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Developing Interpersonal Skills

Interpersonal skills are referred to as social intelligence. These


are skills we use in our regular life, to interact and communicate
with the people around us, both as an individual and in groups.
These skills are of a wide range including communication skills,
empathy, leadership, active listening, negotiation, teamwork,
and many more. The most effective skills are speaking and
listening as they are basic requirements for any conversation.
The significance of interpersonal skills is reflected in our
everyday life, from speaking with others to working in a team
or group in formal and informal situations. These skills come
handy for building healthier relationships with colleagues,
friends, family, and customers.
Interpersonal skills in business
Businesses require dealing with customer queries or working in
a team, on a regular basis. Thus, most companies are always on
the lookout for employees who can work efficiently under these
circumstances. People with sharp interpersonal skills i.e. good
communication, active listening ability, attentiveness, are
mostly preferred by companies. These skills are acquired and
honed naturally with real-life experiences rather than learning
them through textbooks or classes.
Active listening skills, good communication skills, and
righteous attitude are required for the growth of the individual
and also the company he is working with.
Significance of Interpersonal skills in sales
The success or improvement in sales depends highly on the
understanding of the end product that the customers are willing
to buy. So, the bulk of the success depends on the ability to
convey information about the product, ways of using it, its
price, availability etc. clearly to others.
Here, a person with sharp interpersonal skills will be able to
communicate effectively and also state his/her points
convincingly to the enquirer. The pricing, product’s features,
value, everything will cease to matter, if some communication
gap exists, from either end.
Different Interpersonal skills for sales growth
Communication
Sales professionals need to be fine communicators so that the
pitch for their product is efficiently delivered in a simple and
precise manner. Sometimes complex and technical terms
confuse customers, in turn hampering sales.
Be well prepared with all the answers to possible queries about
the product, in a simple and understandable way. Make sure to
speak politely rather than being too loud or too fast, otherwise,
it can be difficult for the customers to grasp the information.
Communication is easily the most important factor which helps
in the growth of sales, and to work on this skill it is important to
actively participate in interacting with people and to gain
experience by practicing this on the go.
Active Listening
Paying full attention to all the queries and concerns of the
customers who are interested in the product is necessary.
Understanding their point of view is important which is possible
by listening mindfully to everything they say and not get
distracted by anything.
This will also help them make decisions, based on how you
reply to them and clarify their concerns. Responding to them
without any delay, convinces them that you have been listening
to them with your utmost attention which makes a good
impression on the customers.
Patience / Tolerance
The sellers should abide by the adage, “Patience is a virtue”.
Understanding the position of the buyer is an integral part that
requires patience on the part of the seller. Patience is required to
process the query, understand it and then provide relevant
solutions rather than generic ones which might lead to
confusion for the buyer or customer.
At times it can be quite straining to sit through all the questions
and doubts of the buyers but to see it from their perspective and
patiently helping them to sort out their thoughts could lead to a
productive result which is the end goal.
Frankness
Playing with words and speaking without any specific subject
would lead to unnecessary confusion and negative results.
Convey your words straight up, to the point and without any
lies, speak about exactly what the product offers with all its pros
and cons. Fake promises and lies would lead to problems and
the relationship between the seller and customer could be
strained, making you lose your authenticity.
Building a good relationship
The ability to communicate and listen effectively, eventually
leads to a good rapport between the seller and customers. Being
attentive to them and guiding them through the product while
answering their queries will result in increased trust towards the
seller. The problem-solving attitude of the seller might be a
push for the buyer. All these skills lead to a good relationship
between the seller and the customers.
Conclusion
The skills mentioned above are the characteristics of a
competent business person. For sales, it is important for the
professionals to be efficient in interpersonal skills, as for being
interested in a product it is essential that it should be well
presented before customers. Developing Interpersonal skills is a
rewarding step for the growth of sales.

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