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    Market Information

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    Naushin Fariha Jalal 1821146630
    The document discusses how to build a strong marketing plan by gathering industry and market information to develop quantifiable goals and objectives, starting broadly and working down to a positioning strategy, evaluating general environmental trends like income, population shifts, consumption habits, travel, and employment.

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    Market Information

    Uploaded by

    Naushin Fariha Jalal 1821146630
    6 views1 page
    The document discusses how to build a strong marketing plan by gathering industry and market information to develop quantifiable goals and objectives, starting broadly and working down to a positioning strategy, evaluating general environmental trends like income, population shifts, consumption habits, travel, and employment.

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    © © All Rights Reserved

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    The document discusses how to build a strong marketing plan by gathering industry and market information to develop quantifiable goals and objectives, starting broadly and working down to a positioning strategy, evaluating general environmental trends like income, population shifts, consumption habits, travel, and employment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6 views1 page

    Market Information

    Uploaded by

    Naushin Fariha Jalal 1821146630
    The document discusses how to build a strong marketing plan by gathering industry and market information to develop quantifiable goals and objectives, starting broadly and working down to a positioning strategy, evaluating general environmental trends like income, population shifts, consumption habits, travel, and employment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    To build a strong marketing plan with reasonable and measurable market goals and objectives,

    the entrepreneur will need to gather information on the industry and market. Most entrepreneurs

    have difficulty with this stage and do not often know where to begin. The best way to start is to

    first visualize this process as an inverted pyramid. This means that we start with very broad-

    based data and information and work down until we can develop a positioning strategy and

    quantifiable goals and objectives. All this information can then be used in the industry analysis

    and marketing planning sections of the business plan that are discussed later in this chapter. We

    begin the process by evaluating general environmental trends. This would include household

    income trends, population shifts, food consumption habits and trends, travel, and employment

    trends.

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