Macroeconomics CIA 1

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MACRO ECONOMICS

CIA – I

SECTOR: RETAIL

SUBMITTED BY:

• Mathew Kanichay 1923175


• Rahul Agrawal 1923134
• Gagan Jalan 1923116
• Anukul Mandhania 1923107
• Aditya Arav Singh 1923103
• Ishan Dokania 1923177
INTRODUCTION

Indian retail industry has more than 70 million retailers, small scale and large scale. Indian retail
industry was one of the most dynamic, fast-paced growing industries in the world, due to the
entry of several new players. India is the fifth largest and preferred retail destination globally.
The retail sector includes groceries, jewelry shops, fashion, electronics, home improvement
etc. The per capita retail store availability is one of the highest in the word.
Due to the recent coronavirus outbreak, have made malls and other stores to close and the
demand for non-essential goods to drop as consumers would want to avoid crowds, this is
making retailers very anxious about their near-term sales especially in malls.

The retail industry accounts for over 10 per cent of the country’s gross domestic product (GDP)
and around eight per cent of the employment which is around 450 million people. The Indian
retail trading has received Foreign Direct Investment (FDI) equity inflow totaling US$ 2.12
billion during April 2000–March 2020

IMPACT OF COVID 19 ON THE RETAIL MARKET

The impact of the coronavirus pandemic and the lockdown has indeed affected the financial
markets. The non-essential retail sector (jewelry, fashion, electronics, home improvement etc.)
is most likely to be most affected by this crisis. The essential goods like groceries and other FMGC
products are not very likely to be affected much by the lockdown regulations. According to a report
by Retailers Association of India, the business had dropped by 20-25% by end of February itself
when the coronavirus alarm broke out in India. The Consumer Price Index-based inflation stood
at 5.91 percent in March compared with 6.58 percent in February. Retail inflation continued to
ease in March on lower food prices, the drop was led by continued easing in vegetable prices
and fuel prices and a fall in demand for non-essential items amid a nationwide lockdown to
combat the coronavirus pandemic. Clothing and footwear inflation stood at 2.11 percent in
March compared with 2.05 percent in February.

.
IMPACT ON GDP

One of India's most worthwhile resources is its enormous consumer base. Indian retail market
sector is of Rs. 448.851 lakh crore. The share of private consumption stands at 58% of the
country’s GDP. Of this 58% share of private consumption in India’s GDP, 48% is contributed
by merchandise retail and 52% is contributed by services.

Now in the current situation of the country lockdown, the data from the Reserve Bank of India
showed consumer confidence collapsed in the month in the month of April. The current index of
the situation of the consumer confidence and the future expectations index were both under 100,
indicating that consumers were pessimistic. A reading above 100 represents optimism. People are
appeared to be less optimistic about their current situation and future expectations.

CONSUMER CONFIDENCE ON CONSUMPTION

In the current situation of lockdown, India’s retail sector has racked up a whopping Rs. 15.5
lakh crore in misfortunes since the time the lockdown was forced on March 24, driving
numerous organizations to down shades as the coronavirus-prompted lockdown unleashed ruin
on the business. As indicated by the Confederation of All India Traders (CAIT), which
represents around seven crore dealers and around 40,000 trade associations, in the event at least
20 percent or 1.4 crore more retailers are probably going to wrap up their organizations in the
following months if there is any sort of help from the administration. India has to ensure
consumer sentiment to spend on merchandise and services to remain in good spirits at all times
for a positive economic outcome even after the pandemic is over or else we will lose one of the
major contributing sectors of the economy.

IMPACT ON EMPLOYMENT

COVID-19 has led to a major loss of jobs, but we can’t say it only generates unemployment. In
some areas it has created unemployment whereas in some other areas it has created an
opportunity for employment. So here we will discuss both the positive and negative impact of
COVID-19 on employment.

Negative impact of COVID 19 on employment

Unemployment is the most severe and immediate impact of COVID 19, unemployment rose from
6.7%on 15March to 26%on 19 April and then back down to pre-lockdown, an estimated 14 crore
people lost employment while salaries were cut for many others. Unemployment increased because
there is less circulation of money in market so no business is getting enough money or work which
created the situation of overemployment, and it made them to fire employees so they can save their
cost like Swiggy lay off 1,100 employees, or nearly 14% of its total workforce, after demand for
online food ordering dipped significantly in the past two months, and Ola on Wednesday said the
company will lay off 1,400 employees.

The impact of losing job is not only limited to individual and his family but it will effect whole
market because the person who got unemployed not going to buy new cloth toys for their children
or any other luxurious product and if 14 crore families are going to do that it will create a huge
depression in market. Because of this the Union government is intending to give joblessness
advantages to an area of composed specialists who may lose their positions due to the coronavirus
pandemic. This will be along the lines of measures taken by certain nations, for example, the
United States to battle the effect of the pandemic, otherwise called COVID-19, on the working
population.
Positive impact of COVID 19 on employment

No doubt coronavirus is a threat but it created opportunities on retail sector also like when in the
whole country we have the shortage of hand sanitizer local women of Baster (Chhattisgarh) made
sanitizer from Mahua (Madhuca longifolia) and meet the demand of the product.

REFERENCES

❖ economictimes.indiatimes.com
❖ thewire.in
❖ ibef.org
❖ deccanchronicle.com

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