111 F21 Infographic Option

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Infographic Option

Overview and Goals


The infographic is a visual representation of information that often includes numbers, text, and images,
as well as a suggested order in which to read the information. Infographics are highly rhetorical texts.
They are addressed to specific audiences. They seek to change thinking or encourage action. They ask
readers to carefully consider source material. They invite readers to critically examine the accuracy of
information and the tactics used in displaying that information. And when they are done well, they are
accessible.

Goals and Outcomes for Infographic Assignment


• Your infographic should clearly introduce the argument it is making in the title (and/or in a brief
description) intended to be read first by your audience.
• Your infographic should draw rhetorically meaningful relationships between and among images,
alphabetic text, and the infographic’s topic to create a persuasive, compelling message directed
toward a specific audience.
• The images used at data points should be representative and relevant and should make it easier for
your audience to understand the data itself.
• Your infographic should present a clear progression, navigation, or “route” that you would like your
audience to follow or make it clear if this is unnecessary.
• Your infographic should use fonts and colors that enhance its readability.
• Your infographic should take steps toward accessibility through audio description.
• Your infographic should include bibliographic citations.

Creating the Infographic


Step 1: From data to argument
Locate 5–7 “data points”—places where readers will stop to interpret text and image, that could be used
in an infographic to make an argument and/or call to action or to illustrate a process or way of
approaching a task. You should think about the relationship among these points as well as a progression,
and how cumulatively, they inform, argue, and/or call to action.

Once you decide on these points, you should compose three kinds of print text:
• Draft a two-sentence description summarizing the entirety of the infographic.
• Draft a four-word title for your infographic.
• Draft descriptive text that represents each point in the most concise way possible. Sentence
fragments are fine (e.g., “Number of students who own a laptop”).

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Step 2: Analog prototype
Before you start working on your infographic directly in a software platform, you should consider
creating an analog prototype of your infographic. Using materials like construction paper and cutouts or
just a pen and paper, a prototype gives you the opportunity to experiment with different designs in a
low-stakes format before you move to the digital design stage.

Some things to consider for your prototype include your scope, the validity of your sources, the color
scheme, any visual aids you may use (real pictures, icons, graphs), and the infographic’s overall layout.
You may wish to do this in multiple drafts, where you move from messy sketches to a cleaner revised
layout to a prototype that may resemble a handmade flyer or poster. As you are working on this
prototype, you should continue to revise the texts that you composed in Step 1.

Step 3: Accessibility – Writing your infographic’s audio description


In order to make sure the content of your infographic is accessible to all users, you will write an audio
description of your infographic to accompany it. The audio description should convey your infographic’s
information, argument, and composition. That is, your description should capture the information
contained in the infographic in an arrangement and order that makes most sense, it should describe the
important visual components of your infographic, and it should carefully consider a balance between
effective description and the goal of concision that guides infographic composition in general.

Step 4: Building the infographic


Using a commercial generator like Canva (www.canva.com), translate your analog prototype into a
digital infographic. As you transition from analog to digital, you will likely be moving from your own
design to a design template with its own affordances and limitations. This will require you to remain
flexible and creative and will necessitate ongoing revision of your initial plans. You might find it helpful
to record notes about this translation from analog to digital for the purpose of our class discussion. You
should expect to revisit Steps 1–3 as you translate your infographic from analog to digital.

Step 5: Exporting your infographic


You should export your completed infographic as a .pdf or .jpg (this will depend on the program you use
to create your infographic). Your audio description can be recorded using Audacity or a similar program
and saved in the .mp3 format. When you share your infographic, make sure the audio description is
included with it.

The Digital Media and Composition Institute


Department of English
The Ohio State University
2021

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