Intercultural Communication
Intercultural Communication
Intercultural Communication
MODULE 3
INTERCULTURAL COMMUNICATION
INTRODUCTION
Communication examines the basic elements of interpersonal communication and culture as the
two relate to one another. Emphasis is given to the influence of culture on the interpretation of
the communication act and to the communication skills that enhances cross-cultural
communication. Communication requires the ability to understand language, but just think about
how much of your communication with even you friends is nonverbal: our body language, our
attitude, the rituals from hand-shaking to the stink eye. Some researchers estimate that up to
93% of all human communication is nonverbal, although according to recent studies, it is
actually closer to 60%.
It provides several commonly accepted academic and applied definitions to clarify this concept
and process. The term ―intercultural communication‖, represent broad ideas that are difficult to
express in just one way. Thus, we present several working definitions as starting points for
exploring this topic.
Intercultural communication refers to the communication between people from two different
cultures. (Chen & Starosta, 1998:28). It is a symbolic, interpretive, transactional, contextual
process, in which people create shared meanings. (Lustig & Koester, 2007:46). It also refers to
the effects on communication behavior, when different cultures interact together. Hence, one
way of viewing intercultural communication is as communication that unfolds in symbolic
intercultural spaces. (Arasaratnam, 2013:48).
Intercultural communication is the verbal and nonverbal interaction between people from
different cultural backgrounds. Basically, ―inter-‖ is a prefix that means ―between‖ and
―cultural‖ means from a culture, so intercultural communication is the communication between
cultures. Sometimes this is used to describe a single person trying to interact in a foreign
environment but more often, it is a two-way street, where people from both cultures are trying to
improve their communication. It is important to understand intercultural communication because
it allows us for positive and productive interaction. Intercultural communication refers to the
effective communication between people/ workers/ clients of different cultural background. It
also includes managing thought patterns and nonverbal communication.
Still, that means that more than half of communication is never spoken. So, intercultural
communication is going to take a lot more than just learning a language. It describes the wide
range of communication processes and problems that naturally appears within an organization
or social context made up of individuals from different religious, social, ethnic, and educational
backgrounds. It this sense it seeks to understand how people from different countries and
cultures act, communicate and perceived the world around them.
Intercultural communication plays a role in social sciences such as anthropology, cultural
studies, linguistics, psychology and communication studies. It also referred to as the base of
international businesses. Several cross-cultural services providers assist with the development
of intercultural communication skills, in a way the ―interaction with speakers of other
languages of equal terms and respecting their identities‖.
Identity and culture are also studies within the discipline of communication to analyze how
globalization influences ways of thinking, beliefs, values, and identity, within and between
cultural environments. Language is an important example of a cultural component that is linked
to intercultural understanding.
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PURPOSIVE COMMUNICATION
Module Objectives:
THE
PAULINIAN
ESSENTIAL ELEMENTS
AFFIRMATION
“As a Christ-centered Paulinian, I am a Reliable, Productive
EXPERT and IMPLEMENTER, competently pursuing my mission
in life.”
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PURPOSIVE COMMUNICATION
TOPIC 1
COMMUNICATION AND GLOBALIZATION
Image 1. Source: https://bit.ly/2MOGuGo
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. define and identify elements of interpersonal communication, culture, cultural systems and
global communication;
2. explain how cultural and global issues affect communication; and
3. present ideas on the impact of communication on society and the world.
As technology advances, the world is getting smaller. Today we are able to communicate with
people across the globe at the touch of a button. While globalization, or communication
between nations beyond their borders, is an old concept, with the onset of new technology
globalization is affecting the ways we communicate and learn in fascinating ways. We are
expanding our understanding of fellowship and as we become more connected, we are
deepening our educational experiences. The rise in the use of the internet in particular has
been incredibly instrumental in improving the ways in which we connect with one another.
Because of technologies like the internet, we have the opportunity to view diverse perspectives
that overlooks outside of our scope before. We are able to fully connect with someone who is
thousands of miles away in real time and the effects are profound.
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PURPOSIVE COMMUNICATION
The Effects of Globalization on Global Communication
⮚ Increased Business Opportunities
Many companies today hire employees that are located in other countries. Using communication
vehicles such as video calling make it simple to converse with colleagues across the globe,
almost making it feel as if they are in the same room. Technology also makes it easier to
connect with suppliers and customers all over the world, and to streamline relationship through
improved ordering, shipment tracking and so on. With this kind of communication technology,
many businesses are able to take advantage of opportunities in different countries or cities,
improving the economic outlook on a global level.
Many people perceive culture to be the root of communication challenges. When people from
two different cultures try to exchange information, the way they speak, their body language or
their mannerisms can be interpreted differently by the other person. The way people approach
problems and how they participate in communities is all influenced by culture.
Globalization has made it possible, for example, for someone in Japan to understand how
someone in the U.S. goes about their day. With television and movies, cultural barriers are
becoming less prevalent. Being able to communicate effectively and frequently with colleagues
or friends across the planet helps people understand each other‘s cultures a little better.
Creation of a Global Village
You‘ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan. Affected
both by globalization and global communication, the global village is created when distance and
isolation no longer matter because people are connected by technology. Wide-spread
telephone and internet access have been life-changing for many people across the world,
especially those in developing countries. Many are now enrolling in universities across the
world without having to leave their desk chair. Virtual assistant jobs are becoming
commonplace, where employees from developing countries work with companies in North
America or Europe, providing administrative support and other business services that can easily
be conducted over the phone or via the internet
EYE CONTACT:
PURPOSIVE COMMUNICATION
⮚ Globalization and global communication have made it easier to see people on the other
side of the world as a neighbor, instead of a stranger from a faraway land. There is so
much knowledge about other countries and cultures available online that it‘s no longer a
complete mystery.
Key Terms:
⮚ Globalization-the process of interaction and integration among people, companies and
governments worldwide.
⮚ Global village-refer to the world emphasize that all the different parts of the world form
one community linked together by electronic communications, especially the internet.
⮚ Cultural barriers- when people of different cultures are unable to understand each others‘
customs, resulting in inconveniences and difficulties.
TEST YOURSELF!
Choose the best answer on the provide questions:
1. In global village, people are no longer distant and isolated because they are being
connected by what? A. Transportation C. Technology
B. Family gatherings D. Communication
2. How does globalization contributes to cultural, economic, and political partnerships uplifting
the economic stability of a particular country?
A. By giving global awareness on how to boost their economy
B. Global market, foreign investment and cultural management can be done.
C. Through assisting one‘s political advocacy.
D. None of the above.
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TOPIC 2
LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL
SETTING
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. demonstrate an awareness of the reality of cultural diversity through identification of
known dialects and languages; and
2. explain how cultural diversity affects effective communications.
Multiculturalism refers to the presence of people with several cultures in a specific setting. It is
the co existence of diverse cultures, where culture includes racial, religious, or cultural groups
and is manifested in customary behaviors, cultural assumptions and values, patterns of
thinking, and communicative styles.
Image 2. Source: https://bit.ly/369vcUE
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different layers, as translators, news, editors and commentators each interpret the message
differently before passing it on to the intended audiences.
Local communication means data transferred directly from the gateway to bluz DK, without
going through the Particle cloud. Local communication can be used for a lot of tasks that
don't require the cloud.
Multicultural education refers to any form of education or teaching that incorporates the
histories, texts, values, beliefs, and perspectives of people from different cultural backgrounds
The study of global communication is an interdisciplinary field focusing on global
communication, or the ways that people connect, share, relate and mobilize across
geographic, political, economic, social and cultural divides.
Intercultural communication
- is a discipline that studies communication across different cultures and social groups, or how
culture affects communication. It describes the wide range of communication processes and
problems that naturally appear within an organization or social context made up of individuals
from different religious, social, ethnic, and educational backgrounds. In this sense it seeks to
understand how people from different countries and cultures act, communicate and perceive
the world around them.
CULTURES CO- CULTURES
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SYNTHESIS
⮚ Global communication becomes more complicated when there are multiple recipients
from different cultures with different languages all receiving the same message, as well
as when there are more layers added to the channel.
⮚ Local communication means data transferred directly from the gateway to bluz DK,
without going through the Particle cloud. Local communication can be used for a lot of
tasks that don't require the cloud.
⮚ Local and global communication in multicultural settings help me realize that
miscommunication is essential to enhance our ability to communicate and effectively
accept and embrace across country cultures. And it made me realize also the
importance of cross-culture in globalization business opportunities, job opportunities,
sharing of views and ideas, talent improvisation and understanding of diverse market.
⮚ To enhance our ability to communicate and effectively accept and embrace across country
cultures; ⮚ To make realize the importance of cross-culture in globalization business
opportunities, job opportunities, sharing of views and ideas, talent improvisation and
understanding of communication.
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