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    STPR Part 1

    Uploaded by

    Shreya Dikshit
    This report summarizes a study of customer satisfaction at Renault India Pvt Ltd. The report includes an introduction to the organization, its history, products, and financial performance. The research objectives were to understand customer satisfaction problems and identify areas for improvement. A literature review analyzed relevant theories and models. A questionnaire was used to collect data from 200 customers, which was then analyzed. Key findings were that customers were satisfied with vehicle quality but dissatisfied with after-sales service. Recommendations included improving service center facilities and staff training. In conclusion, addressing after-sales service issues could enhance customer satisfaction and loyalty.

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    Download as PDF, TXT or read online from Scribd

    STPR Part 1

    Uploaded by

    Shreya Dikshit
    57 views6 pages
    This report summarizes a study of customer satisfaction at Renault India Pvt Ltd. The report includes an introduction to the organization, its history, products, and financial performance. The research objectives were to understand customer satisfaction problems and identify areas for improvement. A literature review analyzed relevant theories and models. A questionnaire was used to collect data from 200 customers, which was then analyzed. Key findings were that customers were satisfied with vehicle quality but dissatisfied with after-sales service. Recommendations included improving service center facilities and staff training. In conclusion, addressing after-sales service issues could enhance customer satisfaction and loyalty.

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    STPR PART 1

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    This report summarizes a study of customer satisfaction at Renault India Pvt Ltd. The report includes an introduction to the organization, its history, products, and financial performance. The research objectives were to understand customer satisfaction problems and identify areas for improvement. A literature review analyzed relevant theories and models. A questionnaire was used to collect data from 200 customers, which was then analyzed. Key findings were that customers were satisfied with vehicle quality but dissatisfied with after-sales service. Recommendations included improving service center facilities and staff training. In conclusion, addressing after-sales service issues could enhance customer satisfaction and loyalty.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    57 views6 pages

    STPR Part 1

    Uploaded by

    Shreya Dikshit
    This report summarizes a study of customer satisfaction at Renault India Pvt Ltd. The report includes an introduction to the organization, its history, products, and financial performance. The research objectives were to understand customer satisfaction problems and identify areas for improvement. A literature review analyzed relevant theories and models. A questionnaire was used to collect data from 200 customers, which was then analyzed. Key findings were that customers were satisfied with vehicle quality but dissatisfied with after-sales service. Recommendations included improving service center facilities and staff training. In conclusion, addressing after-sales service issues could enhance customer satisfaction and loyalty.

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    You are on page 1of 6

    A

    SUMMER TRAINING PROJECT REPORT

    ON

    STUDY OF CUSTOMER SATISFACTION IN

    RENAULT INDIA PVT LTD

    Submitted to

    Dr A P J Abdul Kalam Technical University, Lucknow

    In the partial fulfillment of the requirement for the award of the degree of
    MASTER OF BUSINESS ADMINISTRATION
    (2019-2021)

    Under the guidance of: Submitted By:


    Kapil Choudhary Pankaj Gupta
    Advisor M.B.A- IIIrd Sem.
    Renault India Pvt Ltd Roll No.– 1900330700035
    Raj Kumar Goel Institute of Technology
    Department of Management Studies
    (ISO: 9001: 2015 Certified)
    5th KM. STONE, DELHI-MEERUT ROAD, GHAZIABAD (U.P)-201003

    Date: ……………….

    TO WHOM SOEVER IT MAY CONCER

    This is to certify that Mr PANKAJ GUPTA is a bonafide student of MBA 2nd year of

    this institute for the session 2020-2021 and he/she has undergone the summer training

    in Renault India Pvt Ltd organization and prepared Summer Training Project

    Report titled Study of customer satisfaction in Renault India pvt ltd, for partial

    fulfillment of Master of Business Administration (MBA) affiliated to Dr A P J

    Abdul Kalam Technical University, Lucknow.

    I wish him/her all the best for his/her future endeavors.

    Dr. Vibhuti
    Professor and Head
    (Department of Management Studies)
    Declaration

    I Pankaj Gupta S/o Mr. Purushottam Gupta am pursuing Master of Business


    Administration (MBA) 2nd year from Raj Kumar Goel Institute of Technology ,
    Ghaziabad in the session 2020-21 I hereby declare that this summer training research
    project report titled “Study of customer satisfaction in Renault India pvt ltd” is the
    outcome of my own effort at organization Renault India Pvt Ltd under the guidance of
    Mr Kapil Choudhary, designation Advisor. The same report has not been submitted
    earlier to any Institute/ University for awarding any degree/ diploma of MBA or any
    other professional course. If there will be any violation of IPR, I will be solely
    responsible to that and Institute/ University has right to cancel my degree.

    Date: ………………… Sign with Full Name

    Place: RKGIT, Ghaziabad Roll. No:1900330700035


    ACKNOWLEDGEMENT

    Summer Training is a bridge connecting the educational qualification and

    professional use. It is the path leading to success by shouldering responsibilities under

    the careful guidance of seniors and experienced personnel without fear and failure.

    It gives me immense pleasure to take the opportunity to remember and thanks

    the personalities who have involved with this project work. I express my sincere

    thanks and deep gratitude who are directly and indirectly associated in completion of

    this project.

    I would like to thanks to Mr Kapil Chaodhary , designation Advisor of Renault

    India Pvt Ltd organization for assigning an extremely challenging project thereby

    giving unique opportunity to meaningful contribution of such growing and vibrant

    organization, guiding throughout the project, without his help the project would have

    not added enough value. I am extremely grateful for the time he spent from his busy

    schedule.

    Student Name

    Pankaj Gupta
    TABLE OF CONTENT
    Part I:
    I. Certificate from Organization
    II. Certification from Institution
    III. Declarations
    IV. Acknowledgement
    V. Executive Summary
    VI. Index/ Table of Content
    VII. List of Tables
    VIII. List of Figures

    Topic Page Number


    Part II: Study of Organization
     Introduction of Organization 1-4
     Business Overview 5-7
     Mission, Vision & Objectives 8-10
     Board of Director 11-12
     Company History 13-17
     Achievements 18-21
     Products & Services 22-27
     Sales & Financial Performance 28-29
     SWOT Analysis 30-32

    Part III: Research Work


    1. Objective 33-35
    2. Discussion of Problems 36-44
    a. Significance of Problems 37-38
    b. Theory & Models related with Problem/ Literature Review 39-44
    3. Research Methodology 45-48
    4. Data Analysis & Interpretation 49-67
    5. Data Findings 68-71
    6. Limitations 72-73
    7. Suggestions & Recommendations 74-77
    8. Conclusion 78-79
    9. Bibliography 80-81

    Part IV: Annexure


    1. Questionnaire 82-87

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