per month.
    4- Threats:
     Local & International competition like Amazon Prime, YouTube
     Black market around the world i.e., Piracy
     Rising content costs, limited access to content due to stiff
    competition with cable tv's and conflicts with content owners.
     Competition and price wars between streaming services.
     legal issues with local authorities and content providers because
    of licensing and violation off regulations.
    Strategic suggestions:
     Make the service available to areas where its competitors are not
    present, and make prices affordable without decreasing the
    content quality.
     Use procedures to ensure content safety from black market.
     Supporting the legal systems and regulations of authorities in
    different areas.
    Q. 2: How would you recommend that Netflix overcome its
    challenges in the international market?

    Answer:
    I think Netflix should use the following methods to overcome its
    challenges:
     Partner with Multichannel Television Provider
    (Netflix will be able to provide its members with access to
    additional TV series, offering exclusive content, it is a necessity for
    Netflix to continue to expand its content library and make it
    accessible across multiple channels.)
     Continue International Expansion
    (There are many territories that Netflix need to target like China.
    This will provide advantage to Netflix, related economies of scale,
    and early mover benefits in many international markets.)
     Leverage offline streaming Technology
    (Allowing customers to offline buffer content to view when
    internet is unavailable will attract more customers. Customers in
    India often don’t get to view online streaming content in many
    areas as it consumes maximum bandwidth.)
    Q. 3: Give an overview of Netflix current position of worldwide
    business. (latest 2020/2021)

    Answer:
     Netflix currently has 203.66 million subscribers as of today.
     Netflix generated $24.99 billion in 2020.
     Netflix has 5,415 content titles in their US library.
     63.7% of Netflix subscribers are based outside of the US &
    Canada.
     In 2020, 80% of the most watched original series in the US
    belonged to Netflix.
     Netflix subscribers spend an average of 3.2 hours per day
    watching content on the platform.
     Netflix’s mobile app for iOS & Android was downloaded 19 million
    times in January 2021 alone.

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