The Importance of Interpersonal Skills For Sales Growth

The importance of interpersonal skills
for sales growth

Developing Interpersonal Skills
Interpersonal skills are referred to as social intelligence. These are skills we use in our
regular life, to interact and communicate with the people around us, both as an
individual and in groups.
These skills are of a wide range including communication skills, empathy, leadership,
active listening, negotiation, teamwork, and many more. The most effective skills are
speaking and listening as they are basic requirements for any conversation.
The significance of interpersonal skills is reflected in our everyday life, from speaking
with others to working in a team or group in formal and informal situations. These
skills come handy for building healthier relationships with colleagues, friends, family,
and customers.
Interpersonal skills in business

Businesses require dealing with customer queries or working in a team, on a regular
basis. Thus, most companies are always on the lookout for employees who can work
efficiently under these circumstances. People with sharp interpersonal skills i.e. good
communication, active listening ability, attentiveness, are mostly preferred by
companies. These skills are acquired and honed naturally with real-life experiences
rather than learning them through textbooks or classes.
Active listening skills, good communication skills, and righteous attitude are required
for the growth of the individual and also the company he is working with.
Significance of Interpersonal skills in sales
The success or improvement in sales depends highly on the understanding of the

end product that the customers are willing to buy. So, the bulk of the success
depends on the ability to convey information about the product, ways of using it, its
price, availability etc. clearly to others.
Here, a person with sharp interpersonal skills will be able to communicate effectively
and also state his/her points convincingly to the enquirer. The pricing, product’s
features, value, everything will cease to matter, if some communication gap exists,
from either end.
Different Interpersonal skills for sales growth
1. Communication
Sales professionals need to be fine communicators so that the pitch for their product
is efficiently delivered in a simple and precise manner. Sometimes complex and
technical terms confuse customers, in turn hampering sales.
Be well prepared with all the answers to possible queries about the product, in a
simple and understandable way. Make sure to speak politely rather than being too
loud or too fast, otherwise, it can be difficult for the customers to grasp the
information.
Communication is easily the most important factor which helps in the growth of
sales, and to work on this skill it is important to actively participate in interacting with
people and to gain experience by practicing this on the go.
1. Active Listening
Paying full attention to all the queries and concerns of the customers who are
interested in the product is necessary. Understanding their point of view is important
which is possible by listening mindfully to everything they say and not get distracted
by anything.
This will also help them make decisions, based on how you reply to them and clarify
their concerns. Responding to them without any delay, convinces them that you
have been listening to them with your utmost attention which makes a good
impression on the customers.
1. Patience / Tolerance
The sellers should abide by the adage, “Patience is a virtue”. Understanding the
position of the buyer is an integral part that requires patience on the part of the
seller. Patience is required to process the query, understand it and then provide
relevant solutions rather than generic ones which might lead to confusion for the
buyer or customer.
At times it can be quite straining to sit through all the questions and doubts of the
buyers but to see it from their perspective and patiently helping them to sort out
their thoughts could lead to a productive result which is the end goal.
1. Frankness
Playing with words and speaking without any specific subject would lead to
unnecessary confusion and negative results. Convey your words straight up, to the
point and without any lies, speak about exactly what the product offers with all its
pros and cons. Fake promises and lies would lead to problems and the relationship
between the seller and customer could be strained, making you lose your
authenticity.
1. Building a good relationship
The ability to communicate and listen effectively, eventually leads to a good rapport
between the seller and customers. Being attentive to them and guiding them
through the product while answering their queries will result in increased trust
towards the seller. The problem-solving attitude of the seller might be a push for the
buyer. All these skills lead to a good relationship between the seller and the
customers.
Conclusion
The skills mentioned above are the characteristics of a competent business person.
For sales, it is important for the professionals to be efficient in interpersonal skills, as
for being interested in a product it is essential that it should be well presented before
customers. Developing Interpersonal skills is a rewarding step for the growth of sales.
For more articles on business and industry, insights click here
https://insellers.com/blogs/. If you are looking for growth and want consultancy
please contact us at https://insellers.com/contact/.
Reference
● https://blog.hubspot.com/sales/communication-skills-sales
● https://www.linkedin.com/pulse/5-interpersonal-skills-win-more-sales-shiera-o
-brien
● https://youtu.be/j6LufgcHq9g

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The importance of interpersonal skills

for sales growth

Interpersonal skills in business

Significance of Interpersonal skills in sales

The success or improvement in sales depends highly on the understanding of the

Different Interpersonal skills for sales growth

1. Building a good relationship

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