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    Final Exam #2

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    The document discusses traditional and sustainable business model canvases. The traditional canvas has 9 parts that define a business's value proposition, customer segments, and financial plans. Examples given are Honda and Amazon. The sustainable canvas has 11 parts and focuses on environmental and social impacts in addition to finances. It aims to maximize positive impacts and minimize negative ones. Examples given are PepsiCo's sustainability goals and Dell's use of recyclable materials and partnering with responsible suppliers.

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    Final Exam #2

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    The document discusses traditional and sustainable business model canvases. The traditional canvas has 9 parts that define a business's value proposition, customer segments, and financial plans. Examples given are Honda and Amazon. The sustainable canvas has 11 parts and focuses on environmental and social impacts in addition to finances. It aims to maximize positive impacts and minimize negative ones. Examples given are PepsiCo's sustainability goals and Dell's use of recyclable materials and partnering with responsible suppliers.

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    The document discusses traditional and sustainable business model canvases. The traditional canvas has 9 parts that define a business's value proposition, customer segments, and financial plans. Examples given are Honda and Amazon. The sustainable canvas has 11 parts and focuses on environmental and social impacts in addition to finances. It aims to maximize positive impacts and minimize negative ones. Examples given are PepsiCo's sustainability goals and Dell's use of recyclable materials and partnering with responsible suppliers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views3 pages

    Final Exam #2

    Uploaded by

    葛知性
    The document discusses traditional and sustainable business model canvases. The traditional canvas has 9 parts that define a business's value proposition, customer segments, and financial plans. Examples given are Honda and Amazon. The sustainable canvas has 11 parts and focuses on environmental and social impacts in addition to finances. It aims to maximize positive impacts and minimize negative ones. Examples given are PepsiCo's sustainability goals and Dell's use of recyclable materials and partnering with responsible suppliers.

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    Final Take Home Exam

    Student: Zimo He
    Course: MGTA 4001 Advance Entrepreneurship
    Professor: Tasha Richard
    Due Date: April 12th, 2021
    Question #2:
    Traditional business model canvas describes how businesses make money and
    plan to do so. It explains who the company's customer base is, how it provides value
    to them, and the details of financing. “The traditional business model canvas allows
    these different components to be defined on a single page. The traditional business
    model canvas is a strategic management tool that allows management to visualize and
    evaluate the business from an idea or concept” (Athuraliya, 2021). The traditional
    business model canvas has nine parts which works by providing a simpler way to
    understand the different core elements of a company's business.
    Examples: according to the website, the first one, automatic companies
    like Honda or Toyota which focus on safety, reliability, style and mass appeal. For the
    value propositions, they aim to provide affordable and stylish cars with great
    efficiency and safety to people who need their cars to travel or move often. For
    channels, they have to paid advertisements on media or official website and many car
    shows. For customer segments, customers are looking for affordable vehicle with
    excellent efficiency, also looking for good performance, and concerned with safety
    problems (Corporate Finance Institute, 2020); based on the Internet information,
    secondly, e-commerce companies like Amazon. For key resources, their products are
    from shipping, warehouses centers and cloud servers. For channels, global
    distribution through shipping partners and centers, also online markets and other
    retailers indirectly from Amazon. For the customer relationships, online
    communication channels are send products to customers all over the world and build
    in supporting on Amazon official app or website (Corporate Finance Institute, 2020).

    Sustainable business model canvas is a great tool that allows businesses to think
    about the areas “where they are most relevant in the context of the triple bottom line
    (TBL). It allows companies to maximize their sustainability impact while minimizing
    external negative impacts” (Threebility, n.d.), and it is quick and easy to accomplish.
    Sustainable business model canvas has eleven parts which supports the development
    of an idea into a sustainable business model. In addition to questions of economic
    benefits, “it also focuses on the ecological and social consequences of activities. It
    aims to maximize the positive effects and avoid negative effects on society and
    nature” (CASE, n.d.).
    Examples: according to website information, PepsiCo which has been publishing its
    Sustainable Development Goals and annual reports since 2005. They involve three
    aspects: sustainability of people, sustainability of talent and sustainability of
    environment. By 2025, they plan to reduce the amount of sugar and fat added to their
    products, design 100% of their packaging to be recyclable, and reduce waste by 50%
    (Vos, 2019); based on the Internet, Dell which focuses on using technology to
    transform lives, foster inclusiveness and promote sustainability. Integrating alternative
    materials into products and packaging, designed for obsolescence and recycling,
    committed to energy efficiency, Dell is committed to reducing greenhouse gas
    emissions, properly recycling (or recycling) used electronics, finding sustainable
    materials, and only partnering with responsible suppliers (Vos, 2019).
    Citations

    Athuraliya, A. (2021, March 23). Business model canvas explained: A step-by-step


    guide with templates. Retrieved from
    https://creately.com/blog/diagrams/business-model-canvas-explained/#:~:text=T
    he%20business%20model%20canvas%20beats%20the%20traditional%20busin
    ess,%28internal%20factors%20that%20are%20mostly%20under%20your%20c
    ontrol%29.

    CASE. (n.d.). Sustainable business model canvas. Retrieved from


    https://www.case-ka.eu/index.html%3Fp=2174.html.

    Corporate Finance Institute. (2020, June 30). Business model canvas examples -
    automobile & amazon case studies. Retrieved from
    https://corporatefinanceinstitute.com/resources/knowledge/strategy/business-mo
    del-canvas-examples/.

    Threebility. (n.d.). Sustainable business model canvas. Retrieved from


    https://www.threebility.com/sustainable-business-model-canvas.

    Vos, L. (2019, August 30). What is sustainability in business? (+10 brand examples).
    Retrieved from
    https://learn.g2.com/sustainability-in-business#:~:text=10%20strong%20brand
    %20examples%20of%20sustainability%20practices%201,...%208%20General
    %20Mills.%20...%209%20Dell.%20.

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