Superstitions and Quirky Beliefs

SUPERSTITIONS
AND QUIRKY
BELIEFS
GROUP 1
•AISHWARYA JAIN
•ANUBHAV NAHATA
•ANUSHKHA TRIVEDI
•DIVYANSHU SHEKHAR
•PULKIT JAIN
•TANVI KHANDWALA
•TARUNADITYA KARWA
•TRISHLA GUPTA
HICCUPS
Quirky Behaviour
If you have hiccups, someone is missing you
Genesis
It is believed if you get random hiccups, there's
someone who is thinking about you. One might
even get hiccups when they're around a certain
person.
WHELTON SCHOOL OF MARKETING | SESSION 1

BRAND
LEVERAGE
WhatsApp
WhatsApp can use this belief to run a

campaign saying that if you feel that
someone is missing you because you
haven’t met or spoken to them in a
long time, use WhatsApp not just for
messaging them, but also for a voice
or a video call now.
SWEEPING AT NIGHT
Quirky Behaviour
Goddess Lakshmi (the Goddess of wealth)

will walk out of your place if you sweep at
night
Genesis
Our ancestors probably preferred to clean
their house during the day because of the
sunlight & to avoid sweeping away
something important
BRAND LEVERAGE
Eureka Forbes
Eureka can benefit from this belief by running a campaign

where multiple people with different lifestyles can be shown
entering their house after sunset only to find their house
being a mess.
Eureka can advertise their vacuum cleaners by delivering the

message that we have a solution to the unwillingness to
sweep after sunset. The solution being using their vacuum
cleaners and get rid of the mess without having to sweep.
Different lifestyles - A student coming home after classes, a working professional, a social
butterfly, etc
DAHI SHAKKAR
Quirky Behaviour
Eat Dahi Shakkar before leaving the house to get
some important work done.
Genesis
This Indian Tradition is backed by a healthy motive
and a scientific reason. Curd acts as a natural coolant
for your body, which helps fight the heat. At the same
time, cheeni (sugar) is an essential source of glucose.
When you have them together, it has a magical effect

on your body. It cools and soothes you, gives you an
instant dose of energy which can get you through the
day. It can even make up for the lost energy levels in
no time!
BRAND LEVERAGE
Epigamia can leverage this superstition by running a campaign. Current Indian lifestyle
follows a lot healthy way of living and majority of them avoid sugar intake to stay fit.
Epigamia can use this superstition by coming up with a campaign Dahi Shakkar brings
you good luck, but you are on a healthy lifestyle avoiding sugar. So Luck kahan se
aayega? Epigamia is your angel for saviour have all the new Yogurt from Epigamia
having all the natural sweeteners and majorly it also adds luck to your day!
SHAGUN KA LIFAFA Genesis
Indians often give cash on celebratory occasions. The money given is
often Rs. 11, Rs. 51, Rs. 101 and so on. There are many superstitions
Quirky Behaviour
around adding Re. 1 after a whole amount:
Giving 1 Rupee coin as Shagun
1. The pending Re. 1 is considered as debt and means that that person
will pay back Re. 1 when they meet next. The intent of this cycle is to
make your bond stronger, by meeting more often to repay the debt.
2. As a wedding gift, it is believed that cash which is not divisible by 2

brings the couple together since a remainder is left. Since even numbers
don’t leave remainders when divided by 2, the meaning of this
superstition is nullified.
3. Shagun is given at the beginning of something. A psychological

notion is that nothing good starts with a 0, so by adding a rupee, the
counting begins with 1.
BRAND
LEVERAGE
t i o n b y
p e rst i
t his s u
n k o n u c h e r s.
c a n b a e i r vo
n t h
Amazo p r o m o t i ng
e l o p e s to
i t for e e n v
using d t o giv t h em
r s u s e w i s h
, e l d e a n d
Before s s t h em a n d
to b l e d em i c
a m i l i e s h e p a n
t h e i r f e t o t t be
B ut d u c an n o
e s s . t h i s
happin n o r m s ,
r t i s e its
d i s t a nce n a d ve
social z o n ca t i o n .
o A m a s tra d i
ed . S ue t h i
c o n t i n u c o n t i n b y
i ces t o gif t e d
e r s e r v Re . 1
v o u c h h a v e a z o n
r w i l l i f t A m
v ou c h e a n g
T h e u l t s c a n d
h e a d e lop e s
n . T ng e n v
amazo e a d o f g i v i
r s in s t
vou c h e o n es.
u ng e r
t he i r y o
b l e s s
NO HAIR WASH ON TUESDAYS, THURSDAYS & SATURDAYS
Quirky Behaviour
You shouldn’t wash your hair on Tuesdays,
Thursdays and Saturdays!
Genesis
Logically it helps in saving water but over the
years a lot of vague reasons have been
associated with the myth such as Tuesday being
Hanuman Ji’s day and hair turning grey if you
wash it on a Saturday!

BRAND
LEVERAGE
Batiste - Dry Shampoo
Batiste can leverage it by telling

their customers that they can
make their hair look like a million
bucks without even using water
and infuriating their mothers or
grandmothers!
CROWS CAWING
Quirky Behaviour
You are going to get guests soon if you hear a crow
caw
Genesis
When a crow makes noise near your house, it is
believed uninvited guests would surely pay a visit. It is
said that these crows let the hosts known about the
arrival of this visitor.
Since birds fly distances, they communicate with each

other and inform about any guests who might be
coming your way.

BRAND LEVERAGE
Zomato can leverage from this belief by

running an advertisement where a crow is
cawing on a family’s balcony while the
family is sitting and chilling after a heavy
Sunday lunch.
Next scene - The screen shows ‘Expecting

Guests unexpectedly? Order from
Zomato’.
The reason that the lunch is being shown

as done is that they are out of food now.

Superstitions and Quirky Beliefs

Uploaded by

Copyright:

Available Formats

Superstitions and Quirky Beliefs

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Superstitions and Quirky Beliefs

Uploaded by

Copyright:

Available Formats

SUPERSTITIONS

WHELTON SCHOOL OF MARKETING | SESSION 1

WhatsApp can use this belief to run a

Goddess Lakshmi (the Goddess of wealth)

Eureka can benefit from this belief by running a campaign

Eureka can advertise their vacuum cleaners by delivering the

When you have them together, it has a magical effect

2. As a wedding gift, it is believed that cash which is not divisible by 2

3. Shagun is given at the beginning of something. A psychological

WHELTON SCHOOL OF MARKETING | SESSION 1

Batiste can leverage it by telling

Since birds fly distances, they communicate with each

WHELTON SCHOOL OF MARKETING | SESSION 1

Zomato can leverage from this belief by

Next scene - The screen shows ‘Expecting

The reason that the lunch is being shown

You might also like