INDUCTION REPORT

Academic Year 2021-23

MBA (COMMUNICATION MANAGEMENT)

PRN NO.: 21050341014

SUBMITTED BY: DIKSHA DHINGRA
SUBMITTED TO: Dr. Shubhista Booshan
DATE SUBMITTED: 08-07-2021

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 INDEX
Contents
INTRODUCTION............................................................................................................................................................... 3
OBJECTIVE........................................................................................................................................................................6
SPEAKERS OF INDUCTION PROGRAMME...............................................................................................................9
Dr. Thilaka N , Director , SSMC-B.................................................................................................................................10
Mr.Pravin Shiriyannavar.................................................................................................................................................11
Ms. Sanchiyta K..............................................................................................................................................................12
Mr. Pavan Padaki............................................................................................................................................................14
Ms. Anjana Vinod...........................................................................................................................................................15
Mr. Ashok Mathur..........................................................................................................................................................17
Mr Krishna B Mariyanka................................................................................................................................................18
Mr. Govind Nair.............................................................................................................................................................19
Mr. Priyang Agarwal......................................................................................................................................................20
Mr. Arvind MS...............................................................................................................................................................22
Ms Sandhya Sutodia.......................................................................................................................................................23
Mr Neelkanth Pandit.......................................................................................................................................................24
Dr Vikram Venkateswaran..............................................................................................................................................25
Mr John Jesudason..........................................................................................................................................................26
Mr Srinivas A.................................................................................................................................................................27
Prof. Ismail Akbani b......................................................................................................................................................28
Mr Vivek Gupta.............................................................................................................................................................. 29
Mr Nibin Gregory...........................................................................................................................................................30
Ms. Vaidehi Murthy........................................................................................................................................................31
Mr Geet Chopra.............................................................................................................................................................. 32
Ms Namita Gupta............................................................................................................................................................33
CONCLUSION...........................................................................................................................35

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 INTRODUCTION
Symbiosis School of Media & Communication, Bengaluru (SSMC-B),
founded in2009, has carved out a niche in the domain of Media and
Communication education with its 2-year full-time MBA programme in
Communication Management, which features an industry-relevant modern
curriculum concentrating on Integrated Marketing Communication (IMC) and
Media Analytics.

The academic program is engaging, delivered through a pedagogy that

includes group discussions, case studies, experiential learning, seminars,
workshops, industry projects and internships that enhance the industry-
academia interface, social responsibility projects that sensitize future
communication professionals to societal issues and needs. Equal emphasis
is laid upon co-curricular activities channelized through specialization
aligned clubs and sports. The modern infrastructure caters to the needs of
students and the expansive, inviting ambience of SSMC-B has all the
facilities of a top- notch institute of this stature. SSMC-B aims to serve the
multi-faceted needs of the media and communication industry in particular,
and the society in general, through education, training and research. It
seeks to train students to be competent, responsible and innovative
professionals in the media industry sector, through a program structure that
offers students an academic rigour blended with industry inputs.

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The campus spread in the upcoming educational hub and in the vicinity of
industrial corridor provides serene environment conducive for academic
learning and industrial exposure. It is a fully residential and Wi-Fi campus
with state-of-the-art facilities in the academic and residential blocks
facilitating curricular, co-curricular and extracurricular activities for all the
round development of the student’s community. The campus has a unique
advantage of access to the rich educational, technological expertise along
with the resources available in Bengaluru city. With a bouquet of best
practices and focus on all-round student development, SSMC Bengaluru is
poised to make new strides in delivering quality management education with
the unique mix of knowledge, skills and ethics and drawing on rich SSMC
alumni and stakeholder base.

The Master of Business Administration in

Communication Management, MBA (CM), Program at Symbiosis School of
Media and Communication Bengaluru (SSMC-B) aims to groom students
into complete professionals towards becoming future media and
communication leaders by providing them with world-class academic
environment along with all the amenities for physical exercise and sport
activities, both indoor & outdoor. Dynamic and contemporary academic
course content of SSMC-B which is periodically updated is constantly
benchmarked against the course contents of top-rated institutes across the

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nation. Appropriate levels of industry interface and social interaction are
persistently maintained and reinforced into the academic curriculum.

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 OBJECTIVE

College life or university level education is one of the most challenging

events in a students' life. When new students join a higher education
institution, they come with diverse thoughts, knowledge, educational and
financial backgrounds. They come into a first-hand unfamiliar environment,
and many of them have little knowledge of a college. The main purpose of
student induction programme is to help new students to familiarize and feel
the new environment, inculcate in them the vision, mission and culture of
the institution, help them build bonds with other students and faculty
members.
Student Induction Programme is to help new students adjust and feel
comfortable in the new environment, inculcate in them the ethos and culture
of the institution, help them build bonds with other students and faculty
members, and expose them to a sense of larger purpose and self
exploration. The term induction is generally used to describe the whole
process whereby the incumbents adjust to or acclimatize to their new roles
and environment. In other words, it is a well planned event to educate the
new entrants about the environment in a particular institution, and connect
them with the people in it. Student Induction Programme engages with the
new students as soon as they come into the institution; before regular
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classes start. At the start of the induction, the incumbents learn about the
institutional policies, processes, practices, culture and values, and their
mentor groups are formed.
The year 2021 has become an incredibly unprecedented time since the
COVID-19 started growing rapidly all over the world, resulting in a global
lockdown, increasing problems for students and everyone else. We, as
learners whose crucial phase was just about to begin, started questioning
ourselves about the future including all the academic plans we'd made for
own selves..

An induction programme is a harbinger of various in-campus & off-campus

activities specially designed for entrants to fill the gap but this time the
situations were different. Induction programme has been proved to be a fun
mingled educational activity of adapting motivation and recourse to their
procrastinated educational goals. The interaction with the induction
programme equipped entrants not only with the boost to their educational
pursuits but also with the work-culture, industrial exposure,
social experiences, and various institutional activities.
During the Virtual Induction Series, students were exposed to a
series of lectures by professionals giving them an overview of the media
industry, besides team building interactive sessions and exercises. The
induction programme was brought in with a view to uplift the level of the
entrants to an elevated stage, promote all-round development and exposing
learners’ stigmas to minimize and to maximize their learning. Learners come
with diverse thoughts, backgrounds & perceptions. Hence it becomes
important to help them adjust to the new environment & inculcate the ethos
of the institution with a sense of larger purpose.

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SPEAKERS OF
INDUCTION
PROGRAMME
This year's council unanimously agreed to include experts from different
sections of the society, such as professionals, corporate trainers, and
managers of active firms in the society. The meetings were rather engaging,
as well as they proved to provide such a visualisation to distinguish
Individual, Expert, Academic, and Social development with ease, as well as
a clear picture of self, the vitality of Ethical Principles, and communication in
general. The students were inspired to become enculturated in the colour of
Media and Communication college, as well as they placed a premium on
incorporating values into their professional and private relationships. The
experts and their topics are listed below.

DAY 1
21/06/2021 – MONDAY
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Dr. Thilaka N , Director , SSMC-B

Dr. N. Thilaka holds a doctorate in Journalism and Mass Communication.

She has almost 16 years of academic experience, teaching at the
postgraduate and undergraduate levels and actively participating in
research in communication and media studies.
Her specialization is in the area of new media, advertising, graphic
designing, and online journalism.
She had a rich experience in the industry before moving on to academics in
the provinces of Merchandising, and Advertising. She has also taught in the
online platform for Southern New Hampshire University in courses related to
Mass Communication.
She is a recognized research guide under the Faculty of Media and
Communication of Symbiosis International (Deemed University).

LEARNINGS

This ice- breaking session is an important process for bridging the gap
between staff, students and the organisation. It provided an introduction to
the academic and campus environment and the set-up of the different fields
within the organisation. This induction programme also helped the students
to get introduced to the new normal life in this pandemic and get adaptable
to the new measures
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Mr.Pravin Shiriyannavar
Chief operarting officer ,Brand –Comm
TOPIC - Importance of PR & Transition to digital

Pravin is responsible for brand-comm’s operations across functions and

locations. He specializes in team building, new business development, client
management, fulfillment and crisis management. He has held positions in
new initiatives, team restructuring, strategic account planning, and client
servicing.

Learning
Mr. Pravin taught us the importance of PR and how useful it is in this
changing society
Some of the points he discussed and I understood are –
 Public relations is more effective than paid advertising
 Public relations complements your marketing activities
 Public relations is crisis mitigation
 Public relations increases brand visibility
 PR changes the way people think about a business
He also discussed a case study about Mindtree and how Mindtree is
recognized for its work with Lufthansa Airlines and a global consumer

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 packaged goods brand. The ISG book details how Mindtree successfully
led both enterprises on their digital journeys.
Another Case Study discussed by him was about Manipal University and
how they promoted their participants.

Ms. Sanchiyta K
Behavioral skills Trainer Emotional wellbeing coach
TOPIC- self Esteem and Self Confidence and the art of creating first
impression

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Ms. Sanchiyta K is a Certified Soft Skills Trainer and an Aspiring Image
Consultant from Image Consulting Business Institute (ICBI) curriculum
partner with Conselle Institute of Management, USA, Scottish Qualifications
& Train the Trainer program accredited by NABET. She is a commerce
graduate and Masters in Finance & Control.

LEARNING
Ms. Sanchiyta K taught us the art of first impression and how to gain self
confidence
We learned that first impressions can be nearly impossible to reverse or
undo, and they often set the tone for the relationship that follows.
Some of the techniques I leaned from her lecture are
 Be on Time
 Present Yourself Appropriately
 Be Yourself
 Be Open and Confident
She also taught us the importance of self-confidence and self-esteem in
life and Not only does it simply feel good to believe in yourself, self-
confidence and self-belief also bring about other desirable benefits.

DAY 2
Mr. Pavan Padaki
Author: Brand Vinci – Decoding Branding Facets
Branding Coach and Consultant
TOPIC- MBA, So what: Lessons From a 33 year journey

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He has a rich experience of 30 years in client management, research,
account planning, creative and public relations, specializing in discovering
insights in the world of brands, creativity, and business.
He has also engineered over 70 brands by masterminding brands in terms
of Brand Positioning, enhancing Brand Properties, strategizing and
executing Brand Identities and communication campaigns.

LEARNING
Mr. Pavan Padaki talked about his life journey while doing MBA in
Advertisement. He tells us about all the struggles he faced and through that
we learn about the ambitiousness and determination towards ones goal
Mr. Pavan Padaki shared a small saying from his professional which he
always believes a lot was “Be hungry for knowledge” which meant, the most
important thing in life personally or professionally is that one should always
be alert and eager to learn or adapt new things in life. He also explained us
the meaning of branding which is “It gives a meaning an unique identity to
the specific company, service or product.“ He also made clear about
marketing ideology and brand communication. This entire session was quite
an eye opener for various new ideas and gave us lot of insights.

Ms. Anjana Vinod

TedX Speaker, Motivational Speaker, Consultant
TOPIC – “Future in Picture” – Goal setting and vision board driven
workshop

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She has worked like a catalyst with footprint of success in large MNC like
Prudential UK and Efunds.Her passion to learn new things in life got her
opportunities to rotate in different departments thus deriving best value from
her learning’s.
She brings along a decade of experience in large MNC’s

LEARNINGS
Ms. Anjana Vinod taught us about the goal setting and the importance of
goal setting.
We learned the people who set goals do better than those who do not set
any goals or set vague goals.
We also learned 5D’s of goal setting which are:
 Direction
 Dedication
 Determination
 Discipline
 Deadlines
She also taught us about vision board and how they will help us in
completing our goals

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 Day 3
Mr. Ashok Mathur
Director : Strategy and Business Development at Siply
TOPIC- Digital Marketing

He is the director of Strategy and Business development at Siply and is

helping Siply Establishing as a Tech-enabled Micro-savings platform of
choice for the next 400 Million under served Indians

LEARNINGS
Mr. Ashok taught us about the how digital marketing has changed during the
pandemic. And how the current crisis is accelerating the importance of
digital to all of our lives, changing people’s habits and spending for good.
COVID-19 is the first major global crisis since digital marketing became
mainstream

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 We also learned how Digital marketing expenditures have significantly
increased over the years. Despite reduced marketing budgets due to the
spread of COVID-19, digital marketing channels will still dominate.

Mr Krishna B Mariyanka
Brand Reputation & Government Relations Consult
TOPIC: Brand and Reputation

An effectual consultant, a deep-rooted trainer & a cogent speaker in the

global media, brand & communications industry, Krishna B. Mariyanka,
more fondly known as Brand Kitty, began his professional career in the field
of public relations some 18+ years ago. It was quickly followed by key
internal and external communication assignments in some very large,
multinational corporations.
Krishna Mariyanka is the Former Corporate Communications Advisor of
Shell Technology India, Royal Dutch Shell company (www.shell.com),
Netherlands and the Former Country Marketing Communications Head of
Tektronix India (www.tektronix.com), now a Fortive Corporation company,
USA.

LEARNINGS
Mr Krishna said that “ reputation is what you earn from keeping up that
promise” He taught us that a favorable Brand Reputation signifies that the
customer lays his or her trust in the brand and its offerings and feels good
and takes pride in purchasing the good and services.
Even the small error in service can be visible to the entire world by a single
tweet by that unhappy customer or a single comment on Instagram,
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Facebook or any of the online forums related to that specific brand and
product.
The customers are best brand ambassadors of the company and if they are
happy and satisfied with the brand they refer the same to their social circle

DAY 4
Mr. Govind Nair
Director, Business Development , Thumby Aviation& King rotors and Air
Charter Private Limited
TOPIC : Importance of Marketing and Communication – Aviation
Perspective

Govind Nair is the owner of HeliTaxii Asia's first sky taxi services, launched
in Bengaluru Now HeliTaxii services are provided by Thumby Aviation Pvt.
Ltd. across South India, Nagaland (North East) and Utharakhand (North).

LEARNINGS
Mr. Govind nair talked about helitaxii, an aviation company and how
communication is used in aviation. He also talked about his career in the
Indian Air Force and his career in Civil Aviation .
In his lecture we learned about communication and its journey from cave
paintings to wireless radio.

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He also taught us the importance of clear communication through websites
and how brand strategy is important for clear communication.

Mr. Priyang Agarwal

Director – Marketing, Partnership & Growth at 1mg
TOPIC- Facets of marketing, helping brands to grow

A Leadership Professional, Speaker & Mentor (to multiple young startups)

with ~10 years of hands-on experience in Digital Marketing , Performance
Marketing | Brand Marketing | Growth Marketing | Strategic Alliances &
Partnerships | Brand & Product Alliances | Business Alliances | Growth
strategies | Marketing & Business Analytics | Marketing Automation etc.

LEARNING
Mr Priyang Agarwal is a Professional, Speaker & Mentor (to multiple young
startups) with hands on experience in the field of communications and
marketing. He discussed what is marketing in the actual world of business
that is, Customer Acquisition, Customer Engagement, Customer Retention
and Revenue ( Growth). He also gave us insights about the job
opportunities that are available after graduating which are as follows: Brand
Head, Performance and Marketing Head, Partnerships Head, Analytics
Head, Creative Head. Each job role caters to different aspects of marketing
and can be chose according to our interests and capabilities in this field.

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 DAY 5
Mr. Arvind MS
Head programs and initiatives, LetsTagOn
TOPIC- Opportunities in the development sector

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Mr. Arvind MS is the head of programs at letsTagOn. LetsTagOn addresses
these gaps by acting as an ecosystem partner to facilitate effective and
efficient engagement of youth with the development sector with technology
innovation as a key enabler.

LEARNING
Mr Aravind Ms spoke about the opportunities in the development sector as it
demands for a huge manpower along with a large brigade of professional
leaders and managers so as to tackle development challenges and
prevailing issues in the society. Development could be political, economic,
social and environmental. Today social sector is offering immense
opportunities for young minds and professionals to build a meaningful
career. Some of the key domains in this field are Networking, Social Media
Marketing, Media Relations, PR, Partnerships etc.

Ms Sandhya Sutodia
Digital Marketer, PR Specialist and Co-Founder of Turiya Communications
TOPIC: Social media impact on PR and how professionals are using their
social media handles

She is a comms professional with 15 years of experience. Her area of

excellence includes branding, media strategy & planning, PR/social media
measurement, media & marketing operations management, market
research, analysis of emerging trends & key issues, event management,
potential impact of coverage, dashboard creation, report generation &
presentation and specialist in competitor & market movement monitoring.
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LEARNING
Ms Sandhya Sutodia started off with the current situation of the media
industry and the different marketing campaigns brands are coming up with.
She also spoke about Search Engine Marketing, form of Internet marketing
that involves the promotion of websites by increasing their visibility in search
engine results pages primarily through paid advertising. Internet marketing
uses the benefits of social networking sites as a tool of promoting websites,
thus increasing traffic towards them and learning from users’ direct
reactions.

DAY 6
Mr Neelkanth Pandit
Manager – Digital Marketing, Strumm Entertainment ( Music Label)
Topic: Campus to Corporate (Alumni Journey)

He is a experienced Media Executive with a demonstrated history of

working in the marketing and advertising industry. Skilled in Market
Research, Management, Teamwork, Leadership, and Initiation. Strong
media and communication professional with a Master of Business
Administration

LEARNING
Mr Neelkanth Pandit is an experienced Media Executive with a
demonstrated history of working in the marketing and advertising industry.
He shared his journey from campus to corporate and what to look out for
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while entering the professional life. Knowing your consumers is very
important and thus learning about marketing psychology is very helpful. It is
also necessary to be updated on the current affairs and also learn digital
marketing tools as they will come in handy. Treat campus as it is an
organization and actively participate in events, taking up leadership roles.
Start listening to understand and not to respond, also do fact checks instead
of going with your instincts.

Dr Vikram Venkateswaran
Founder and Editor Healthcare India & Author of the Book “Own Your
Health”
TOPIC: Changing the game with AI and Machine Learning in Marketing

Dr. Vikram Venkateswaran is an award winning healthcare and technology

leader with over 20 years of experience across business strategy, product
development, customer acquisition, digital health, and healthcare public
policy. He has been recognised as among the top 50 healthcare strategists
and influencers in India. He recently released his debut book Own Your
Health.

LEARNING
Dr. Vikram Venkateswaran discussed how artificial intelligence (AI) will
substitute current marketing trends because it can look up tonnes of data
while a human can only hold three to 4 pieces of information at the same
time. AI can also generate content by distributing advertisements, blogs,
and articles. It also aids in better conversions because they make faster
decisions and perform better. AI is also capable of performing accurate
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segmentation. Because marketing trends and techniques are constantly
changing, it is critical for us to anticipate everything that may occur in this
field and to be well informed about it.

DAY 7
Mr John Jesudason
Chief Executive Officer at Creative Huddle
Topic: Introduction to Advertising

His expertise lies in strategic planning & brand building, and his experience
cuts across the whole gamut of Marketing and 360 Degree Advertising
Account Management functional parameters. He has hands-on in all
aspects of advertising planning, management of ATL, BTL and online
advertising.
LEARNING
Mr John Jesudason spoke about advertising, it is a powerful tool to create
and shape a brand universe as it is very visual and tells a story about the
product/company. Customers are the biggest factors in advertising and
creating an emotional connect is critical. Brand positional also play vital role
and it describes how a brand is different from it’s competitors and how it sits
on the customers minds. He also shared his thoughts on how Indian brands
are growing more than global brands due to the lack of focus.

Mr Srinivas A
Vice President- Business Development at Ninja Media Creations
Topic: Marketing Alignment

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He is an MBA graduate with 32 years of rich experience in Business
Development, Institutional Sales, Channel Management and Direct Sales.
Expertise in effectively managing key accounts and corporate sales across
diverse industries such as Office Automation, Publications, Consumer
Durables and Media.
LEARNING
This session made us aware that sales and marketing are closely linked to
each other and our highly dependable on one another. Marketing
sometimes drives the sales process by generating qualified leads through a
variety of tactics including content marketing, email marketing, campaigns,
etc. Those leads can then be turned over to sales. Marketing messages can
now warm up the prospects ready for the sales team who will reinforce
those same messages and use them to close the deal. If the marketing
messages resonate, the sales team can specifically act on them to close
more deals. Hence more the objections, it’s easier to sell.

DAY 8
Prof. Ismail Akbani b
Symbiosis Centre for Entrepreneurship & Innovation
Topic: Entrepreneurship and Incubation opportunities at Symbiosis

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An unorthodox technology educator turned startup evangelist. Accredited as
a Master Trainer by NIESBUD, Ministry of Skill Development &
Entrepreneurship, GoI. Empanelled as a Startup Educator & Mentor by
IICA, Ministry of Corporate Affairs, GoI and Design Thinking Master
Practitioner from the SDTP, UK.

LEARNING
This discussion was very dynamic because he actively involved with the
students a lot about being a businessman and coming up with ideas. He
discussed both growth and fixed mindsets, stating that people with growth
mindsets have visions and goals, stay positive, and want to accomplish
more than people with fixed mindsets. Entrepreneurship is a discipline that
can be learned if you are curious and observant, a moderate risk taker,
willing to experiment, have team support, and a problem-solving attitude.

Mr Vivek Gupta
Managing Director at IPSOS
Topic: Emerging Trends in Marketing Research

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Senior consulting and customer insight professional with extensive
experience in problem solving and creating and implementing strategies
within multiple businesses to increase footprint and salience, expand market
share while bringing in efficiencies and optimizing spends. Proven ability to
meet or exceed stretch objectives and targets. Widely acknowledged by
industry & academia as an expert in consumer insights. 

LEARNING
He spoke about the emerging trends in market research where IPSOS have
upscaled and operationalized two alternative methodologies: online survey
and telephonic interviews. The types of research include online quantitative
and qualitative, media and digital media research. And they have also come
up with different means to increase customer interaction and outlook of
brands.

DAY 9
Mr Nibin Gregory
RRD- Communication Specialist
Topic: Experential Marketing ( Alumni Journey)

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He has worked with clients across a range of industries, including IT/ITes,
FMCG, Advertising, Marketing, and Start-ups.
Until recently, he was an Internal Communications and Employee
Engagement specialist for RRD, an American Fortune 500 Integrated
Communications Company that is a leading global provider of multichannel
business communications services & marketing solutions.

LEARNING
This session made us confront with the concept of experiential marketing.
Marketing strategy that directly engages consumers and invites and
encourages them to participate in the evolution of a brand or a brand
experience. Experiential marketing generates an authentic brand awareness
through the use of non-traditional marketing methods. In essence, it's
interesting, which gets attention and helps people to remember the brand.
Through experiences, consumers are invited to get to know a brand via their
senses. The cost of such events might be slightly higher than traditional
methods.
Ms. Vaidehi Murthy
Social Media Content- Lead at Dunzo
Topic: Managing Social Media Campaigns

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Right after college, Ms. Vaidehi worked for Accenture for a couple of years.
After quitting she went to Ladakh to volunteer at Sonam Wangchuk’s
school, SECMOL. Later on she joined a medical equipment company. It’s
clear that her career is nothing short of a roller coaster ride.
Regardless, something she’s been passionate all along is writing “puns and
one-liners” on Twitter.

LEARNING
Ms. Vaidehi Murthy in this session shared all her knowledge to know about
social media campaigns they included to join the bandwagon, that is absorb
your brand and mound your content based on it. The second would be to
know your audience and design content on each platform based on their
taste and the third would be to repeatedly establish a voice that stands out.
The fourth is to, always keep an eye out for potential trends and fifth point
would be to strike a balance between what you want to say and what you
want to hear. Experimenting with different kinds of content to find your niche
and always keep it real and honest. Learn to look at things in a new
perspective and also to push beyond boundaries.

DAY 10
Mr Geet Chopra
Senior Account Executive at Adfactors PR
Topic: The World of Communications Beyond Books (Alumni Journey)

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Currently he is working at Adfactorspr as a communications consultants
handling an array of clients. Having interned at Viacom18 has
Corridors of communication for me. I am passionate about writing poems &
Love to Cook cakes. A poet by passion, human by Virtue & communications
specialist by Choice.

LEARNING
Mr Geet Chopra’s session was an interesting one. He discussed about how
communication is an exchange of words, ideas and thoughts among two
people and it is not only important to speak but also listen for effective
communication. He also believes skills and dedication can take you a long
way as he was able to crack toughest of panel interviews. Passion and keen
interest drives him to work and he being an eminent reader motivates us to
turn to books whenever in need or doubt for knowledge.

Ms Namita Gupta
Editor In Chief at Provoke Lifestyle Magazine
Topic: Importance of Content & Writing

Ms Namita Gupta is editor in chief at Provoke Lifestyle Magazine. She used

to be a Lifestyle Editor in Bengaluru Chronicle of Deccan Chronicle
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LEARNING
Ms Namita Gupta spoke about the importance of content as the content you
create communicates your message, educates your readers, and persuades
them to purchase your products and services over your competition. In fact,
providing high quality content is one of the most important things you can do
to attract clients and create interest in your business. She truly believe that
groundwork is a must when it comes to writing, getting the right information
from the right platform and research is essential to produce good content.

DAY 10
Ms Asha Krishnaswamy
Independent Journalist & Media Trainer
Topic: Content Creation

She has worked as a full-time journalist for an English Daily published from
Bengaluru.

LEARNING
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The session of Mrs. Asha Krishnaswamy brought us back to the
fundamentals of writing, because it is very important to know how to frame
phrases and grammar, punctuate them and capitalise on them and avoid
orthographing errors. It may seem like an easy job, although they are often
forgotten because abbreviations over text/message are used extensively.
She also spoke of the need to maintain real, authentic and reader-oriented
writings.

CONCLUSION
After two weeks of lectures conducted by esteemed lecturers, our senior
batch surprised us with an ice breaking programme also known as The
Talent Hunt which had all juniors showcasing their talents
And now to conclude this report I would like to add …..
When new students go to an institution, different thinking, backgrounds and
preparations are provided. The adaptation and inculcation of the institutional
ethos with a larger sense of purpose is important. The session thus helped
students learn about the course Thanks to the cooperation of students and
faculty members, the Induction programme recorded the feedback of
students. The total participation of faculty and senior citizens in different
induction programme responsibilities.
Students are expected to be aware of and their developments in
multidisciplinary areas and are able to move from subjective knowledge to
subject matter applications in real-life situations.
All guest lecturers appreciate the approach and technique. The speaker is
mainly responsible for attending online sessions, but also benefiting from a
face-to-face lecture. I would therefore like to thank, appreciate, and bring
great personalities into the Institute, the faculties and the elderly.

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