GST 307

MODULE ONE
THEORY AND CONCEPT OF ENTREPRENEURSHIP STUDIES

Learning Objectives
At the end of this module students should be able to;
 Discuss the origin of Entrepreneurship
 Define the concept “Entrepreneur”
 List the roles and characteristics of an Entrepreneur
 State the motivational factors of Entrepreneurship.
UNIT ONE: ORIGIN AND CONCEPTS OF ENTREPRENEUR AND

ENTREPRENEURSHIP
Objectives: At the end of this unit students should be able to;
 Compare and contrast the various definitions of Entrepreneur and
Entrepreneurship.
 Differentiate between Entrepreneur and Entrepreneurship.
 List five contributions to the study of Entrepreneurship.
1.2. Introduction
Businesses are any undertaking created for the purpose of creating utility.
Utility is simply the satisfaction derived from consuming certain goods
and services. Businesses are created by a special kind of labour which is
also referred to as the entrepreneur. Entrepreneur is regarded as a special
kind of labour because not all labour possesses entrepreneurial abilities
which enable them to start a business from the scratch. Thus,
entrepreneurship is simply the establishment of a new business or business
enterprise or venture. This Unit looks at the development of the concept of
entrepreneurship and the various ways in which this concept can be
defined.
Quick Review questions
I. Businesses are not any undertaking created for the purpose of
creating utility. True or False
II. Entrepreneur is regarded as a special kind of labour True or False
1.3. Entrepreneurship – Origin

Various scholars have written extensively on the origin of
entrepreneurship. What is interesting is that most of the scholars who
wrote about the origin of entrepreneurship are either economists or
historians. Basically, the concept entrepreneur is derived from the French
concept “entreprendre” which literarily is equivalent to the English
concept “to undertake”. From the business point of view, to undertake
simply means to start a business (QuickMBA, 2010). From the historical
point of view, Schumpeter (1951) opined that the French economist
Richard Cantillon was the first to introduce the concept "entrepreneur" in
the early 18th century (Burnett, 2000).
However, some scholars contended that it was actually another economist,
Jean-Baptiste Say, who first coined the word “entrepreneur‟ in about 1800
(Wikipedia, 2010). Given the foregoing, we can infer that the concept
“entrepreneur” is almost as old as the formal discipline of economics itself
(Schumpeter, 1951) especially given the fact that it was economists such
as Adam Smith, David Ricardo, and John Stuart who had written
extensively on it, albeit referring to it as "business management”.
However, unlike Smith and Ricardo, Mill stressed the significance of
entrepreneurship for economic growth. Another renowned economist,
Alfred Marshall buttressed Mill‟s view by formally recognizing
entrepreneurship as an important factor of production in 1890; he viewed
entrepreneurship as organization and believed that entrepreneurship is the
driving element behind organization (Schumpeter, 1951; Burnett, 2000).
Schumpeter (1951) contended with this view and opined that though many
economic scholars agreed that entrepreneurship is necessary for economic
growth, they do not agreed on the actual role that entrepreneurs play in
generating economic growth. These debates, notwithstanding,
entrepreneurship theory has kept on evolving over the years and
throughout its evolution different scholars have posited different
characteristics that they believe are common among most entrepreneurs.
To this effect, Schumpeter (1951) concluded that by combining the
various disparate theories, a generalized set of entrepreneurship qualities
can be developed. He then listed the characteristics of entrepreneurs as:
risk-bearers, coordinators and organizers, gap-fillers, leaders, and
innovators or creative imitators. He concluded that though not exhaustive,
this can help explain why some people become entrepreneurs while others
do not (Burnett, 2000).
Review questions
I. Most of the scholars who wrote about the origin of
entrepreneurship are either economists or historians. True or False
II. Richard Cantillon was not the first to introduce the concept
"entrepreneur" in the early 18th century True or False
III. ……………….was the first to coin the word “entrepreneur‟ in
about 1800 (Baptiste Say).
1.4. An Overview of the Definitions of Entrepreneurship

There are as many definitions of the concept „entrepreneurship‟ as there
are textbooks on the subject matter. For instance, Putari (2006) observed
that scholars had not been in agreement in their definitions of
entrepreneurship and chronicled the definitions of entrepreneurship by
various scholars (Brockhaus & Horwitz, 1986, Sexton & Smilor,
Wortman, 1987; Gartner, 1988) as follows:
 Cantillon (circa 1730) viewed entrepreneurship as: “self
employment of any sort”.
 In 1934, Joseph Schumpeter equated entrepreneurship with the
concept of innovation applied to a business context while
emphasizinjg the combination of resources.
 Penrose (1963) viewed entrepreneurship as the activity that
involves identifying opportunities within the economic system.
 Leibenstein (1968, 1979) perceived entrepreneurship as involving
"activities necessary to create or carry on an enterprise where not
all markets are well established or clearly defined and/or in which
relevant parts of the production function are not completely
known”.
 Gartner (1988) conceived entrepreneurship as the creation of new
organizations.
 Putari (2006), after critically studying the above definitions, then
summarized by concluding that entrepreneurship is a function
which involves the exploitation of opportunities which exist within
a market.
Thus, from the definitions above we can see that various scholars, over the
years, while defining the concept „entrepreneurship‟, laid emphases on a
wide spectrum of activities such as:
 Self-employment of any sort.
 Creation of organizations.
 Innovation applied to a business context.
 The combination of resources.
 Identification and exploitation of opportunities within the
economic system or market.
 The bringing together of factors of production under uncertainty.
We can therefore conclude that whatever activity that involves any or all
of the above activities can be regarded as entrepreneurship.
Review questions
I. Penrose (1963) viewed entrepreneurship as the activity that
involves identifying opportunities within the economic system
True or False.
II. t………………. views entrepreneurship as: “self employment of
any sort (Cantillon)
III. Creation of organizations, Innovation applied to a business context
and the combination of resources are not parts concepts of
entrepreneurship True or False
1.5. An Overview of the Definitions of the Concept ‘Entrepreneur’
Scholars have also proffered several definitions of the concept
„entrepreneur‟. For instance:
 As far back as 1816, Putari (2006) quoted Say who opined that the
entrepreneur is the agent "who unites all means of production and who
finds in the value of the products...the reestablishment of the entire
capital he employs, and the value of the wages, the interest, and rent
which he pays, as well as profits belonging to himself." He viewed
entrepreneurs as change agents (Say, 1816).
 Knight (1921) viewed entrepreneurs as individuals who attempt to
predict and act upon change within markets.
Schumpeter (1934) conceived the entrepreneur as the innovator who
implements change within markets through the carrying out of new
combinations such as introduction of new techniques of production,
reorganization of an industry and innovation. He further argues that
the entrepreneur is an innovator, one that introduces new technologies
into the workplace or market, increasing efficiency, productivity or
generating new products or services (Deakins and Freel, 2009).
 Cantillon (circa 1730) conceptualized the entrepreneur as: the "agent
who buys means of production at certain prices in order to combine
them" into a new product (Schumpeter, 1951).
 In Quick MBA (2010), the entrepreneur was defined as one who
combines various input factors in an innovative manner to generate
value to the customer with the hope that this value will exceed the cost
of the input factors, thus generating superior returns that result in the
creation of wealth.
 The entrepreneur is the person who perceives the market opportunity
and then has the motivation, drive and ability to mobilize resources to
meet it (Di-Masi, 2010).
 An entrepreneur is a person who has possession of a new enterprise,
venture or idea and assumes significant accountability for the inherent
risks and the outcome (Wikipedia, 2010).
 The entrepreneur is anyone who has the capacity and willingness to
undertake conception, organization, and management of a productive
venture with all attendant risks, while seeking profit as a reward
(Business Dictionary, 2010).
Interestingly, small business experts also have their definitions of the
concept „entrepreneur‟ (Thinkinglike, 2010) for instance:
 Reiss (2010), viewed the entrepreneur as the person that recognizes
and pursues opportunities without regard to the resources he/she is
currently controlling, with confidence that he/she can succeed, with
the flexibility to change course as necessary, and with the will to
rebound from setbacks.
 Pinson (2010) visualized the entrepreneur as a person who starts a
business to follow a vision, to make money, to be the master of his/her
own soul (both financially and spiritually) and is an "educated" risk
taker.
 And Murphy (2010) conceived an entrepreneur as a person who is
dynamic, continues to seek opportunities and/or different methods of
operation and will do whatever it takes to be successful in business.
Given the above wide range of factors and behaviors which are used to
define the concept „entrepreneur‟, we can see the difficulty and
impossibility of finding a unified definition of the „entrepreneur‟. Hence,
as opined by Di-Masi (2010), the concept „entrepreneur‟ can be best used
in the past tense to describe a successful business person. Thus,
entrepreneurs are business persons who identify the existence of business
opportunities and based on this they create businesses thereby creating
new products, new production methods, new markets and new forms of
organization to satisfy human needs and wants mostly at a profit.
It should also be noted that though most entrepreneurial businesses start
small, entrepreneurs are not only small business owners; they can also be
big business owners. This is because successful entrepreneurs, unlike
small business owners, are innovative and, when operating in an enabling
business environment, can rapidly create a large amount of wealth while
bearing very high risk. In fact, innovation is considered to be the strategic
tool of entrepreneurs; this is one of the tools that enable them gain
strategic advantage over competitors (QuickMBA, 2010).
Also, there are situations where due to certain circumstances an

entrepreneur is not able to establish his or her own business and as such
has to work in an organization. In this case they are referred to as
„intrapreneurs‟ i.e. entrepreneurs within an organization. These individuals
are entrepreneurs in their own right because they pursue the exploitation
of business opportunities as they emerge and are also visionaries. Thus,
once identified, these individuals should be encouraged to manifest their
entrepreneurial abilities to the benefit of the organization otherwise they
will be frustrated and may leave the organization to another one or to start
their own businesses.
Review questions
I. Schumpeter (1934) conceived the entrepreneur as the innovator
who implements change within the market True or False
II. An entrepreneur who is not able to establish his or her own
business but work in an organization is known as
…………………………… (Intrapreneur)
1.6. Summary of the Unit
This unit discussed the evolution and definitions of entrepreneurship. It
examined how the concept of entrepreneurship originated and the various
ways in which various scholars have defined the concept over the years.
Student Revision Exercise

i. Give three definitions of entrepreneur
1.7. Tutor Marked Assessment

i. The concept „entrepreneur‟ was first coined by……………...
(a) David, McCllenand
(b) Richard, Cantillon
(c) David, Hisrich
(d) Jean-Baptiste, Say
ii. The non-continuous process of combining resources of time, man,
money and materials to create products, services and ideas is ………..
(a) entrepreneurship
(b) management
(c) Intrapreneurship
(d) production
iii. An individual that exhibits innovative abilities, perceives the market
opportunities, and has the motivation, drive and ability to mobilize
resources to meet market opportunities, while working in an existing
organization is referred to as a(an)………………
(a) entrepreneur
(b) inventor
(c) intrepreneur
(d) manager
iv. The characteristics of entrepreneurs as risk-bearers, coordinators and
organizers, gap-fillers, leaders, and innovators or creative imitators
were listed by……………..
(a) Adam Smith
(b) David Ricardo
(c) John Stuart
(d) Joseph Schumpeter
v. The two disciplines where entrepreneurship originated were …… /
……
(a) French / English
(b) Economics / Business
(c) Economics / History
(d) History / French
vi. The one who creates a new enterprise in a risky and uncertain
environment is referred to as a(an)……………...
(a) risk taker
(b) entrepreneur
(c) adventurist
(d) leader
vii. Which one of the following is not considered as entrepreneurship?

(a) The creation of a new business.
(b) The routine management of an ongoing operation.
(c) Innovation applied to a business context.
(d) The combination of resources.
viii. The scholar who first stressed the significance of entrepreneurship
for economic growth is……….
(a) Cantillon
(b) Mill
(c) Quesnay
(d) Ricardo
ix. When an entrepreneur directs and controls all organizational activities
to ensure that things are done properly on schedule, he is performing
the…….. role.
(a) leader
(b) resource allocator
(c) directing and controlling
(d) visionary
x. An Entrepreneur who starts a business with a fresh idea is simply
performing a …………. role.
(a) leadership
(b) resource allocator
(c) directing and controlling
(d) visionary
Tutor marked Assessment (Essay)
1. Select any six definitions of the concept „entrepreneur‟ and compare
and contrast them. Assuming you are to come up with a definition of
entrepreneurship, how would you state it?
UNIT TWO: ROLES AND CHARACTERISTICS OF ENTREPRENEUR AND

ENTREPRENEURSHIP
1.2.1 Learning Objectives: At the end of this unit, Students should be able to;
 State types of entrepreneurs.
 List the characteristics of a successful entrepreneur.
 Discuss entrepreneurial motivations.
 Discuss the motivational and non-motivational influences on
entrepreneurship.
 Identify entrepreneurship variables.
1.2.2 Introduction
Several scholars have identified different characteristics of entrepreneurs
theorizing that there may be special traits that only entrepreneurs possess.
However, they do not agreed on the particular traits possessed by
entrepreneurs and the debate of the traits or characteristics possessed by
entrepreneurs is ongoing. This notwithstanding, given the fact that the
entrepreneur operates in a dynamic business environment, his behavior is
bound to be dynamic and could be influenced by environmental factors.
Consequently, based on the interaction with the business environment,
various types of entrepreneurs can emerge. To this effect, Rockstar (2008)
identified the four types of entrepreneurs as Innovative, Imitating, Fabian
and Drone.
 Innovative: This type of entrepreneur is preoccupied with introducing

something new into the market, organization or nation. They are
interested in innovations and invest substantially in research and
development.
 Imitating: These are also referred to as „copy cats‟. They observe an
existing system and replicate it in a better manner. They could improve
on an existing product, production process, technology and through
their vision create something similar but better. This is the case of the
student becoming better than the master!
 Fabian: These are those types of entrepreneurs that are very careful
and cautious in adopting any changes. Apart from this, they are lazy
and shy to innovations, they are laggards.
 Drone: These are those entrepreneurs that are resistant to change.
They are considered as „old school‟. They prefer to stick to their
traditional or orthodox methods of production and systems.
The types of entrepreneur notwithstanding, all entrepreneurs possess

certain characteristics and were motivated to become entrepreneur due to
certain factors or circumstances which we shall discuss in this unit.
Review Questions
(i) An entrepreneur is influenced by his or her environment True or
False
(ii)The four types of entrepreneurs as identified by Rockstar are -------- ,--------,
----- and -------
(iii) „Copy cats‟ is another name for imitating enterpreneur True or False
(iv) ------------type of entrepreneur is preoccupied with introducing something
new into the market Ans: Innovative
(v) ---------------type of entrepreneurs are lazy and shy to innovations
Ans:Fabian
(vi) Drone are those entrepreneurs that are resistant to change. True or False
1.2.3 Characteristics of Entrepreneurship and Entrepreneurs
1.2.3.1 Characteristics of Entrepreneurship
Scholars do not agree on the characteristics possessed by entrepreneurs.
Hence several scholars through various studies identified several
characteristics or traits possessed by entrepreneurs some of which are
discussed as follows. For instance:
Rockstar (2008) recognized the characteristics of entrepreneurship as:
 Creative Activity: Entrepreneurship entails innovations. It deals with
product innovation, production techniques innovation while bearing in
mind the market;
 Dynamic Process: Entrepreneurship is a dynamic process that has to
bear in mind the dynamic business environment.
 Purposeful Activity: Entrepreneurship is an activity embarked upon
for a specific purpose. This could be for profit making purposes, for
humanitarian purposes or to bring a difference to the market.
 Involves Risk: Entrepreneurship is a very risky venture;
entrepreneurial decisions can have far-reaching impact on the
organization, people in the organization and even the economy. These
decisions are critical, enormous and cannot be easily reverted.
Review Questions
Creativity and dynamism are not characteristics of entrepreneurship
True or False
Profit making is not one of the purposeful activities in
entrepreneurship True or False
Entrepreneurship involves taking of risks True or False
1.2.3.2. Characteristics of Entrepreneurs
Rockstar (2008) then identified the following characteristics of
entrepreneurs as: risk bearing ability, technical knowledge, and ability to
gather financial and motivational resources. Di-Masi (2010), on the other
hand, identified the major characteristics of entrepreneurs that have been
listed by many commentators to be: self confidence and being multi-
skilled, confidence in the face of difficulties and discouraging
circumstances, risk-taking, innovative skills, results-oriented, total
commitment. Stephenson (2010) identified entrepreneurial characteristics
as: seriousness, planning ability, prudence, and team work. Hadzima
and Pilla (2010) identified characteristics of highly effective entrepreneurs
as: ability to deal with risk, results oriented, enthusiasm and energy,
growth potential, team work, multitasking ability and improvement
orientation.
Driessen and Zwart (2010), after carefully studying various researches

conducted into the characteristics of successful entrepreneurs, identified
three main characteristics and five secondary characteristics of successful
entrepreneurs. According to them, the main characteristics are: need for
achievement (n Ach), internal locus of control (ILOC) and risk taking
propensity (RTP), while they identified the five secondary characteristics
as: need for autonomy (n Aut), need for power (n Pow), tolerance of
ambiguity (ToA), need for affiliation (n Aff), and endurance (End). They
then concluded that in these studies, successful entrepreneurs score
significantly higher on these characteristics than less successful
entrepreneurs, small business managers, and non-entrepreneurs (Driessen
& Zwart, 2010). Other characteristics identified are: discipline, vision or
creativity, calmness, risk tolerance: Focused, balance, (LifeHack, 2008),
commitment, perseverance, initiative, versatility, dynamic,
knowledgeable/skilled, emotional or mental strength, and resilience.
A careful look at the characteristics listed above reveals that some of them
overlap while most of them are divergent thereby further fuelling the
debate. Some of these characteristics are briefly discussed below.
 Risk Bearing Ability: The entrepreneur must have the capacity to

bear risk. This is because the new venture is created in an uncertain
and risky environment. Di-Masi (2010, however, noted that although
risk bearing is an important element of entrepreneurial behaviour,
many entrepreneurs have succeeded by avoiding risk where possible
and seeking others to bear the risk. Basically, what he is saying here is
that entrepreneurs bear calculated risks and are more than glad to let
others bear their risk when it is convenient for them.
 Technical Knowledge: Depending on the kind of venture created, the
entrepreneur must have technical expertise about production
techniques and marketing.
 Ability to Gather Financial and Motivational Resources: Financial
and motivational resources are needed for the creation of a new
business. Sometimes the entrepreneur, as an individual may not have
these resources but he should have the ability to gather it from those
who have it.
 Self Confidence and Multi-Skilled: The entrepreneur must have self
confidence and believe in him/herself. Self-confidence is an important
characteristic that enables individuals to handle any situation without
having inferiority or any other type of complex. The entrepreneur also
has to be a general, a jack of all trade and master of all. He/she must
possess different skills unlike other individuals. For instance, assuming
an entrepreneur is a marketer, the entrepreneur should not only possess
marketing skills and interpersonal skills but also language skills i.e.
ability to speak more than one language. This definitely will be an
added advantage!
 Confident in the Face of Difficulties and Discouraging
Circumstances: The entrepreneur must be steadfast and resolute and
be ready to move on even in the face of adversity. He/she should be a
„never say never‟ kind of person; everything is possible for the
entrepreneur.
 Innovative skills: The entrepreneur may not necessarily be an
'inventor' but the one that can make a difference; he should be able to
see what others cannot see and be able to carve out a new niche in the
market place.
 Results-Orientated: The entrepreneur is one who knows how to get
results under any circumstances either with others or through others.
This the entrepreneur does by setting goals and ensuring that such
goals are doggedly pursued by all concerned willingly and with joy.
 Risk-Taker: The business environment is dynamic and filled up with
uncertainties and risk. In order to succeed the entrepreneur has to take
risk. Successful entrepreneurs take calculated risks and in some cases
shift the risks to others.
 Total Commitment: Starting /creating a new business is a serious
exercise that requires a lot of commitment and hard work. It is like
bringing a child into the world and nurturing the child to adulthood.
This requires commitment, dedication, hard work, energy and single-
mindedness otherwise the „child‟ (i.e. business) may die prematurely
(Di-Masi, 2010).
 Calm: Entrepreneurs need to be cool, calm and collected. They have
to remain calm even when exposed to stress, emergency or crisis
situations.
 Focused: In getting things done and starting and maintaining a
business attention has to be paid to a lot of details. Small things when
not handled properly or noticed on time may lead to disastrous
outcomes.
 Tolerance: The entrepreneur has to relate with people. People vary in
terms of their perceptions, personality, motivations and attitudes
amongst other things. The entrepreneur needs to be tolerant while not
being weak, in order to get things done.
 Balance: Though, the entrepreneur is a human being, he has to be a
super human being in order for him to succeed. To this effect, he has
to be able to balance all emotions and characteristics and remain
focused and objective while having emotional or mental strength and
resilience. Balance is important because too much of everything is bad.
 Versatility: The entrepreneur has to be versatile and be ready to
learn and use information technology and other technology to the
best advantage.
 Seriousness: The entrepreneur has to believe in him/herself and the
business and get things done with total seriousness. As mentioned
earlier, starting a new business is like giving birth to a child; it is
indeed a very serious business and as such has to be done with all
seriousness.
 Planning Ability: The entrepreneur must be a planner; he must
formulate goals and develop action plans to achieve them. Planning is
important for he who fails to plan, plans to fail!
 Prudence: The entrepreneur must be versatile in financial
management. This is because finance is the life-wire of the business.
Also, to achieve the profit objective, the entrepreneur must engage in
efficient and effective financial management, and have sound financial
policies and practices. Without finance, the business will be crippled
or even die prematurely.
 Customer-Centric: Businesses are created to satisfy unmet needs. A
successful entrepreneur must be able to anticipate customers‟ needs
and satisfy them through his/her product offerings. To do this
effectively, the entrepreneur has to adopt a customer-centric or
customer-focused approach.
 Team Player: Creating a successful business is a one man business
but maintaining and sustaining the business cannot be done by one
person. The entrepreneur needs others to work with him hence he
has to have a formidable or winning team. To this effect, the
entrepreneur has to be an effective team manager and recruit the
right team members but the entrepreneur’s most important team
members are the customers for without customers a business
cannot survive (LifeHack, 2008; Rockstar, 2008; Di-Masi, 2010;
Driessen & Zwart, 2010; Hadzima & Pilla, 2010 Stephenson, 2010).
As can be seen from earlier discussions, the characteristics mentioned and
discussed above are not exhaustive. However, it is important to note that
some of these characteristics are innate, others are learned and
experiential.
Review Questions
(i)Seriousness, planning ability, prudence, and team work are
entrepreneur characteristics identified by------
(a) Stephenson
(b) Dreissen
(c) Hadzima & Pilla
(d) Di-Masi t
(ii)Risk taking propensity (RTP) is one of the main characteristics for a
successful entrepreneur identified by Driessen and Zwart True or False
(iii)Depending on the kind of venture created, the entrepreneur must have
technical expertise about production techniques and marketing True and
False
(iv) Financial and Motivational Resources are not needed for the creation
of a new business True or False ?
(v)Inferiority complex is a characteristic of a successful entrepreneur True
or False ?
(vi)The entrepreneur must be steadfast and resolute and be ready to move
on even in the face of adversity. True or False ?
(vii)A successful entrepreneur should posses some of these characteristics
except
(a)Calm
(b) Focused
(c)Tolerance
(d) Greed
(viii)The entrepreneur must be a good planner True or false?
(ix)A successful entrepreneur does not anticipate customers‟ needs and
satisfy them through his/her product offerings? True or False?
(x)The entrepreneur’s most important team members are the
customers for without customers a business cannot survive
True or false?
Student Revision exercise

i. List ten characteristics of entrepreneurs
1.2.4 Roles of Entrepreneurs

In order to perform their functions effectively and operate a successful
business, entrepreneurs have to perform certain roles. These roles are the
same as the basic managerial roles which are identified by Henry
Mintzberg as follows:
 Figure Head Role: The entrepreneur has to act as figure head in the
organization, as such; he has to perform ceremonial duties. This is
done by representing the organization in formal and informal
functions.
 Leader Role: The entrepreneur has to act as a leader because the
entrepreneur is the one who brings other people together in order to
create the business. Thus, he/she has to lead the people in the
organization by hiring, firing, training and motivating them.
 Liason Role: The entrepreneur has to act as the link between the
business and the parties outside the business.
 Monitor Role: The entrepreneur acts as a monitor; he monitors both
the internal and the external environment of the business constantly.
 Information Disseminator Role: The entrepreneur has to act as the
organizational representative and transmit information both within and
outside the business.
 Spokesman Role: The manager has to act as the spokesman of the
business; he is the person for the business both inside and outside.
 Entrepreneurial Role: This is the basic role of the entrepreneur; he
launches new ideas for the business and bears the risk.
 Disturbance Handler: The entrepreneur also acts as arbitrator in
situations of conflict so as to maintain organizational harmony.
 Resource Allocator: The entrepreneur decides on how the scarce
resources of the business are allocated among its competing ends so as
to achieve organizational goals and objectives.
 Negotiator Role: The entrepreneur has to negotiate on behalf of the
business both with the other categories of labour and other outside
sources.
However, Putari (2006) argued that though, entrepreneurs undertake

managerial roles in their activities however, the routine management of an
ongoing operation is not considered to be entrepreneurship. For in addition
to the managerial roles, entrepreneurs also perform directing and
controlling roles because they need to direct and control all organizational
activities and ensure that things are done properly and on schedule; they
also play the visionary role because they conceive the business, they start
a business with a fresh idea. They are the innovators who do what others
have not done because this may be satisfying unmet needs; and because it
is interesting and exciting (Srinivas, 2010; Di-Masi, 2010). Note that all
entrepreneurs are managers but not all managers are entrepreneurs.
Review Questions
(i) The entrepreneur has to act as figure head in an organization. True
or False.
(ii) Which of the followings is not the role of an entrepreneur?
(a) Liason role
(b) Leader role
(c) Monitor role
(d) Spokesman role
(e) None of the above
(iii)According to Putari, entrepreneurs perform controlling and directing
roles . True or False?
(iv) All entrepreneurs are managers and all managers are entrepreneurs. True
or False ?
1.2.5 Entrepreneurial Motivations

Motivation is the driving force within individuals that propel them to
action. Entrepreneurial motivations are those factors that propel
individuals to become entrepreneurs. Scholars have conducted various
researches on entrepreneurial motivations and have come up with several
factors that motivate people to become entrepreneurs. Some scholars have
adopted the trait approach and come up with certain traits and
characteristics that they believe entrepreneurs possess. Some of these
characteristics have been discussed earlier on in this Unit. However, the
problem with this school of thought is that the scholars do not agree on the
special characteristics that the entrepreneur possess; also it has been
discovered that there are some successful entrepreneurs that don‟t possess
some or all of the special characteristics identified.
Shane, Locke and Collins (2003) discussed the major motivations that
prior researchers have suggested should influence the entrepreneurial
process, as well as suggest some motivations that are less commonly
studied in this area and argued that human motivations influence
entrepreneurial decisions. They further opined that variance across people
in these motivations will influence who pursues entrepreneurial
opportunities, who assembles resources, and how people undertake the
entrepreneurial process. They identify several human motivations that
influence the entrepreneurial process and concluded that entrepreneurship
is not solely the result of human action; external factors also play a role
(e.g., the status of the economy, the availability of venture capital, the
actions of competitors, and government regulations). However, if the
environmental factors are held constant, they argued that human
motivation plays a critical role in the entrepreneurial process. While they
argued that motivational differences such as: need for achievement, risk
taking, tolerance for ambiguity, locus of control, self-efficacy, desire for
independence, drive and egoistic passion also influence the entrepreneurial
process. They also discovered that people vary in their willingness and
ability to engage in the entrepreneurial process because of non-
motivational individual differences such as their opportunity cost (Amit,
Muller & Cockburn, 2009), their stocks of financial capital (Evans &
Leighton, 1989), their social ties to investors (Aldrich & Zimmer, 1986),
and their career experience (Carroll & Mosakowski, 1987; Cooper, Woo,
& Dunkleberg, 1989).
Other non-motivational factors that influence entrepreneurship are life-

path circumstances such as: unsatisfactory work environment, negative
displacement, career transition and positive pull influences and
background characteristics such as: childhood, family environment,
education, age and work history (Unilag GST Module 1, 2007). Bhat and
McCline (2005) also studied what motivates people to become
entrepreneurs and identified entrepreneurial motivators to be: Desire for
Innovation, the desire for autonomy, wealth and financial independence,
the achievement of personal objectives and the propensity for action
('doing') and excitement of entrepreneurship. Some of these factors are
briefly discussed in the following sections.
Review Questions
(i) Entrepreneurial motivations are those factors that propel individuals to
become entrepreneurs. True and False?
(ii) According to Shane, Locke and Collins , human motivations do not
influence entrepreneurial decisions True and False?
(iii) Which of the following external factors does not play a role in
entrepreneurial motivations?
(a) Status of economy
(b) Availability of venture capital
(c) Actions of competitors
(d) Government regulations
(e) Poor Funding
(iv) negative displacement and career transition are entrepreneurial
motivational factors. True or False?
1.2.6. Motivational Influences on Entrepreneurship

Shane et al. (2010) identified the motivational influences on
entrepreneurship as:
 Need for Achievement: The father of the need for achievement
Theory is the psychologist, David C. McClelland. McClelland (1961)
who posited that individuals who are high in nAch are more likely than
those who are low in nAch to become entrepreneurs. This is because
such individuals tend to engage in activities or tasks that have a high
degree of individual responsibility for outcomes, require individual
skill and effort, have a moderate degree of risk, and include clear
feedback on performance. In a nutshell, these individuals effectively
operate in situations in which they can achieve results through their
own efforts, pursue moderately difficult goals and receive relatively
immediate feedback on the outcomes of their performance (Unilag
GST Module 1, 2007).
 Risk taking Propensity: Risk-taking propensity has been defined in
the entrepreneurship literature as the willingness to take moderate risks
(Begley, 1995). This motivational influence on entrepreneurship is an
off shoot of the need for achievement factor, for individuals with a
high need for achievement 2would have moderate propensities to take
risk. This is because activities with moderate risk are challenging and
at the same time appear to be attainable (Atkinson, 1957).
 Tolerance for Ambiguity: According to Budner (1962), an
ambiguous situation is "one which cannot be adequately structured or
categorized by an individual because of the lack of sufficient cues
while he defined intolerance of ambiguity as the tendency to perceive
ambiguous situations as sources of threat. And Teoh and Foo (1997)
defined tolerance of ambiguity as the ability to respond positively to
ambiguous situations. Thus, because the entrepreneur creates a new
business in an uncertain and risky situation, an individual that has
intolerance for ambiguity cannot be an entrepreneur.
 Locus of Control: This refers to the extent to which an individual
believes in fate and their ability to control fate. Individuals who have
an external locus of control believe that the outcome of an event is
outside their control, and view fate as mainly determined by external
forces and luck. On the other hand, individuals with an internal locus
of control believe that their personal actions directly affect the
outcome of an event. Thus, individuals with internal locus of control
are propelled to become entrepreneurs because they believe that they
control their fate (Rotter, 1966; Unilag GST Module 1, 2007).
 Self-efficacy: This is conceptualized as the belief in one‟s ability to
muster and implement the necessary personal resources, skills, and
competencies to attain a certain level of achievement on a given task.
Self-efficacy is basically, task-specific self-confidence (Bandura,
1997; Shane et al., 2010). An individual with high self-efficacy will
take negative feedback in a more positive manner and use that
feedback to improve their performance hence is more likely to become
an entrepreneur.
 Desire for Independence: This could be in terms of financial or job
independence. Independence entails taking the responsibility to use
one‟s own judgement as opposed to blindly following the assertions of
others. It also involves taking responsibility for one‟s own life rather
than living off the efforts of others. An entrepreneur is a decision
maker and must have a mind of his/her own. The entrepreneur gives
the order, while others follow! Thus, once an individual desires to be
independent and take total control of his/her life, then that person is
propelled to become an entrepreneur.
 Drive: Shane et al. (2003) used this concept to refer to the willingness
to put forth effort (i.e. both the effort of thinking and the effort
involved in bringing one‟s ideas into reality). According to them there
are four aspects of drive, namely: ambition; goals; energy and stamina;
and persistence. Thus, once an individual has drive, he will be
 Egoistic passion: Shane et al. (2003) viewed egoistic passion as a
passionate, selfish love of the work. According to them, the true or
rational egoist passionately loves the work; loves the process of
building an organization and making it profitable and is motivated to
do what is actually in his/her own interest. Thus, once an individual
has egoistic passion, then he/she is propelled to become an
entrepreneur.
Review Questions
(i) Need for Achievement is a motivational influence on
entrepreneurship. True or False?
(ii) According to Shane et al egoistic passion is viewed as passionate,
selfish love of the work. True or False?
1.2.7. Non-Motivational Influences on Entrepreneurship
 Opportunity Cost: According to a study by Amit et al., (2009)
entrepreneurs are more likely to undertake entrepreneurial activities
when their opportunity costs are lower. That is paid workers who
chose to become entrepreneurs do so because they have less to lose
(i.e. lower opportunity costs) by leaving their paid work.
 Stocks of Financial Capital: This refers to the amount of money an
individual is able to accumulate or stock. Evans and Leighton (1989)
found that the hazard into self-employment is constant in age. And
older workers tend to have the propensity to become entrepreneurs
because they would have had time to build up the capital needed to
start a business unlike younger workers.
 Social Ties to Investors: The importance of social embeddedness in
the creation of a new business has been appreciated by scholars of
entrepreneurship. Aldrich and Zimmer (1986) noted that entrepreneurs
are highly social actors who actively embed themselves in a social
context. For instance, in the course of their entrepreneurship research,
they found that immigrant entrepreneurs in many cases formed ethnic
networks to share capital or business in order to overcome hostility in
the host countries. Thus, given these conditions, an individual will be
 Career Experience: This is closely related to unsatisfactory work
experience. If an individual is not happy with his/her job and has
acquired a great deal of experience on the job and possesses
intrepreneurial abilities, then there is the tendency for the person to
become an entrepreneur.
 Life-Path Circumstances: This refers to individual circumstances
within the life-path of individuals that propel them to become
entrepreneurs. These are factors such as:
 Unsatisfactory Work Environment: When an individual is
dissatisfied with his work environment or finds the work environment
un-conducive, then in rebellion, he will quit the job and seek for
alternative employment. However, if the individual in question is an
intrepreneur, then he is likely going to start his own business.
 Negative Displacement: This arises when unforeseen circumstances
in an individual‟s life-path causes the person to make major changes in
lifestyle. This could be an accident, the loss of dear ones or sponsors
etc. When such occurrences happen, the individual is forced to
undergo a drastic change in the lifestyle and as such may become an
entrepreneur.
 Career Transition: This situation arises when an individual is
between one career-related activity and another. For instance, when an
individual who was initially a copy typist goes to Secretarial School
and obtains a certificate, then there is a career transition which can
necessitate the creation of a new business.
 Positive Pull Influences: This refers to centers of influence within the
society. That is, individuals whom people look up to as mentors
encourage a person to become an entrepreneur.
 Background Characteristics: This has to do with factors such as:
childhood, family environment, education, age and work history. It is
believed that position in the family, i.e. whether first born, last born,
only child, upbringing, educational level and age influence the
propensity of the individual to become an entrepreneur. For instance,
an issue of debate among scholars is whether entrepreneurs tend to be
only child or first born child of a family. Other scholars argued that
individuals are more likely to become entrepreneurs when they are
between the ages of 25 and 40 years, while some other scholars
contend that individuals are more likely to become entrepreneurs when
they are between the ages of 22 and 55 years. Another group of
scholars disagreed with these positions by stating that individuals
could become entrepreneurs even before the age of 22 years or even
after the age of 55years (Unilag GST Module 1, 2007).
Review Questions
(i) Entrepreneurs are more likely to undertake entrepreneurial
activities when their opportunity costs are lower. True or
False?
(ii) Stocks of Financial Capital is not Non-Motivational Influence on
Entrepreneurship. True or False?
1.2.8 Entrepreneurship Variables

What factors affect the supply of entrepreneurship? Basically, two factors affect the
supply of entrepreneurship: opportunity and willingness to become an entrepreneur.
Opportunity is the possibility to become self-employed if one wants to. The primary
factors that affect opportunity are:
 The individual‟s intrinsic entrepreneurial ability and intuition (Allinson, Chell &
Hayes, 2000).
 The degree to which the spirit of enterprise exists or can be initiated in the
individual, by the society and culture in which he is embedded (Morrison, 1998).
 Starting capital required, available or capable of being, made available.
 Ease of entry into the market, and
 The general macro-economic environment.
Willingness is a personalized activity. It goes beyond intentions and/or new idea

conceptualization. Willingness must lead to the creation of enterprise from nothing
(Timmons, 1989). Willingness involves the relative evaluation of work in self
employment compared with one‟s other options for employment (Praag et al, 1995). The
supply of entrepreneurship is seen thus, to be dependent on both individual level factors
and general economic and non-economic factors.
On encouraging entrepreneurship, policy makers can improve the economic
factors that face entrepreneur by initiating reforms that increase both the market
incentives and availability of credit and capital to entrepreneurs (Wilken, 1972). As stated
earlier, one of the primary determinants of the supply of entrepreneurship is willingness
of an individual to become an entrepreneur. Willingness is largely determined by the
anticipated economic benefits that will accrue to an entrepreneur if his enterprise is
profitable. Thus, y instituting appropriate market and tax regulations a country can
encourage and increase the supply of entrepreneurs in its population. The second major
determinant of the supply of the entrepreneurship is opportunity. In order for an
individual to start his own enterprise, it is necessary for him to have the credit or capital
to finance the initial start-up cost. Policy makers can encourage the supply of
entrepreneurship by creating programmes and institutions such as SMEDAN to
encourage and assist entrepreneurs to find capital, draw-up business plans, and comply
with the various business and tax regulations.
On developing entrepreneurship, new education initiatives could be created to teach
entrepreneurship. By equipping more people with the skills‟ attitudes and
characteristics to become entrepreneurs; by promoting and developing entrepreneurial
spirit within the society, a country can effectively increase its supply entrepreneurs.
Review Questions
(i) The two basic factors that affect the supply of entrepreneurship variables are
opportunity and willingness to become an entrepreneur. True or False?
(ii) The degree to which the spirit of enterprise exists or can be initiated in the
individual, by the society and culture is not a factor that affects opportunity.
True or False?
(iii)According to Timmons , Willingness is an entrepreneurial variables which does
not lead to the creation of enterprise from nothing . True or False?
(iv) SMEDAN is a government institution that encourage and assist entrepreneurs to
find capital, draw-up business plans, and comply with the various business
and tax regulations. True or False?
1. 2.9. Summary of the Unit
This unit critically looked at the characteristics of entrepreneurship and
that of entrepreneurs. It also discussed the traits possessed by
entrepreneurs. Though the traits and characteristics identified are
numerous because scholars are not agreed on the special traits or
characteristics of the entrepreneur, we were able to identify and discuss
the main primary and secondary characteristics of the entrepreneur. It also
looked at the roles played by the entrepreneur in ensuring that the business
created survives in the dynamic business environment.
The unit also identified the different types of entrepreneurs that can
emerge, entrepreneurial motivations, motivational and non-motivational
influences on entrepreneurship. Furthermore, the entrepreneurship
variables were examined.
1.2.10 Tutor Marked Assessment

i. Miss Tolotolo launched a fruit juice marketing business about three
years ago, but the business failed recently. As a typical entrepreneur
what will Miss Tolotolo most likely do?
(a) Go to work for a major corporation.
(b) Try to learn from her failed venture so that she will not make the
same
mistake nearest again
(c) Go back to her village and marry the successful owner of an
industry.
(d) Resign to fate and spend the rest of her life wondering what
happened to her business.
ii. Which of the following is not a characteristic of a highly effective
entrepreneur?
(a) Team Player
(b) Desire for instant feedback
(c) Ability to deal with risk
(d) Multitasking Ability
iii. Entrepreneurs have the propensity to take ………….. risks.
(a) high
(b) indifferent
(c) Moderate
(d) small
iv. Entrepreneurs have ------- need for achievement.
(a) Moderate
(b) Low
(c) High
(d) No
v. Some scholars believe that an entrepreneur is most commonly the

………….. child in the family.
(a) Eldest
(b) Middle
(c) Youngest
(d) lonely
vi. There is a belief that individuals are more likely to become
entrepreneurs between the ages of ………
(a) 30 and 50
(b) 25 and 40
(c) 35-50
(d) 20-35
vii. When an entrepreneur believes that his fate is mainly determined by
luck, then he has a(n) …………….
(a) low need for achievement
(b) external locus of control
(c) high need for achievement
(d) internal locus of control
viii. Which one of the following is not an individual who urges others
to start a business?
(a) potential partners
(b) mentors
(c) investors
(d) employers
ix. Entrepreneurial ……………… are those factors that propel
individuals to become entrepreneurs.
(a) characteristics
(b) traits
(c) motivations
(d) perceptions
x. Which one of the following is not a background characteristic that

motivates individuals to become entrepreneurs?
a. age
b. education
c. personality
d. work history
xi Opportunity and willingness to become an entrepreneur are two basic
factors that affect supply of entrepreneurship.
(a) True
(b) False
1.2.11 Tutor Marked Assessment [Essay]
1. Assuming you are asked to rate yourself as a successful entrepreneur
based on entrepreneurial characteristics identified in this unit, itemize
the entrepreneurial characteristic that you feel you possess. In your
own view, do you qualify to be called a successful entrepreneur?
2. In order to perform their functions effectively and operate a successful

business, entrepreneurs have to perform certain roles.
a. Itemize five managerial roles and write Short notes on 3 of an
entrepreneur in a small business enterprise.
b. Identify 3 non-managerial roles of an entrepreneur and write
short notes on two of them.
3. Scholars have conducted various researches on entrepreneurial

motivations and have come up with several factors that motivate
people to become entrepreneurs.
(a) Briefly discuss the motivational influences.
(b) Explain the non-motivational influences on entrepreneurship.
(c) Write notes on any two of the factors in each category.
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encyclopedia.http://en.wikipedia.org/ wiki/Entrepreneur#cite_ref-0.
MODULE TWO
SCANNING AND ANALYSING BUSINESS ENVIRONMENT FOR

ENTREPRENEURIAL OPPORTUNITIES
Learning Objectives: At the end of this module, students should be able to:
- Define business and business environment as concepts
- identify and discuss the components of the business environment
- Explain the term SWOT
- Identify the factors to consider under SWOT
UNIT ONE: CONCEPT OF BUSINESS AND BUSINESS ENVIRONMENT

Learning Objectives
At the end of this unit students should be able to;
- Give various definitions of the concept „business‟

- identify and discuss the components of the business environment;
- Identify the internal and external environment factors
1.1. Introduction
In discussing this topic, the reductionist approach will be adopted. To this
effect there is a need to know what a business is, the business environment
and the components of the business environment. It is only after having a
clear understanding of these concepts that one can then analyze and scan
the business environment for entrepreneurial opportunities successfully.
Analyzing and scanning the business environment is simply known as
SWOT Analysis. SWOT is the acronym used to represent – Strength,
Weaknesses, Opportunities and Threats. SWOT analysis is part of the
strategic planning process of a business. It entails scanning the internal
environment so as to identify the strengths and weaknesses of a business
and also scanning of the external environment of the business so as to
identify the opportunities and threats therein (Business-Plan, 2010).
Revision question
I. SWOT entails scanning the internal environment only so as to
identify the strengths and weakness of a business True or False
II. Analyzing and scanning the business environment is simply known
as SWOT Analysis. True or False
1.2. An Overview of the Concept of Business

The concept „business‟ has been defined in different ways by various
authors. It has been viewed as an economic system in which goods and
services are exchanged for one another or money, on the basis of their
perceived worth (BusinessDictionary.com, 2010). A business is also
conceived as a legally recognized organization. It is also referred to as:
enterprise, business enterprise, commercial enterprise, company, firm,
profession or trade operated for the purpose of earning a profit by
providing goods or services, or both to consumers, businesses and
governmental entities (Sullivan and Sheffrin, 2003; AllBusiness.com.,
2010).
Whatever is the exact definition of business, it should be known that a

business is any undertaking that deals with the production and distribution
of goods and services that satisfy human needs and wants. Businesses do
not exist out of the „blues‟! They are created by a special kind of labour
called the entrepreneur. However, once the businesses have been created
the entrepreneur has to organize all the factors of production to ensure that
the business survives. The purpose for which a business is established
varies and by virtue of this we have different types of businesses. For
instance if a business is established for the purpose of making a profit, it is
called a profit making business, otherwise, it is called a not-for-profit or
non-profit making business. Also businesses could be classified as legal,
when they are established in compliance with the rules of the land,
government or society. Illegal businesses are those that do not follow
established laws. Legal businesses can also be referred to as wholesome
businesses because they are beneficial to the society. On the other hand,
unwholesome businesses are illegal businesses that are inimical to the
society.
For businesses to survive and achieve their set goals and objectives, they
have to perform the organic business functions. These are the basic
functions every business has to perform: production, marketing, finance
and personnel. However, care should be taken in not confusing the organic
business functions with the managerial functions. Once the entrepreneur
has established the business, managers have to run the business.
Management is simply getting things done through and with others. In
order to get things done in the business/organization, managers among
other things have to perform the managerial functions which are popularly
known with the acronym, POSDCORB. POSDCORB means: Planning,
Organizing, Staffing, Directing, Coordinating, Reporting and Budgeting.
Businesses do not exist in isolation; they exist within an environment
which is referred to as the business environment and managers have to
manage the affairs of the business taking into cognizance the dynamic and
complex business environment.
Revision questions
i. Business can be viewed as an economic system in which goods
and services are exchanged for one another or money, on the basis
of their perceived worth. True False
ii. Any legal activity engaged in with the purpose of making profit is
not a business. True or False
1.3. The Concept of Environment

The concept „environment‟ literally means the surroundings, external
objects, influences or circumstances under which someone or something
exists (Kazmi, 1999). The environment within which something exists
exhibits certain characteristics which have been identified by Kazmi
(1999) to be: complexity, dynamism, multifaceted and far-reaching
impact.
1.3.1. The Concept of Business Environment

The business environment is simply the surroundings within which a
business exists. The environment of the business exhibits the following
characteristics. These are:
 Dynamism: The business environment is not static. It is dynamic and

as such changes continuously. This is because of the interactions of the
various factors that make up the business environment.
 Complexity: The business environment is not simple; it is complex by
virtue of the various components that comprise it and the interactions
and interrelationships among these factors.
 Multifaceted: The business environment is many-sided. It can be
viewed from many angles by the parties involved. Hence, an
occurrence that is viewed as strength to an organization may be
perceived as a weakness by another.
 Far-reaching impact: The happenings in the business environment
can have enormous impact on the organization. It could have the ripple
effect. This is because the business environment can be conceived as a
system, specifically an open system made up of different components
that interact and interrelate with one another. Hence, once there is a
problem or development with one aspect/sector, it could have far-
reacing impact on the other aspects/sectors (Kazmi, 1999).
By virtue of the above characteristics, it is important for the entrepreneur

to monitor the business environment constantly. Thus, it is of fundamental
importance for the entrepreneur to monitor both the key macro-
environmental forces (demographic/economic, technological,
political/legal and social/cultural) and micro-environmental forces
(customers, competition, distribution channels, and suppliers) that will
affect their ability to earn profits in the market place (Kotler, 1995). These
macro-environmental forces and micro-environmental forces are the
components of the business environment.

List four characteristics each of environment and business environment
The surroundings, external objects, influences or circumstances under which someone or
something exists is known as
A) Business
B) Environment
C) Scanning
D) Technology
The business environment is simply the surroundings within which a business exists.
True or False
1.5. Components of the Business Environment – An overview

Scholars have classified the business environment using various basis or
criteria. This notwithstanding, it should be noted that the business
environment is made up of the internal and the external environment and
the main macro-environmental forces/factors found in the external
environment and micro-environmental forces/factors/ in the internal
environment of the business. These are discussed briefly in succeeding
sections.
1.5.1. Internal Environmental Factors

The internal environmental factors refer to those factors over which the
entrepreneur has control, at least in the short run; this is why it is also
called the controllable environment of the business. The internal
environment of the business is made up of all those physical and socials
factors within the boundaries of the business, which impart strengths or
cause weaknesses of a strategic nature and are taken directly into
consideration in the decision-making behavior of the business. Strengths
are inherent capacities, which a business can use to gain strategic
advantage over its competitors; they are the internal strong points of the
business such as: its core skills, competencies and expertise. While
weaknesses are inherent limitations or constraints, which create strategic
disadvantages, they are the internal factors that are lacking in the business.
A successful entrepreneur will find ways of overcoming the weaknesses
and convert them into strengths (Ifechukwu, 1986; Kazmi, 1999;
Business-Plan, 2010).
The internal environment of the business is made up of micro-

environmental factors such as: organizational goals and objectives,
specific technologies utilized by component units of the organization, the
size, types and quality of personnel, its administrative units, and the nature
of the organization‟s product/service (Ifechukwu, 1986). The nature of a
business‟ internal environment is also determined by the organizational
resources, organizational behavior, strengths, weaknesses, synergistic
relationships and distinctive competence (Kazmi, 1999).
In Kazmi‟s (1999) view:
 Organizational resources are the physical and human resources
used as inputs in the organization to create outputs.
 Organizational behaviour is the manifestation of the various
forces and influences operating in the internal environment of an
organization.
 Strengths are inherent capabilities that give strategic advantage.
 Weaknesses are inherent limitations or constraints, which create
strategic disadvantage.
 Synergy is an idea that the whole is greater than the sum of its
parts, i.e. 3+3=7.
 Distinctive competence: The specific ability possessed by a
particular organization that distinguishes it from others.
 Organizational capability: This is the inherent capacity or ability
of an organization to use its strengths, and overcome its
weaknesses in order to exploit opportunities and face threats in its
external environment.
Revision questions
Components of the Business Environment can be broadly classified into
a) opportunity and treat
b) Strengths and weaknesses
c) Internal and External
d) Technology and Employees
The idea that the whole is greater than the sum of its parts is known as
a) Opportunity
b) Synergy
c) Capability
d) Strength
Micro-environment is another word that can be used for internal
environment. True or False
1.5.2. External Environmental Factors
The external environmental factors refer to those factors over which the
entrepreneur has no control but have tremendous impact on the survival of
the business; this is why it is also called the uncontrollable environment of
the business. Within the external environment of the business are all the
factors which provide opportunities or pose threats to it. Opportunities are
favourable conditions in the business‟ environment, which enable it to
consolidate and strengthen its position. They are the likely benefits to the
business resulting from changes in the external environment while threats
are unfavourable conditions in the business‟ environment, which create a
risk for, or cause damage to, the business; they are the possible pitfalls or
dangers resulting from changes in the external environment. A successful
entrepreneur will grab opportunities as they emerge and avoid threats or
even look for ways of converting threats into opportunities (Kazmi, 1999;
Business-Plan, 2010).
The major external environmental factors are:
 Demographic factors: These include the market i.e. consumer
populations. It deals with their composition in terms of sex, age,
income, marital status, educational levels etc.
 Political/Legal Factors: this is made up of laws, government agencies
and pressure groups that affect the business.
 Technological Factors: This deals with knowledge of how to
accomplish tasks and goals, and innovations (Herbert, 1973).
 Natural Environment: This deals with all the gifts of nature or
natural resources of the nation that serve as input for the business.
 Socio-Cultural Factors: These deal with the people, their norms,
values and beliefs as they affect the business.
 Economic Factors: this deals with the Macro level factors relating to
means of production and wealth distribution. It also includes the forces
of supply and demand, buying power, willingness to spend, consumer
expenditure levels, and the intensity of competitive behaviour.
 Competitive Environment: These are those firms that market
products that are similar to, or can be substituted for, a business‟
product(s) in the same geographical area. The four general types of
competitive structure are monopoly, oligopoly, monopolistic
competition, and perfect competition.
 Other Factors: The other factors making up the external business
environment are: (1) Suppliers, which are other firms and individuals
that provide the input resources needed by the organization to produce
goods and/or services. (2) Intermediaries, who are independent
businesses that perform all the activities necessary to direct the flow of
goods and services from manufacturers/marketers to ultimate
consumers/customers. They include wholesalers, retailers, agents and
distributors, and (3) Customers who constitute a portion of the target
market of the business; they are the ones the business strives to satisfy.

List and discuss briefly with example six external business environment factors.
MULTIPLE CHOICE QUESTIONS
i. The concept „environment‟ can also be referred to as……………………

(a) surroundings
(b) external objects
(c) inferences
(d) circumstances
ii. The business environment can be broadly classified into…………….

(a) two
(b) three
(c) four
(d) five
iii. When a development perceived as a threat by an organization is viewed as

an
opportunity by another then the business environment is ………………...
(a) multifaceted
(b) Stable
(c) Simple
(d) potent
iv. A ………………….. is an inherent constraint that creates strategic

disadvantage
for an organization.
(a) threat
(b) weakness
(c) strategy
(d) risk
v. A …….. business environment is made up of a number of factors that
interact
and interrelate with one another.
(a) complex and dynamic
(b) Simple
(c) Stable
(d) potent
The body regulations and laws can be classified under the

a) Political/Legal environment
b) Socio-cultural environment
c) Technological environment
d) Demographic environment
The environment that recognizes the customs, traditions and value of the
community
a) Demographic
b) Socio-cultural
c) Technology
d) Historical
UNIT TWO: (SWOT) STRENTHS, WEAKNESSES, OPPORTUNITIES AND
THREATS ANALYSIS
Learning Objectives: At the end of this unit, you should be able to:
- Describe the process of scanning analyzing how to analyze and
scan the business environment using SWOT.
- Identify the factors to consider under SWOT
2.1 Introduction
Environmental scanning entails searching the business environment for
opportunities that may be available for exploitation and the resources it
will need to tap to exploit the opportunities and the threats that it has to
avoid/contain in the external environment. It also entails looking inward
i.e. searching the internal environment of the business to identify the
business‟ strengths so as to consolidate on them and also identify the
business‟ weaknesses so as to find ways of overcoming them.
Environmental scanning is important for the survival of the business
because if the entrepreneur does not know what is available or what is
happening in the business environment, he/she cannot be abreast with the
dynamic business environment. It is particularly important to be vigilant to
identify entrepreneurial opportunities. Entrepreneurial opportunities exist
when there are unmet needs coupled with effective demand. Effective
demand is the demand that is backed-up with purchasing power. Effective
demand is important because the entrepreneur can only get revenue and
subsequently make a profit if the market has the finance/money to
purchase the product or services and are willing to part with their money
to buy the products or services that will satisfy their unmet needs.
In order to scan the environment properly, the entrepreneur needs

accurate, useful and up-to-date information, which can be obtained
through an effective Management Information System (MIS) and through
a good knowledge of the various sources of information such as:
government publications, trade publications, Central Bank of Nigeria
publications, Newspapers, Institutional publications, directories,
periodicals, professional journals, the internet etc (Dixon-Ogbechi, 2003).
In a nutshell, to analyse and scan the business environment for
entrepreneurial opportunities, the entrepreneur has to conduct an effective
SWOT analysis. SWOT is the acronym used to represent: Strengths,
Weaknesses, Opportunities, and Threats.
Revision questions
i. Environmental scanning is not important for the survival of the
business true or False
ii. Entrepreneurial opportunities exist when there are unmet needs
coupled with effective demand. True or False.
2.2. An Overview of SWOT Analysis

SWOT entails the objective analysis of a business‟s Strengths and
Weaknesses and its Opportunities and Threats. In order to identify its
strengths, weaknesses, opportunities and threats an organization has to
carryout internal and external evaluation and also opportunities/threats
analysis and strengths/weaknesses analysis.
The Internal Evaluation starts with: The identification of the profit

contribution of each area, followed by allocation of resource,
determination of risks involved, variety reduction, realistic allocation of
costs and the assessment of company resources. External evaluation starts
with the determination of market stranding, determination of competitors‟
strengths and weaknesses, assessment of the vulnerability of the business‟
main products to substitutes, assessment of the effects of economic
changes on the business, inter firm comparisons and Stock Market
Valuation in terms of an assessment of the company‟s vulnerability to
takeover (Dixon-Ogbechi, 2003).
2.2.1. Strengths/Weaknesses Analysis
This involves scanning the internal environment of the business in order to
identify its strengths and weaknesses. The entrepreneur needs to evaluate
the strengths and weaknesses of the business periodically. Also, the
entrepreneur can assess the internal environment of the business by
critically looking at the internal factors in terms of the 5Ss, namely: Skills,
Strategy, Staff, Structure, Systems and Shared Values (Dibb, Simkin,
Pride, & Ferrell, 1991; Daft et, al, 1988; Aluko, Odugbesan, Gbadamosi &
Osuagwu, 1998; Business-Plan, 2010).
To do this effectively the entrepreneur needs to ask him/herself and

answer questions pertaining to the 5Ss in terms of their strengths and
weaknesses by developing questionnaires to ask questions pertaining to
major internal environmental factors such as:
Skills: What skills do the organizational members possess?

What are the distinctive competencies of the organization?
Strategy: Does your business have a clear vision and mission?

Are your business objectives/goals derived from its
mission?
Does your business have plans?
Do you follow the laid down plans of the business as
scheduled?
Does your business have clear strategies to operationalise
its policies?
What skills do the organizational members possess?
What are the distinctive competencies of the organization?
Staff: Does the business have qualified staff for the relevant
positions?
Are the staffs rightly placed?
Does the business have adequate number of personnel to
man the various positions?
Structure: Does the business have an organizational structure or

organogram?
What type of organization structure does your business
adopt?
Are there clear lines of reporting and communication?
Systems: Does your organization have a system?
What kind of systems (e.g. MIS, Accounting, Quality
Control, Inventory) does your business have in place?
(Business-Plan, 2010).
If the answers to these questions are positive/or the factors are present then
you record them as strengths and if the answers are negative/ the factors
are absent then you record them as weaknesses. After this, each factor is
rated as to whether it is a major strength, minor strength, neutral factor,
minor weakness, or major weakness (Business-Plan, 2010).
2.2.2. Opportunities and Threats Analysis

This involves scanning the external environment of the business in order
to identify the Opportunities and Threats. The entrepreneur can assess the
external environment of the business by critically looking at the
opportunities and threats emanating from changes in the major external
environmental factors. For instance opportunities in the technological
environment could be availability of advanced technology, developments
in Information Technology like the advent of the GSM; opportunities in
the Political/Legal environment could be favorable government policies,
tax holidays; opportunity in the Demographic environment could be great
market demand; opportunities in the Economic Environment could be
growing export market increased consumer spending and growing
industry. Positive seasonal influences is an opportunity in the natural
environment; opportunities in the other Environment could be change in
consumers taste in favour of your product and Intermediaries‟ cooperation.
Examples of threats in some external environmental factors can come
from direct competitors, indirect competitors, consumers, substitute
products or services and suppliers, customers brand switching and
innovations by competitors (Dixon-Ogbechi, 2003; Business-Plan, 2010).
The entrepreneur can classify the overall attractiveness of a business once

he has conducted a thorough opportunities and threats analysis. To this
effect, threats could be classified according to their seriousness and
probability of occurrence. To evaluate its opportunities, the business needs
to operate a reliable Management Information System (MIS). The
information obtained will enable the entrepreneur know if the business is
ideal (i.e. it is high in major opportunities and low in major threats);is
speculative (i.e. it is high in both major opportunities and threats); mature
business (i.e. it is low in major opportunities and threats) and troubled (i.e.
it is low in opportunities and high in threats). An effective opportunity and
threat analysis is advantageous to the entrepreneur; it will enable the
entrepreneur make decisions on whether the business should limit itself to
those opportunities where it now possesses the required strengths or should
consider better opportunities where it might have to acquire or develop
certain strengths (Dibb et al., 1991; Daft et al., 1988; Aluko et al, 1998;
Dixon-Ogbechi, 2003; Business-Plan, 2010).

This unit looked at how the entrepreneur can analyse and scan the
environment for entrepreneurial opportunities. In doing this, the
reductionist approach was adopted. To this effect, an overview of the
concept of business, environment, business environment, business
environmental factors was discussed. The unit also discussed the SWOT
(Strengths, Weaknesses, Opportunities and Threats) analysis and saw how
this could assist the entrepreneur evaluate the attractiveness of a business.
Apart from this the SWOT framework is beneficial for entrepreneurial
decision making because it enables the entrepreneur respond to the
dynamic business environment by enabling him consolidate on the
strengths, overcome or turn weaknesses around, grab opportunities and
avoid threats or even convert threats to opportunities (Business-Plan,
2010).
i. Entrepreneur can assess the external environment of the business by

critically looking at the ….
(a) opportunities and strengths
(b) opportunities and threats
(c) opportunities and weaknesses
(d) Weaknesses and threats
ii. The scanning of the business environment so as to identify the

favourable and unfavourable conditions therein is ………………..
(a) SWOT analysis
(b) External evaluation
(c) Internal Evaluation
(d) Market analysis
iii. Threats from external environmental factors can come from:

(a) Direct Completion (b) Indirect competitors
(c) Consumers (d) None of the above (e) All of the
above
iv. Opportunities in the political/legal environment could be -

(a) favourable government policies (b) Tax holidays
(c) Great market demand (d) a and b (e) None of the above
v. The essence of scanning the external environment of business is in

order
to identify the strengths and weaknesses
(a) True (b) False
vi. The entrepreneur can assess the internal environment of business by

critically looking at the opportunities and threats.
(a) True (b) False
vii. The entrepreneur can assess the external environment of the business
by
critically looking at the 5s
(a) True (b) False
2.5. Tutor Marked Assessment [Essay]

1. Miss Mimi Love a recent graduate of Business Administration is
considering establishment of her own small scale business given the
difficulties she has been encountering in securing employment. She
has approached you as a consultant to write a brief explaining the
major environmental factors that an entrepreneur must contend with.
Kindly assist her by writing the brief.
2. You have just been employed by a multinational outfit which wants to
establish a business in your town. Your first assignment is to scan the
business environment in your town for entrepreneurial opportunities.
Briefly describe how you will do so.
REFERENCES
AllBusiness.com (2010). “Business Definition for: business”. Business
Glossary.http://www. allbusiness.com/glossaries/business/4959436-1.html.
Retrieved, 17 August, 2010.
Aluko, M., O. Odugbesan, G. Gbadamosi, L. Osuagwu (1998), Business Policy and

Strategy, Lagos, Ikeja: Pumark Nig. Ltd.
BusinessDictionary.com (2010). “Business: Definition”.

http://www.businessdictionary.com/
definition/business.html. Retrieved, 17 August, 2010.
Business-Plan (2010).”Swotanalyse|SWOT Analysis”. http://www.business-plan.

co.za/swotanalyse.html.
Daft, R.L, .et al. (1988), “Chief Executive Scanning, Environmental Characteristics and
Company Performance”, Strategic Management Journal, Vol. 9, March-April, pp.
123-139.
Dibb,S., L. Simkin, W.M. Pride, and O.C. Ferrell (1991), Marketing, London: Houghton
Mifflin
Co.
Dixon-Ogbechi, B.N. (2003), The Fundamentals of Business Policy And Strategy, Lagos:
Philglad
Nigeria Ltd.
Herbert, S. (1973), "Technology and Environment, “Management Science, Vol.

19, No. 10, June.
Ifechukwu, J.A.O. (1986), Business Management: Principes and Practice, Yaba, Lagos:
Goldland Business Co. Ltd.
Kazmi, A. (1999), Business Policy, New Delhi: Tata McGraw-Hill Publishing Co. Ltd.
Kotler, P. (1995). Marketing- Management, Analysis, Planning, Implementation, and

Control, 8th Ed., New Delhi: Prentice Hall of India private Limited.
Sullivan, Arthur & Steven M. Sheffrin (2003). Economics: Principles in action. Upper
Saddle River, New Jersey 07458: Pearson Prentice Hall.
MODULE THREE
CREATIVITY AND INNOVATION IN ENTREPRENEURSHIP AND FORMS OF

BUSINESS OWNERSHIP
3.0 Learning Objectives

After studying this module, you should be able to:
 Define creativity and innovation.
 List and discuss process of creativity
 Identify the forms of business ownership and their legal implications
 Discuss the functions of corporate Affairs Commission
UNIT ONE: CREATIVITY AND INNOVATION IN ENTREPRENEURSHIP

3.1 Objectives: At the end of this unit, students should be able to:
 Define creativity and innovation
 Explain creativity process.
 Discuss various forms and classifications of innovation.
 Differentiate between creativity and innovation
 Discuss the phase stages in successful innovation.
3.1.1 Introduction
Many organizations view innovation as the domain of R&D (Research and
Development) only, or perhaps of R&D and marketing. But people in
manufacturing, supply chain, human resources, finance, service, and other
functional areas can be creative too - if given an opportunity. Creativity and
imagination are unevenly and rather randomly distributed, and one never knows
where the next big idea will come from (Loewe and Dominiquini, 2006). Building a
sustainable competence for innovation requires an organisation to harness the creativity
of its employees. The innovation initiative provides a chance for the organization to
think more holistically about innovation from a business model perspecti ve as
account ant s and plant manager s wor k alongside salespeople, engineers and
chemists. Each team member brings his or her own expertise to the table (Loewe
and Dominiquini, 2006).
Review Questions
(i)----------------- is the domain of research and development Ans: Innovation
(ii)The innovation initiative provides a chance for the organization to think more
holistically about innovation True or False
(iii)Building a sustainable competence for innovation does not require an organisation to
harness the creativity of its employees. True or False
3.1.2 Creativity
The terms creativity and innovation are often used to mean the same thing, but each has a
unique connotation. Creativity is „‟ the ability to bring something new into
existence.”This emphasizes the “ability,” not the “activity,” of bringing something new
into existence. A person may therefore concieve of something new and envision how it
will be useful, but not necessarily take the necessary action to make it a reality.
Innovation is the process of doing new things. This distinction is significant. Ideas have
little value until they are converted into new products, services, or processes. Innovation,
therefore, is the transformation of creative ideas into useful applications but creativity is
prerequisite to innovation (Holt, 1992; )
Figure 1: The creative processs
Idea Preparation: Incubation:

Germination: Concious search for Subconcious
The seeding stage of knowledge assimilation of
a new idea rationalization information
recognition fantasizing
Illumination: Verification:
Recognition of idea Application or test to
as being feasible prove idea has value
realization validation
Source: Holt (1992)
According to Holt (1992), the creative process comprises the following five stages as
shown in figure 1:
1. Idea germination
Exactly how an idea is germinated is a mystery; it is not something that can be examined
under the microscope. For most entrepreneurs, ideas begin with interest in a subject or
curiosity about finding a solution to a particular problem.
2. Preparation
Once a seed of curiosity has taken form as a focused idea, creative people embark on a
conscious search for answers. If it is a problem they are trying to solve, then they begin
an intellectual journey, seeking information about the problem and how others have tried
to resolve it. Inventors will set up laboratory experiments, designers will begin
engineering new product ideas, and marketers will study consumer buying behaviour.
3. Incubation
The idea, once seeded and given substance through preparation, is put on a back burner,
the subconscious mind is allowed time to assimilate information. Incubation is a stage of
„mulling it over‟. When an individual has consciously worked to resolve a problem
without success, allowing it to incubate in the subconscious will often lead to a
resolution.
4. Illumination
Illumination occurs when the idea surfaces as a realistic creation. This stage is critical for
entrepreneurs because ideas, by themselves, have little meaning. Reaching the
illumination stage separates daydreamers and tinkerers from creative people who find a
way to transmute values.
5. Verification
An idea once illuminated in the mind of an individual still has little meaning until
verified as realistic and useful. Thus, verification is the development stage of refining
knowledge into application.
According to Adams (2005), the following are critical to individual creativity:
1) Knowledge: The T-shape mind with a breadth of understanding across multiple
disciplines and one or two areas of indepth expertise.
2) Thinking: a strong ability to generate novel ideas by combining previously disparate
elements. This „synergistic‟ thinking must be combined with analytical and practical
thinking.
3) Personal motivation: the appropriate levels of intrinsic motivation and passion for
one‟s work combined with appropriate synergistic motivators and self-confidence.
4) Environment: a non-threatening, non-controlling climate conducive to idea
combination and recombination such as „intersection‟.
5) An explicit decision to be creative along with a meta-cognitive awareness of the
creative process can go a long way in enhancing long-term creative results.

Review Questions
(i)--------------------the ability to bring something new into existence Ans: Creativity
(ii)List the process of creativity
(iii)Innovation is the process of doing new things True or False
(iv)The followings are creative processes except
(a)Seed germination
(b) Incubation
(c)Marketing
(d)Preparation
(v) The following are critical to individual creativity except
(a) Knowledge
(b) Thinking
(c)Personal motivation
(d)Dancing
3.1.3 Innovation and its benefits

Zimmerer, Scarborough, and Wilson (2008) define innovation as the specific instrument
of entrepreneurs, the means by which they exploit change as an opportunity for a
different business or a different service. As a dimension of corporate entrepreneurship,
innovation is a firm‟s commitment to creating and introducing products, production
processes, and organisational systems (Covin and Slevin, 1991; Lumpkin and Dess, 1996;
Zahra, 1996). Innovation is the process that provides added value and novelty to the firm
and its suppliers and customers through the development of new procedures, solutions,
products and services as well as new methods of commercialisation (Shaw, O‟Loughlin
and McFadzean, 2005).
According to Knight (1997) and Kreiser, Marino and Weaver (2002) in Scheepers (2007),
innovativeness refers to the capability, capacity and willingness of an enterprise to
support creativity and experimentation to solve recurring customer problems.
Innovativeness entails creativity and experimentation that result in new products, new
services, or improved technological processes (Dess and Lumpkin, 2005). It is arguably
the most essential component of corporate entrepreneurship (Fitzsimmons, Douglas,
Antoncic, and Hisrich (2005).
Innovation is the outcome of the firm‟s effective development and use of new
technologies and/or knowledge about market opportunities (Ireland, Hitt, Camp, and
Sexton, 2001).
For a firm to be innovative, it needs to have a free-wheeling, “boundary less”
brainstorming culture to engender creative ideas (Khandwalla and Mehta, 2004). It also
requires that organisations depart from existing technologies and practices and venture
beyond the current state (Dess and Lumpkin, 2005). Its attribute describes a firm‟s
imperative to initiate newness with added value (Aloulou and Fayolle, 2005).
Innovation can lead to competitive advantage and provide a basis for firm growth (Hitt,
Hoskisson, and Kim, 1997). Innovative firms develop strong, positive market reputations.
They engage in opportunity exploration which includes behaviour such as looking for
ways to improve current products, services or processes, or trying to think about current
work processes, products or services in alternative ways (De Jong and Wennekers, 2008).
Innovative firms also adapt to market changes and exploit market or opportunity gaps.
Sustained innovation moreover distances entrepreneurial firms from their industry rivals,
and thus increases financial returns (Bhardwaj, Sushil and Momaya, 2007).
Review Questions
(i) Innovation as the specific instrument of entrepreneurs, the means by which
they exploit change as an opportunity for a different business or a different
service. True or False ?
(ii) ------- is the outcome of the firm‟s effective development and use of new
technologies and/or knowledge about market opportunities Ans: Innovation
(iii) Innovation can lead to competitive advantage and provide a basis for firm
growth True or False ?
3.1.4 Forms of Innovations

According to Hamel (1997) in Dess and Lumpkin (2005), innovations come in different
forms:
 Technological innovativeness primarily comprises research and engineering

efforts aimed at developing new products and processes.
 Products-market innovativeness consists of market research, products design, and
innovations in advertising and promotion.
 Administrative innovativeness is concerned with novelty in management systems,
control techniques, and organisational structure.
Innovation can also be classified in terms of whether it is incremental, modular,

architectural or radical (Henderson and Clark, 1990 in Hager, 2006):
Incremental Innovation: This comprises relatively small modifications to pre-
existing solutions (Scheepers, 2007). In the view of Henderson and Clark (1990)
in Hager (2006), this type of innovation improves and extends an established
design. Improvement takes place in individual components, but the basic core
design concepts and the linkage between them remain the same. An example is
faster spinning hard drives.
Modular Innovation: This kind of innovation changes the core design of one or
more components but does not change the entire product architecture. This type of
innovation requires new knowledge for one or more components, but the
architectural knowledge remains the same. A good example is the digital phone
which replaced the analog phone, without changing the phone itself (Henderson
and Clark, 1990 in Hager, 2006).
Architectural Innovation: The essence of this type of innovation is the
reconfiguration of an established system to link together components and parts in
a new way (Henderson and Clark, 1990 in Hager, 2006). According to the
authors, architectural innovation does not mean that the components remain
unchanged but they are changed in a manner that there are new ways of linkage
between the components. The change is so small that the core concept behind the
changed component is the same, and the associated scientific and engineering
knowledge remain the same. An example is the technologies where architectural
innovations reduced the size of the hard drives from 14-inches diameter disks to
diameter of 3.5-inches, and from 2.5-inches to 1.8-inches.
Radical Innovation: This type of innovation brings about a new dominant design
and consequently, a new set of core design concepts embodied in components that
are linked together in a new architecture (Hager, 2006). Radical innovation leads
to new solutions that address customer needs (Morris and Kuratko, 2002 in
Scheepers, 2007). In the view of O‟Connor and Ayers (2005) in Lassen (2007),
radical innovation is the commercialisation of products or technologies that have
a strong impact on the market, in terms of offering wholly new benefits; and the
firms, in terms of generating new business.
Moore (2004) also gives the following taxonomy of innovation:
Disruptive Innovation: Gets a great deal of attention, particularly in the press,

because markets appear as if from nowhere, creating massive new sources of
wealth. It tends to have its roots in technological discontinuities, such as the one
that enabled Motorola‟s rise to prominence with the first generation of cell
phones.
Application Innovation: Takes existing technologies into new markets to serve
new purposes, as when
Product Innovation: Takes established offers in established markets to the next

level, as when Intel releases a new processor or Toyota a new car. The focus can
be on performance increase, cost reduction, usability improvement or any other
product enhancement.
Process Innovation: Makes processes for established offers in established markets

more effective or efficient. Examples include Dell‟s streamlining of its PC supply
chain and order fulfillment systems.
Experiential Innovation: Makes surface modifications that improve customer‟s

experience of established products or processes. These can take the form of
delighters (“You‟ve got mail!”), satisfiers (superior line management at
Disneyland), or reassurers (package tracking from FedEx).
Marketing Innovation: Improves customer-touching processes be they marketing

communications or consumer transactions
Business Model Innovation: Reframes an established value proposition to the

customer or a company‟s established role in the value chain or both. Examples
include IBM‟s shift to on-demand computing, and Apple‟s expansion into
consumer retailing.
Structural Innovation: Capitalizes on disruption to restructure industry

relationships. Innovators like banks, for example, that have used the deregulation
of financial services to consumers under one umbrella.
Review Questions
(i)--------------primarily comprises research and engineering efforts aimed at
developing new products and processes. Ans: Technological innovativeness
(ii) According to Henderson and Clark ,innovation can be classified in any of the
following except
(a) Ability
(b) Incremental
(c) modular
(d) Architectural
(iii)Moore‟s taxonomy innovation include the following except
(a)Structural innovation
(b) disruptive innovation
(c)Process innovation
(d)Chemical innovation
(iv) The innovation that makes surface modifications which improve customer‟s
experience of established products or processes is -------------Ans: Experiential
Innovation
3.1.5 Phases in Successful Innovation
Desouza, Dombrowski, Awazu, Baloh, Papagari, Kim, and Jha, (2007) identify the
following five essential phases of successful innovation:
1. Idea Generation and Mobilisation

This phase is the starting point for new ideas. Successful idea generation should be
stimulated by the pressure to compete and by the freedom to explore. Once a new
idea is generated, it is conveyed to the mobilization phase, wherein the idea travels to
a different physical or logical location. Because most inventors are not also
marketers, a new idea often needs someone other than its originator to move it along.
This phase is crucially important to the progression of a new idea, and omitting it can
delay or even sabotage the innovation process (Desouza et al., 2007).
2. Advocacy and Screening

According to the authors, this phase is the period for weighing an idea‟s costs and
benefits. Advocacy and screening have to take place simultaneously to weed out ideas
that lack potential without allowing stakeholders to reject ideas impulsively solely on
the basis of their novelty. Firms will have more success when the evaluation process
is transparent and standardized, because employees feel more comfortable
contributing when they could anticipate how their ideas would be judged.
3. Experimentation
The experimentation phase assesses the sustainability of ideas for a particular firm at
a particular time – and in a particular environment. In this phase, it is essential to
determine who the customer will be and what he or she will use the innovation for.
With that in mind, the firm might discover that although someone has a great idea, it
is ahead of its time or just not right for a particular market. However, it is important
not to interpret these kinds of discoveries as failures – they could actually be the
catalysts of new and better ideas (Desouza et al., (2007).
4. Commercialisation
In this phase, the firm should look to its customers to verify that innovation actually
solves their problems and then should analyse the costs and benefits of rolling out the
innovation. According to the Desouza et al (2007), an invention is only considered an
innovation once it has been commercialised. Therefore, the commercialisation phase
is a significant one similar to advocacy in that it takes the right people to progress the
idea to the next developmental phase.
5. Diffusion and Implementation
According to the authors, diffusion is the process of gaining final, company overall
acceptance of an innovation. Implementation is the process of setting up the
structures, maintenance and resources needed to produce it.
According to Loewe and Dominiquini (2006), good innovation processes share

the following characteristics:
1. Allow divergence and exploration at the front end . This helps ensure
that the new ideas generated are not simply a repeat of what has be en
done before.
2. S yn t h e s i z e individual ideas into bigger platforms before

s e l e c t i n g individual ideas to develop further. This enables the company to
avoid "gambling the farm" on one idea without first learning about the
larger opportunities at hand.
Summary
An individual may concieve of something new and envision how it will be useful but not
necessarily take the necessary action to make it a reality. Innovation is the process of
doing new things.The innovation initiative provides a chance for the organizat ion to
think more holistically about innovation from a business model perspecti ve as
account ants and plant manager s wor k alongside salespeople, engineers and
chemists. As a dimension of corporate entrepreneurship, innovation is a firm‟s
commitment to creating and introducing products, production processes, and
organisational systems. Hence, if a firm wants to remain competitive and also prosper, it
has no choice but to proactively improve its innovation effectiveness.
Review Questions
(i)The following are some essential phases of successful innovation except:
(a) Idea generation and mobilization
(b) Advocacy and Screening
(c)Diffusion and implementation
(d) Conference arrangement
(ii) Good innovation processes do not allow divergence and exploration at the
front end. True or False?
(iii) If a firm wants to remain competitive and also prosper, it has no choice but to
proactively improve its innovation effectiveness. True or False?
Tutor Marked Assessment [Essay]

1. Distinguish between creativity and innovation.
2. Describe the creative process.
3. Briefly discuss the various forms of innovation.
4. Highlight the phases in successful innovation.
1. Creativity is:
(a) the ability to bring something new into existence.
(b) the process of doing new things.
(c) ability to imitate perfectly.
(d) all of the above.
2. The first step in creative process according to Holt (1992) is:
(a) Incubation
(b) Preparation
(c) Idea generation
(d) Verification
3. The following are forms of innovation except:
(a) Technological Innovation
(b) Product-Marked Innovation
(c) Administrative Innovation
(d) Idea generation
4. When innovation brings about a new dominant design and consequently, a new
set of core design concepts embodied in components that are linked together in a
new architecture, it is known as:
(a) Architectural Innovation
(b) Radical Innovation
(c) Modular Innovation
(d) Incremental Innovation
5. When innovation brings about the reconfiguration of an established system to link
together components and parts in a new way, it is known as:
(a) Modular Innovation
(b) Architectural Innovation
(c) Radical Innovation
(d) Incremental Innovation
6. Creative process according to Holt (1992) can be classified into:
(a) 4 stages
(b) 5 stages
(c) 6 stages
(d) 7 stages
7. When innovation consists of marked research, product design, and innovations in
advertising and promotion, it can be said to be :
(a) Technological Innovation
(b) Product-marked Innovation
(c) Consumer related Innovation
(d) Administrative Innovation
8. According to Adams (2005) the following are critical to individual creativity
except:
(a) Knowledge
(b) Thinking
(c) Personal Motivation
(d) Verification
References
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the National Center on Education and the Economy for the New Commission on
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(2007) “The Five Stage of Successful Innovation” MIT Sloan Management
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Dess, G.G and Lumpkin, G.T (2005) “The Role of Entrepreneurial Orientation in
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Management Journal, 40(4): 767-798.
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India Private Limited.
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Strategy and Leadership, 34(1): 24-31
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Innovation part 2: A Role - and Process-Based Approach”. European Journal of
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Entrepreneurship and Small B2usiness Management. (5th ed). New Jersey:
Pearson Prentice-Hall.
UNIT TWO: FORMS OF BUSINESS OWNERSHIP AND LEGAL
IMPLICATIONS
3.2.0 Objective of Unit

At the end of this unit the student should be able to:
(i) Define sole proprietorship; discuss its advantages and disadvantages.
(ii) Explain partnership, types of partnership formation, dissolution of partnership,
advantages and disadvantages of partnership;
(iii) Explain liability companies, differentiate between private and public companies,
companies limited by shares and by guarantee;
(iv) Explain the role/functions of Corporate Affairs Commission in
regulating/registration of companies in Nigeria.
(v) Discuss functions of Corporate affair Commission
3.2.1 Introduction
Business is a profit-seeking enterprise established for the purpose of creating goods and
services that meet the needs of mankind. Business plays a major role in the lives of every
individual as well as a nation. (Oluwafemi, 2000). Business activities are undertaken to
improve the financial and the material welfare of the participants. A major group that
plays an active role in business within a capitalist economy is the entrepreneur, that is, a
person who perceives investment opportunities and takes advantages to exploit them by
organizing for the business (Lawal, 1993).
Selecting a form of business ownership is a landmark step in the creation of a venture.
Most entrepreneurs however are not trained in the finer points of business law.
Consequently, it is imperative that an entrepreneur carefully searches for the types of
legal ownership and then consults an attorney, and an accountant or both to verify
whether the choice addresses their specific needs (Scarbough Wilsion and Zimmerer,
2009). One of the main reasons small businesses fail is that they do not seek legal and
accounting help at the beginning. Nickels, Mchugh and Mchugh (2005) stated that one of
the key to success in starting a new business understands how to get the resources you
need. To stay in business, an entrepreneur may need help from someone with more
expertise than he/she has in certain areas, or may help to raise more money to expand.
How you form your business can make tremendous difference in your long-term success
as an entrepreneur. Although an entrepreneur may change the form of ownership later,
this change can be expensive, time consuming, and complicated.
There is no single best from of business ownership. Each form has its own unique set of
advantages and disadvantages. The key to choosing the optimum form of ownership is
the ability to understand the characteristics of each business entity and how they affect an
entrepreneur‟s business and personal circumstances.
The following, according to Scarborough et al (2009), are relevant issues the entrepreneur
should consider in the evaluation process:
 Tax consideration: Graduated tax rates, the government‟s (that is local, state and
federal) constant modification of the tax code, and the year-to-year fluctuations in
a company‟s income require an entrepreneur to calculate the firm‟s tax liability
under each ownership option every year.
 Liability exposure: Certain forms of ownership offer business owners greater
protection from personal liability due to financial problems, faulty products, and a
loss of other difficulties. An entrepreneur must evaluate the potential for legal and
financial liabilities and decide the extent to which they are willing to assume
personal responsibility for their companies‟ obligations.
 Start – up and future capital requirements: The form of ownership can affect
an entrepreneur‟s ability to raise start-up capital. Also as a business grows, capital
requirements increase, and some forms of ownership make it easier to attract
outside financing.
 Management ability: Entrepreneurs must assess their own ability to successfully
manage their own companies. Otherwise, they may need to select a form of
ownership that allows them to involve people who possess those needed skills or
experience in the company.
 Business goals: The projected size and profitability of a business influences the
form of ownership chosen. Business often evolves into a different form of
ownership as they grow, but moving from some formats can be complex and
expensive. Legislation may change and make current ownership options less
attractive.
 Management succession plans: Entrepreneurs, in selecting a from of business
ownership, must look ahead to the day when they will pass their companies on to
the next generation or to a buyer. Some forms of business ownership better
facilitate this transition. In other cases, when the owner dies –so does the
business.
 Cost of formation: The cost to create forms of ownership vary. Entrepreneurs
must weigh the benefits and the costs of the form they choose.
Review Questions
(i) Business activities are undertaken to improve the financial and the material
welfare of the participants.True or False?
(ii) Selecting a form of business ownership is not a landmark step in the
creation of a venture. True or False?
(iii) One of the main reasons small businesses fail is that they do not seek legal
and accounting help at the beginning. True or False?
(iv) The key to choosing the optimum form of ownership is the ability to
understand the characteristics of each business entity and how they affect
an entrepreneur‟s business and personal circumstances. True or False?
(v) The relevant issues the entrepreneur should consider in the evaluation
process incude the following except:
(a) Tax consideration
(b) Liability exposure
(c) Management ability
(d) Eating ability
3.2.2 FORMS OF BUSINESS OWNERSHIP

Whether small or large, every business fits one of three categories of legal ownership,
sole proprietorships partnership, and corporations (Brone and Kurtx, 2009).
3.2.3 SOLE PROPRIETORSHIP

The sole proprietorship is the simplest and most popular form of ownership. This form of
business ownership is designed for a business owned and managed by one individual.
Sole proprietorships are the easiest kind of business for you to explore in your quest for
an interesting career. The sole proprietor is the only owner and ultimate decision maker
for the business. The sole proprietorship has no legal distinction between the sole
proprietor status as an individual and his or her status as a business owner. The simplicity
and ease of formation makes the sole proprietorship the most popular form of ownership
in Nigeria. One approach when naming a business is to visualize the company‟s target
customer. What are they like? What are their ages, genders, lifestyles and location? What
makes our company competitive or unique to those customers? Although sole
proprietorships are common in a variety of industries, they are concentrated primarily
among small businesses unit such as repair shops, small retail outlets, and service
providers, for example, such as painters, plumbers, and barbing saloon.
Review Questions
(i)The three categories of business are -----, ------- and ------- Ans: sole
proprietorships, partnership and corporations.
(ii) The sole proprietor is the only owner and ultimate decision maker for the
business. True or False?
(iii) One approach when naming a business is to visualize the company‟s
target customer. True or False?
3.2.4 Advantages
1) Least cost of business ownership to establish
2) Minimum or no special legal restriction
3) Ownership of all profit
4) No special taxes since business income and proprietors‟ income are taxed as one.
5) Maximum incentive to succeed
6) Privacy
7) Flexibility of operation
8) Easy to discontinue
3.2.5 Disadvantages
1) Unlimited personal liability
2) Limited access to capital for expansion
3) Limited skills and abilities
4) Feelings of isolation /overwhelming time commitment
5) Few fringe benefits
6) Limited growth
7) Lack of continuity for the business that has a limited life span.
3.2.6 PARTNERSHIP
Another option for organizing a business is to form a partnership. A partnership is a legal
form of business with two or more owners. Partners legally share a business assets,
liabilities, and profits according to the terms of a partnership agreement. The law does not
require a written partnership agreement, also known as the articles of partnership, but it is
wise to work with an attorney to develop an agreement that documents the status, rights
and responsibilities of each partner. The partnership agreement is a document that states
all of the terms of operating the partnership for the protection of each partner involved.
Banks often want to review the partnership agreement before lending the business
money.
A partnership agreement can include any legal terms the partner‟s desire. The standard
partnership agreement will likely include the following information:
1) Name of the partnership
2) Purpose of the business
3) Location of the business
4) Duration of the partnership
5) Names of the partners and their legal addresses
6) Contributions of each partner to the business, at the creation of the partnership
and later.
7) Agreement on how the profits or losses will be distributed.
8) Agreement on salaries or drawing rights against people for each partner.
9) Procedure for expansion through the addition of new partners.
10) Distribution of the partnerships asset of the partners.
(11) Sale of the partnership interest
12) Absence or disability of one of the partners
13) Voting rights
14) Decision making authority
15) Financial authority
16) Handling tax matters
17) Alteration or modifications of the partnership agreement.
18) Termination of partnership
19) Distribution of assets upon dissolution of the partnership
A Partnership can be regarded as an improvement on sole proprietorship form of business

organization, the minimum number of people that can form a partnership is two, while
the maximum is twenty, with the exception of partnerships comprising professionals, for
example, lawyers, accountants, doctors, to mention just a few. Notably, most
partnerships are usually formed by professionals and those that engage in service oriented
business concerns.
Review Questions
(i)A partnership is a legal form of business with two or more owners. True or False?
(ii) The partnership agreement is a document that states all of the terms of operating the
partnership for the protection of each partner involved. True or False?
(iii) Most partnerships are usually formed by professionals and those that engage in
service oriented business concerns. True or False?
3.2.7 TYPES OF PARTNERSHIP

There are seven types of partnership;
(1) General partnership: This is a partnership in which all owners share in operating
the business and in assuming liability for the business‟s debts.
(2) Limited partnership: This is a partnership with one or more general partners and
one or more limited partners. Limited partners is one in which certain partners are
liable only for the amount of their investment. This is a special kind of partnership
governed by partnership Act of 1907. The purpose of a limited partnership is to
allow one or more individuals to provide capital on which a return is expected. In
case of liquidation, the limited partners only lose the capital.
(3) Master Limited Partnership (MLP): This is a newer form of partnership which
looks much like a corporation in that it acts like a corporation and is traded on the
stock exchanges like a corporation but it is taxed like a partnership and thus
avoids the corporate income tax.
(4) Limited Liability Partnership (LLP): LLP limited partners‟ risk of losing their
personal assets to only their own acts and omissions of people under their
supervision. This newer type of partnership was created to limit the disadvantage
of unlimited liability.
3.2.8 Types of partners

An entrepreneur interested in being involved in partnership form of business should
endeavor to understand the types of partners that he/she can choose to be in this form of
business. Partners may be classified on the basis of liability, degree of management
participation in management share in the profit and so on. The following types of
partnership can be formed.
1) General partner: A general partner is an owner (partner) who has unlimited
liability and is active in managing the firm.
2) Limited partner: A limited partner is an owner who invests money in the
business but does not have any management responsibility or liability for losses
beyond the investment.
3) Silent partners: These are partners who are known by the public as owner of the
business, but they may take no active role in marketing the business.
4) Secret partners: These are partners who take active role in the management of
the company but they are unknown to the outsiders as partners.
5) Sleeping partners: These are also known as dormant partners, they are neither
known as partners by the public nor do they participate in managing the company.
They only share from the profit /loss of the business to the tune of capital
contributed.
6) Nominal partners: These kind of partners are publicly known that they are
partners although they have no investment in the business and therefore have no
rights of management. They merely lend their names to the enterprise and may be
liable for certain debt of the partnership.
3.2.9 Advantages
 Easy to establish
 More financial resources
 Shared management and pooled /complementary skills and knowledge
 Division of profits
 Minimum governmental regulation/limited legal restrictions
 Flexibility
 Freedom from double taxation
 Secrecy
 Longer survival
3.2.10 Disadvantages
 Unlimited liability
 Division of profits
 Disagreement among partners especially with regard to authority and control
 Difficult to terminate because partners are bound by the law of agency
 Restrictions on transfer of ownership
 Lack of continuity
Review Questions
(i) The followings are some types of partnership except:
(a)General partnership
(b) Limited Partnership
(c)Master Limited Partnership
(d) Cosumsers protection partnership
(ii) Partners who take active role in the management of the company but they are
unknown to the outsiders as partners are known as --------------Ans: Secret partners
(iii) A limited partner is an one who invests money in the business but does not have
any management responsibility or liability for losses beyond the investment. True
or False?
3.2.11 Dissolution and Termination of a Partnership

Partners expect their business relationships are going to last for ever. However, most do
not. There are possibilities that problems may occur when the entrepreneur realizes he or
she is not in charge of his or her own company. Even when partnerships work, there are
always fears that the partners will develop different business goals. Partners may dissolve
or terminate the partnership. Thus dissolution occurs when a general partner ceases to be
associated with the business. This may be as a result of:
 Expiration of a time period or completion of the project undertaken as delineated
in the partnership agreement.
 Expressed wish of any general partner to cease operation.
 Expulsion of a partner under the provisions of the agreement.
 Withdrawal, retirement, insanity, or death of a general partner (except when the
partnership agreement provides a method of continuation).
 Bankruptcy of the partnership or of any general partner.
 Admission of a new partner resulting in the dissolution of the old partnership and
establishment of a new partnership.
 A judicial decree that a general partner is insane or permanently incapacitated,
making performance or responsibility under the partnership agreement
impossible.
 Mounting losses that make it unpractical for the business to continue.
 Impropriety or improper behaviour of any general partner that reflects negatively
on the business.
(Adapted from Scarborough et al 2009 pg 87).
Termination on the other hand is the final act of intentionally closing the partnership as a
business. This can occur after the partners have agreed to cease operations and all affairs
of the partnership have been concluded.
3.2.12 Advantages
 Limited liability of shareholders
 Ability to attract capital
 Ability to continue indefinitely
 Transferable ownership
 Separation of ownership from management
 Legal entity distinct from its owners
3.2.13 Disadvantages
 Cost and time involved in the incorporation process
 Double taxation
 Charter restrictions
 Extensive legal requirement and restrictions
 Potential for diminished management incentives
 Potential loss of control by the owners
 Difficulty of termination
 Possible conflict with stockholders and board of directors
Co-operative
A form of business ownership which involves a collective ownership of a production,
storage, transportation or marketing organisation is what is referred to as a co-operative.
Some individuals dislike the notions of having owners, managers, workers and buyers as
separate parties with separate goals for business organisation. They envision a situation
whereby people will co-operate with one another as an association and share the wealth
more evenly. This is what necessitates the form of business ownership referred to as
cooperatives.
Types of Co-operative
1) Consumer/producer co-operative
2) Workers co-operative
3) Finance co-operatives
Co-operatives allow small businesses to obtain quantity discounts on purchases, reducing
costs and enabling the co-operative to pass on the savings to its members.
3.2.14 Summary
It goes without saying that it is not easy to choose the best form of business organisation.
It is evidence as outlined in this chapter that an entrepreneur may participate in the
business world in a variety of ways. He/She can start a sole proprietorship, partnership,
corporation, or cooperative, joint ventures, syndicate or buy a franchise and be part of a
large corporation. There are advantages and disadvantages to each. But whichever one is
selected there are risks no matter which form is selected. Before you decide which form
is for you, you need to
 Access the nature, goals and anticipated future of the business.
 Determine the resources, capabilities, and risk level of the owner.
 Review your current and expected tax situation.
 Understand the laws of your state and other jurisdictional regulations
relating to forms of business ownership.
 Involve professional advisers, such as an attorney and an accountant to
advise and assist with the decision process and take the appropriate action
(Scarborough et al, 2009).
Review Questions
(i) The dissolution of partnership occurs when a general partner ceases to be
associated with the business. True or False?
(ii) Bankruptcy of the partnership or of any general partner may cause dissolution of
same. True or False?
(iii)A form of business ownership which involves a collective ownership of a
production, storage, transportation or marketing organisation is what is
referred to as a Partnership. True or False?
(iv) The three types of co-operatives are -------, ------- and -------
Ans: Consumer/producer co-operative, Workers co-operative and Finance co-
operative

1) One of these is not an issue that an entrepreneur should consider in choosing a
form of business:
a) Tax consideration b) Liability exposure c) Ideas d) Business goals
e) Cost of formation
2) All these are advantages of sole proprietorship except:
a) Privacy b) Time commitment c) Maximum incentive to succeed d)
Least cost of start up e) Flexibility of operation
3) ------------ partner is one who takes active role in the management of the company
but they are unknown to the outsiders as partners.
a) Sleeping b) Silent c) Secret d) Nominal e) Limited
4) ----------------- is a form of business that the maximum of people that can form it
is twenty.
a) C corporation b) Partnership c) Professional corporation d) S
corporation
e) Joint venture
5) -------------- partners are also known as dormant partners.
a) Sleeping b) Silent c) Secret d) Nominal e) Limited
6) This is a form of business an entrepreneur should be involved in when he/she has
no knowledge of how to conduct business in another country.
a) franchise b) Syndicate c) Joint venture d) Partnership e) Co-operative

1) What factors should an entrepreneur consider before choosing a form of
ownership?
2) What are the key differences between sole proprietorship, partnerships, and
corporations?
3) What are the types of partnership that you know?
4(a) Describe the types of franchising that you know.
(b) Describe the following
i. Joint ventures
ii. Syndicate
iii. Cooperatives
References
Kurtz, David L. (2009). Contemporary business. 12th ed.Neil marquash,U S.166 – 181.
Lawal, A. A. (1993). Management in focus. Sahanit Nigeria Limited,Nigeria, ,212-226.
Nickels, William G., Mchugh, James M. & Mchugh, Susan M. (Understanding

business.7th ed. McGraw – Hill Irwin, 140 -170.
Oluwafemi, O. J. (2000). Understanding Nigerian business environment: A book of

readings. Edited by Asika, N. M. & Odugbesan, A. O.,Concepts Publication
Limited,Shomolu,Nigeria, 42-55.
Scarborough, Norman M., Wilson, Douglas L. & Zimmerer, Thomas W. (2009).

Effective small business management: An entrepreneurial approach. 9th ed. Pearson
Prentice Hall,New Jersey, 74 – 103.
MODULE FOUR
TEAMWORK, GROUP DYNAMIC AND ENTERPRENEURSHIP
At the end of this module, students should be able to:
(i) Define the term „Team‟ and explain the relevance of a team.
(ii) Define team building and identify the characteristics of effective and efficient
teams. (iii) Define a group and list the theories of group formation.
(iv) List the types of groups, explain the advantages and the disadvantages of group.
Unit 1: Definition of Team and the Typology of Teams

4.1.0 Learning Objectives
At the end of the unit, student should be able to:
(i) List the different types of team
(ii) State the goals of a team
A team as defined by Daft (1997:591), is a unit of two or more people who
interact and coordinate their work to accomplish a specific goal. A team could also be
seen as a number of individual members with some common identity, each of whom
possesses particular aptitudes, knowledge and skills, and also such personality factors as
cultural experience, values, needs for affiliation and achievement, along with levels of
self-awareness and interpersonal comfort, who come together to share their perspectives,
bias and expertise, to resolve conflict as well as provide support and recognition through
task involvement, social interaction and emotional expression for a particular mission,
along with short and long term goals and objectives.
The implication of this definition is that a team consists of interdependent
individuals who share responsibility for specific outcomes. Thus, at a minimum, there
must be shared responsibilities and interdependence-role, goal interdependence and
outcome interdependence (Giese et al, 2001; Daft, 1997).
Review questions
A team is a unit of two or more people who interact and coordinate their work to
accomplish a specific goal. True or False.
………….. can also be seen as a number of individual members with some common
identity ( a team).
A team does not consist of interdependent individuals who share responsibility for
specific outcomes. True or False
A team encourages the sharing of experience from different perspectives. True or False
4.1.1 Typology of Teams
Many types of teams can exist within an organization, whatever the type of team
that an entrepreneur chooses to have in his enterprise, the goal must be to increase the
work of the organization through effective and efficient actualization of the set goals of
the enterprise.
One of the ways to classify teams as proposed by Daft (1997), is in terms of those
created as part of the organization‟s formal structure (formal team) and those created to
increase employees participation (self-directed teams).
1. Formal teams are basically created by the organization as part of the formal
organization structure. Three common types of teams exist: vertical, horizontal
and special purpose teams.
(a) A vertical team is composed of a manager and his or her subordinates in
the organization‟s formal chain of command. A vertical team could also be
called a functional or command team.
(b) A horizontal team is composed of employees from about the same
hierarchical level but not from different areas of expertise. Task forces and
committees are the two most common types of horizontal teams.
(c) The third, special-purpose team is created outside the formal organization
to undertake a project of special importance or creativity.
Self-directed teams are designed to increase the participation of low level
workers.
2. In decision making in the conduct of their jobs with the goal of improving
performance. Its types are problem-solving teams and self-directed teams.
(a) Problem-solving teams on the other hand consist of 5 to 20 multi-skilled
workers who rotate jobs to produce an entire product or service, often
supervised by an elected member. The rationale is that the combined skills
of the employees are sufficient to perform a major task of the
organization.
(b) Self-directed teams possess special skills and knowledge that may free
them from critical supervision from the entrepreneur. They are capable of
performing jobs from different areas of the enterprise and are thus, in
collaboration, able to see to the development of a product or service with
little or no supervision.
The entrepreneur must have clear facts about the skills, knowledge and abilities of
subordinates in order to be able to ascertain the type of team that best fits the types of
goals he is seeking to achieve. It is with this knowledge that the entrepreneur can then
build the type(s) of teams that will be relevant to the effective and efficient actualization
of the goals of the enterprise.
Revision questions
I. An enterprise chooses a particular type of team for the purpose of actualizing the
set of goals of enterprise True or False
II. Different types of team can exist in an organization True or False
III. According to Daft, teams are classified in terms of …………………. and
………………..
IV. The following, except one are the common types of teams
1. Vertical
2. Horizontal
3. Square
4. Specific purpose
V. A vertical team is composed of a manager and his or her subordinates in the
organization‟s formal chain of command True or False
VI. ………………. and ……………………are the two most common types of
horizontal teams
VII. A special purpose team is created outside the formal organizations to undertake a
project of special importance True or False
VIII. Problem-solving teams consist of 5 to 20 multi-skilled workers who rotate jobs to
produce an entire product or service. True or False
IX. Self-directed teams do not possess special skills and knowledge that may free
them from critical supervision from the entrepreneur True or False
The entrepreneur must have clear facts about the skills, knowledge and abilities of
subordinates in order to be able to ascertain the type of team that best fits the types of
goals he is seeking to achieve. True or False
4.1.2 Team Building

Team building, as earlier noted, is the process of creating team features in a group in
order to make them more effective. Team building exercises are very important in the
development of teams that will work together for an extended period of time on a
complex project or series of activities (Darwyn, 2000).
Several authors (Barto et al, 2001, Daft 1997, Roberts et al, 2001, Darwyn, 2000) have
identified the following as the relevant issues in team building.
Cohesiveness: This is the extent to which membership of a team is positively valued and
members are drawn toward the team. Team building ensures that the social (interpersonal
attraction) as well as task cohesiveness is built into the team.
Roles and Norms: All teams develop set roles and norms over time. Norms are rules that
govern the behavior of team members while roles define the part that team members play
in the team. The use of explicitly defined roles enables the team to cope effectively with
the requirement of task. Team building ensures that these norms and roles are discussed
and accepted.
Communication: Effective communication is vital to the smooth functioning of any
team. Team building thus, would include facilitating the learning of effective
communication through skill development and communication network design.
Goal Specification: It is very important for team members to have common goals for
team achievement, as well as to communicate clearly about individual goals they may
have. A simple but useful team building task is to assign a newly formed team the task of
producing a mission and goal statement.
Interdependent: This entails the issue of how each team member‟s success is
determined, at least in part, by the success of the other members. Thus, the structure of
the cooperative learning task should be such that it requires positive interdependence, that
is, a feeling of “sink or swim” together.
Revision Questions
Team building is the process of creating team features in a group to make them more
effective True or False
Cohesiveness does not mean the extent to which membership of a team is positively
valued and members drawn toward the team. True or False
Norms are values that govern the behaviour of team members while roles define the part
team members play in team work True or False
Team building exercises are very important in the development of teams that will work
together for an extended period of time on a complex project or series of activities. True
or False
Effective communication is not vital to smooth functioning of any team. True or False
Teams must set a common goal for the team achievement. True or False
4.1.3Characteristics of an Effective and Efficient Team
For a team to be effective, it must possess certain characteristics. These characteristics,
where absent or deficiently present, will naturally result in poor team performance.
These characteristics are: shared vision or goal: There must be a vision or goal to which
every member of the team subscribes to. This vision or goal must be understood and
shared by all.
Strong team identity: Members must strongly identify with the team. They must feel
themselves as actively belonging to a team.
Results driven structure – The structure of the team should be such that it will facilitate
the achievement of set goals.
Competent team members: The composition of the team is very important. Care should
be taken to ensure that members have task relevant skills, knowledge and attitude that
will ensure goal attainment.
Strong commitment to the team: There is high social and task cohesiveness. The
former ensures good interpersonal relations, while the later result in feeling of fulfillment
arising from goal achievement.
Clearly defined roles and responsibilities: Every team member knows what his or her
role and expectations are and direct his or her energy towards performing them.
Mutual trust: Members trust and believe in themselves, in other words, there is
reciprocity of trust among members. Mutual thrust ensures smooth interpersonal
relations.
Small team size: The size of a team has implications for its performance. Large teams
tend to have disagreements and differences of opinions which may impede goal
attainment.
High levels of empowerment: Requisite power and authority is given to team members.
This will enable them get their job done without much difference to higher authority.
Effective communication: Information necessary for achieving team goals is freely
shared among members to enhance performance.
Independence among team members: The task of the team is such that there is
interdependency among members. That success of the team is determined, at least in part,
by the success of other members.
Strategies that may be adopted by entrepreneurs in team building, the desire for
organizational effectiveness requires that team perform optimally.
The following are best practices for fostering high performance in teams:
1. As a leader, model expected behaviours
2. Find ways to create early success
3. Continually introduce new facts and information
4. Make sure team members spend lots of time together
5. Give positive feedback and reward high performance
6. Communicate high performance standard
7. Set the tone in 1st meeting
8. Create sense of urgency
9. Ensure members have right skills
10. Establish clear rules and team behavior
Revision questions
I. Vision is an important characteristic that a team must possess. True or False
II. The structure of a team is built to facilitate the non - achievement of set goals
True or false
III. Team members should be selected on grounds of competence. True or False
IV. Members of a team are expected to show little commitment to the team task. True
or false
V. The success of a team is not determined by the success of every member of the
team. True or False
VI. The following except one are the best way of fostering high performance in a
team.
a) Create sense of urgency
b) Ensure members have right skills
c) Procrastinating issues
d) Spend lots of time together
VII Giving positive feedback and rewards is not part of fostering high performance in
teams. True or False
VIII Establishing clear rules and team behaviour is a way of fostering high performance
in team True or False
4.1.4 Benefits of Teamwork

In deciding whether to use teams to perform specific tasks, entrepreneurs must consider
both the benefit and cost. Teams by nature, impact positively on both the output
productivity and satisfaction of members. On the other hand, teams may also create a
situation in which motivation and performance are actually decreased.
However, the entrepreneur must seek to explore the positive impact of teams in creating
more value for his enterprise.
Potential Benefits of Teams

1. Increased level of effort: Employee teams often unleash enormous energy and
creativity from worker who likes the idea of using their brains as well as their
bodies on the job. Since the success of teams depends on all the members
exceptional effort is thus made to ensure goal attainment.
2. Satisfaction of members: Employees have need for belongingness and
affiliation. Working in teams can help meet these needs. Participative teams
reduce boredom and often increase employees‟ feeling of dignity and self-worth.
3. Expanded job knowledge: Teams empower employees to bring together
knowledge and ability to task. Multi-skilled employees learn the entire job that
the team performs. Again, the intellectual resources of several members can result
in short cuts and alternative points of view for team decision.
4. Organizational flexibility: Employee teams ensure greater flexibility as
expanded job knowledge allows work to be re-organized and workers reallocated
as needed to produce products and services with great flexibility.
Revision questions
Teams impact positively on both the productivity and satisfactions of members. True or
False
Which of the following is not a potential benefit of a team?
i. Increased level of effort
ii. Preferential treatment
iii. Satisfactions of members
iv. Expended job knowledge
4.1.5 Potential Problems of Teams
1. Power realignment: Successes of teams, especially self-directed teams often
create lesser needs for supervisions. This adjustment may be difficult for the
entrepreneur who fears the loss of status (Bernstein, 1987) when his control
diminishes.
2. Free riding: Free riding or social loafing occurs when team members do not exert
equal effort in goal attainment. In large teams, some people are likely to work
less, meaning therefore, that some other members have to work more. The term
„free rider‟ is used to describe a member who attains benefits from team
membership but does not do a proportionate share of the work (Albanese and Van
Fleet 1985).
3. Coordinating cost: The time and energy required to coordinate the activities of a
group to enable it to perform its task are called coordinating costs (Daft 1994).
Groups often spend time getting ready to work and loose productive time deciding
who is to do what and when (Brightman, 1988).
1. A team with different levels of hierarchy can be regarded as:

(a) Horizontal team
(b) Vertical team
(c) Special Purpose team
(d) Football team
2. A formal team can be found in
(a) officially designed organizational structure
(b) unofficially designed organizational structure
(c) the previously designed organizational structure
(d) All of the above
3. Relevant issues in team building include all except:
(a) Cohensiveness
(b) Goal Specification
(c) Independent
(d) Interdependent
4. Effective teams must possess the following characteristics except:
(a) team identity
(b) competent team members
(c) mistrust among team members
(d) mutual trust among team members
5. When two or more people who interact and coordinate then work to accomplish a
specific goal, it can be regarded as:
(a) A team
(b) Friends
(c) Allied
(d) None of the above
6.
The following except one are the potential problems of a team
a) Satisfaction of members
b) Free riding
c) Power realignment
d) Coordinating costs
UNIT TWO: GROUP DYNAMICS
Learning Objectives
At the end of this unit, the learner will be able to:
 Define a group
 Discuss theories of group
 Types and formation of group
 List the functions of a group
DEFINITION OF GROUPS
(i) A group is defined as two or more persons who are interacting with one another in
such a manner that each person influence and influenced by each other.
(ii) A group is a collection of people who interact with one another regularly over a
period of time and see themselves to be mutually dependent with respect to the
attainment of one or more goals
Theories of Group Formation

1) Propinquity: The theory states that individual affiliate with one another because of
spartial
geographical proximity e.g. people wh sit together always easily form into group.
2) George Hanmans theory of Activities, interactions and sentiments.

The theory states that the more activities person share, the more numerous will be
their interactions and the stronger will their sentiments; and the more sentiment
persons have fr one another, the more will be then shared activities and interaction.
3) Balance theory [Theodore Newcomb] it states that persons are attracted to one
another on the basis of similar attitudes towards commonly relevant objects and
goals. Once the relationship is formed, the participants strive to maintain as
symmetrical balance between the attraction and common attitudes.
4) Exchange theory is based upon reward – cost outcomes of interaction. A minimum
positive level (rewards greater than cost) of an outcome must exist in order for
attraction or affiliation to take place. Rewards from interactions gratify needs, while
costs incur anxiety, frustration, embarrassment, or fatigue. Propinquity, interaction
and common attitude all have roles in exchange thing.
In conclusion, practically, people form into groups for economics, security and social
reasons.
Revision questions
I. A group is defined as two or more persons who are interacting with one another in
other to influence and be influenced by members True or False
II. A group is not a collection of people who interact regularly. True or False
III. The theory that states that individual affiliate with one another because of spartial
geographical proximity is called ………………………
IV. George Hanmans theory of group formation, believes in activities, interactions
and sentiments. True or False
V. Balance theory in group formation is all about maintaining asymmetrical
equilibrium between the attractions and common attitudes of members. True or
False
VI. Exchange theory of group formation is based upon ………………. (reward)
Types of Groups
1) Primary group: they are those characterized by intimate, face-to-face association and
Cooperation, they are primary chiefly and fundamentally because they form the social
nature and ideals of the individual.
Small group and primary group are similar but can be differentiated as follows: a small
Group has to meet only the criterion of small size, no attempt is made to assign precise
number, the group must be small enough for face to face interaction and
communication.
Primary group on the other hand apart from being small, must have a feeling of
comradeship, loyalty and a common sense of valves among its members. Hence, all
primary groups are small groups but not all small groups are primary groups.
2) Work Group: it is one created by formal authority of an organisation to transform

recourses inputs into product outputs.
3) Formal Group: Created through formal authority for accomplishment of given

purpose.
4) Informal Groups: Emerge unofficially and without being designated as parts of the
Organisation. They are often found as subgroups or cliques within formal groups.
5) Psychological Groups: Groups in which the members truly interact with one another,
perceive themselves to be part of the group; share common sense of group purpose;
and are psychologically aware of every other member‟s needs and potential resources
contributions.
Other types of Groups

 Membership group -: are those to which the individual actually belongs.
 Reference group -: is one with which a person is identified or to which he would
like to belong
 The in-group-represents a clustering individuals holding prevailing values in
society or at least, having a dominant place in social functioning.
 The out-groups-are the conglomerates, looked upon as subordinate or marginal in
the culture.
 A command group- consist of a superior and immediate subordinates. The
membership and structure of command groups are formally determined and are
represented on the organisation chart.
 Task force group is formally designed to work on specific project or job. The
interaction and structure are formally designed t accomplish the task.
Revision questions
A type of group characterised by intimate and face to face association is called
………….. (Primary group)
A formal group is one created by formal authority for accomplishment of given
purposes. True or False
All the following except one are types of group
a) Informal group
b) Work group
c) Psychological group
d) Physical group
The group in which individuals actually belong is called. ------------------
(membership group)
Reference group is one with which a person is identified with. True or False
The in-group is an opposite the out-group. True or False
A task force group is designed to work on specific projects. True or False
ADVANTAGES OF GROUP TO ORGANISATION

(i) Accomplishment of task that cannot be done individually
(ii) Bringing a number of talents to bear on complex and difficult task
(iii) Provide a vehicle for decision making that permits multiple and conflicting
views to be aired and considered
(iv) Provide an efficient means for organisational control of employees
(v) It serves as critical liaison or coordinating function among served depts.
(vi) Facilitate changes in organisational policies or procedures
(vii) Increase organisational stability by transmitting shared beliefs and valves to
new employees.
ADVANTAGES OF GROUP TO INDIVIDUALS

(i) Aiding in learning about the organisation and its environments
(ii) Aiding in learning about oneself
(iii) Provide help in gaining new skills
(iv) Obtaining valued rewards that are not accessible by oneself
(v) Satisfying important personal needs, especially needs for social acceptance
and affiliation.
Review questions
Accomplishment of task that cannot be done individually is not an advantage to the
group. True or False
Which of the following is not an advantage to the individuals?
a) Provide help in gaining new skills
b) Aiding in learning about the organisation and its environments
c) Aiding in learning about oneself
d) Satisfying important personal needs, especially needs for social acceptance and
affiliation.
Bringing a number of talents to bear on complex and difficult tasks is an
advantage to an individual True or False
Strategies in Group Development

(i) Forming Stage – Consideration of acceptance behaviour, consideration of benefits
to be gained, the contribution expected , the purpose of the group.
(ii) Storming Stage – Detailed involvement of group members further clarified,
attention
Directed forwards obstacles standing against group conflicts also arises as
individuals
Try to impose their preference on the group.
(iii) Initial Integration State – The group begins to come together as a coordinated unit
Members, develop a preliminary sense of closeness, and want to protect the group
From disintegration.
(iv) Total integration – sees the emergencies of a mature organised and well
functioning
Group complex tasks are dealt with and membership disagreements are handled
Creatively
FACTORS AFFECTING GROUP PERFORMANCE

(i) Group size
(ii) Group Cohesiveness
(iii) Group Composition
(iv) Group Norms
 Group Size -: relates to the number of persons that make up the
group. Too large group may not allow for effectiveness
participation of all group members
 Group Cohesiveness -: this relates to the oneness of the group

members, highly cohesive group tend to be more energetic in
working on group activities, less likely to be absent, happy about
performance. Highly cohesive group could be disadvantageous
because of the effect of “group think” loss of individuality. Note
that the essence of group is to bring various ideas; where this is
not happening; the effectiveness of group performance will
drastically reduce.
 Group Composition – who are the people that belong to the

group in terms of their talents, exposure personality and
educational background.
 Group Norms – this talk about the acceptable behaviour of the

group. It can also be regarded as rules or standard of behaviour
that apply to group members.
Decision Making in Groups
Decision making is the process of selecting the course of action from the various
available alternatives
Groups make decision in following ways:
i. Decision by lack of response
ii. By authority rule
iii. By minority rule
iv. By majority
v. By Consensus -: where a clear alternative appears with the support of most
members, and even those who oppose it feels that they have been able to
express their mind.
vi. By Unanimity -: all group members agree on the course of action to be taken.
Comparison between individual and group decision making

1) The presence of others increases the motivational level of individual performance.
2) Group usually provide more and better solutions to problems than individual
working above- accuracy and quality of judgement.
3) Group learn faster than individuals especially in a classroom situation.
4) More time are used by group in decision making than by individual
5) Decisions made after group discussion are more risky than decisions made by the
average individual prior to group discussion.
Tutor Marked Assessment

When a group is created by formal authority of an organization to transform
resources inputs into product outputs, such group is known as:
(a) Work group
(b) Informal group
(c) Unofficial group
(d) Psychological group
. ………….. is described as the oneness of the group member.
(a) Cohesiveness of group
(b) Independent of group member
(c) Group Composition
(d) Group Norms
The theory that stated that the more activities person share, the more numerous
will be their interaction and the stronger will be their sentiments is:
(a) Balance theory (b) George Hanmaus theory
(c) Exchange theory (d) Propinquity theory
Which of the following is not a factor affecting group performance?

a) Group size
b) Group cohesiveness
c) Group composition
d) None
MODULE FIVE
BUSINESS PLAN/FEASIBILITY STUDIES AND SOURCES OF

FUNDS FOR BUSINESS ENTERPRISES
5.0 Learning Objectives:
At the end of this module, student should be able to:
- Define business plan and feasibility studies
- State the components of a feasibility study
- Itemize the sources of funds for business enterprise
- Explain the need for a business plan
- List the components of a written plan
- Distinguish between the internal and external sources of
funds
UNIT ONE: WRITING BUSINESS PLAN/FEASIBILITY STUDIES
5.1.1 Objectives of the unit

After studying this unit, students should be able to:
1. Define feasibility studies.
2. Discuss the importance of feasibility studies.
3. Explain the components of feasibility studies.
4. Define business plan.
5. Discuss the need for and benefits of business plan.
5.1.2 Introduction
Before you begin writing your business plan you need to identify how,
where, and to whom you intend to sell a service or product. You also need to
assess your competition and understand how much money you need to start
your business and keep it running until it is established. Feasibility studies
will be required to address things like where and how the business will
operate. They provide comprehensive details about the business to determine
if and how it can succeed, and serve as a valuable tool for developing a good
business plan.
5.1.3 Feasibility studies

Feasibility studies comprise comprehensive, detailed information about
ones‟ business structure, the products and services, the market, logistics of
how one will actually deliver a product or service, the resources one needs to
make the business run effectively, as well as other information about the
business (Women in Business, 2010). A Business Feasibility Study can
also be defined as a controlled process for identifying problems and
opportunities, determining objectives, describing situations, defining
successful outcomes, and assessing the range of costs and benefits
associated with several alternatives for solving a problem (Thompson,
2005).
5.1.4 The importance of Feasibility Studies

According to Women in Business (2010), the information you gather and
present in your feasibility study will help you:
 List in detail all the things you need to make the business work;
 Identify logistical and other business-related problems and solutions;
 Develop marketing strategies to convince a bank or investor that your
business is worth considering as an investment; and
 Serve as a solid foundation for developing your business plan.
Even if you have a great business idea you still have to find a cost-effective
way to market and sell your products and services. This is especially
important for store-front retail businesses where location could make or
break your business.
5.1.5 Components of Feasibility Studies

Executive Summary
The Executive Summary is a summary of all key sections of the
Business Feasibility Study and should work as a separate, standalone
document. Key points to remember include:
 Write this document after the content section of Business
Feasibility Study is completed.
 Although the Executive Summary is written last, it is presented first.
 The Executive Summary should be no more than one page long
Product/Service
 Describe the enterprises, product at service in simple language.
 Describe how customers would use and buy the product or
service.
Technology
 As necessary, provide further technical information about the
product or service.
 Describe additional or ongoing research and development
needs.
Intended Market Environment
Target Market:
 Define and describe the target market(s).
Distinguish between end users and customers.
For business-to-business markets, include:
 What industry is the target market in, who are the key players,
frequency of product purchase, replacement needs versus expansion,
purchasing process
For business-to-consumer markets, include:

 Demographic factors, such as income level, age range, gender,
educational level, and ethnicity.
Competition
 Describe direct and indirect competition (as it pertains to the
target markets only).
 For key competitors, give market share, resources,
product and market focus, goals, strategies, strengths
and weaknesses.
 List all key barriers to entry.
Industry
 Clearly define and describe the industry in which the enterprise
operates. Include the size, growth rate, and outlook. Define key
industry segments and state where enterprise fits in.
Business Model
 Describe the proposed enterprise's business model. How will the
business generate revenue (i.e. sell the product; charge licensing, retail
sales)? Will there be recurring revenue?
Marketing and sales strategy
 L a y o u t t h e b a s i c ma r k e t i n g a n d sa l e s strategies.
 Describe the pricing strategy and justification. Include the
expected gross profit margins.
Production / operating requirements
 Describe enough of how and where the enterpriser will manufacture,
source or create and deliver the final product or service to be able
to estimate costs.
 Will space be owned or leased? Will renovations be required? At
what cost?
Management and personnel
 List the proposed key managers, titles, responsibilities, relevant
background, experience, skills, and costs.
 Sketch personnel requirements: what people will be needed
now, in a year, in the long term? What skills and
qualifications are required and what financial implications
result?
Regulations/environmental issues
Outline non-economic forces that might affect the prospects of the firm:
 Key government regulations and the enterprise‟s plans for
compliance.
 Any environmental problems on property, plans to address the
problems, and their cost.
 Political stability, if applicable.
Financial Projections:
Some core components of this part of the report are listed below:
Balance Sheet Projections - Three Years & Highlight Inflows of Capital,
Income Projections - Year I : Monthly or quarterly; years 2
and 3: Annually,
Cash Flow Projections - Year I : Monthly or quarterly; Years 2
and 3: Annually,
Break-Even Analysis - When will the firm begin to turn a
profit, and
Cost Benefit Analysis - Will the business provide a viable return on
investment for the owner and/or the investors?
Capital requirements & strategy
 How much funding (equity) will the firm need, and when?
 What projected revenue or assets does the proposed business have
to secure the financing?
 What sources will provide the funding, i.e. investors, lending
institutions etc?
 What ratio of debt to equity financing will occur?
 When will investors begin to see a return? What is the expected
return on investment (R01)?
Final findings & recommendations
Recommendations from the feasibility study regarding the viability of
putting the business idea into practice should be honest, short and direct.
When making the findings or recommendations arising from the
Business Feasibility Study discuss the viability of the proposed business
venture in terms of:
 Market Viability
 Technical Viability
 Business Model Viability
 Management Model Viability
 Economic and Financial Model Viability
 Exit Strategy Viability
A significant component of the findings should related to the
likelihood of success, projected return on investment and how any identified
risk should be mitigated.
5.1.6 Business plan

The term “business plan” has different meanings to different people. Banks
that release their own planning guidlines consider formal business loan
applications to be synonymous with business plans. Venture capitalists see
them as investment proposals, purely fund raising documents. Corporate
managers think of them in terms of departmental budgets and financial
forecasts.(Touchie, 2005).
According to Kuratko and Hodgetts (1998), the business plan describes to

investors and financial sources all of the events that are likely to affect the
proposed venture. Details are required for various projected actions of the
venture, with associated revenues and costs outlined. A Business Plan
describes a business opportunity. It is like a road map because it tells you
what to expect and what alternative routes you can take to arrive at your
destination. Planning helps you to work smarter rather than harder. It keeps
you future-oriented and motivates you to achieve the results you want.
Perhaps most importantly, the process of ompleting a Business Plan enables
you to determine what commitment you need to make to the venture
(Department of Trade and Economic Development, 2010)
5.1.7 The need for a business plan

When you think about what a business plan is for, your mind probably goes
right to the bank and the process of applying for business financing, as that
is the most common use for business plans. But if you are creating this
valuable tool only as a part of a required financing packet, you‟re
overlooking its most important function: planning (Cagan, 2006).
Whether you are new to the world of entrepreneurship or a seasoned veteran,

a properly crafted business plan can help solidify your vision. And when you
are undertaking a new venture, or remaking an old one, a written strategy
can help ensure its success. Taking cognisance of that, there are particular
events that spur the need for a full-scale business plan. According to Cagan
(2006), they include the following:
 You plan to lauch a new business.
 Your business has grown substantially.
 You want to expand your existing business into new markets.
 You want to add a new product or product line.
 You are thinking about buying a business.
Other reasons why business plan is necessary according to Department of

Trade and Economic Development (2010) are to:
 Control future risks
 Prepare for future uncertainty
 Control business environment
 Control business growth
 Avoid sales crises
 Avoid liquidity crises
 Avoid succession crises
 Ensure people development
 Ensure work space available
 Avoid stock buying crises
According to Timmons and Spinelli, (20004), developing the business plan

is one of the best ways to define the blueprint, strategy, resource, and
individual requirements for a new venture. A good business plan must be
developed with a view to exploiting the defined opportunity, developing the
opportunity and determining the resources required, obtaining those
resources and successfully managing the resulting venture (Hisrich, Peters
and Shepherd (2008).
Other issues concerning business planning (principles of planning, benefits

of planning, components of a business, the products or services, financial
information, the market, management and operations, business organisation,
and questions to be answered in a business plan) have been considered by
Department of Trade and Economic Development (2010):
Principles of Planning
A plan must be:
Explicit: All steps completely spelled out.
Intelligible: :Capable of being understood by those who will carry it out.
Flexible: Capable of accepting change.
Written: Committed to writing in a clear and concise manner.
Benefits of Planning
1. Reduces ‘firefighting’
Many small business owners spend so much time „putting out the fires‟ that
they never have a chance to do anything else. By preparing a Business Plan
you can anticipate problems that are likely to occur and decide how they
should be handled in advance.
2. Justifies your plans and actions

Often, one decides to do something because it „sounds‟ or „feels‟ right. You
may do something because that is the way that you have always done it.
Preparing a Business Plan forces you to prove the validity, or at least
consider the reasoning of your plans.
3. Tests your ideas on paper

It is much better to produce a Business Plan and find that the business is
likely to be unprofitable than to start the business and find out the same
thing.
4. Indicates your ability and commitment

A well-prepared Business Plan is an impressive document. It shows
outsiders such as lenders and suppliers that you understand the business.
5.1.8 Components of a written plan

A written Business Plan should contain the following:
The business
1. The Idea: An outline and description of the product or service and
background on the industry.
2. The Entrepreneurs: A history of the founders of the business including
their skills, abilities
and proposed ownership structure.
3. Business Objectives:
· What the business intends to achieve including long range goals
· The advantage of the product or service over existing competitors
· The image and character of the business to be developed.
The product or service

Technical description of the business.
1. Manufacturing:
· Description of process and machinery used
· Patents and design registrations
· Predictions on changes to the industry
· Costs of materials, machinery, etc
· Plant location and layout
· Labour availability and costs.
2. Retailing:
· Goods to be sold
· Location
· Stocking policy and procedures
· Suppliers and potential suppliers
· Sales Terms.
3. Service:
· Description of service
· Qualifications necessary to enter the industry
· Industry and/or legal controls
· Processes and services to be offered
Financial information
1. Capital Needs:
· Fixed assets needed
· Working capital needed
· Starting capital needed.
2. Sources of Finance:
· Types of finance needed
· Owners funds to be used.
3. Cost of Finance
· Set up costs
· Current interest rates
· Ability to meet borrowings
· Current returns on owners funds.
4. Financial Viability:
· Projected profit and loss accounts
· Break even analysis
· Projected balance sheets
· Cash flow forecasts
· Working capital needs
· Budgets – Expenses/Sales/Income
· Taxation.
The market
1. Market Research:
· Market size
· Market description
· Market trends
· Customer profiles and target markets
· Preliminary sales forecasts and estimated market share.
2. Competitive Position:
· Competitors
· Unique selling position
· Quality of existing products or services
· Marketing practices of competitors.
3. Marketing Program:
· Distribution channels
· Sales outlets
· Storage and transport of goods
· Pricing policy
· Packaging
· Sales promotions and sales strategy
· Advertising strategy and costs
· Public relations.
Management and operations

1. Personnel:
· Numbers of staff needed
· Skills necessary
· Training programs.
Business organisation
1. Form of legal organisation:
· Sole Trader
· Partnership
· Company or Trust
· Registration of business name
· Organisation chart.
2. Legal Considerations:
· Licences
· Commonwealth and State taxes
· Consumer Law
· Business Law
· Insurance.
3. Premises:
· Space required
· Buy or rent contracts
· Commercial lease requirements and problems
· Availability of suitable premises.
5.1.9 Questions to be answered in a business plan

1. Description of the business:
· What type of business are you planning (retail, wholesale,
manufacturing, tourism,
hospitality, service)?
· What products or services will you sell?
· What type of business is it (new, part-time, expansion, seasonal)?
· Why does it promise to be successful?
2. Marketing:
· Who are your potential customers?
· How will you attract and hold your share of the market?
· Who are your competitors? How are their businesses prospering?
· How will you promote sales?
· Who will be your best suppliers and why?
· Where will the business be located?
· What factors will influence your choice of location?
· What features will your location have?
· How will your building contribute to your marketing strategy?
· What will your building layout feature?
3. Organisation:
· Who will manage the business?
· What qualifications will you look for in a manager?
· How many employees will you need and what are their job descriptions?
· What are your plans for employee hiring, salaries and wages, benefits,
training and
supervision?
· How will you manage finances?
· How will you manage record-keeping?
· What consultants or specialists will you need?
· What legal form of ownership will you choose?
· What licences and permits will you need?
· What regulations will affect your business?
5.10 Summary
Developing the business plan is one of the best ways to define the blueprint,
strategy, resource, and individual requirements for a new venture. A
properly crafted business plan can help solidify your vision. And when you
are undertaking a new venture, or remaking an old one, a written strategy
can help ensure its success. A Business Feasibility study is required as a
controlled process for identifying business problems and opportunities,
determining objectives, describing situations, defining successful outcomes,
and assessing the range of costs and benefits associated with several
alternatives for solving a problem.

1. What are the benefits of a feasibility study?
2. Highlight the components of a feasibility study.
3. Briefly discuss the need for a business plan.
4. What are the likely questions to be answered in a business plan?
References
Cagan, M ( 2006) Business Plan: Create a Business Plan to Supercharge
your profit. .Massachusetts: F+W Publications Inc.
Department of Trade and Economic Development (2010) Business Facts.
Government of South Australia: Department of Trade and Economic
Development. www.southaustralia.biz.
Hisrich, R.D., Peters M.P. and Shepherd D.A. (2008) Entrepreneurship (7th
ed.) New York: McGraw-Hill Companies Inc.
Kuratko, D. F. and Hodgetts, R. M (1998) Entrepreneurship: a
Contemporary Approach (4th ed). New York: Harcourt- Brace College
Publishers.
Thompson, A ( 2005) Entrepreneurship and Business Innovation: The Art of
Successful Business Start-ups and Business Planning. Entrepreneurship and
Business.
Timmon, J.A and Spinelli, S. (2004) New Venture Creation:
Entrepreneurship for the 21st
Century. New York: McGraw-Hill/Irwin.
Touchie, R.D ( 2005) Preparing a Successful Business Plan. Ghana: EPP
Book Services.
Women in Business (2010)
www.womeninbusiness.about.com/od/busnessplan/a/feasibilitystud.
5.2.0 UNIT TWO: SOURCES OF FUNDS FOR BUSINESS

ENTERPRISE
5.2.1 Learning Objectives
At the end of this unit, students shall be able to
 Explain the criteria for acquisition and allocation of funds
 List and explain the personal and family sources of funds
 Define internal sources of fund
 Identify the different classifications of external sources of funds
 Explain the basic requirements for seeking for loan facility
 Discuss how small and medium enterprises are funded in Nigeria
 Identify the challenges of small and medium scale enterprises.
5.2.2 Acquisition and allocation of funds
Acquisition and allocation of funds is central to the success of any business
venture. One of the main problems facing effective management of small
scale enterprises is lack of basic financial management skills needed to guide
the business venture. These skills include the ability to keep appropriate
records of financial transactions, financial control, credit management, risk
management personal financial discipline of the entrepreneur and inability to
see the business as separate from the owners. For a business venture to
externally raise capital needed for its operation the financial institutions
require a level of minimum compliance with the basic issues raised above. In
addition, it is important that the entrepreneur avoid under or over estimate
the capital requirements for its operations, otherwise too large capital will
lead to unnecessary high costs and in adequate capital will affect the growth
of the business venture.
The United States (US) Small Business Administration (SBA) suggested the
need for entrepreneur to answer the following questions so as to realistically
determine the volume of capital needed for its operations:-
 Why do I need the capital?: -

 How much do I need?
 When do I need it?
 How long will I need it?
 Where can I obtain it?
 How can I repay it?
5.2.3 Sources of funds for venture operation

Money is needed to operate and grow or expand a business. Business may
need money to purchase equipment, inventory, create awareness, restructure
or even renovation to be properly positioned to handle challenges. It is often
a great challenge for new business ventures to find or accumulate the needed
fund to commence or expand operation. Financing is the use and
manipulation of money. Raising money for a business is one aspect of
financing.
There are different forms of raising funds open to the entrepreneurs. These
sources vary in terms of volume of fund that can be accessed, the cost of the
funds and the security required to obtain the funds. The choice of individual
entrepreneur will be determined by the following factors as suggested by
(Olannye & Oyibi 2002)
 Knowing the number of sources of funds available
 Risk involved
 The duration of financing (whether short term or long term)
 The cost of borrowing from each source
 Government restrictions and institutional constraints
 The value and nature of assets as security or collateral
The various sources of funds for business ventures shall be classified into
three namely:-
i. The Personal and family sources
ii. The Internal sources
iii. The External sources
The Personal and family This source of finance is peculiar to a new

venture, although it may also be applicable to an existing venture
particularly loans from friends and relations as explained below
Personal savings: - It is expected that an individual that want to start a
business should be able to have saved part of the funds required for the
business. This is necessary because relying on borrowed funds may be too
dangerous for a new venture. It is also a way of motivating the owner to
know that if the venture fails the life saving will be lost.
Loan from family and friends: - Family members often want to support
other family members venturing into business, hence part of the venture
funds are contributed in the form of loans or gifts. So also friends support
through loans and sometimes gifts to encourage their friend that is starting a
business.
Internal Sources: -An internal source of funds is peculiar to an existing
venture. The internal generated funds can emanate from the following
sources
Retained profits: - It is an accepted practice to finance the fixed and
working capital requirement from profits generated from the previous
business activities of the venture.
Provisions: - Provision for tax and depreciation are another internal source
of finance. Since business tax are payable a year after profits have been
declared, this amount could serve as a source of fund for small business
firm. Furthermore, annual provisions for depreciation represent cash retained
by the enterprise over and above the normal undistributed profit.
Reducing current asset: - Reducing current assets is a source of fund and
large amount of money could be made available for financing the activities
of the venture.
External Sources: The external sources of funds are those that are obtained
outside the venture. The external sources can be sub-divided into three
namely; -
 Short- term finance
 Medium term finance
 Long term finance
Short term finance
Short term financing involves obligation debts that have maturity date of less
than
One year. The typical example of short term finance includes goods
purchase on credits, outstanding short term loans from banks/ accrued
payment such as deferred taxation, salaries and wages etc. Some of the
methods of short term financing are; -
Open account or Trade credits/ Account payable: - It is a form of
financing in which the seller extends credits to customers. The credit is
reflected on the entrepreneur‟s balance sheet as accounts payable, and in
most cases it must be paid in 30 to 90 days.
Account receivable financing: - It is a short term financing that involves
either the pledge of receivables as collateral for a loan or the sale of
receivables (factoring). Accounts receivables loans are made by banks,
whereas factoring is done primarily by finance companies and factoring
concerns.
Bank overdraft facilities: - An arrangement which allows a person who
keep a current account with a bank the opportunity to draw above the
balance in the account. The customers who overdrawn his/her account pay
both the overdrawn account plus the interest on the amount overdrawn.
Notes payable: - These are payments to banks (commercial) individuals or
firms in which the maker of such notes endorse them in favour of the payee.
A typical example of notes payable is a promissory note which is a short
term marketable debt security in which the borrower promises to pay a
stated sum on a stated future date, also known as one-name paper or
commercial paper.
Commercial draft: - It is a short term credit instrument, it is similar to a
promissory note, except that the payee creates the draft in which the drawer
indicates the time on the draft or sight draft requiring payment on
presentation.
Bill of exchange: - A bill of exchange is a marketable short time debt
security in which one party the drawer directs another party the acceptor or
draw to pay a stated sum on a stated future date.
Loans from acceptance houses: - It is a method of borrowing on short term
basis from banks; this method has the advantage of securing funds needed
and at the required time. A letter of credit is a good example.
Specialized Institutions: - Some specialized institutions were established to
provide credit facilities to the small and medium scale enterprises, such
institutions include microfinance banks, Cooperative banks, Agricultural
development banks etc.
Factoring: - It is a method of short term financing where debts are sold to a
factor by arrangement. A factor then assumes all the credit risks associated
with the account receivables. Though costly, factoring has the advantage of
converting an account receivable into cash and thus saves the seller the
stress of pursuing payment.
Discounting bills: - Similar to factoring in many ways, discounted bills are
used by firms with lump sum of funds tied in receivables or marketable
securities who require immediate cash. Instead of approaching their banks
for loans, the firms approach finance houses to discount their receivables
and marketable securities upfront by receiving cash lower than face value of
the receivables.
Medium term Finance:- This type of finance fills the funding requirements
of a firm in the medium term. In essence, medium term finance is not
intended for long or short term use. By way of durational availability,
medium term finance can refer to funds made available for use between two
and five years. Generally, such funds are used for acquisition of small tools
and light equipment with a few years life span. Medium term financing are
debts, often obtained by borrowing. They have implications for interest
payment.
The main sources of medium term finance are: -
Bank loans: The requirements for bank loans are usually tedious and
cumbersome for young entrepreneurs to meet, this is not say it is not
possible. According to Kuratko & Hodgetts (2007) to secure a bank loan, an
entrepreneur must be able to provide answers to the five mostly asked
questions together with descriptive commentaries: -
What do you plan to do with the money? Do not plan on using funds for a
high-risk venture, Banks seek the most secure venture possible
How much do you need? Some entrepreneurs go to their bank with no clear
idea of how much money they need. All they know is that they want money.
The more precisely the entrepreneur can answer this question; the more
likely the loan will be granted.
When do you need it? Never rush to the bank with immediate requests for
money with no plan. Such a strategy shows that the entrepreneur is a poor
planner, and most leaders will not want to be involved.
How long will you need it? The shorter the period of time the entrepreneur
needs the money, the more likely he or she is to get the loan. The time at
which the loan will be repaid should correspond to some important
milestone in the business plan.
How will you repay the loan? This is the most important question. What if
plans go awry? Can other income be diverted to pay off the loans? Does
collateral exist? Even if a quantity of fixed assets exists, the bank may be
unimpressed because it knows from experience that assets sold at a
liquidation auction bring only a fraction of their value.
Credit unions: Credit unions are non-profit organizations and charge less
interest than the banks do. It might be worth it to become a member of a
credit union to quality for a loan. The banks play a major role in the
development process as they accept deposits and give out loans in the
economy. There are 89 deposit money banks in operation under the
supervisory purview of the Central Bank of Nigeria. The recent increase in
minimum paid up capital for the existing DMBs from N1.0 billion to N25.0
billion will now enable the sectors plat its pivotal role of supporting the
growth SMEs in Nigeria.
The cumulative loans granted by DMBs to the economy from 1992-
2001 amounted to 3,031,226.1 million or 3,031 trillion. Of the total amount,
accumulated loans to SMEs during the period of ten years, 1992-2001
accounted for N426,826.8 million (N426.8 billion or 14%) while other
sectors took the lion share of N2,604.4 billion (or 86%) during the same
period.
DMBs Loans disbursement to SMEs and other sectors from 1992-2001
Year Total Loan Loans to % of Loans to % of
(1) SMEs Total other Total
Sectors
1992 52,998.8 23,893.9 45 29,104.9 55
1993 73,245.8 20,362.9 28 52,882.9 72
1994 122,809.1 26,041.8 21 96,767.3 79
1995 171,758.2 41,534.1 24 130,224.1 76
1996 210,381.5 47,897.9 23 162,483.6 77
1997 275,273.5 48,022.2 16 247,251.3 84
1998 333,186.1 50,061.5 15 283,124.6 85
1999 402,338.8 48,480.5 12 353,858.3 88
2000 573,069.5 62,760.8 10 510,308.7 90
2001 796,164.8 57,761.2 77 38,403.6 92.7
Total 3,031,226.1 426,826.8 14 2,604,409.3 86
Source: Raw Material Research and Development Council (2005)
Publication.
From the above, it is easy to pinpoint that the commercial bank as one of the
most viable sector of the banking industry has performed grossly below
expectation. This could be as a result of:
i) High interest rate
ii) Lack of collateral

iii) Poor track record
iv) Low level of education
v) Poor business proposals
Equipment Leasing:- this is an arrangement between owner of equipment

and the user of the equipment with the agreement of the user to pay an
agreed sum of money for making use of the equipment called rent.
Hire purchase: - Hire purchase normally require the seller or owner of
goods to sell some items to the hirer or buyer on the terms that the hirer or
buyer shall pay to the seller a number of installments until a final installment
has been paid when the ownership will be transferred automatically to the
buyer. Hire purchase can also be described as an arrangement in which the
buyer acquires an asset by making a percentage cash deposit at the inception
and pays the balance install- mentally at agreed rates and fixed dates. The
buyer takes possession while the seller retains the ownership until the last
installment is paid.
Finance Companies: These are asset based lenders that lend money against
assets such as receivables, inventory, and equipment. The advantage of
dealing with a finance company is that it often will make loans that banks
will not, although the finance houses charge higher interest rate.
Long term finance: - As the name suggests this type of finance required
that funds will be at the disposal of the business venture for a very long
period of time. The sources of funds that fall under this category include: -
Equity finance/Shareholders fund: - It is the money invested in the
venture with no legal obligation for entrepreneurs to repay the principal
amount or pay interest on it. The use of the equity funding thus requires no
repayment in the form of debt. It does, however, require sharing the
ownership and profits with the funding source. Since no repayment is
required equity capital can be much safer and cheaper for new ventures than
debt financing, although the entrepreneur must be ready to give up part of
his ownership rights to the willing investors.
Bonds/Debenture: - these are the instruments issued by a business venture,
generally bearing its common seal, normally called on the face of it a
debenture, and providing for the payment of or acknowledging the
indebtedness in a specified sum, at a fixed date, with interest thereof.
Debenture could be secured, mortgaged and unsecured. A debenture is said
to be secured when specific assets of the venture had been pledged as
collateral and the holder is given a right of lien on those assets. A right of
lien is a legal right given to the bond holders through the trustee to sell the
assets in respect of the loan in order to obtain the amount of money
necessary to satisfy the unpaid portion of the interest or the principal. While
unsecured debentures are bonds issued without the pledge of any specific
type of collateral. Such bonds only have a claim on the earnings and not
assets. In the case of liquidation of the venture the debenture holders are
settled first before the preference shareholders.
Mortgage financing: - Mortgage institutions provides this type of finance,
such finance is usually provided for acquisition of landed property for
example purchase of land, purchase of already completed building,
development of new building or renovation of an existing structure. The
duration of payment is usually very long sometimes over 20 years.
5.2.4. Reasons why entrepreneurs will require Loan facilities

From our discussion so far you will agree with me that potential, new and
existing entrepreneurs need loan to start or enlarge the volume of their
operations in one way or the other. Generally entrepreneurs will require
credit facilities for the following reasons:-
Normal operations: - An entrepreneur/small business owner may have to
borrow part of the money to run the business, especially when fund available
is not sufficient to profitably run the business venture.
Expansion purpose: - If the business intends to expand existing operation
or acquire some highly sophisticated equipment, such business may be
required to look outward to raise needed funds.
Financial difficulties: There may arise some financial difficulties as a result
of general economic depressions which may require business venture to seek
for financial assistance from any of the sources already discussed. In
addition, accumulation of high bad debts, temporary losses from operations
and some more
Fundamental problems may cause a business to look outward for its finance.
Module 5 MCQs
1. Acquisition and allocation of funds is central to the success of any
business venture. (a) True (b) False
2. One of the main problems facing effective management of small scale
enterprises is lack of basic financial management skills needed to
guide the business venture. (a) True (b) False
3. The financial management skills needed include one of these (a) lack
of credit management (b) lack of financial control (c) ability to keep
appropriate records of financial transactions (d) all of the above
4. Sources of finance relate to
(a) How individual sources for their income
(b) How firms obtain funds for their dividend payment
(c) How firm obtain funds for their retain earnings
(d) How Firms obtain funds for the day to day running of their
business
5. Factors affecting the sources of business finance include all except.
(a) Cost of finance
(b) Government policy
(c) Risk involved
(d) Economic condition
6. For a business venture to externally raise capital needed for its
operation the financial institutions require a level of
……………………. with the basic issues of financial management.
Answer: minimum compliance
7. Entrepreneur should avoid under or over estimating the capital
requirements for its operations. (a) True (b) False
8. ……………will lead to unnecessary high costs and ………….will
affect the growth of the business venture. Answer: Too large capital;
Inadequate capital
9. The question “How can I repay it?” according to United States SBA is
one of the questions that should be answered so as to realistically
determine the volume of capital needed for its operations. (a) True (b)
False
10.…………. is needed to operate and grow or expand a business.
Answer: Money
11.The sources of business funds can be classified as (a)The Personal and
family sources (b) The personal and family sources, Internal
sources and the External sources (c) The internal and external
sources (d) The external and family sources
12.Internal Sources of funds will include the following except (a)
Retained profits (b) Provisions (c) Reducing current asset (d) loans
from family members
13.Sources of funds available to a firm can be categorized
into………..group
(a) Two
(b) Four
(c) Five
(d) Three
14.Sources of funds obtained for a period between one day and three
hundred and sixty five days is business
(a) Medium term
(b) Long term
(c) Short term
15.……….. is an amount owing on service rendered to the firm for which
payment has not been provided.
(a) Prepayment
(b) Short term loan
(c) Unsecured credit
(d) Accruals
16.………………is an accepted practice to finance the fixed and
working capital requirement from profits generated from the previous
business activities of the venture. Answer: Retained profits
17.An internal source of fund is peculiar to an existing venture. (a) True
(b) False
18.…………..sources of funds are those that are obtained outside the
venture.
Answer: External Sources
19.The external sources of funds can be sub-divided into (a) three (b)
Two (c) Four (d) Six
20.Since no repayment is required equity capital can be much safer and
cheaper for new ventures than debt financing, although the
entrepreneur must be ready to give up part of his ownership rights to
the willing investors. (a) True (b) False
21.……………. Is where the trade debtors are sold at discount to a
finance house
(a) Accruals
(b) Prepayment
(c) Unsecured credit
(d) Invoice discounting
(e) Factoring.
22. The following are regarded as medium term sources of funds except
(a) Hire purchase
(b) Credit Unions
(c) Equipment Leasing
(d) Debenture
23. A type of finance which requires that funds will be at the disposal of
the business venture for a very long period of time is .............................
Ans: Long term finance
24. A safer and cheaper sources of fund for new ventures can be
(a) Equity Capital
(b) Preference share
(c) Debenture
(d) Convertible security
25. Debenture interest have to be paid
(a) before paying any dividend to preference shareholders
(b) before paying any dividend to ordinary shareholders
(c) after paying dividend to preference shareholders
(d) before paying any dividend to preference and ordinary
shareholders.
26.Write short notes on any four of the following

(a) Bank loan
(b) Trade credit
(c) Equity
(d) Bill of exchange
(e) Hire purchase
(f) Leasing
27.The following are reasons businesses may need money, except
a. to purchase equipment
b. to purchase inventory (stock)
c. create awareness
d. train workers
Answer D.
28.The following are reasons for businesses may need money, except
It is often a great challenge for new business ventures to find or
accumulate the needed fund to commence or expand operation. True or
False True
29.Financing is the _____ and ______ of money

Answer: use, manipulation
30.Business Financing means raising money for a business. True or False

False
31.The various sources of funds for business ventures shall be classified
into three namely ___________, __________ and _________.
Answer: Personal and Family , Internal sources, External Sources
32.Short term financing involves obligation debts that have maturity date
of less than
a. Two Years
b. Five Years
c. One Year
d. Ten Years
Answer: C.
33.A form of financing in which the seller extends credits to customers is
known as
____________
Answer: Trade credits or Accounts Payable
34.An arrangement which allows a person who keep a current account
with a bank the opportunity to draw above the balance in the account
is known as _______.
Answer: Bank overdraft facilities
35._________ are payments to commercial banks individuals or firms in

which the maker of such notes endorse them in favour of the payee.
Answer: Notes Payable
36.Microfinance banks, Cooperative banks, Agricultural development
banks are examples of
a. Specialized Institutions
b. Financial Institutions
c. Market Institutions
d. Derivative Institutions
37.Medium term finance can refer to funds made available for use
between two and five years. True or False
Answer: True
38.Before you begin the writing of a business plan you need to identify
how, where, and to whom you intend to sell a service or product. (a)
True (b) False
39.Feasibility studies will be required to address things like where and
how the business will operate. (a) True (b) False
40.As you begin your business plan you need to assess your competition
and understand how much money you need to start your business and
keep it running until it is established. (a) True (b) False
41.The following except ………… is a component of feasibility study.
(a) Executive Summary (b) Product/Service (c) Acquisition (d)
Technology
42.A business feasibility is a controlled process for identifying problems
and opportunities, determining objectives, describing situation for
solving a problem.
(a) True (b) False
43.Business plan describes business opportunity
(a) True (b) False
44.The need for a business plan includes all except:
(a) Planning to launch a new business
(b) Expanding your existing business
(c) Adding a new product or product line
(d) Increasing your labour force
45.A plan must be ………………..
(a) Unwritten (b) inflexible (c) inexplicit (d) intelligible
46.One of the benefits of planning is ………..
(a) It justifies your plans and actions
(b) It increases “firefight”
(c) It keeps ideas in your memory
47.A written business plan should have business objectives
(a) True (b) False
48.The importance of feasibility studies include

(a) Listing in details all the things you need to make the business
works.
(b) Identifying logistical and other business related problems and
solutions.
(c) Serving as a solid foundation for developing your business plan.
49. The type of business an entrepreneur is planning should be stated
under -
(a) Description of the business
(b) Marketing
(c) Organization
50. Which of the following question will be answered in a business plan
under organization?
(a) What products or services will you sell?
(b) Who are your potential customers?
(c) How will you promote sales?
(d) Who will manage the business?
51. Even if you have a great business idea you still have to find a
.................. way to market and sell your products and services.
Answer: Cost effective
52. Feasibility study will help you develop marketing strategies to
convince a ……….that your business is worth considering as an
investment
Answer: Bank or investor
53. .………………..is a summary of all key sections of the
Business Feasibility Study and should work as a separate, stand
alone document.Answer: Executive Summary
54. Components of Feasibility Studies will include all but
(a) Executive Summary (b) Product/Service (c) Technology (d) None
of the above
55.Competition as a component of feasibility study will describe
direct and indirect competition. (a) True (b) False
56.A .................... describes a business opportunity. Ans. Business
Plan
57.Planning helps you to work smarter rather than harder. (a) True
(b) False
58. Whether you are new to the world of entrepreneurship or a
seasoned veteran, a properly crafted business plan can help solidify
your .................. Ans. Vision
59.The need for a full-scale business plan according to Cagan (2006)
is spurred by the following except one:
(a) You plan to lauch a new business.

(b) You want to expand your existing business into new markets.
(c) You want to add a new product or product line.
60.A road map that tells you what to expect and what alternative
routes you can take to arrive at your destination is....................
Ans. Business Plan
61.Developing the business plan is one of the best ways to define the
blueprint, strategy, resource, and individual requirements for a new
venture according to:
(a) Timmons and Spinelli (2004) (b) Hisrich, Peters and Shepherd
(2008) (c) Department of Trade and Economic Development
(2010) (d) Cagan (2006)
62.A good business plan must be developed with a view to exploiting

the defined opportunity, developing the opportunity and
determining the resources required, obtaining those resources and
successfully managing the resulting venture. (a) True (b) False
63.Components of a written plan will include one of these; (a) The
product or service (b) the management and operations (c) the
business organization (d) All of the above
MODULE SIX
THE ROLES OF VISION, MISSION GOALS AND OBJECTIVES IN
ENTREPRENEURSHIP DEVELOPMENT

At the end of this module, student should be able to:
 Define vision in an entrepreneurship development
 List the components of vision
 Describe the importance of vision
 List the key elements that make leaders with vision succeed
 Discuss the characteristics of mission statement
 Discuss and explain organizational goals and objectives
 State the characteristics of good objectives
6.1 UNIT ONE: THE ROLES OF VISION
6.1.1 At the end of this unit, student should be able to:
 State the meaning of vision
 Explain the process of vision
 Outline ways of keeping vision alive
 List the requirements for effective vision
 Explain the criteria to measure the effectiveness of a vision
6.1.2 Introduction
As a learner who is taking a course in entrepreneurship, you must have
expectations, dream or a mental picture of future possibilities. Sometimes
you can either think positively or negatively. When you think negatively you
have problems of changing your future positively. On the other hand, if you
think positively you can make impossibilities to become possibilities. This
writer was once a nobody, who washed plates and swept offices, with vision
of greater future. Within a short period of time he became a Lecturer in the
one of the top universities in Nigeria. This unit will prepare you to
understand how you can come up with a clear vision so that you will become
whatever you desire to become in life. This unit will define vision and its
components, the importance of vision, ways of keeping you vision alive and
many more. I am sure you are prepared to follow me to explore the roles of
vision in making you a successful entrepreneur.
6.1.3 Defining vision and components of vision
6.1.4 Defining vision
Vision evokes pictures in the mind; it suggests a future orientation. Vision is
vital to human existence. (Scripture says “My people perish from lack of
vision”)
 The future picture (Lynch, 1997): Vision is in the realm of
imagination of a favourable future. Vision is best described by the
visioner.
 A form of non- specific guidance normally produced to an
organization by its CEO ( Haggins & Vineze ). It gives an imaginary
picture of a preferred future which the leader must carefully guide the
organization to reach.
 Vision is also a picture of your company in the future. It is your
inspiration, the framework for all your strategic planning and it is also
articulating your dreams and hopes for your business (Ward 2010).
 Vision again is short, succinct, and inspiring statement of what the
organization intends to become and achieve in the future, often stated
in competitive terms. Vision refers to the category of intentions that
are broad, all-inclusive and forward-thinking. It is the image that a
business must have of its goals before it sets out to reach them. It
describes aspirations for the future, without specifying the means that
will be used to achieve these desired needs.
 Vision can also be defined as the mental images or picture of a
preferred future either for the individual or for an organization; such
future is in the realm of imagination which the visioner must bring
into reality with the support of others..
6.1.5 Components of Vision

Components of Vision according to Collins & Porras, (1996) can be broadly
classified into two, namely:
 Core Ideology
 Envisioned future
Core ideology is described as enduring character of an organization-i.e. a

consistent identity that transcends product or market life cycle, technological
breakthroughs and the likes. It is what the organization stands for, the very
purpose for which the organization is created to do. The core ideology can
be further sub-divided into two namely:
 Core value i.e. core tenet of the organization, guiding principles, what
the organization stands for. It is a state of belief that is very difficult
or impossible to change. It has to do with the foundation on which the
business relationship both to the society and the entire stakeholders. It
is the extent of integrity the organization is ready to maintain.
 Core purpose: the reason for the organization‟s existence, a clear
description of the activities of the organization. Any organization or
individual that misses its purpose is not fit to live; the core purpose
must be seen to be achieved. If the purpose is to create an enduring
financial system such organization must be seen to fulfill such
purpose.
Envisioned future. It is creative, looking to a future of greatness; it keeps

the organization as well as individual motivated even if the founders are no
longer in existence.
Importance of Vision and key elements that make leaders with vision
succeed
The distinguishing function of a leader is to develop a clear and compelling
picture of the future and to secure commitment to that ideal. In addition to
vision, the appropriate combinations of the following factors will bring
about organization:
 Take away vision = Organization confusion

 Take away skills = Organization anxiety
 Take away incentives = organization gradual change
 Take away resources = Organization frustration
 Take away action plan = false starts
Student Revision Exercise:

Give any two definitions of vision
Identify the key words and the emphasis of your definitions.
Key elements that make a Leader with vision to succeed

 Take personal responsibility for initiating change: The entrepreneur
must take personal responsibility to initiate the necessary change.
People resist change; most people see the negative effect of the
change, but as an entrepreneur, one must stay focused and take
charge.
 Create a vision and strategy for the organization.
An entrepreneur is the creator of its vision; it is usually first conceived
within, and then expressed in writing, the realization of which requires
appropriate strategies to be put in place for its implementation
 Trust and support others: The entrepreneur cannot realize his vision
without others. It is therefore necessary to ensure that the entrepreneur
communicate his vision in a very clear and unambiguous way to elicit
the support of others. Since the vision cannot be realized alone there is
need for trust so that none of the members of the organization work
under suspicious condition.
 Open yourself for criticism and be ready to adjust. An entrepreneur
must be able to subject the vision to criticism so as to amend and
make the vision better. Humility to adjust where necessary is
important.
6.1.6 Visioning Process

 Initiate and provide constant vigilance: Vision must emanate from the
leader(s) within the organization and appropriate vigilance must be
ensured to bring the vision to reality. Vision should be original
because if copied from other persons, it may not last particularly when
challenges arise in the process of actualizing the vision.
 Set high goals but be realistic: Vision must be challenging in the sense
that it must call for attention such that it will be worth to pursue.
Vision must inspire the owner of the vision as well as those that will
be involved in actualizing the vision. Unrealistic goals will result in
frustration; hence vision must be realistic to the extent that those
involved will believe its accomplishment.
 Seek significant early involvement by other members of the
organization: The sharing of vision with others give room for criticism
so as to make the vision better and robust. The inputs of others will
allow a well conceived vision. If resources have been committed
before involving others it may lead to waste; if the vision could be
better actualized with minor amendments.
 Encourage widespread review and comments: Subject your vision to a
critical evaluation by others, allow both positive and negative
comments but be careful of destructive comments.
 Keep communications flowing: Give room for both vertical and
horizontal communications. All the members of the organization or
family members must have something to offer. No one is the absolute
custodian of knowledge
 Allow time for the process to work; do not be in haste to quit your
vision. Sleep over your vision before you get started.
 Demonstrate commitment, follow through: Vision is lonely;
demonstrate your commitment and encourage the commitment of the
organization members. You must lead others to follow your vision
through. If you abandon it no one can revive it but you. So do not quit
your vision, a quitter never wins and winners never quit.
 Maintain harmony of sub-units: Ensure the different units of the
organization work in harmony. No unit is allowed to work at variance
with one another, that is, it must be a unified vision.
6.1.7 Ways of keeping Vision alive

 Honour and live the vision as the organization‟s constitution. The
vision is not a document prepared and hanged in the office. The
culture and value of the organization must take its root from the
vision.
 Encourage new members‟ understanding and commitment through
early introduction. New members of the organization must be taught
and understand the aspiration of the organization.
 Make it constantly visible. Let the attitude of the leaders always
reflect the organizational vision. The decision making process must be
in line with the organization vision, so that all members of the
organization are constantly aware that it is the organizational vision
that is directing the activities within the organization.
 Create integrity through alignment and congruency – decision making
patterns, personnel policies etc must be in line with the vision.
 Review the vision periodically, revising as appropriate to reflect
changing conditions.
6.1.8 Tips to make the vision a Reality
 Vision must be developed by leaders, those who have the strength and
influence to establish direction and mobilize the organization
members and resources.
 Empower people at all levels by articulating your vision, agree on
clear goals and objectives and give them the authority they need to be
entrepreneurial in finding ways of achieving their goals.
 A vision must be communicated to followers and must be supported
by them. Leaders must market their vision to the followers.
 Remove fear of unknown and fear of failure in your words and
actions.
 Stay focused on the key strategic goals despite all the day-to-day
distractions.
 Create a working environment that encourages creativity and
innovation.
 Allow people time for exploration and discovery in addition to normal
work.
 Make the vision comprehensive and detailed so that every member of
the organization can understand his or her part in bringing the vision
to reality.
 Invest in employee training and coaching. Help them to develop
entrepreneurial and creative skills.
 A vision must be uplifting and inspiring.
 Plan for success but give room for failure.
6.1.9 Evaluation of vision
 Foresight
 Broadness of vision
 Uniqueness of vision
 Consensus of vision
 Practicality of vision
 Accessibility of vision
6.1.10 Student Revision Exercise

List five important things you will do as a leader to bring your vision to
reality
6.2 UNIT TWO: MISSION, GOALS AND OBJECTIVES

6.2.1 Learning objective
* Define Mission
* List the characteristics of mission
* State the meaning of organizational goals
* Define objectives
* List the importance of objectives
6.2.2 Mission Statement

We have said that vision is a mental picture of a preferred future; it is
essentially futuristic, and forward looking view of what an organization
intends to become. Mission on the other hand is what an organization is and
the reason for its existence. A meaningful mission must specifically state the
fundamental and unique reason for its being and how it is different from
other corporate organizations. Pearce 11 & Robinson Jr., (2004) defined
mission as the fundamental, unique purpose that sets a business apart from
other firms of its type and identifies the scope of its operations in product
and market terms. Mission gives specific direction and focus to the
organization. Thompson (1997) sees mission as the „essential purpose of the
organization, concerning particularly why it is in existence, the nature of
business it is in and the customers it seeks to serve and satisfy.‟
6.2.3 Characteristics of Mission Statement

Kazim (2004) identified seven characteristics of effective mission statement
as follows:
 It should be visible: A mission should always aim high but it should
not be an impossible statement. It should be realistic and achievable.
 It should be precise: mission statement should not be too narrow to
restrict organization activities and it should not be too broad to make
it meaningless giving no direction.
 It should be clear: Mission statement should be clearly stated to the
extent that it can lead the organization into definite action.
 It should be motivating: Mission statement must be motivating to the
employees and society. It must delight the stakeholders to enable it
achieve the embodiments of the statements.
 It should be distinctive: Mission statement should be unique to each
organization and differentiate it from similar organizations.
 It should indicate major components of strategy
 It should indicate how objectives are to be accomplished
6.2.4 Organizational Goals and Objectives

6.2.5 Organizational goals
Kazim 2004 defined goals as what an organization hopes to accomplish in a
future period of time. They represent a future state or an outcome of the
effort put in now. A broad category of financial and non-financial issues are
addressed by the goals that an organization sets for itself. Goals and
objectives are often used interchangeably; the major difference has to do
with the fact that goals are considered broader than objectives. Goals can be
stated in broad terms such as marketing goals, financial goals, and
production goals. When these goals are broken down to reflect specific,
measurable and timing of their accomplishment, they then become
objectives.
6.2.6 Organizational Objectives

Objective is described in Olayiwola (2007) as specific intended results of
organization activities. Kazim (2004) sees objective as the ends that state
specifically how the goals shall be achieved. Objectives are concrete and
specific in contrast to goals which are generalized; objectives make the goals
operational. While goals may be qualitative, objectives tend to be mainly
quantitative in specification, thus making objectives measurable and
comparable.
6.2.7 Importance of objectives.
Objectives are vital to the survival of organization especially in the area of
unifying different sections and harmonization of different interests.
Objectives are important for the following reasons:-
 It allows the organization to relate effectively and efficiently with its
environment
 It aids decision making
 It allows the organization to pursue its vision and mission
 It allows resources to be effectively and efficiently allocated among
competing needs.
 It provides the standard for performance evaluation.
6.2.8 Characteristics of good objectives

Since objectives are important tools to measure and evaluate organizational
performance, it is important for such tool to possess certain characteristics
such as:-
Clear and understandable by all the stakeholders
 It should be concise, specific and direct
 It must be measurable in quantitative or qualitative terms
 It must have a time horizon which must be clearly stated within which
objective must be accomplished
 It must be challenging and attainable
 There must be harmony among different objectives
 Prioritizing of objectives where resources available are inadequate to
pursue multiple objectives at the same time.
6.2.9 Summary and Conclusion
This unit has been able to define vision and the components of vision. It
identified core ideology and envisioned future as the two components of
vision. It also discusses important elements that make leaders with vision
succeed other key areas such as: - ways of keeping vision alive;
requirements for effective vision evaluation. The unit also discusses
organization mission, goals and objectives.
Indicate whether the statements below are „True‟ or „False‟

1. Vision relates to mental picture of the preferred future.
2. Goals are specific and measurable in quantitative terms.
3. Objectives are specific and measurable in quantitative terms.
4. Mission statement defines the organizational purpose and philosophy.
Fill in the gap from questions 5 to 7
5. ----------------- is a fundamental and unique reason for the existence of
an organization and how the organization is different from other
corporate organizations.
6. Vision can be broadly classified into (1) ------------------------ (2) -----
----------------
7. Core value and core purpose are elements of ------------------------------
-------
Mark Tutor Assignment

1a. Discuss two major elements of vision.
b. Mention five ways of keeping vision alive
2. State five characteristics of mission statement
3a. What is an objective?

b. State five importance of objective.
Suggestion for further readings

Kazmi A. (2004) Business Policy and Strategic Management 2nd ed. New
Delhi:
Tata McGraw-Hill Publishing Company Ltd. pp. 62-93
Thompson, J.L. (1997) Strategic Management: Awareness and Change 3rd
ed.
London: International Thompson Business Press.
Olayiwola P.O. ed. (2006) Corporate Planning in Nigeria: a Book of
Reading
Lagos: BP Prints pp.35- 51
Module 6 MCQs
1.Vision evokes pictures in the mind; it suggests a future orientation.True or

False
Anser:True
2.Vision is vital to human existence.Yes or No
Anser:Yes
3.Vision is in the realm of imagination of a favourable …………
A. Promise\ B. Future C .Time D .End
Anser: B. Future
4.A Vision is best described by the visioner.True or False
Anser: True
5.…………. gives an imaginary picture of a preferred future which the
leader must carefully guide the organization to reach.
Answer:Vision
6.Vision gives an ………… of a preferred future which the leader must
carefully guide the organization to reach.
Answer: imaginary picture
7. Vision is your inspiration, the framework for all your strategic planning
and it is also articulating your …………… for your business
Answer: dreams and hopes
8. Vision can also be defined
as………………………………………………………………
.9. Vision again is short, succinct, and inspiring statement of what the
organization intends to become and achieve in the future, often stated in
competitive terms.True or False
Answer:true
10. Vision can also be defined as the………………………….
11.Name the two components of vision………………………………..
Answer: A. Core idealogy B .Envisioned future
12. Core ideology is described as enduring character of an organization.
True orFalse
Answer: True
13. A consistent identity that transcends product or market life cycle,
technological breakthroughs and the likes is called……………………
Answer: Core ideology
14. Core ideology is what the organization stands for, the very purpose for
which the organization is created to do. Yes or No
Answer: Yes
15. The core ideology can be further sub-divided into two
namely:……………………………………
16. Core value of an organization is also
called…………………………………………….
Answer; Core tenet
17. Core has to do with the foundation on which the business relationship
both to the society and the entire stakeholders stands .True or False
Answer: True
18. Core value is the extent of …………………… the organization is ready
to maintain.
Answer: Integrity
19…………is the reason for the organization‟s existence, a clear description
of the activities of the organization
Answer :Core purpose
20. Any organization or individual that misses its purpose is fit to live .True
or False
Answer:False
21. ……………. is creative, looking to a future of greatness; it keeps the
organization as well as individual motivated even if the founders are no
longer in existence.
Answer: Envisioned future
22. Vision and key elements make leaders to succeed. True or False
Answer:True
23. The distinguishing function of a leader is not to develop a clear and
compelling picture of the future and to secure commitment to that ideal. Yes
or No
Answer:No
24.If vision is taken away , an organization can set into ……
Answer :Confusion
25. Take away skills =
Answer: Organizational anxiety
26. Organization gradual change is caused by lack of …………………
Answer: Incentives
27. Lack of resources can cause ……………in an organization
Answer: Frustration
28. Lack of action plan can cause …………………..
Answer: False starts
29. The entrepreneur cannot realize his vision without …..
Answer :Others
30. It is therefore necessary to ensure that the entrepreneur communicate his
vision in a very clear and unambiguous way to elicit the support of others
.True or False
Answer True
31. Since the vision cannot be realized alone there is need for …… so that
none of the members of the organization work under suspicious condition.
Answer :Trust
32. An entrepreneur must be open to …….. and be ready to adjust.
Answer :Criticism
33.In an organization , appropriate …….. must be ensured to bring the
vision to reality
Answer:Vigilance.
34. Vision should be ……… because if copied from other persons, it may
not last particularly when challenges arise in the process of actualizing the
vision.
Answer:Original
35. High goals must be realist…………………….
Answer: Realistic
36. Vision must be ………….. in the sense that it must call for attention
such that it will be worth to pursue.
Answer :Challenging
37. Vision must not inspire the owner of the vision as well as those that will
be involved in actualizing the vision .True or False
Answer: False
38.Unrealistic goals will result in……………. hence vision must be
realistic to the extent that those involved will believe its accomplishment.
A. Success B .Frustration C. Stagnation D. Good performance
39. The vision is not a document prepared and hanged in the office. True or
False
Answer:True
40. The …….. and …….. of the organization must take its root from the
vision.
Answer: culture and value
41. One of the ways of keeping vision alive is by making it constantly
visible. True or False. Answer True
42. Leaders must market their vision known to the followers. True or False.
Answer True
43. One of the methods of evaluating vision is ……………….. (a) Foresight
(b) Politics (c) inaccessibility (d) None of the above
Indicate whether the statements below are „True‟ or „False‟
44. Vision relates to mental picture of the preferred future.
45. Goals are specific and measurable in quantitative terms.
46. Objectives are specific and measurable in quantitative terms.
47. Mission statement defines the organizational purpose and philosophy.
Fill in the gap from questions 5 to 7
48. ----------------- is a fundamental and unique reason for the existence of an
organization and how the organization is different from other corporate
organizations.
49. Vision can be broadly classified into (1) ------------------------ (2) --------
-------------
50. Core value and core purpose are elements of ---------------------------------
----
MODULE SEVEN
THE ROLES OF GOVERNMENT IN BUSINESS

At the end of this module, you should be able to;
1) Explain the regulatory role of Government in business
2) Explain the reasons for Government‟s regulatory/promotional/supportive
roles
3) List and explain the benefits of regulation/promotion/supportive roles of
government
4) Identify and discuss functions of five regulatory bodies in Nigeria.
7.1 Unit One: Roles of Government in Business
7.1.1 Introduction
Small and Medium-sized Enterprises (SMEs) in market economies are the
engine of economic development. Owing to their private ownership,
entrepreneurial spirit, their flexibility and adaptability as well as their
potential to react to challenges and changing environments, SMEs contribute
to sustainable growth and employment generation in a significant manner.
SMEs have strategic importance for each national economy due to a wide
range of reasons. Logically, the government shows such an interest in
supporting entrepreneurship and SMEs. There is no simpler way to create
new job positions, increasing GDP and rising standard of population than
supporting entrepreneurship and encouraging and supporting people who
dare to start their own business. Every surviving and successful business
means new jobs and growth of GDP.
7.1.2 Regulatory/Legal roles of Government

Since government alone cannot meet the aspirations of the large number of
the population, there is need for government to create an enablement
environment for enterprises to strive to contribute to the increased welfare of
the society. This module will therefore explain the various ways in which the
government has been supporting the entrepreneurs/SMEs. It will also show
the objectives as well as the benefits government intends to achieve for these
supportive roles.
In every society, social and business activities are guided by certain laid
down principles. Such principles emphasize acceptable manners of conduct
among the community members. Similarly, the regulatory/legal environment
prescribes acceptable principles and guides in business relationship such that
each party understands the requirement of the business relationship and that
each party will conduct business activities in accordance to the law of the
land. There are three levels of regulations in Nigeria namely:
The Federal Legislation acts
The State legislation acts
Local Government acts
The Nigerian constitution distinguishes between the exclusive and
concurrent legislative list. While exclusive list contained areas where only
the federal legislators can make laws, the concurrent list specifies where
both federal and states can legislate but where there is conflict, that of
federal supersedes. The domestic business falls under the concurrent list,
hence both federal and states including local government can make laws to
regulate business activities in their domains. The regulatory roles of
government involve the following activities:
 Ensuring businesses comply with government laws. Every game has
rules and regulations with a referee to ensure compliance. Except
every player plays according to the rules there will be chaos. The
governments and their various agents serve as referees to ensure all
operators comply with the rules
 Controlling and monitoring of quality of product through different
agencies.
 Free and fair competition among business operators.
 Controlling the disposal of hazardous waste.
 Licensing of organization for production of consumable items.
7.1.3 Benefits of regulatory/promotion/supportive roles of

government
 To government
 To the entrepreneurs/SMEs operators
 To the society as a whole
Tutor Mark Assessment
7.1.4 Government and Business Regulatory Agencies/Bodies

There are many aspects of regulatory and monitoring roles of government.
In order to effectively carry out these roles, government has established
different agencies/bodies with the appropriate legislative backings to ensure
business operations are conducted in a friendly business environment. Some
of the agencies and their functions include:-
a.The Corporate Affairs Commission
The Corporate Affairs Commission was established by the Companies and
Allied Matters Act (CAMA) 1990 as a corporate body with perpetual
succession and a common seal; it is capable of suing and being sued in its
corporate name. The headquarters of the Commission was to be based at
Abuja the Federal Capital Territory.
The Act that established the Commission specified the following functions:
i. The regulation and supervision of the formation, incorporation,
registration, management, and winding of companies.
ii. Establishing and maintaining companies‟ registry and offices in all the
states of the Federation suitably and adequately equipped to discharge
its formations.
iii. Arrange or conduct an investigation into the affairs of any company
where the interests of the shareholders and the public so demand.
iv. Perform such other functions as may be specified by any act or
enactment.
v. Undertake such activities as one necessary or expedient for giving full
effect to the provisions of the Act (CAMA 1990).
b. National Agency for Food and Drug Administration and Control
(NAFDAC)
NAFDAC was established under decree No 15 of 1993.The decree vested in
it dual functions.
i. To see to the establishment of food beverages and cream industry
ii. As well as regulating and controlling the importation, manufacturing,
distribution, sales and use of processed food, drugs, cosmetics,
medical devices, bottled water, chemicals and advertisements relating
to food, beverages and cream products.
iii. Ensure that the use of narcotic drugs and psychotropic substances are
limited to medical and scientific purposes.
iv. Conduct appropriate tests and ensure compliance with standard
specifications to ensure efficiency and safety of food, drugs,
cosmetics, bottled water, medical devices, chemicals and their raw
materials as well as production process in factories and other
establishments.
v. Undertake the registration of processed foods, drugs, cosmetics,
medical devices, bottled water and chemicals.
vi. Compile standard specifications and guidelines for production,
importation, sales and distributions of processed foods, drugs,
cosmetics, medical devices, bottled water and chemicals.
vii. Inspect all imported and locally made processed foods, drugs,
chemicals, cosmetics, medical devices, bottled water, and establish
relevant quality assurance systems.
c. The Standard Council

According to Ogundele, (2007), the body was established as Nigerian
Standard Organization Act of 1971, now Standard Organization of Nigeria
(SON). The functions of the council include:-
i. To advice government on standards, standard specifications, control
and methodology
ii. Designating, establishing and approving standard in respect of
metrology, materials, commodities, products, processes for the
certification of products in commerce and industry throughout
Nigeria.
iii. Providing necessary measures for the control of raw materials and
products in conformity with standard specifications.
iv. Awarding of certificate marks by the council to the manufacturers
whose products meet council‟s established standards
v. Sealing up and confiscating of assets of the organization that fails to
live up to the standards set.
7.1.5 Student Revision Exercise

List the functions of the standard Organization of Nigeria
d.The Independent Corrupt Practices and Other Related Offences

Commission (ICPC)
The Independent Corrupt Practices and Other Related Offences Commission
was established as a corporate body by Federal Government of Nigeria as a
legislative initiative to combat corruption which has become endemic in the
national life. The commission composes of high police ranking officers,
legal practitioners with at least 10 years post-call experience, retired judge of
a superior court of law, a retired public servant not below the rank of a
director, a woman, a youth not less than 21 or more than 30 years of age at
the time of his or her appointment and a chartered accountant. The ICPC
mandate was to prohibit and prescribe punishment for corrupt practices and
other related offences.
Section 6 (a-f) of the ICPC Act 2000 sets out the duties of the Commission
as paraphrased in the following:
i. To receive and investigate complaints from members of the

public on allegations of corrupt practices and in appropriate
cases, prosecute the offenders.
ii. To examine the practices, systems and procedures of public
bodies and where such systems aid corruption, to direct and
supervise their review.
iii. To instruct, advise and assist any officer, agency, or parastatal
on ways by which fraud or corruption may be eliminated or
minimized by them.
iv. To advise heads of public bodies of any changes in practice,
systems or procedures compatible with the effective discharge
of the duties of public bodies to reduce the likelihood or
incidence of bribery, corruption and related offences.
v. To educate the public on and against bribery, corruption and
related offences.
vi. To enlist and foster public support in combating corruption
With respect to the prosecution of cases, the ICPC Act provides that every
prosecution for offences under it shall be deemed to be done with the
consent of the Attorney-General. Furthermore, it is provided that the Chief
Judge of a State or the Federal Capital Territory shall designate a court or
judge to hear and determine all cases arising under the Act. Presently, there
are two such designated Judges in each State of the Federation and the
Federal Capital Territory.
The offences that can be handled by the commission are contained in the act
that established it. The offences include among others: giving and accepting
gratification, fraudulent receipt or returns and gratification by and through
agents, bribery of public officers, using office or position for gratification,
making false or misleading statements to the commission as well as attempt
and conspiracy.
d. The Economic and Financial Crimes Commission (EFCC)
The EFCC was established by the act of parliament in 2004 and the
commission was empowered by the act to carry out the following functions;
i.The enforcement and the due administration of the provisions of this Act;
ii. the investigation of all financial crimes including advance fee fraud,
money laundering, counterfeiting, illegal charge transfers, futures market
fraud, fraudulent encashment of negotiable instruments, computer credit
card fraud, contract scam, etc.;
iii.The co-ordination and enforcement of all economic and financial crimes

laws and enforcement functions conferred on any other person or authority;
iv. The adoption of measures to identify, trace, freeze, confiscate or seize

proceeds derived from terrorist activities, economic and financial crimes
related offences or the properties the value of which corresponds to such
proceeds;
v.The adoption of measures to eradicate the commission of economic and

financial crimes;
vi.The adoption of measures which includes coordinated preventive and

regulatory actions, introduction and maintenance of investigative and control
techniques on the prevention of economic and financial related crimes;
vii.The facilitation of rapid exchange of scientific and technical information

and the conduct of joint operations geared towards the eradication of
economic and financial crimes;
viii.The examination and investigation of all reported cases of economic and

financial crimes with a view to identifying individuals, corporate bodies or
groups involved;
ix.The determination of the extent of financial loss and such other losses by
government, private individuals or organizations;
xi. Collaborating with government bodies both within and outside

Nigeria carrying on functions wholly or in part analogous with those
of the Commission concerned.
xi.The identification, determination, of the whereabouts and activities of

persons suspected of being involved in economic and financial crimes,
xii. The movement of proceeds or properties derived from the commission

of economic and financial and other related crimes;
xiii.The exchange of personnel or other experts,
xiv.The establishment and maintenance of a system for monitoring

international economic and financial crimes in order to identify suspicious
transactions and persons involved,
xv.Maintaining data, statistics, records and reports on person, organizations,

proceeds, properties, documents or other items or assets involved in
economic and financial crimes; undertaking research and similar works with
a view to determining the manifestation, extent, magnitude, and effects of
economic and financial crimes and advising government on appropriate
intervention measures for combating same.
xvi.Dealing with matters connected with the extradition, deportation and
mutual legal or other assistance between Nigeria and any other country
involving Economic and Financial Crimes;
xvii.The collection of all reports relating to suspicious financial

transactions, analyse and disseminate to all relevant Government
agencies;
xviii.Taking charge of, supervising, controlling, coordinating all the

responsibilities, functions and activities relating to the current
investigation and prosecution of all offenses connected with or relating
to economic and financial crimes;
xix.The coordination of all existing economic and financial crimes

investigating units in Nigeria;
xx.Maintaining a liaison with office of the Attorney-General of the

Federation, the Nigerian Customs Service, the Immigration and Prison
Service Board, the Central Bank of Nigeria, the Nigeria Deposit Insurance
Corporation, the National Drug Law Enforcement Agency, all government
security and law enforcement agencies and such other financial
supervisory institutions in the eradication of economic and financial
crimes;
xxi. Carrying out and sustaining rigorous public and enlightenment

campaign against economic and financial crimes within and outside
Nigeria and;
xxii.Carrying out such other activities as are necessary or expedient for the
full discharge of all or any of the functions conferred on it under this
Act.
In addition to the functions listed above, the Commission was also

empowered by the act to:
(a) cause investigations to be conducted as to whether any person,

corporate body or organization has committed any offence
under this Act or other law relating to economic and financial
crimes
(b) cause investigations to be conducted into the properties of any

person if it appears to the commission that the person‟s lifestyle
and extent of the properties are not justified by his source of
income;
The Commission was also charged with the responsibility of enforcing
the provisions of the following laws:–
(a) the Money Laundering Act 2004; 2003 No.7 1995 N0. 13
(b) the Advance Fee Fraud and Other Fraud Related Offences Act
1995;
(c) the Failed Banks (Recovery of Debts) and Financial

Malpractices in Banks Act 1994, as amended;
(d) The Banks and other Financial Institutions Act 1991, as

amended; and
(e) Miscellaneous Offences Act
(g) Any other law or regulations relating to economic and financial

crimes, including the Criminal code or penal code.
7.2.0 Unit Two: Other Regulatory Agencies
7.2.1 Introduction
There are other regulatory agencies outside the ones that have been
discussed in Unit One. Some of these include the following;
a.Governing Council of National Office of Industrial Property
b.Productivity Prices and Income Board
c.The Central Bank of Nigeria (CBN)
d.Nigerian Stock Exchange (NSE)
e.Securities and Exchange Commission (SEC)
f.National Insurance Corporation (NICON)
g.Raw Materials Research and Development Council (RMRDC)
h.Nigerian Deposit Insurance Corporation (NDIC)
i.Nigerian Export Credit Guarantee Insurance Corporation
j Industrial Development Coordination and many others.
7.2.2 Promotional/Supportive Roles of Government
Without mincing words, in defining the role of government in supporting
entrepreneurship and SMEs, it is obvious that apart from designing a
comprehensive entrepreneurship and SMEs strategy, the development of
national SME support institutions and networks is one of the key conditions
for success. Although a number of agencies have been established in the past
to strengthen the SMEs, it is generally believed that the government needs to
do more. The following are typical ways by which government promotes
and supports entrepreneurs
 Tax Holiday: A tax holiday is a temporary reduction or elimination of

a tax; governments usually create tax holidays as incentives for
business investment. The taxes that are most commonly reduced by
national and local governments are sales taxes, company income tax
etc. Tax holiday is a kind of incentive used to encourage the growth
and development of business enterprises.
 Financial incentive: These schemes are one form of strategic
assistance an organization may be able to access from the government
or agencies. These high level schemes focus on projects that will
achieve real productivity improvements - particularly those that will
assist collaboration among firms in research, technology diffusion,
business transformation and capacity building within the defined
sectors e.g. agricultural sector, manufacturing sector etc.
 Infrastructural development: These are basic facilities that will
enhance productivity, reduce cost if they are centrally provided by the
government. These items include constant electric supply, portable
water, good road facilities, efficient communication system etc. The
lack of basic infrastructural facilities has been responsible for low
economic activities particularly in the manufacturing sectors in
Nigeria.
 Subsidies: This is a form of financial assistance granted to economic
agents such as business organizations with the aim of supporting such
businesses to generate increased productivity and promote increased
employment and society‟s welfare.
 Credit facilities through government financial agencies.
 Assistance in the areas of attraction of overseas capital and technical
know-how
 Availability of reliable data from CBN, FOS NDE etc.
 Stability of system of laws and justice.
 Preparation and dissemination of weather forecasts.
 Export promotion Activities. The Nigerian Export Promotion Council
(NEPC) was established through the promulgation of the Nigerian
Export Promotion Decree No. 26 of 1976 and formally inaugurated in
March, 1977. This act was amended by Decree No.72 of 1979 and
further amended by the Nigerian Export promotion Decree No. 41 of
1988 and complimented by the Export (Incentives and Miscellaneous
Provisions) Decree No. 18 of 1986. Furthermore, the Nigerian export
Promotion Council Amendment Decree No.64 of 1992 was
promulgated to enhance the performance of the Council by
minimizing bureaucratic bottlenecks and increasing autonomy in
dealing with members of the Organized Private sector. The Council
has a Governing Board drawn from both the Public and the private
sectors. The council has the following objectives:
 to promote the development and diversification of Nigeria‟s export

trade;
 to assist in promoting the development of export-related industries
in Nigeria;
 to spearhead the creation of appropriate export incentives; and,
 to actively articulate and promote the implementation of export
policies of the Nigerian government.
(iii) Creation of incubator units providing the space and infrastructure for
business beginners and innovative companies, and helping them to solve
technological problems, and to search for know-how and promote
innovation
7.2.2 The Objectives of government Regulation

a. To ensure the development of healthy balance between private and
public ownership
b. To make use of equal opportunity for cooperation
c. To ensure utilization of the existing capacity and the creation of
economy of scale
d. To avoid the creation of natural monopolies
e. To promote a more equitable distribution of income and a wider
ownership of business enterprises within and among nationals
f. To develop data base or data bank in business activity
g. To raise revenue for purpose of financing other social, economic and
political objective defined by the government
h. To promote general pattern of distribution
i. To raise the living standards of Nigerians
j. To regulate by-laws and taxation with a view to equating the private
and social costs.
Ogundele (2007) listed the following as the objectives for business
regulation in Nigeria;
 To create and maintain a climate of confidence, trust and stimulating
the activities of enterprises by respecting the rules of competition
 Creating an environment that will allow the enterprise to thrive, grow
and maintain stability
 Determine clearly the national goals of acceptable global levels,
wages, price of other goods and services, credits and investment
 Ensuring social progress and maximum justice in consonant with the
level of economic activity
 To fix and distribute public and social burdens in a fair manner
 The constitutional rights or sovereign rights of government demand
that it should keep close watch over the activities of business
 To protect the needs of consumers against the production and sales of
inferior goods
 To control sources of revenue in the form of taxes, customs and excise
duties etc.
 It could also be for keeping international obligations e.g requirements
of International Monetary Fund (IMF) and World Bank as noted
earlier.
 Ensuring that the economy is not dominated by foreigners.
Lawal (1993) included the following as part of government reasons for
business regulation:-
 Providing greater employment opportunities
 Increasing exportation of manufactured goods
 Achieving dispersion of industries
 Improving technology
 Attracting foreign investment
 Increasing private sector participation and
 Increasing local content of industrial output.
7.2.4 Strategic importance of SMEs

Parallel with ownership reform and privatization, the number of SMEs is
increasing. The strategic importance of SMEs is today acknowledged around
the world for the following reasons according to (Sunje,
www.unece.org/indust/sme/ece-sme.htm).
 Small and medium-sized enterprises are contributing to employment

growth at a higher rate than larger firms. In the EU economy about
99.9 per cent of the enterprises are SMEs, of which 93 per cent are
micro enterprises. In 1992, there were 15.7 million SMEs.
 SMEs in the private non-primary (i.e. non-farming) sector of the

Community; the private sector and in particular SMEs form the
backbone of a market economy and for the transition economies in the
long-term might provide most of the employment (as is the case in the
EU countries). A World Bank sector policy paper shows that their
labour intensity is from 4-10 times higher for small enterprises;
 Support for SMEs will help the restructuring of large enterprises by

streamlining manufacturing complexes as units with no direct relation
to the primary activity are sold off separately. And through this
process the efficiency of the remaining enterprise might be increased
as well;
 They curb the monopoly of the large enterprises and offer them
complementary services and absorb the fluctuation of a modern
economy;
 Through inter-enterprise cooperation, they raise the level of skills with

their flexible and innovative nature. Thus SMEs can generate
important benefits in terms of creating a skilled industrial base and
industries, and developing a well-prepared service sector capable of
contributing to GDP trough higher value-added;
 A characteristic of small industrial enterprises is that they produce

predominantly for the domestic market, drawing in general on
national resources;
 The structural shift from the former large state-owned enterprises to
smaller and private SMEs will increase the number of owners, a group
that represents greater responsibility and commitment than in the
former centrally planned economies;
 An increased number of SMEs will bring more flexibility to society
and the economy and might facilitate technological innovation, as
well as provide significant opportunities for the development of new
ideas and skills;
 SMEs use and develop predominantly domestic technologies and

skills;
 New business development is a key factor for the success of regional

reconversion where conventional heavy industries will have to be
phased out or be reconstructed (especially in the field of metallurgy,
coalmining, heavy military equipment.
7.2.4 a.Tutor Marked Assessment [Essay]

i. List five reasons why you think government should regulate
business in Nigeria.
ii. Evaluate the relevance of NAFDAC in business operations in
Nigeria.
iii. List and discuss five (5) functions of EFCC.
iv. Identify five ways you think government can support
entrepreneurs in your environment.
b. Objective Items
1. The three levels of Regulation in Nigeria are ……….
(a) The Judiciary, Legislative and Executive
(b) Federal, State and Local government
(c) Decree, Laws and Bye Laws
(d) Federal, Judiciary and Executives
2. An arm of government that is concern with the registration of

Business in Nigeria is .................
(a) EFCC (b) Standard Organisation of Nigeria
(c) Corporate Affairs Commission (d) ICPC
3. An agency that is concern with the investigation of all financial
crimes is –
(a) ICPC, (b) SON (c) NAFDAC (d) EFCC
4. An Agency that is responsible to provide an advise, educate public on
and against bribery is ………
(a) EFCC (b) ICPC (c) SON (d) CAC
5. One of the following is not the promotional / supportive roles of
Government
(a) Tax holiday
(b) Financial incentive
(c) Infrastructural development
(d) Tax evasion
7.2.5 Suggestion for further Reading:
Ogundele O.J.K. (2007) Entrepreneurship Development, Corporate

Governance and Small Business Management Lagos: Molofin Nominees
pp.156-184
Lawal A.A. (1993) Management in Focus Lagos: Abdul Industrial
enterprises
www.efccnigeria.org retrieved August 13, 2010
www.icpc.gov.ng/role.php Retrieved August 13, 2010
Šunje, A. The Role of Government in Supporting Entrepreneurship
and SMEs www.unece.org/indust/sme/ece-sme.htm Retrieved August 13
2010
Module 7 MCQs
Module Seven QUESTIONS
1The exclusive list contains areas where only the federal legislators can
make laws. True/False
Answer:True
2..The Nigerian constitution distinguishes between --------- and --------- list.
Answer:legislative and concurrent
3 The domestic business falls under the concurrent list . True/False
Answer: True
4. Federal and state, including local government, can make laws to regulate
business activities in their domains. Agree/Disagree
Answer: Agree
5. The three levels of Regulation in Nigeria are ……….
(a) The Judiciary, Legislative and Executive
(b) Federal, State and Local government
(c) Decree, Laws and Bye Laws
(d) Federal, Judiciary and Executive
Answer:b=Federal,State,and Local Government
6. The organisation that is concerned with the registration of Business in
Nigeria is .................
(a) EFCC
(b) Standard Organisation of Nigeria
(c) Corporate Affairs Commission
(d) ICPC
Answer:c=Corporate Affairs Commission
7.. An agency that is concern with the investigation of all financial
crimes is –
(a) ICPC,
(b) SON
(c) NAFDAC
(d) EFCC
Answer:d=EFCC
8. An Agency that is responsible to provide advise, educate public on
and against bribery andcorruption is ………
(a) EFCC
(b) ICPC
(c) SON
(d) CAC
Answer:b= ICPC
9. One of the following is not the promotional / supportive roles of
Government
(a) Tax holiday
(b) Financial incentive
(c) Infrastructural development
(d) Tax evasion
Answer:d=Tax evasion
10. In every society, social and business activities are guided by certain laid
down principles . Agree/Disagree
Answer:Agree
11.The regulatory/legal environment prescribes acceptable principles and
guides in business relationship. True/False
Answer: True
12. The regulatory/legal environment prescribes acceptable ---------- and----
----- in business relationship.
Answer: principles and guides
13.The regulatory/legal environment prescribes acceptable principles and
guides in business relationship.
a. Acceptable principles
b. Guides business relationship
c. All of the above
d. None of the above
Answer: C=All of the above

14. The Corporate Affairs Commission was established by the
Companies and Allied Matters Act (CAMA) 1990 as a corporate body
with perpetual succession and a common seal. Yes/No
Answer: Yes
15. The Corporate Affairs Commission was established by -----------------
- as a corporate body with perpetual succession and a common seal.
Answer: Companies and Allied Matters Act(CAMA) 1990.
16. The headquarters of the Commission is based in
a) Lagos.
b) Abuja the Federal Capital Territory.
c).Port Harcourt
d) All of the above
Answer:Abuja
17. The Act that established the Commission specified one of the following
functions:
a.Regulation of the formation of companies
b.Supervision of companies
c.Registration of companies
d.All of the above
Answer: d-All of the above
18 . Establishing and maintaining companies‟ registry and offices in all the
states of the Federation is a function of ----------------------.
Answer:Corporate Affairs Commission
20. NAFDAC was established under decree No 15 of 1993
a.No.15 of 1993
b.No. 10 of 1993
c.No.12 of 1993
d. All of the above
Answer: a=No.15 0f 1993
21. Ensuring that the use of narcotic drugs and psychotropic substances are
limited to medical and scientific purposes is a function of NAFDAC.
True/False
Answer:True
22. Ensuring that the use of narcotic drugs and psychotropic substances are
limited to medical and scientific purposes is a function of-----------------------
.
Answer:NAFDAC
23 Ensuring that the use of narcotic --------- and psychotropic---------------
are limited to medical and scientific purposes is a function of NAFDAC.
Answer: drugs and substances
24. The Independent Corrupt Practices and Other Related Offences
Commission was established as a corporate body by Federal Government of
Nigeria as a legislative initiative to combat corruption.
True/False
Answer=True
25. The Independent Corrupt Practices and Other Related Offences
Commission was established as a corporate body by------------------------------
---- as a legislative initiative to combat corruption.
Answer:Federal Government of Nigeria
26 Small and medium-sized enterprises are contributing to employment
growth. Agree/Disagree
Answer=Agree
27. Support for SMEs will help the restructuring of large enterprises by
streamlining manufacturing complexes. Yes/No
Answer= Yes
28. Support for----------- will help the restructuring of large enterprises by
streamlining manufacturing complexes.
Answer:SMEs
29. SMEs can generate important benefits in terms of creating a skilled
industrial base. Agree/Disagree.
Answer:Agree
30. SMEs can generate important benefits in terms of creating one of the
follwing;
a. skilled industrial base.
b.unskilled industrial base
c.advanced industrial base
d. none of the above
Answer:a=skilled industrial base
31. An increased number of SMEs will bring more flexibility to society and
the economy.
Agree/Disagree
Answer=Agree
32.An increase in the number of SMEs might facilitate technological
innovation,Agree/Disagree
Answer=Agree
33. An increase in the number of SMEs might provide significant
opportunities for the development of new ideas and skills; Yes/No
Answer= Yes
34. .An increase in the number of SMEs might facilitate -----------------
innovation,
Answer=technological
35. . An increase in the number of SMEs might provide significant
opportunities for the ------------ of new ideas and skills.
Answer=development
36. SMEs use and develop predominantly domestic technologies and skills;
Agree/Disagree
Answer=Agree
37. SMEs use and develop predominantly domestic -----------and-------------
Answer=technology and skills .
38. . An increase in the number of SMEs might provide significant
opportunities for one of the following;
a. .ideas
b skills
c all of the above
d none of the aqbove
Answer= b=all of the above
39. New business development is a key factor for the success of regional
reconversion. Agree/Disagree
Answer=Agree
40 New business development is a------------ factor for the success of
regional reconversion.
Answer= key
41.The Nigerian Standard Organization of Nigeria(SON) was established by
an Act of 1971. True/False
Answer:True
42. .The Standard Organization of Nigeria(SON) was established by an Act
of;
a.1970
b.1971
c.1972
d.1973
Answer:b=1971
43. The Standard Organization of Nigeria(SON) was established by an Act
of-------------------------
Answer:1971
44. To advice government on standards, standard specifications, control and
methodolog is a function of The Strandard Organisation of
Nigeria.(SON).True /False
Answer:True
45. Sealing up and confiscating of assets of the organization that fails to live
up to the standards set is not a function of The Standard Organisation of
Nigeria(SON). Agree/Disagree
Answer=Disagree
46. ---------------- and------------- of assets of the organization that fails to
live up to the standards set is not a function of The Standard Organisation of
Nigeria(SON).
Answer:Sealing up and confiscation
47.Which of the following is not a function of The Standard Organisation of
Nigria(SON);
a.sealing up assets of the organisation
b.confiscating of assets of the organisation
c.all of the above
d.none of the above
Answer:c=all of the above
48. The ICPC composes of high police ranking officers, legal practitioners
with at least 10 years post-call experience. Agree/Disagree
Answer:Agree
49. The ICPC mandate was to prohibit and prescribe punishment for corrupt
practices and other related offences. Agree/Disagree
Answer:Agree
50. The ICPC mandate was to ----------- and------------- punishment for
corrupt practices and other related offences.
Answer:prohibit and prescribe
MODULE EIGHT
CASES OF FEASIBLE ENTERPRISES IN NIGERIA
Learning Objectives
(i) discuss features of some feasible enterprises in Nigeria.
(ii) explain the problems and prospects of small enterprises in Nigeria.
(iii) draw up a business plan for a small enterprise
Case 1: Fish Farming

Fish farming is a very serious business and a prospective fish farmer
should consider these basic factors before embarking on the project
1. Availability of good site; the farmer should have acquired a good
piece of land for the business. The site may be in a compound of
backyard. Closeness to home is preferred to avoid stealing. Where the
concrete pond system is not adopted, the soil should be a water
retaining soil (day-hummy) to allow for continuous water retention.
2. Finance; there must be a good source of capital for the investment. A
budget covering pond construction, fish stock purchases, feeding,
medication, labour, etc. should be drawn.
3. Water availability; pond must be situated where there should be ready
source of quality water. Fish life in its entirety depends on water. So
water is a priority in fish farming.
Pond Culture Description

Different fish ponds can be constructed depending on the farmer‟s intention
or resources. We have the diversion pond in which water is channeled from
another source into the pond. Three main kinds of diversion ponds exist and
include embankment ponds, excavated ponds and partially excavated ponds
(Viveen et al, 1995). Another type of pond is called barrage pond which is
made by building a dike across a natural stream (Bard et al, 1976).
The type of fish pond of interest to us in this paper is the concrete fish pond.
The advantage of concrete fish pond can also be used such as galvanized
water tank, drums and „geepee‟ plastic tanks. Oladipo (1994) stated that
discussed galvanized water tanks of capacity 500-1000 gallons can be
acquired and used. He also reported that abandoned concrete water tank
constructed for the purpose of storing water during building construction can
be converted to a concrete fish pond by installing water inlet and overflow
pipe on it.
In constructing a concrete fish pond, about 60cm (2ft) of the ground should
be excavated to prevent rise in temperature of pond water (Ezema, 2003).
The shape is always square or rectangular with pillars at the four corners of
the pond. The walls are then erected with reinforced or concrete blocks to
ensure that the walls withstand the pressure of the pond water. The inner and
outer walls of the ponds should be plastered to prevent leakage. A water
inlet and outlet should then be installed. Also an overflow pipe is installed to
prevent loss of fish from pond water overflowing. The floor of the pond
should be concrete to prevent water seepage. The floor of the pond should
slope towards the water outlet for easy drainage.
The next step is to wet and condition the pond. Wetting is done by spreading
the walls and floor of the pond with water every morning and evening to
prevent cracking. Conditioning is by filling the pond with water and leaving
it alone for one week and drain out the water through the water outlet. This
procedure should be repeated 2 or 3 times (Ezema, 2003).
Stocking
1. Selection of fish species: The basic factors to be considered in
selecting a fish species include the growth rate, the size and age at
maturity, feeding habits and susceptibility to diseases amongst others.
The source of the fish species must also be considered before buying
the stock. The fish stock is normally the fingerlings or the larvae
which is the very small fish after reproduction. There is also the
juvenile which is much older than the fingerlings and is much
preferred for stocking. The smallest fish immediately after
reproduction is called fry.
Two kinds of pond culture are known namely monoculture in which
one fish species is grown. The advantage lies in easy management in
terms of feeding while the disadvantages is that a particular disease
might kill all the fish species as while the disadvantage is that a
particular disease might kill all the fish as different fish species are
usually susceptible to different diseases. The other kind is polyculture
whereby more than one fish species is cultured in a pond. Experience
has proved that polyculture is more profitable because different fish
species utilize feeds at different levels of the pond and also in terms of
withstanding certain disease conditions. By raising different fish
species together in one pond (polyculture) the fish production is
higher than when he fish species are raised separately (monoculture)
(Assian et al, 2004).
2. Preparation for stocking: The floor of the pond should be covered
with a thick layer or fertile soil about 10-15cm thick. Care should be
taken using blocks to prevent the water outlet from being blocked.
The next step is the introduction of lime materials at recommended
rate into the pond. The lime materials include ground limestone,
quicklime, hydrated lime or agricultural lime. The significance of lime
is to produce a suitable PH by increasing the alkalinity and reducing
the acidity. It also disinfects the pond and increases calcium content of
the pond. The pond is then set for fertilization by pouring manure or
inorganic and is even cheaper. The idea of fertilization is to stimulate
the development of algae and zooplanktons in the pond. Fertilization
is carried out about two weeks after liming. A week after fertilization
the whole bond is filled with water to the normal depth and ready for
stocking. After another week, stocking is done and is usually in the
morning or evening when the environmental temperature is low. In
general, a stock density of two tilapia fingerlings per m2 is
recommended (Assiah et al, 2004). The pond depth is between 1-2 m
deep. The small baby fish (called fingerling can be stocked in the
pond and when doing this, you should do it gently (FA0,1995).
Nutrition
Fish nutrition is of two types. One is natural and include algae
(phytoplankton) and tiny animals (zooplankton) which are produced in the
pond and their production is enhanced by fertilization. The algae, like every
plant absorbs carbondioxide in the presence of sunlight to produce oxygen
(photosynthesis). Normally the oxygen level is at the highest at the end of
afternoon is used up in the night. Shortage of oxygen is the most important
cause of death in fisheries where the pond has been manure or led too much
(Assiah et al, 2004). An oxygen level that is sufficiently high is important
for a good fish production.
The second kind of nutrition is supplementary fish food. The type of
food to be used depends on the local availability, costs and fish species to be
raised. These supplementary foods include rice bran, maize, meal, wheat,
soyabean cake, brewer‟s waste, fruits, vegetables to mention but a few. The
feed should be given to the fish in a particular spot in the pond and at a
particular time. This makes the fish to come around to that spot at that time
for feeding. This method is preferred to the broadcasting method where feed
is scattered all around the surface of the pond. Over feeding the fish is not
good to them. Fish are normally fed once preferably late morning periods.
Water Sources and Quality
Good quality water is very crucial to fish health. Fish cannot survive
outside a water environment for a long time. Water flow for fish at all stages
of their life cycle should be sufficient to meet oxygen requirements as well
as to remove metabolic waste (e.g. feaces and surplus feed).
Water sources could be from rainfall. It is a good water source but is
seasonal. Water from rivers, streams or lakes could be diverted to make
ponds. It may however carry along with it disease causing organisms and
pollutants (pesticides, etc). Spring water from the ground is good and clean
but may have low oxygen and temperature values. Tap water is not
recommended because of its chlorine content. If to be used at all, the tap
water should be left in an open container for days to allow for evaporation of
the chemicals or it could be passed over an activated charcoal.
Water quality may be turbid or clear depending on the suspended
matter such as algae, soil particles and zooplankton in water. The presence
of algae gives the water a green colour and it signifies the fertility of the
pond. Water quality or transparency is measured using a Secchi disc. The
optimum water transparency of 25-30cm is recommended and it signifies the
abundance of algae for fish production. A Secchi disc is an all white or a
black and white metal disc measuring 25-30cm in diameter and attached to a
cord that is marked every 5cm along its length (Viveen et al, 1985). It can be
made with hand.
Diseases Prevention and Control
Prevention is better than cure. This saving applies very well to fish
production. It is far cheaper to prevent disease than to treat it in fish pond.
Treatment of diseases in fish pond is very difficult to achieve because it is
difficult to pick out the fish from the pond and treat singly. Also water
provides a good environment to easily transmit disease. Signs of disease in
the fish pond may include sluggish movement, gasping at the surface for air,
low feed intake, emaciation, rubbing the body against the surface of the
pond, sores, bleeding and dead fish floating on the water surface.
Disease is prevented by good nutrition and good water quality with
plenty of dissolved oxygen. As a rule, fish must not be stressed. Water
supply must be direct from source not through another pond to avoid
contamination.
Fish diseases may be nutritional in which case there may be some
deficiencies in the dietary requirement.
It may not also be infectious and introduction into the fish pond may
be by the farmer, visitors, equipment or pond water. Known fish diseases are
mainly caused by bacteria organisms for instance Furunculosis caused by
Aeromonas Salmonicida. In this case, the use of antibiotics for therapy is
ultimate.
Antibiotics such as Romet (sulphadimethoxine plus ormethoprim)
manufactured by Roche is used for the treatment of Edwardsiella ictaluri
while Terramyci (oxytetracycline) manufactured by Pfizer is used for the
treatment of Aeromonas hydrophila infection.
There are also parasitic diseases. Ectoparasites such as
Ichthyophithirus is controlled chemotherapeutically. For such chemotherapy,
Copper Sulphate and Potassium oermanganate is added into the pond water
at a specified quantity. There are also be viral infection but they are very
rare.
Harvest or Cropping
This is the culmination of the fish farming process. When the fish has
grown bug enough to be consumed or to be sold, harvesting starts. Most
culturable fish attain market weights within 512 months depending on he
fish species. Test cropping is usually carried out first at intervals of 2-3
months to assess the fish growth rate. At harvest, the pond is emptied few
hours before dawn while the weather is still cool. Cropping or harvesting of
fish is done in two ways. The first one is to empty the water in the pond and
take all the fish in the pond. The second way is to selectively cull the fish
from the pond at intervals by sorting them out in seizes and harvesting the
bigger ones.
Fish Pond Maintenance

These involve management practices normally carried out daily or
from time to time to achieve high fish production to the end of harvest. They
include
1. Monitoring the PH of the pond. Viveen et al (1985) reported that the
PH value of 6.7-8.6 is ideal for fish, algae and zooplankton growth.
2. Turbidity: High turbidity decrease fish productivity. Muddy water can
be removed by adding hay, manure, alum or lime. The muddy water
could be allowed to settle before transferring it into the ponds.
3. Reduced oxygen supply in the pond is observed when fish are groping
for oxygen at the water surface. Fresh water should be flown into the
pond or the pond water should be stirred up to increase the amount of
dissolved oxygen.
4. Toxic substances either in the feed or in the pond environment may be
injurious and can become poisonous to fish.
5. Check the water outlets and filters for leakeage.
6. Observe signs of diseases or presence of predators.
Tropics Species Culturable in the Topics

1. The Cat Fish: This specie is very popular in Nigeria. African catfish
farmed in Africa belongs to the family Claridae and is known as
Clarias gariepinus. Many other species and families exist. It is
characterized by the absence of scales on its body. It is fleshy and
boneless. It is omnivorous in feeding habit. The fish can survive
outside the water environment for hours. The name cat fish is derived
from the feelers or barbells that extend from each side of the upper
jaw of the fish and in some species from the lower jaw also suggesting
the whiskers of a cat.
2. Caro Species: They are fresh water fish and belong to the family
Cyprinidae. The common Carp-Cyprinus carpio prefers small plants
and tiny animals for their feeding. They have very few large shiny
scales. They are hardy fish and can resist a number of diseases during
bad environmental conditions.
3. Tilapia Species: They are tropical fresh water fish species. They are
said to be native of Middle East and Africa. They are characterized by
the presence of scales all over their body. They are also hardy and can
withstand extreme weather conditions (temperature and oxygen
changes). They are highly prolific and contain bony fish.
Case 2: Commercial Swimming Pool

The world is a global village and that is the reason why everybody is
doing everything in their power to join in the train to better their lives. That
is why there is still a gap between the developed and the developing
Countries. In The developed countries, people seem to be maters of their
Environment by providing everything necessary for the well being of the
people; but In Developing countries people due to some factor as corruption
etc. neglect the fact that they are supposed to provide such thereby still
keeping their People in the dark. Nigeria as one of the developing countries
has been led by visionless Leaders thereby making things and life difficult
for their people. The practice of neo-colonialism has been the trend after the
colonization. A situation where there is still big demarcation between the
rich and the poor. But Thank God for democracy which in its little way
brought back hope to the Masses with some visionary leadership which has
opened door for many Business ventures to be established in the country.
With the visionary Leadership which has opened door for many business
ventures to be established in the country. With the visionary leadership of
the leaders Entrepreneurship studies has been made compulsory to acquire
some Skills or training that will sustain them and make them self employed
after School. With such visionary leadership, the F.C.T administration has
equally provided a good environment for entrepreneurs to march on, but still
there is room for improvement. Many business ventures have sprung up in
Abuja over the years and have been successful. Inside the city, parks and
garden has been a boom due to the fact that people after everyday's work
need to relax and cool themselves. Also due to the high cost of hotels they
now resort to parks and garden where they can spend less. So the need to
extend this business venture to the suburbs is necessary to reduce the influx
of people from the suburbs to the city just for relaxation. The need for this
study was necessitated due to the fact that in Gwagwalada a suburb of the
F.C.T there is a need for a garden with swimming Pool, because of its lipid
humidity. Gwagwalada Area council is one of the area councils that make up
the F.C.T. it is a place that has high temperature due to its topology.
Gwagwalada is always thereby making people to be uncomfortable living in
the area. It is a well populated area of about a million people. So the need for
a garden with swimming pool is necessary because it will help the people to
relax more because of the high humidity.
The data for this study was collected through observation and
interview with some people in the area and some people also who patronize
such place to know their reason of doing so. Visits were also made to some
gardens in the city and also some hotels that has swimming pool to find out
some facts about the business.
Concept of the Project

The concept of the project was to alleviate the suffering of the people
In Gwagwalada who due to high humidity of the area find it difficult to relax
due to the absence of such facility in the area. It has been a business venture
that is overdue because of its importance in the area. Because of the absence
of a good garden with swimming pool, people of the area has resorted to
leave town at any slightest excuse to flood the city for such relaxation. So
the concept of this project is to make the Gwagwalada residents to feel home
knowing that they have a Place that they can relax and chill off the heat.
Description of the Project
The proposed project is a garden with swimming pool. It is going to
be a relaxation joint with a standard swimming pool. It shall also provide
such facilities as bar and banquet joint so that people who come to the
garden will also have the opportunity to drink and relax and those who have
come to cool their body will also do that.
The Market
Research has been made and now found out that Gwagwalada area
council is very populated. Also there is the presence of a university. As we
know that one of the things that develops a city is the sitting of such
institution as a university. The sitting of university of Abuja in Gwagwalada
has immensely developed the area by bringing various businesses in the
town. Because of the students, many businesses have grown such as
boutiques, restaurant, and business centers. Football viewing centers,
laundry, etc. these businesses have also brought people to the area making it
a good place for such business venture. Because of the students, as we know
that the students attract a lot of visitors to the area, and lack of a place to
relax will make them leave the town to the city for such relaxation. But the
presence of a garden with swimming pool in Gwagwalada will keep people
in town. The major fact we should bear in mind is that there is no such
business venture existing in Gwagwalada for now so when this business is
established it will be the first of its kind in Gwagwalada and will attract so
many people. Most of this out flux of people will stop and the business will
really be a huge success. Considering the population of
Gwagwalada, made up of students and business people, the business
will be a boom considering the fact that the surveys made show that the
registration per adult in a month for swimming is N7,000 and N10,000 in
some hotels and per day is N700 and Nl,000. And the survey also shows that
majority of these on their list are students of University of Abuja, which
shows that of this business is established in Gwagwalada there will be no
need for students to go to the city for such relaxation. Also most people who
come to visit the students will have a place they can relax and chill because
of the humidity of the area The prices of our services for now will be at far
or a little below that of the city because we will provide the same services
and also due to the fact that the sole providers of such facility in
Gwagwalada and will only come down in future due to competition and by
that time we would have started making profit.
Most people that were interviewed loved the idea and support the
gesture which they say will be a boom in Gwagwalada. In promoting the
business, we do not have much to do in terms of advertisement because as
they say that good doctors needs no sign post that his patients are his sign
post so will this business be Considering the fact that it is the only garden
with swimming pool in town. It needs no elaborate advertisement. All could
be done is to print some hand bills for awareness and that will be it. This is a
business that people are clamouring for and will be an instant success.
Project Co-ordinator / Management Team

The venture is the employ the services of a business security administrator,
an accountant, attendants, pool manager,pool instructor.The business
manager will oversee the day to day running of the business and also make
sure that there is no lapse in the running of the business.
The accountant will be someone with at least a diploma in accounting
who will take care of the financial aspect of the business. The attendant will
be people with school certificate and of sound mind who will be attending to
customers while the venture will be coordinated by the initiator.
The estimated wages of the management team are as follows:
The Administrator 1 @ N30, 000 per Month
Accountant 1 @ N25, 000 per Month
Attendants 6 @ N15, 000 per Month
Pool Instructor 1 @ N15, 000 per Month
Pool Manager 1 @ N20, 000 per Month Security Guards
2 @ N15, 000 per Month
Land Acquisition and Development

Due to the fact that we want a choice location for this business
venture and the fact that most of the choice area have been allocated to
individual and cooperate bodies. We have resorted in buying a piece of land
in phase 3 area of Gwagwalada which is most appropriate for this venture
because the area is well planned and there will be easy traffic flow when the
business has started fully. The research that we have made shows that a land
of 1000 m2 is about 7Million naira in Gwagwalada and we need about
1,500sqn for this business which will cost us about Nl0 Million naira. The
land when bought will also serve as one of the business asset. Land
development includes land surveying, land cleansing fencing. In this regard,
we have mapped out substantial amount to meet the entire financial
obligation in respect of land development.
The Garden
The garden will be a well structured one. The services of a good
agriculturist will be employed to design a good garden that will also be seen
or one of the places for grown to give the garden a good serene look. Also
economic trees like guava, Oranges, etc will be planted and some shredded
trees to bring cooling effect to the environment. It will be designed with the
provision of a bar which will be a small building with an open roofed
structure that will shield the customers from sun and rain during the seasons.
It will also have a swimming pool facility which will be built at a separate
corner from the bar.
Design Concept
The general layout of the garden and swimming pool will be In a way
that will suit the taste of the customers It will be built in such a way that the
bar will be separated from the pool so that people who are coming for the
bar will go to the bar to drink and people who want to relax in the swimming
pool will use it (but could equally place orders from the bar. The design
concept for the business venture will be braced and prepared in accordance
with regulations on business plans as applicable for building permission
specified by this FCT Administration.
Risk Consideration
Every investment has its attendant risk. The principal risk which in
relation to the proposed business venture are:
Fluctuation outgoing N5, 000,000.00
Burglary N20, 000,000.00
Fire outbreak N25, 000,000.00
Functional Obsolesce
Voids
We are aware of these and other related problems inherent in business
ventures. It will be taken care of as there is security and the presence of Fire
service men in the area.
Insurance against any Risk
Insurance is a way in which the assets of a company or individuals are
indemnified against any future loss or damage. Insurance company will give
cover for such reasonable risk, with the heavy investment in fixed assets
necessary steps will be taken to ensure the proposed complex against any
loss such as fire, burglary etc.
Financial Plan
We plan to spend a total sum of 25 Million naira toward the
implementation of the project and this amount shall be obtained through
equity participation and a long term loan from the bank. Hence the proposed
financial arrangement is given as follows:
Equity Participation Bank Loan
Financial Estimates
The budgeted amount for the take off of the project is as follows
Description Amount
Land Acquisition N10, 000.000.00
Fencing N1, 500.000.00
Swimming Pool N3, 000.000.00
Water Supply (Borehole) N1,500,000.00
Land Scope/Garden N2, 500,000.00
Infrastructural Development N2, 000,000.00
(I.e. Bar & Open roofed relaxation joint)
Generator N1, 000.000.00
Gadgets
(I.e. Freeze, Fans, Sound System, etc) N500, 000.00
Drinks, Chairs and Tables N1, 000,000.00
Miscellaneous N2, 000,000.00
TOTAL N25,000,000.00
The total cost is estimated at 25 Million naira. However, the cost may
change either due to wrong costing or inflation. Hence adequate provision
should be made to take care of this kind of risk.
Market Analysis
A market survey carried out indicates that there is sufficient visibility
for such business ventures in Gwagwalada area council in Abuja. The rate at
which business is growing in the area gives us the need for a garden with
swimming pool which give boost to any city or area it is located.
Considering the fact that variable in the demand for such business
includes population, urbanization, level of commercial activities and the
general level of economic development. In any of the above, while other
things remain equal will lead to a corresponding increase in the demand for
gardens for such activities as wedding, meetings etc. in fact, because of the
fact that there is no good garden and swimming pool in Gwagwalada, people
have made it a duty to leave the town for the city centre every weekend for
relaxation. Market survey revealed that there is high demand for garden with
swimming pool in Gwagwalada. So, it is not only society feasible but
economically viable to have this business established in Gwagwalada. It is a
business venture that is overdue in the area and will be profit oriented. The
fact that there is no competition now makes it a virgin ground to be
cultivated and a good business venture to be pursued.
Profitability Analysis
In this regard the projections are based on the following background
and assumptions:
-That all the information's are correct
-There will be no rapid fluctuations.
-The future can be predicted accurately.
-Profitability would be expected to be much better if the assumptions
changes in favour of the project.
If renting a property is assumed, you will see that we will rent at N8.5
Million per Annum and incurred loss of N1.7 Million through general
repairs and security risks at 25% and will have N6.8Million as net profit.
So these good results in spite of the conservative assumptions used for
projections depilate that the project is financially feasible.
Management Proposal and Personnel
We have at the helm of affairs an experienced officer who will take
care of the day to day running of the project and see that all is moving fine in
the business venture.
There is equally efficient and disciplined work force to cope with the
challenges of their professions and business transactions. Needless to
mention here that the availability of the right calibre of personnel is essential
if high productivity and quality service is to be obtained.
Case 3: BLOCK INDUSTRY

Block is a material necessary in house construction. They are a
neccessity in developing areas. There are different types of blocks and
equally different grades of blocks, and they are in high demand in yet
developed aereas around Nigeria, with Abuja as a case study. They growth
in demand is due nto the constant increase in the number of people living in
the under developed areas of Abuja.
A market survet in areas within Abuja, like Kado Estate, Duste, Kuje,
Lugbe, Shere-Galuyl, among others has shown that there is a very high
demand for blocks in such areas. By this analysis, and given the continued
hike In prices of house rents, and exorbitant fees for already built houses
more people are becoming inclined to build their own houses. Though quite
a few people often consider molding their own blocks, faced with the
challenges of purchasing and setting up the equipments they find out it
would serve them better if they just purchase the blocks. So far as people
keep developing houses would be built on a regular basis. A close scrutiny
of this market will show that the demand on blocks is unlikely to reach
optimal market growth in the next 10 years.
FEASIBILITY STUDY
The feasibility study of this venture tends to indicate the physical,
technological, political/social and marketing af"eas, what they look like,
things required in this business and how they can be readlly obtained if
necessary.
1. LOCATION - When planning a venture of this kind the first thing
that comes to mind is its location. The location of a block making
.:. LARGE OPEN SPACE- Molding of blocks on this scale does not
require renting of space. Any large open space can serve. Three Pillars will
be located in Kado Estate opposite the water park. The site is still
undergoing series of development and has lots of open space. None of the
equipments for block making needs to be installed permanently. So, it can be
moved in the case of development completion .
• :. NEAR REGULAR SOURCE OF WATER SUPPLY- Molding of
blocks require a great deal of water and even after molding, the blocks have
to be watered continuously for at least another 4 days. So, the location of the
site near a river would be the best option. But if it cannot be located, due to
circumstances, near a river or source of water, then try to locate it where
water can be easily accessible. The site of Three Pillars is close to a natural
water source, so, all that needs to be done is purchase of tanks for their
storage .
• :. ACCESSIBILITY - The site to be used for this business venture should
be assessable by means of transportation. Because if located close to a river
then definitely it won't be close to any developing site, so the already
finished blocks will need to be transported out of the molding site. Three
Pillars is situated in a developing area with very good and accessible roads.
Consumers will not have a problem locating or even driving to us as is the
case with most block making industries. The roads also serve us well and
faster in the view of cement purchase or equipment transportation.
2. MATERIALS FOR BLOCK MAKING
After settling the issue of location we now focus on the raw materials needed
for the production of the blocks. Luckily no raw material for this venture has
to be imported they are readily available locally.
:. Water - the role played by water in block molding is quite enormous.

Even after being used in the molding of blocks it is still used in watering the
block for 4 days consecutively after the molding. If the site is not located, as
mentioned above, close to a natural source of water supply, then either a
borehole is dug or tanks of water purchased. As it has been mentioned above
Three Pillars is located very close to a natural source of water, Jabi dam so
water will not be a problem.
:. Cement - this is the primary ingredient in block molding. It can be

purchased, preferably, in bulk to minimize cost or attract discount.
:. Sharp sand or stone dust - these are also necessary condiments in block
molding. Sharp sand is more common sand for cement mixing, more cost
minimizing than stone dust. So it will be better to make use of it. Usage of
stone dust will only be by special order due to its expensive nature.
3. Equipment Required
The following equipments are to be

purchased for block making:
.:. Block machine(Osco meter) -.:. Generator set
.:. Pumping machine for watering .:. Truck for transportation
.:. Palettes
Viability Study
Under this study we look at the financial and economic commitments
required in this block making venture. The capital required to kick off this
business, if it is readily available or has to be obtained through processes
like loan, personal sponsorship, etc. The raw materials for the production of
the blocks, can they be obtained locally or does it have to be imported? The
machineries and equipment of N3000, N1500 can they be bought in the
country or imported as well. Note that it is more economical going into a
business venture that does not deal with imported raw materials. Now we
move on to how these raw materials can be purchased, in the sense of
supplier.
SOURCES OF RAW MATERIALS
The raw materials needed in the production of blocks can be gotten locally,
none has to be imported.
a. Term of purchase - The suppliers of the raw materials required for Three
Pillars to run its business satisfactorily are going to give satisfactory
discount because we will be making more of bulk purchases.
Source of supply (whether close, reliable and steady) - the source of supply
for the industry will be different people for different materials. For the
supply of cement, Three Pillars will depend on Dunze, a cement depot inside
the estate not more than 6 minutes ride from Three Pillars. It has come to
light that this depot always has a steady supply of durable cement and with
the right approach could supply us steadily with considerable discount. For
the supply of sharp sand we will rely on a source though a lJit.far off, but
quite reliable and steady.
Anticipated fluctuation in prices over a reasonable period - Method of

delivery (whether through road or sea and the cost of implications) - The
method of delivery will be by road and in a(for the first 5 months) rented
truck then later in a Three Pillars owned truck. For the sand it definitely has
to be a lorry owned by the deliverer because we won't be needing sand so
often as to go and purchase a lorry.
Cost of transportation and storage - The Three Pillars site will have
container on ground for the storage of both cements and equipments after a
day's job.
The cost of transportation is as follows ""Lorry full of sharp sand ""Truck
full of cement.
PRODUCTION CAPACITY/PLAN
The unit price of a block at retail level is N150, given the present scenario in
the Nigerian economy the price could rise up. We therefore propose that
Three Pillars produce 250 blocks per day (single shift). A bag of cement
turns out 40 blocks. The production plan is based on the sales forecast of 250
blocks per day which is equivalent to 6500 blocks per month (allowing for
26 working days). If sold at the rate mentioned above (N150) per block then
we are looking at a sales revenue amQunting to N975, 000 a month.
Annually we are looking at a production capacity of 312 days amounting to
78000 blocks and N1, 170, OOO.This is a very conservative statement. By
working overtime and with greater efficiency of machineries together with
improved cash flow, higher annual production targets are attainable.
MARKETING PLAN
1. Distribution channels:
This product is t6 be sold on site then transported to wherever, who
ever wants it. Since it is being made on a site close to a developing area, this
will not pose much of a problem. But distribution costs will definitely be
charged except the buyer decides to move the blocks at his own expense.
2. Advertisement/sales promotion:
This is not necessary because of the nature of the product.
3. Transportation:
Transportation of blocks to consumer's site will be by choice. If the
consumer is willing to foot the bill, then a trip in the Company's truck will
attract, for short distances, a fee of N1500 and for long distances a fee of
N2500.
FINANCIAL ANALYSIS
Materials purchase budget: 1st year
Description Source Quantity Value
Bags of cement dunze 50 N85,000

Molding machine purchased 1 N150, 000
Sharp sand purchased 5 N80,000
Pumping machine purchased 1 N30,000
Generator 1 N90,000
Total Budgeted cost N435,000
Production labor budget (Direct labor) 1st year
Position Annual cost Rate of pay per month
Block molder 1 N8 per block (250 8) N624, 000

Block molder 2 N8 per block (250 8) N624, 000
Total Nl,248, 000
Estimated Capital Expenditure

The estimates, below indicated, of capital expenditure are based on
quotations as per producers and suppliers alike. These figures include cost of
transportation and installation as the case may be
Estimated Caiital Invesment(Expenditure)
Machinery and equipment 270,000

Pillets 4,000
Total 274,000
Depreciation rates
Machinery 20%
Pallets 10%
Total lst year depreciation 54,400
Estimated working capital
The working capital for the 1st few months are estimated below
Raw materials (one month) 165000

Labor (two months) 166400
Other operating expenses 20000
Total 351400
Cash balance at beginning 1,563,000

Sales/turnover Gross profit 11,700,000
Less operating expenses 9,932,000
Wages and salaries 1,248,000
Maintenance of equipments 52,000
Depreciation 54,000
Transport 30,000
Net profit 1,384,400

8,548,200
Based on the above data and the interest analysis the block making venture
is very profitable, tedious but quite rewarding and also a worthwhile
undertaking. The machines are easy to find and not stressful to maintain.
The market for the raw material is locally available and the demand for
blocks is unlikely to reach optimal growth in the next 15 to 20 years.
Case 4 : COSMETICS FIRM
If a new business venture is to be successful and to be able to achieve term

profitability and also resolve many of the issues arises in a new business or
project, a comprehensive feasibility study has to be carried out. Hence, a
feasibility study is the total investigation plan for new business to reveal and
authenticate the viability and profitability ofú business entity before
establishing the enterprise. In this text, the project chosen here is Venus
Cosmeth and Body Oil Limited. .
General Company Description

Venus Cosmetic and Body Oil limited is a company to be registered as
required by the company and allied matter act 1990. the company is about to
go into the business of producing body cream body oil and other cosmetics
product such as bathing soap, after bath cream and shampoo etc. this
company is to be cited at central area of Abuja along Wuse Zone 2.
Mission or Purpose
The main objective of the venture is to generate extra income for the
company and meet the human and social want and needs.
Goals and Objectives
This venture aims at being a leader in the production of special body cream
and also to provide special moisturizing cream in order to establish e
favorable market or product for their potential customers. It is also aims at
establishing customer produce relationship by giving this body cream at an
affordable prices. Finally. It aims at maintaining market leadership in the
industry by knowing what the customer wants and providing it for them.
Business Philosophy
The company seeks to satisfy the thirst of its consumer with quality cream
and also generate income for the business in the process. This is done
through knowing what the product you offer to the customer are benefit for
them Example serving the purpose that it was meant to serve.
OWNERSHIP
The company would be a limited liability company under a partnership
arrangement owned by three (3) persons they are: Mr. Pens Obi, an
experienced versatile business manager, Mr. Obiako Eze, a seasoned
marketer and Miss. Ijeome Eze, product manager.
THE PRODUCTS AND IT/S MARKET

This Venus body cream is a body cream produced with the main Neutrogena
light sesame, Isopropyl myristate sesame. It can easily be prepared and does
not require a large capital to start with. Body cream, is a popular cream in
most part of the western but it has now become widely accepted nationwide
and it is produced and consumed by Nigerians allover the country.
THE CONSUMERS
Venus is consumed by all categories of people, children and adults, rich and
poor, household, poor and rich because of its price and ingredients, for
children it is not harmful to their skin, for rich it give them the moisturizing
they want, and it is very affordable. Venus cream falls under cosmetic
industry and will always be consumed whether at all times (Even in our
present state of economic meltdown) the elasticity of Venus cream is very
low but the product of the company would gain a larger share of the market
because of texture, quality, longetivity. Varieties of perfume for different to
meet people's taste they know all the information about their competition
and any obstacles that may need to be overcome before this product is able
to hit any market. This company also has a highly motivated and dedicated
staff, all these would give the company an edge over its competition. The
company's distribution channels would make it possible for it to supply to its
customer at their doorsteps especially at home, school, Motor Park etc.
PACKAGING AND PRICING

The product would be beautifully packed and sealed in containers of 250 ml
for each and packed in cartons 20 cans per carton. They would carry labels
that bear the trade name with different perfumes. The pricing policy would
not be higher than what obtains presently in the industry.
MARKET RESEARCH
The market research was conducted and the primary data obtained from
interviewing potential customers. The research showed that the demand for
Venus cream exceeds supply.
BARRIERS TO ENTRY
The major challenges the company would face when entering into the
business are high capital cost, high production and marketing cost but these
challenges can be overcome by equity capital and loans.
POSSIBLE CHANGES
The changes in consumers' taste and preference or regulatory bodies (such
as NAFDAC in full) approach to consumables.
Feature/ Benefits of the product from consumer point of view.
Venus body cream is a local cream with no chemical like hydroquinone

(bleaching Ingredients) Venus body cream can be used for a very long time
without changing skin colour. The benefits include: It gives the body a toned
complexion and makes the skin smoother. It contains vitamins that nourish
the skin.
CONSUMER INDENTIFICATION
The targeted customers are
individuals (especially ladies) -
Children and adults.
MARKETING STRATEGY
Advert through news papers, Television, Radios, Banners etc Having a

unique contact with potential customers
Lowering the price of the commodity, increasing the quality of the
commodity in order to maintain self-marketing of products
- Standard method of producing product and packaging
PROMOTIONAL BUDGET
The company intends to spend an estimated amount of N200,OOO per
annum on promotion/ adverts
LOCATION OF PRODUCTION PLANT

The company production plant and is located at Wuse Zone 2 from where its
product would be distributed to other areas like Asokoro, Jabi, Utako and
others.
OPERATIONAL PLAN
The business of the company would run from 7.30am to 6.00pm. it would
require the following equipment for operations 2 mixer machines, A stand
by generator, 3 delivery vans, chairs, table, telephone etc
ESTI MATED COST

Rent N450,000
Insurance N55,000
Bills/Rates N35,000
Mixer machines N620,000
Generator N420,000
3 Delivery vans N4,130,000
Furniture/Equipment Nl,007,000
Total N6,717,000
PERSONAL/QUALIFICATION AND SALARY

These are the no personal oquatifications required to produce the business
product (Manufacturing of Venbls cream)
1. Manager -PHD holder N100,000

2. Supervisor -Degree holder N80,000
3. Assistant Supervisor -ONDholder N50,000
4. Drivers -SSCE N30,000
5. Operation Assistant -SSCE N15,000
6. Security Guards -First School Leaving N10,000
7. Sales Boys & Girls -First School Leaving N10,000
Total N295,000
ORGANISATION CHART: Board Chairman

Manager
Supervisors
Assistant Supervisor
Driver
Operator
Sales Agents
Security Guards
SPECIFICATION OF RESPONSIBILITIES:-
The manager would be charge of the management of the company's
activities and accounts (knowing how the workers are performing the tasks
etc.) the supervisor would be responsible for supervising the activities of the
foremen purchases and other activities. The driver would be responsible for
purchases of raw material and delivery of products to customer with the
sales boy's & girls. The operation assistance will be directly engaged in
production activities and operating of machine. Finally, Security guards are
to oversee the security of the premises and guide all properties and make
sure that they are safe.
INVENTORY
30 cartons white quinine per month
30 cartons of different flavour (vanilla, flower ingredient etc) plastic bottles
and shell butter oil fresh yoghurt etc.
The company will rely on supply of fresh yoghurt ingredient from Sani milk
farm in Jos, the white quinine from food and drugs agency and plastic
bottles and shell butter oil from Ariara market'Aba.
Manufacturing Trading profit and loss account for the years ended
December, 2008
Sales Turn over N60,512,000

Less cost of Production N20,600.000
Gross -Profit N39,912.000
less Operating Expenses
Insurance N55,000
Salaries and wages N2,650.000
Bill/ Rates N35,000
Maintenance of equipment N500,000
Rent N150,000
Depreciation N88,000
Bank charges N55,000
Transport/ Travel N300,000
Postage/Telephone N40,000
Interest on Loans N2,050,000
Net profit N22,993,000
Balance sheet as at 31 December, 2008

Fixed assets( Cross N7,030,000
Less Depreciation N(25,000)
Working Capital N4140,000
Net Assets N6,502,100
Financed by:
Paid up Capital N3,050,700
Reserves N32,993,006
Long term Liabilities N4,000,000
Tutor Marked Assessment
1 Briefly discuss the steps involved in constructing a fish pond
2 Outline the numerous ways of maintaining a fish pond.
3 Clearly elusidate on the inputs requiered for establishing a viable fish

farming
4 Identify three main species[fish] raised in Nigeria.
5 Three main class of diversion ponds exist. List them.

50 MULTIPLE CHOICE QUESTIONS
Case 1
1 The fish farmer should consider three basic factors before embarking on
the project.
Identify the wrong answer.
(a) availability of good site (b) finance
(c) availability of acres of land (d) water availability
2 Three main kinds of diversion ponds include all except………
(a) embankment ponds (b) river pond (c) excavated ponds (d)
partially excavated
ponds
3 The fish pond which can be readily constructed in most parts of the
country is:
(a) embankment pond (b) concrete fish pond (c)

excavated pond
(d) partially excavated pond
4 Fish can be cultured in a drum. True False
5 The walls of a concrete fish pond are reinforced with concrete or

blocks to withstand …… of the pond water. Fill in the gap.
(a) pressure (b) leakage (c) contamination (d) purity
6 The inner and outer walls of the ponds should be plastered to prevent
……..
(a) pressure (b) leakage (c) contamination (d) bacteria

7 The basic factors to be considered in selecting a fish species include all
except…….
(a) the growth rate (b) the size and age at maturity (c) feeding
habits (d) colour
8 The source of fish species must be considered before buying the stock.
True False
9 The smallest fish immediately after reproduction is called fingerling.

True False
10 Two kinds of pond culture are known as, monoculture and………..
(a) aquaculture (b) fish culture (c) marine culture (d) polyculture
11 In pond culture, ................ is more profitable than ...................
(a) monoculture, polyculture (b) polyculture, monoculture
(c) aquaculture, polyculture (d) monoculture, aquaculture
12 The significance of putting lime in a pond is to produce a suitable PH.

True False
13 The idea of fertilization is to stimulate the development of …….
(a) algae (b) fish (c) fingerling (d) eggs
14 In general, a stock density of…… tilapia fingerlings per m2 is

recommended
(a) three (b) one (c) two (d) four
15 Fish nutrition is of two types. One is natural the other is supplementary

True False
16 Fish are normally fed ........... a day
(a) once (b) twice (c) thrice (d) four times

17 Feed should be given to fish in a particular spot in the pond and at
various times.
True False
18 Spring water from the ground is good and clean but may have low
values of:
(a) oxygen and nutrient (b) bacterial and oxygen
(c) pollutant and temperature (d) oxygen and temperature
19 The presence of algae gives the water a ..... colour
(a) red (b) blue (c) green (d) grey
20 The presence of algae signifies the fertility of the pond. True False
21 Fish pond maintenance involves the following except
(a) monitoring the PH of the pond. (b) monitoring turbidity
(c) monitoring oxygen supply in the pond (d) inspecting the
pond frequently
22 Tropics species of culturable fish include all except:
(a) stock fish (b) cat fish (c) caro fish (d) tilapia fish
Case 2
23 The need to extend commercial swimming pool to Gwagwalada is to

reduce the influx of
people from ……to …... (a) Lokoja, Abuja (b) the city, the
surburbs
(c) the suburbs, the city (d) Suleja,

Abuja
24 The market consideration in citing a commercial swimming pool at

Gwagwalada is:
(a) population of the area (b) other commercial swimming pools
there are making
profit (c) availability of water (d) Gwagwalada is hotter

than other areas
25 Owing to high humidity in Gwagwalada, people there find it difficult

to relax
True False
26 University of Abuja has nothing to do with influx of businesses such

as boutiques,
restaurants, and business centers into Gwagwalada True False
27 There are other commercial swimming pool businesses in Gwagwalada,

so the proposed
new one will face stiff competition True False
28 The new swimming pool venture is to employ the services of a

managing director,
an accountant, attendants, pool manager and pool instructor. True

False
29 About…….. of land is needed for commercial swimming pool

business.
(a) 1000sqm (b) 700sqm (c) 1,500sqm (d) 1million

sqm
30 The new swimming pool venture will include the following services
except…..
(a) swimming pool (b) gymnasium (c) garden (d) bar
31The principal risks identified in setting up the commercial swimming pool

are all but….
(a) fluctuating sales (b) burglary (c) lack of funds (d) fire
outbreak
32 Land constitutes ……percentage of overall project cost
(a) 10 (b) 15 (c) 20 (d) 40
Case 3
33 The demand for blocks will peak in about ten years. True False
34 A block industry is best located:
(a) in a market (b) near the source of water
(c) near a cement factory (d) at the city centre
35 Water is still used in watering blocks for … days consecutively after

molding.
(a) 3 (b) 5 (c) 2 (d) 4
36. Cost of finished products (blocks) can be reduced by:
(a) adding more sand to the mixture (b) adding more cement to
the mixture
(c) adding more water to the mixture (d) buying raw

materials in bulk
37 Equipment required for production of blocks include all but…..

(a) block machine (b) Generator set (c) pumping machine for
watering (d) gravel
38 According to the proposal, three pillars will produce……. blocks in ten
days (single shift)
a) 250 (b) 1000 (c) 2500 (d) 1500
39. A look at the fixed assets of a typpical block industry shows that there
is no “Land and Building”. The reason is that:
(a) Land and Buildings have been fully depreciated.
(b) molding of blocks does not require renting of space.
(c) the factory site has no value
(d) there was a bookeeping error.
Case 4
40 In general, a feasibility study reveals the viability or otherwise of a

proposed business venture. True False
41 Venus Cosmetic and Body Oil limited is to be cited at …….area of

Abuja.
(a) Wuse (b) Kuje (c) Madalla (d) Zuba

42 Venus Cosmetic and Body Oil limited is owned by three persons; they
are all but…
(a)Mr. Madu Eze (b) Mr. Pens Obi (c) Mr. Obiako Eze (d)
Miss Ijeome Eze
43 Venus cream is for adults only True False
44 Venus body cream would be packed in containers of ….. ml for each

can
(a) 100 (b) 250 (c) 200

(d) 450
45 The price of Venus would be…… the price of equivalent products in
the market
(a) equal to (b) more than (c) less or equal to (d) less
than
46 Barriers to entry to the business of body cream production include all

but….
(a) lack of skilled personnel (b) high capital cost,
(c) high production cost (d high marketing cost
47 The advantage of Venus cream is that it can change skin colour

True False
48 Venus contains vitamins that nourish the skin. True False
49 Market penetration strategy proposed by the Venus company includes

all except…….
(a) advertisements in Newspapers and Television (b) banners
(c) price reduction (d) raffle draw
50 Fresh yoghurt for production of venus will be supplied from ….
(a) Jos (b) Wuse (c) Suleja (d) Mina

MODULE NINE
ETHICS OF ENTREPRENURSHIP

i. Discuss business ethics and ethics of economic systems.
ii. Explain youth empowerment through entrepreneurial education.
iii. Explain international business ethics
10.1 Unit 1: Business Ethics
Learning Objectives for Unit 1
At the end of this unit, students should be able to:

(i) Discuss the philosophical background of business ethics.
(ii) Identify concepts in business ethics
(iii) Discuss corporate ethics policies
(iv) Explain international business ethics
(v) State the importance of business ethics
“… there is no system of wealth creation without a system of values.

People are prepared to accept others getting high pay and enjoying different
lifestyle but only if they have the feeling that the system is fair and that the
law is the same for everybody”.
According to Microsoft Encarta (2008), ethics is a system of (moral)
principles governing the appropriate conduct for a person or group (of
persons, organization and institutions). In different aspects of human
endeavours that are a set of acceptable codes that guide conduct. In the
public life for instance, Baugh (2008) argued that Aristotle first suggested
the enthronement of fair play in political, economic and social relations. He
wrote that in politics, Aristotle noted many forms of human association can
obviously be found; which one is suitable depends on circumstances, such as
the natural resources, cultural traditions, industry, and literacy of each
community. Aristotle did not regard politics as a study of ideal states in
some abstract form, but rather as an examination of the way in which ideals,
laws, customs and property interrelated his acceptance by insisting that
masters should not abuse their authority, since the interests of master and
slave are the same. The Lyceum library contained a collection of 158
constitutions of the Greek and other states. Aristotle himself wrote the
Constitution of Athens as part of the collection and after being lost, this
description was rediscovered in a papyrus copy in 1890. Historians have
found the work of great value in reconstructing many phases of the history
of Athens. This brings to bear the essence of ethics in history. For instance,
for as long as people have been living together in groups, the moral
regulation of behaviour has been necessary to the group‟s well-being.
Although the morals were formalized and made into arbitrary standards of
conduct, they developed, sometimes irrationally, after religious taboos were
violated, or out of chance behaviour that became habit and then customs, or
from laws imposed by chiefs to prevent disharmony in their tribes. Even the
great ancient Egyptian and Sumerian civilizations developed no
systematized ethics; maxims and precepts set down by secular leaders, such
as Ptahhotep, mingled with a strict religion that affected the behaviour of
every Egyptian. In ancient China, the maxims of Confucius were accepted as
a moral code. The Greek philosophers, beginning about the 6 th century BC,
theorized intensively about moral behaviour, which led to the further
development of philosophical ethics.
10.1.1 Ethics in Theory
The British philosopher Bertand Russell has influenced ethical
thinking in recent decades. A vigorous critic of conventional morality, he
held the view that moral judgements express individual desires or accepted
habits. In his thinking, both the ascetic saint and the detac1hed sage are poor
human models because they are incomplete human beings. Complete human
beings participate fully in the life of society and express all of their nature.
Some impulses must be checked in the interests of society and others in the
interest of individual development, but it is a person‟s relatively unimpeded
natural growth and self-realization that makes for the good life and
harmoniously society.
Today, there are numerous applications of relational ethics. Such as
exposing small vulnerable societies to possible exploitation by big
governments and businesses when new discoveries anthropological
discoveries are made and published about once unknown areas. Bodley
(2008) puts it this way:
“… in rare cases a researcher might decide not to work with a particular
isolated and self-sufficient group because to do so might unavoidably
introduce disease and open the way for exploitation by other outsiders.
Small, self-sufficient societies may have difficulty defending themselves
against more powerful groups. For example, information from
anthropological work can familiarize governments and businesses with
small-scale societies living in remote regions. This information can convince
state and business interests to negotiate with the people of such societies
about using their land for such projects as road or dam building, mining or
large-scale farming. These so-called development projects can cause great
hardships for people who live off the land”.
Lastly, Maugh (2008) pointed out the ethical concerns over organ
transplant.s he argued that money is also a major issue. Access to
transplantation is impossible without access to good primary medical care
and good insurance, both of which are largely unavailable to the poor. To be
placed on the waiting list, patients must show they can pay for the transplant.
In 2005, a kidney transplant cost about $116,000 and a liver transplant as
much as $250,000 in the first year after the surgery. Many insurance
companies do not cover such costs, particularly for the new procedures, such
as lung, pancreas or multiple organ transplant, which are still considered
experimental.
Although, organs cannot be bought and sold legally in the United
States, there is evidence that a black market in organs exists in China and
other countries. Persistent allegations have been made of people travelling to
China and paying for organ transplants. Human rights groups have reported
evidence that the bodies of executed prisoners are the source for most of the
organs transplanted in China.
In the United States, where organ donation is voluntary, ethical
questions arise over the nature of the consent and the use of incentives.
Business ethics on the other hand examines ethical principles and
moral or ethical problems that arise in a typical business environment. It is
primarily normative. The range, quality and quantity of business ethical
issues reflects the degree to which business is perceived to be at odds with
non-economic social values. Historically, interest in business ethics
accelerated dramatically during the 1980s and 1990s, both within major
corporations and within academia. For example, today most major corporate
websites lay emphasis on commitment to promoting non-economic social
values under a variety of headings (e.g. ethics codes, social responsibility
charters). In some cases, corporations have redefined their core values in the
light of business ethical considerations (e.g. BP‟s “beyond petroleum”
environmental tilt). MTN Nigeria‟s social responsibility charter and Zinox
computer‟s computerize Nigeria project.
10.1.2 An Overview of Concepts in Business Ethnics
Philosophy of business is used to determine the fundamental purposes
of a company. If a company‟s main purpose is to maximize the returns to its
shareholders, then it could be seen as unethical for a company to consider
the interests and rights of anyone else.
Corporate social responsibility details the ethical rights and duties
existing between companies and the host society.
Fiduciary responsibility refers to issues regarding the moral rights and
duties between a company and its shareholders. Other are:Corporate
governance which is concerned with the quality of leadership of these
organizations. And finally,Corporate manslaughter which mirrors the misuse
of corporate ethics policies as marketing instruments.
10.1.3 Corporate Ethics Policies
Many companies have formulated internal policies pertaining to the
ethical conduct of employees. These policies can be simple exhortations in
broad, highly-generalized language (typically called a corporate ethics
statement), or they can be more detailed policies, containing specific
behavioural requirements (typically called corporate ethics codes). They are
generally meant to identify the company‟s expectations of workers and to
offer guidance on handling some of the more common ethical problems that
might arise in the course of doing business. It is hoped that having such a
policy will lead to greater ethical awareness, consistency in application, and
the avoidance of ethical disasters.
An increasing number of companies also require employees to attend
seminars regarding business conduct, which often include discussion of the
company‟s policies, specific case studies, and legal requirements. Some
companies even require their employees to sign agreement stating that they
will abide by the company‟s rules of conduct.
Many companies are assessing the environmental factors that can lead
employees to engage in unethical conduct.Not everyone supports corporate
policies that govern ethical conduct. Some claim that ethical problems are
better dealt with by depending upon employees to use their own judgement.
Others believe that corporate ethics policies are primarily rooted in
utilitarian concerns, and that they are mainly to limit the company‟s legal
liability or to curry public favour by giving the appearance of being a good
corporate citizen. Ideally, the company will avoid lawsuit because its
employees will follow the rules. Should a lawsuit occur, the company can
claim that the problem would not have arisen if the employee had only
followed the code properly.
Sometimes there is disconnection between the company‟s code of
ethics and the company‟s actual practices. Thus, whether or not such
conduct is explicitly sanctioned by management, at worst, this makes the
policy duplications, and at best, it is merely a marketing tool. To be
successful, most ethicists would suggest that an ethics policy should be:
Given the unequivocal support of top management, by both word and
example
 Explained in writing and orally, with periodic reinforcement
 Doable … something employees can both understand and perform.
 Monitored by top management, with routine inspections for

compliance and improvement
 Backed up by clearly stated consequences in the case of disobedience
 Remain neutral and nonsexist.
10.1.4 International Business Ethics

While business ethnics emerged as a field in the 1970s, international
business ethics did not emerge until the late 1990s, looking back on the
international developments of that decade. Many new practical issues arose
out of the international context of business. Theoretical issues such as
cultural relativity of ethical values receive more emphasis in this field.
Other, older issues can be grouped here as well. Issues and subfields include:
 The search for universal values as a basis for international commercial
behaviour
 Comparison of business ethical traditions in different countries
 Comparison of business ethical traditions from various religious

perspectives
 Ethical issues arising out of international business transactions; e.g.

international business prospecting, piracy, product counterfeiting, fair
international trade deals, transfer pricing, globalization and cultural
imperialism.
 Ethical issues on how firms exploit international differences in
deciding on strategies such as outsourcing production (e.g. clothes)
and services (e.g. call centres) to low-wage countries. And finally,
 The permissibility of international commerce with pariah states.
Having discussed the concepts and issues that are crucial in business ethics,
its essence in the scheme of things will serve to highlight the desirability of
the doctrine in today‟s increasingly chaotic business environment.
10.1.5 Importance of Business Ethics
Although most contemporary philosophy is highly technical and
inaccessible to non-specialists, some contemporary philosophers concern
themselves with practical questions and strive to influence today‟s business
culture. For instance, practitioners of feminist philosophy, environmental
philosopher, and some areas of contemporary political philosophy see to use
the tools of philosophy to resolve current issues directly related to peoples‟
lives within those context. Separate areas of specialization, such as
biomedical ethics and business ethics, have emerged within applied ethics.
Biomedical ethics deals with questions arising from the life sciences and
human healthcare and has two subspecialties: bioethics and medical ethics.
Bioethicists study the ethical implications of advances in genetics and
biotechnology, such as genetic testing, genetic privacy, cloning and new
reproductive technologies. For example, they consider the consequences for
individuals who learn they have inherited fatal genetic diseases, or the
consequences of technology that enables parents to choose the sex of a baby.
Bioethicists then offer advice to legislators, researchers, and physicians
active in these areas. Specialists in medical ethics offer advice to physicians,
other health care personnel, and patients on a wide variety of issues,
including abortion, euthanasia, fertility treatments, medical confidentiality
and the allocation of scarce medical resources. Much of the work in medical
ethnics directly affects the everyday practice of medicine, and most nursing
students and medical students now take course in this field.
Business ethicists bring ethical theories and techniques to bear on
moral issues that arise in business. For example, what are the responsibilities
of corporations to their employees, their customers, their shareholders and
the environment? Most business students take courses in business ethics and
many large corporations regularly consult with specialists in the field.
Business ethicists also address larger topics, such as the ethics of
globalization and the moral justification of various economic systems, such
as capitalism and socialism.

Discuss the importance of business ethics
Multiple Choice Questions
1. ………. was the first to suggest enthronement of fair play in political,
economic and social relations.
(a) Baugh (b) Russel (c) Aristotle (d) Maugh
2. ………. argued that it is unethical to restrict organ transplantation to
those with good insurance since the insurance is not available to the
poor.
3. Corporate social responsibility is about :
(a) the ethical rights and duties between a company and its host
societies.
(b) moral rights and duties between a company and its shareholders
(c) quality of leadership of organizations
(d) misuse of corporate ethics policies
4. Fiduciary responsibility refers to:
societies.
5. Corporate governance refers to
societies.
6. Corporate ethics policies are meant to offer to workers on the
common …… problems that might arise in the course of their duties.
(a) funds, health (b) guidance, moral
(c) incentives, office (d) admonition, performance
7. To be successful, an ethics policy should be …………..
Choose the incorrect answer.
(a) Explained in writing and orally
(b) Something employees can do
(c) Backed up by financial incentives
(d) Backed up by statements of consequences of disobedience.
8. In international business ethics …. is emphasized.
(a) good public relations
(b) the legal framework
(c) country risk
(d) cultural relativity of ethical values
9. Business ethicists apply ethical theories to:
(a) increase profits
(b) increase production
(c) moral issues in business
(d) funding issues
Unit 2: Empowering Youth through Entrepreneurial and

Functional Education
Learning Objectives
Learners should be able to
(i) Identify the goals of entrepreneurial and functional education
(ii) explain the curriculum process of entrepreneurial and functional
education
(iii) state the relationship between entrepreneurial and functional
education and vision 2020
Ekong and Williams (2003) have reported that there have been
extensive calls for entrepreneurial education in Nigeria. In 1983, the Federal
Government of Nigeria urged training institutions in the country to reorient
these programmes towards vocational relevance for the production of
graduates that posses relevant skills for self-employment and self-reliance.
It is, however, observed that entrepreneurial education depends on a
functional education environment that provides motivation for the
acquisition of relevant skills and knowledge for entrepreneurial practices. In
other words, training programmes in Nigerian educational institutions, at all
levels, should emphasize practical experiences in related fields. This is
important because, it is only through the inculcation of favourable values,
skills and competences towards specific discipline that could be utilized in
real life situation.
Parkin (1994) in line with recent observations and reports from
scholars like Obanya (2003) and Williams (2002), have emphasized that
entrepreneurship education must develop the intellectual and favourable
values, skills and competences. This is because entrepreneurship education
posits that the purpose of education is to acquire the skills of understanding
life situation, adapting to it, acting to influence it, and contributing to
development through useful employment.
In other words, entrepreneurial and functional education should be
able to:
(i) ensure that technical and vocational education are made integral
part of education for all;
(ii) ensure that training in specialized technical and vocational
skills are predicated on a sound general education,
complemented with a sound general exposure to technical and
vocational education;
(iii) expose learners to the versatility of knowledge to meet the
challenges of dynamism of nature of the world of work;
(iv) provide equal opportunities for both men and women to acquire
technical and vocational education;
(v) explore relevant methods, strategies and techniques of making
technical and vocational education affordable through informal
and non-formal approaches.
Super (1983) has described the entrepreneurship and functional

education curriculum as that which is learner-centred. In other words, the
learning experiences involve interpretation of occupational needs of the
learners and assisting them to acquire integrated occupational knowledge,
skills and values about the real
world through investigative or research experiences.In other words, the
curriculum process of the entrepreneurial and functional education should be
based on the assumption that human beings have natural potentials for
learning when they made aware of the relevance of what is to be learnt; that
through action learning is facilitated;and that self-initiated learning promotes
lasting skills acquisition.That is to say, that creativity in learning is enhanced
by self-evaluation; and that it is the most socially learning programme in the
current global drive for development.
The gains in entrepreneurial and functional education include the
assistance that individuals would get to develop needed activities in job
performance; encouraging individuals to utilize available instructions to use
entrepreneurial and functional education to provide the stepping stone to
other lucrative jobs and life-long occupations, facilitate better job
performance through effective and efficient acquisition of relevant skills,
equipping learners with various industrial functions which are
multidimensional in nature that include design, development, construction,
production, management and research functions; helping individuals to
develop good work habits, readjustment and operating within the established
work rules, and assisting the general workforce be aware of existing
vocations in the job market that let them make appropriate choice of
vocation and develop autonomy in the world of work thereafter.
The Vision 2020, as a strategy for development and progress is build
on the philosophy of the NEEDS document. The emphasis of Vision 2020,
however is that Nigeria targets to be among the first 20 industrialized
nations of the world by 2020 A.D. This is a positive challenge to
entrepreneurial and functional education in Nigeria. For instance, the vision
sets out a 7-point Agenda that will drive the process of achieving national
objectives that have implications for entrepreneurial and functional
education.
The goals of the vision include; wealth creation,employment
generation;poverty reduction, and values reorientation.The macro-economic
framework of the vision, on the other hand, focuses on
Fig.1 NEEDS at a Glance

Vision, Values and Goals
GGGoalsPrinciples
Wealth Creation,
Employment
generation,
poverty reduction,
and values
reorientation
MACROECONOMIC FRAMEWORK
Empowering Promoting private Changing the way
people enterprise government does its work
Health, education, Security, rule of law Public

sector reforms,
environment, rural law, infrastructure sectoral privatization
and liberalization,
development, strategies, privatization and governance,
transparency and
housing dev, liberalization, trade, regional anticorruption,
service delivery,
employment and integration and globalization budget and expenditure
reforms
youth development,
safety nets, gender
and geopolitical
balance and
pension reforms
Financing and Plan Implementation Strategies
Source: National Planning Commission (2004).

Empowering the people,promoting private enterprise, and changing ways
government does its work. Financial and plan implementaton
strategies are also developed to fast track the policies.The success of
entrepreneurial and functional education cannot be realized without
challenges. One of the most fundamental challenges is that of leadership.
Adeyemo(2009) described it as enviable leadership in which political leaders
engage in healthy rivary over the provision of amenities for the citizens, as
manifested by first Republican political leaders.For instance in the then
western Region Obafemi Awolowo built the legacies ofthe Odu‟a Group of
companies, the first television station in Africa, industrial Estates, and the
Liberty Stadium, Ibadan, using revenue from cocoa.The Northern Region
under Ahmadu Bello, built the Northern Nigerian Development Corporation
through which he developed industrial estates , established the New Nigerian
Newspapers, and the Bank of the North, among others, from revenue
generated from groudnuts and cotton. In the Eastern Region Micheal Okpara
used proceeds from palm produce and coal to establih the Eastern Nigerian
Corporation and the defunct African Continental Bank. These initial steps in
the areas of entrepreneurship have not been complemented by comparable
successes by subsequent military and civilian administrations. We have had
industries that never took off such as the iron and steel industry, paper mills
etc. Others performed so poorly that they had to be sold off. Examples
include the Nierian Airways and Vehicle assemby plants to mention a few.
This is why NEEDS envisaes “changing the way government does its work”
as an integral part of its programme.
What are the goals of entrepreneural and functional education?
Multiple Choice Questions

1. Entrepreneurship and functional education curriculum is :
(a) self-centered
(b) learner-centered
(c) tutor-centered
(d) theory-centered
2. The fundamental assumptions of the curriculum of entrepreneurial and
functional education are except:
(a) human beings have natural potentials for learning.
(b) through action learning is facilitated
(c) self-initiated learning promotes lasting skills acquisition
(d) self-evaluation does not enhance creativity in learning.
3. The gains of entrepreneurial and functional education include all
except.
(a) helping individuals develop good work habits
(b) assisting the workforce to be aware of existing vocations in the
job market
(c) assurance of success in business
(d) facilitate better job performance
4. Scholars that have contributed to the topic of entrepreneurial and
functional education include all except
(a) Obanya (b) Asika (c) Williams (d) Super
5. The goals of entrepreneurial and functional education are all except.
(a) creat job for all
(b) training in technical and vocational skills are complemented
with sound
general education
(c) provide equal opportunities for both men and women to acquire
technical and vocational education
(d) expose learners to the versatility of knowledge
6. The goals of Vision 2020 include all except –
(a) wealth for all
(b) employment generation
(c) poverty reduction
(d) values orientation
7. The macroeconomic framework of NEEDS does not include –
(a) empowering people
(b) government to create more jobs
(c) promoting private enterprise
(d) changing the way government does its work.
Unit 3: Ethics of Economic systems
Learning Objectives
At the end of this unit students should be able to:
(i) Explain the role of ethics in resolving conflicting interests in business.

(ii) Discuss different economic systems in the context of conflicting legal
or cultural standards.
(iii) Explain social contract theory
(iv) Identify the arguments for and against adapting social contract theory
to business.
This vaguely defined area, perhaps mot part of but only related to
business ethics, is where business ethicists venture into the field of political
economy and political philosophy, focusing on the rights and wrongs of
various systems for the distribution of economic benefits.
i. Conflicting interests
Business ethics can be examined from various perspectives, including
the perspective of the employee, the commercial enterprise, and
society as a whole. Very often, situations arise in which there is
conflict between one or more of the parties, such that serving the
interest of one party is detriment to the other(s). For example, a
particular outcome might be good for the employee, whereas, it would
be bad for the company, society or vice versa. Some ethicists see the
principal role of ethics as the harmonization and reconciliation of
conflicting interests.
ii. Ethical issues and approaches in different economic systems
Philosophers and others disagree about the purpose of a business ethic
in society. For example, some suggest that the principal purpose of a
business is to maximize returns to its owners, or in the case of a
publicly-traded concern, its shareholders. Thus, under this view, only
those activities that increase profitability and shareholder value should
be encouraged, because any others function as a tax on profits. Some
believe that the only companies that are likely to survive in a
competitive marketplace are those that place profit maximization
above everything else. However, some point out that self-interest
would still require a business to obey the law and adhere to basic
moral rules, because the consequences of failing to do so could be
very costly in fines, loss of licence or company reputation. The noted
economist Milton Friedman was a leading proponent of this view.
Other theorists contend that a business has moral duties that
extend well beyond serving the interests of its owners or stockholders,
and that these duties consist of more than simply obeying the law.
They believe a business has moral responsibilities to so-called
stakeholders, people who have an interest in the conduct of the
business, which might include employees, customers, vendors, the
local community or even society as a whole. They would say that
stakeholders have certain rights with regard to how the business
operates, and some would suggest that this includes even rights of
governance.
Some theorists have adapted social contract theory to business,
whereby companies become quasi-democratic associations, and
employees and other stakeholders are given voice over a company‟s
operations. It posits that conflicting interests are best resolved by
formulating a “fair agreement” between the parties, using a
combination of
i) Macro-principles that all rotational people would agree upon as
universal principles, and
ii) Micro-principles formulated by actual agreements among the

interested parties.
Critics say the proponents of contract theories miss a central point, namely,
that a business is someone‟s property and not a mini-state or a means of
distributing social justice.
Ethical issues can arise when companies must comply with multiple
and sometimes conflicting legal or cultural standards, as in the case of
multinational companies that operate in countries with varying practices.
The question arises, for example, ought a company to obey the laws of its
home country or should it follow the less stringent laws of the developing
country in which it does business? To illustrate, United States law forbids
companies from paying bribes is a customary, accepted way of doing
business. Similar problems can occur with regard to child labour, employee
safety, work hours, wages, discrimination and environmental protection
laws.
10.5 Tutor Marked Assessment

What re the are the arguments for and against adapting social contract theory
to business.
MULTIPLE CHOICE QUESTIONS

1. Ethics of economic systems is concerned with:
(a) profit sharing
(b) increasing workers‟ salary only
(c) reducing working hours for nursing mothers
(d) systems for the distribution of economic benefits
2. Conflicting interest arises when:
(a) a particualr outcome might be good for the employee but would
be bad for the company
(b) serving the interest of one party is detriment to the other(s)
(c) one party‟s loss is another‟s gain (otherwise called “zero sum
gain”)
(d) all of the above
3. The argument in favour of the business ethic that a business exists to
maximise profit is that :
(a) it will pay large dividends to sahreholders
(b) it will pay huge taxes to government
(c) companies that are likely to survive are those that place profit
maximisation above everything else.
(d) it engages in social responsibility.
4. The argument in favour fo the business ethic that a business has moral
duties that extend well beyond serving the interests of its stockholders
is:
(a) stakeholders are entitled to dividends
(b) stakeholders have interest in the conduct of the business
(c) all stakeholders contribute directly to the profits of the company
(d) stakeholders own the company
5. Under social contract theory:
(a) stakeholders are given a voice over a company‟s operations
(b) a company should develop neighbouring communities
(c) a company should discharge its responsibilites to government
(d) a company should pay workers well
6. Arguments against application of social contract to business include
all except:
(a) the business is someone‟s property
(b) the business is not a mini-state
(c) the business is a means of distributing social justice
(d) the business is not a means of disctributing social justice
7. Conflicting cultural standards can occur with regard to:
(a) child labour
(b) discrimination
(c) paying bribes
8. Conflicitng legal standards could occur with regard to:
(a) employee safety
(b) work hours
(c) wages
Module 10 MCQs
1. ………. was the first to suggest enthronement of fair play in political,
economic and social relations.
2. ………. argued that it is unethical to restrict organ transplantation to
those with good insurance since the insurance is not available to the
poor.
3. Corporate social responsibility is about :
societies.
4. Fiduciary responsibility refers to:
societies.
5. Corporate governance refers to
societies.
6. Corporate ethics policies are meant to offer to workers on the
common …… problems that might arise in the course of their duties.
(a) funds, health (b) guidance, moral
(c) incentives, office (d) admonition, performance
7. To be successful, an ethics policy should be …………..
Choose the incorrect answer.
(a) Explained in writing and orally
(b) Something employees can do
(c) Backed up by financial incentives
(d) Backed up by statements of consequences of disobedience.
8. In international business ethics …. is emphasized.
(a) good public relations
(b) the legal framework
(c) country risk
(d) cultural relativity of ethical values
9. Business ethicists apply ethical theories to:
(a) increase profits
(b) increase production
(c) moral issues in business
(d) funding issues
10.Ethic is a system of principle governing the appropriate conduct for a
person or group. True or False
11.Intentional Business ethics did not emerge uitil
a. 1960
b. 1977
c. 1990
d. 2000
12.Business Ethics bring ethical theories and techniques to bear on moral
issues that arise in business. True or False
13.Biomedical ethics deals with questions arising from the life sciences
and human healthcare. True or False
14.……………. studies the ethical implication of advances in genetics
and biotechnology such as genetic and testing, genetic privacy colony
and new reproductive technology
a. Bioethicist
b. Phiethicist
c. Psyethicist
d. Chemoethicist
15.Business ethics brings ………………… and ……………….to bear
on moral issues that arise in business
a. ethical theory and technique
b. moral and justification
c. technique and justification
d. ethical theory and moral
Use True or False statement to answer the following questions:
Ethical policy should be
16.Given the equivocal support of top management by both word and
example
17.Monitor top management with routine inspection for compliance and
improvement
18.Backed up by clearly stated consequencies in the case of disobedience
19.Explain in writing and orally with periodic investment
20.……………………… library contains a collection of 158constitution

of Greek and other states
a. Aristotle
b. The Lyceum
c. Encarta
d. Baugh
21. Entrepreneurship and functional education curriculum is :

(a) self-centered
(b) learner-centered
(c) tutor-centered
(d) theory-centered
22. The fundamental assumptions of the curriculum of entrepreneurial and
functional education are except:
(a) human beings have natural potentials for learning.
(b) through action learning is facilitated
(c) self-initiated learning promotes lasting skills acquisition
(d) self-evaluation does not enhance creativity in learning.
23. The gains of entrepreneurial and functional education include all
except.
(a) helping individuals develop good work habits
(b) assisting the workforce to be aware of existing vocations in the
job market
(c) assurance of success in business
(d) facilitate better job performance
24. Scholars that have contributed to the topic of entrepreneurial and
functional education include all except
(a) Obanya (b) Asika (c) Williams (d) Super
25. The goals of entrepreneurial and functional education are all except.
(a) creat job for all
(b) training in technical and vocational skills are complemented
with sound
general education
(c) provide equal opportunities for both men and women to acquire
technical and vocational education
(d) expose learners to the versatility of knowledge
26. The goals of Vision 2020 include all except –
(a) wealth for all
(b) employment generation
(c) poverty reduction
(d) values orientation
27. The macroeconomic framework of NEEDS does not include –
(a) empowering people
(b) government to create more jobs
(c) promoting private enterprise
(d) changing the way government does its work.
28. The vision 2020, as a strategy for development and progress is build
on the philosophy of
a). MGD b). NEEDS document c). NUC document d). FAO
document
29. One of the challenges of functional education and entrepreneur
success is
a). Power b). Education c). Leadership d).
Government
30. In ---------------the Federal Government of Nigeria urged training
institutions in the country to reorient these programmes towards
vocational relevance for the production of graduates that posses
relevant skills for self-employment and self-reliance.
a. 1981 b. 1982 c. 1983 d. 1984
31. The curriculum process of the entrepreneurial and functional
education is be based on that creativity in learning which is enhanced
by self-evaluation; and socially learning. True or false
32. In the then western Region -------------------- built the legacies ofthe
Odu‟a Group of companies, the first television station in Africa,
industrial Estates, and the Liberty Stadium, Ibadan, using revenue
from cocoa.
A. Obafemi Awolowo b. Nnadi Azikwe c. Micheal Opala
d. Babagida
33. The Ahmadu Bello, built the Northern Nigerian Development
Corporation through which he developed:
a. Industrial estates, the New Nigerian Newspapers, and the Bank of
the North.
b. the New Nigerian Newspapers, the Bank of the North and NTA
Ibadan
c. the New Nigerian Newspapers, The Guardian and The Nigeria
Tribune
d. the New Nigerian Newspapers, and University of Abuja
34. In the Eastern Region Micheal Okpara used proceeds from palm
produce and coal to establish
a. the Eastern Nigerian Corporation and the.
b. the Eastern Nigerian Corporation and the First Bank of Nigeria.
c. The Opala stadium and the First Bank of Nigeria
d. The Opala stadium and defunct African Continental Bank
35. One the company in Nigeria that has performed so poorly that had to
be sold off is the Nigerian Airways. True or false
36. Ethics of economic systems is concerned with:
(a) profit sharing
(b) increasing workers‟ salary only
(c) reducing working hours for nursing mothers
(d) systems for the distribution of economic benefits
37. Conflicting interest arises when:
(a) a particualr outcome might be good for the employee but would
be bad for the company
(b) serving the interest of one party is detriment to the other(s)
(c) one party‟s loss is another‟s gain (otherwise called “zero sum
gain”)
38. The argument in favour of the business ethic that a business exists to
maximise profit is that :
(a) it will pay large dividends to sahreholders
(b) it will pay huge taxes to government
(c) companies that are likely to survive are those that place profit
maximisation above everything else.
(d) it engages in social responsibility.
39. The argument in favour fo the business ethic that a business has moral
duties that extend well beyond serving the interests of its stockholders
is:
(a) stakeholders are entitled to dividends
(b) stakeholders have interest in the conduct of the business
(c) all stakeholders contribute directly to the profits of the company
(d) stakeholders own the company
40. Under social contract theory:
(a) stakeholders are given a voice over a company‟s operations
(b) a company should develop neighbouring communities
(c) a company should discharge its responsibilites to government
(d) a company should pay workers well
41. Arguments against application of social contract to business include
all except:
(a) the business is someone‟s property
(b) the business is not a mini-state
(c) the business is a means of distributing social justice
(d) the business is not a means of disctributing social justice
42. Conflicting cultural standards can occur with regard to:
(a) child labour
(b) discrimination
(c) paying bribes
43. Conflicitng legal standards could occur with regard to:
(a) employee safety
(b) work hours
(c) wages
44. Business ethics can be viewed from the perspectives of :
a. Family, Employee and Society
b. Employee, Commercial Enterprises and Society
c. Employee, Family and Commercial Enterprises
d. Commercial Enterprises, Society and Company
45. The principal roles of the ethicist are --------------------------- and -------
----------------
a. Harmonization and Reconciliation
b. Reconciliation and friendship
c. Reconciliation and Society
d. Society and Harmonization
46. The principal purpose of a Business ethics is to maximized profit.
True or False
47. The believe that a business has moral responsibilities to so-called

stakeholders, people who have an interest in the conduct of the
business, which might include employees, customers, vendors, the
local community or even society as a whole is a business ethics. True
or false
48. It posits that conflicting interests are best resolved by formulating a
“fair agreement” between the parties, using a combination of micro
and macro principle. True of false
49. Ethical issues can arise when companies must comply with multiple
and sometimes conflicting legal or cultural standards, as in the case of
multinational companies that operate in countries with varying
practices. True or false
50. Paying bribes, child labour, employee safety, work hours, wages,
discrimination and environmental protection laws are forbids in
United States companies. True or false
MODULE TEN
ENTREPRENEURSHIP AND NATION BUILDING
Unit 1: The Nigerian Entrepreneurs.
Learning Objectives
11.1. Objectives of Unit:
At the end of this unit the student should be able to:
- Explain the origin of contemporary Nigeria
- Describe the development of entrepreneurship.
- Differentiate between the ordinary entrepreneur and
social entrepreneur.
- Identify and discuss briefly notable Nigerian
entrepreneurs and social entrepreneurs.
- Describe the peculiarities of Nigerian business
environment as it affects the Nigerian entrepreneur.

11.2. Introduction
In discussing this topic, I shall adopt the reductionist approach.
To this effect there is a need to have an understanding of the
origin of Nigeria, the development of entrepreneurship in
Nigerian and the peculiarities of the Nigerian business
environment and the Nigerian entrepreneur. This is important
because the Nigerian entrepreneur, unlike their counterparts in
other parts of the world face challenges that are peculiar only to
the Nigerian business environment and also have opportunities
that have not been tapped in the Nigerian business environment.
Thus, to be able to survive and compete successful in the global
market, the Nigerian entrepreneur needs to do a thorough
Strengths, Weaknesses, Opportunities and Threats (SWOT)
analysis and so as to sharpen their knack for recognizing good
opportunities as they emerge in the business environment
(Miranda, 2010).
11.3. An Overview of The evolution of Contemporary ‘Nigeria’

Nigeria is a country strategically located in the western coast of
Africa. Nigeria sits on the Gulf of Guinea sandwiched to the
north by Niger, the east by Cameroon and the west by Benin.
Nigeria is so strategically located that foreign companies
located in the country do market their products from Nigeria to
other neighboring countries like Benin, Cameroon, Chad,
Congo, Gabon, Ghana, Mali, and Niger. The present-day
Nigeria was amalgamated by the British in 1914. However,
prior to then, Nigeria existed in parts as the Northern
protectorate, Southern protectorate and Lagos Colony. These
structures were created in consonance with the desires of the
local people and convenience of the British colonial
government. Nigeria gained its independence in 1960, after
about 60 years of British rule! Since independence the internal
political structure have changed severally first from a three
region structure to twelve states created in 1967. In 1976 it was
further divided into 19 states. Presently the country has a total
of 36 states and a federal capital in Abuja (africanventures,
2003; Dixon-Ogbechi, 2003).
Abuja is the political capital, Lagos is the commercial capital,
Port-Harcourt (the oil city) is the „oil capital‟; while in the past
Kano was regarded as the groundnut and cotton capital. With
regards to governance, Nigerian experienced quite a bit of
turbulence. For instance From its independence in 1960 to 1966
it experienced democratic dispensation. However, it
experienced the military rule took from 1966 to 1979 after
which there was democratic dispensation for about four years
before the military regime resumed from 1983 to 1991. Again
there was another short spate of democratic regime which lasted
for only three months with Chief Ernest Shonekan as the first
interim President. The interim democratic regime was
subsequently overthrown by General Sanni Abacha who
remained as Head of State till his death in 1999. After this
event, in May 29, 1999, General Olusegun Obasanjo was sworn
in as the democratic President; since then, the democratic
government has been in place up-to-date. In terms of size,
geographically, Nigeria is fairly large with an area of 923,300
square kilometers, in fact, in West Africa, Nigeria is fourth in
area. In terms of population; Nigeria is a giant with an
estimated population of over one hundred and fifty million, it is
a giant because its population is greater than the combined
population of the remaining 15 countries of West Africa! By
virtue of this large population, though Nigeria is an emerging
market, it is considered the single largest market in Africa.
Also, because the Nigerian government approved minimum
wage rate is below one U.S dollar per hour, investors usually
take advantage of the large quantity skilled and cheap labour in
the country (Africanventures, 2003).
Geographically, most of Nigeria is flat but there are some

mountains that run along the Cameroonian border. Nigeria has
lush tropical rainforest in the interior, which opens out onto the
central grasslands of the Jos plateau, while to the east it has the
soggy, mosquito-infested swamplands of the Bight of Benin,
which hold Nigeria's most precious commodity, the „black
gold‟ i.e. oil. Though, Nigeria has extraordinary biological
diversity, it is facing environmental disaster. For instance, there
is rapid deforestation due to the bad habit of cutting down trees
by both the people and government in the guise of development
of certain areas. This notwithstanding, there are still a number
of reserves and national parks some of which are: the Yankari
National Park and the Gashaka Game Reserve which are home
to over 600 species of birds. Okomo Sanctuary and Cross River
National Park have quite a number of animals such as - chimps,
hippos, elephants and baboons – and even in few gorillas. With
regards to climate, the Nigerian climate is varied and differs
substantially from region to region. For instance, the north is
hot and dry with one long rainy season from April to
September, while the south is hot and wet with the rainy season
lasting from March to November. Temperatures are slightly
lower and humid in the tropical regions of the south; however,
during the Harmattan season, especially between December and
January, there is relief from the humidity. It should be noted
that these climatic conditions are greatly influenced by the
current global climatic change (africanventures, 2003; Dixon-
Ogbechi, 2003).
11.4. Development of Entrepreneurship in Nigeria

Though, generally the evolution of entrepreneurship can be
simply traced to the advent of the barter system, modern
entrepreneurship in Nigeria started with the advent of the
colonial masters who brought in foreign products and used
Nigerians as their middlemen. Mostly, these middlemen were
retailers or sole proprietors. However, the growth of
entrepreneurship in Nigeria since its inception during the
colonial masters‟ days was slow because of the value system
brought about by formal education. This is because as at then,
for years, formal education was only enjoyed by the few
privileged in the Nigerian society; also those that were educated
had the chance of being employed in the civil service.
Employment in the civil service then was lucrative given the
salary and other benefits accruable to the position. Also, though
some Nigerians still embarked on entrepreneurial activities, the
foreign entrepreneurs adopted competitive business strategies
that were inimical to the development of indigenous
entrepreneurs. One of such foreign entrepreneurs‟ companies is
the United African Company (UAC). Then, the UAC was
responsible for a considerable percentage of the Nigerian
import and export trade; however, it adopted the unwholesome
policy of dealing directly with the producers instead of using
the services of the middlemen i.e. the indigenous entrepreneurs,
thereby hindering their skills acquisition and consequently the
development of entrepreneurship in the country
(Bizcovering.com, 2010).
Given this unconducive business environment, many
indigenous entrepreneurs‟ businesses died. However, with the
passage of time, formal education in Nigeria seized to be for
only the privileged, it became the norm of the day especially in
the Western part of Nigeria with the free education strategy
propounded by Chief Obafemi Awolowo. This led to a high
increase in the number of educated people to the extent that
both the public and private sectors could not cope with the
employment needs of Nigerians. Thus, the rate of
unemployment increased drastically over the years; this trend
has continued even up to date. To curb this negative trend, the
Nigerian government started developing economic programs
aimed at encouraging individuals to become entrepreneurs and
also promulgated a number of laws, Decrees and Acts to assist
in this regard. Consequently, the Nigerian government
established programs such as: Open Apprenticeship Scheme
and Graduate Employment Programs and also established
financial institutions such as The Peoples‟ Bank of Nigeria,
Funds for Small-Scale Industries (FUSSI) and cooperative
societies, and National Poverty Alleviation Programme
(NAPEP) to assist in entrepreneurial development in Nigeria
(Bizcovering.com, 2010; Unilag GST Module 1, 2007). Some
of the laws promulgated by the Nigerian government to assist
entrepreneurial development are: law for the incorporation of
companies in Nigeria as contained in Decree 51 of 1968; the
Nigerian Enterprises Promotion Decree (1972); tariff protection
for the furniture, textile and automobiles and also the granting
of tax holidays to some groups of manufacturers.
Recently, government has emphasized the need for

entrepreneurial development in its 7-Point Agenda by
emphasizing wealth creation through poverty alleviation and
promotion of a formalized self employment sector so that
artisans, farmers, traders and small and medium scale
enterprises can be helped to acquire entrepreneurial skills. It has
even gone a step further by formulating policies that entailed
including entrepreneurship as a course in most if not all
Nigerian universities. This step has further contributed
tremendously to the development of entrepreneurship in the
country (Unilag GST Module 1, 2007).
11.5. Entrepreneurship versus Social Entrepreneurship

Entrepreneurship is simply the creation of a new business. A
business is any undertaking that produces goods and services
that satisfy human needs and wants. Thus, any business that
fails to satisfy the needs of the society within which it operates
cannot survive because the society is made up of people who
will consume its products/services. Though most businesses
are created for the purpose of making a profit, in which case
they are referred to as profit making businesses. Businesses can
also be established for purposes other than profit making in this
case they are called not-for-profit making or non-profit making
businesses. Given this we can infer that since businesses are
created by entrepreneurs then there are two broad categories of
entrepreneurs namely: the entrepreneurs that are motivated to
create businesses for the purpose of making profit i.e. the profit
oriented entrepreneurs which we simply call entrepreneurs and
the non-profit oriented entrepreneurs which we call social
entrepreneurs.
In the earlier units i.e. Unit 1, Module 1, we exhaustively
discussed the concept „entrepreneur‟ and looked at its various
definitions. Here we shall discuss briefly the social
entrepreneur.
Osalor (2010) defined social entrepreneurs as individuals who
identify public problems and apply business acumen to resolve
them. According to him, the social entrepreneur instead of only
creating a venture to make a profit, he simultaneously strives to
contribute to societal development and regulate positive change
by creating social and economic values. Hence, the success of
the social entrepreneur is measured both in terms of profit and
in terms of their effect on the community via social
development. Note that the distinction between the entrepreneur
and social entrepreneur does not lie only in the purpose they are
pursuing but also in the degree of risk-taking. For while, the
risk of the ordinary entrepreneur is limited to financial security,
that of the social entrepreneur is limited to financial security,
social activism and passion. Thus, though there may be
elements of danger involved in social entrepreneurship, it has a
very high risk pay off in terms of the benefits to the society
(Osalor, 2010). It should be noted also that Nigeria like any
other country has its own fair share of entrepreneurs and social
entrepreneurs. These are discussed as in next subsection 3.6 of
this Unit.
11.6. Notable Nigerian Entrepreneurs and Social Entrepreneurs:

An Overview
Some notable Nigerian entrepreneurs as are:
 Aliko Dangote: This Nigerian entrepreneur was born in 1957.

He created the Dangote Group and is considered to be one of
the richest men in Africa. The Dangote group is a big
organization that is into export, import, manufacturing, real
estate and philanthropy. Some of the products it deals with are:
spaghetti, macaroni, sugar, salt, rice textile materials, while the
Group is also into transportation, packaging, and even security.
The Dangote Group imports sugar, rice, fish , cement, fertilizer
and building materials. While it exports cotton, cocoa, cashew
nuts, sesame seed, ginger and gum. Aliko Dangote has
contributed tremendously to the economic development of
Nigeria and has greatly assisted in reducing the rate of
unemployment in the country by providing employment to
Nigerian graduates and even other categories of labour
(Africansuccess.org, 2008; Nairaland.com, 2010).
 Chidi Anyaegbu : This entrepreneur is regarded as „King‟ of

the transport industry. He founded the Chisco Transport
Limited which is one of the biggest in the Nigerian transport
industry. Over the years, Chisco Transport Limited grew to
become the Chisco Group. The Chisco group is into varieties of
business such as: oil and gas, finance, hospitality, real estate,
import and export. Apart from this he has also contributed
tremendously to the development of the nation through various
philanthropic activities. For instance, he established a
foundation to take care of his philanthropic interests and also
built a Faculty of Business building for Transport Studies at the
Nnamdi Azikiwe University, Awka (Prince Society, 2009;
Nairaland.com, 2010; Onyima, 2010)
 Chris Ejiofor: This is an entrepreneur in the importation and
marketing of car or auto batteries. He established Dimaps
Batteries and has written extensively about usage and
maintenance of batteries in Nigeria.
 Mike Adenuga Junior: This entrepreneur was born in 1953.

He has business in various industries such as banking, oil and
telecommunications. He owns the Consolidated Oil company,
which is the first indigenous company to strike crude in
December 1991. Consolidated Oil company is into crude oil
drilling, refining and marketing. He also owns the Equitorial
Trust Bank. and created one of the main telecommunications
companies in Nigeria, Globacom against all odds. Globacomm
Limited was created after he failed to penetrate the
telecommunications industry in 1999 with his first
telecommunications company, Communications Investment
Limited, CIL because his conditional license was revoked.
However, in 2002 he won the bid for the Second National
Operator (SNO) license. This was a better strategic business
option for him because the SNO has a wider range of operations
and this gave Globacom the right to serve as international
gateway for telecommunications in Nigeria and also operate:
digital mobile lines, fixed wireless access phones and also
operate as a national carrier. This entrepreneur was able to
achieve these entrepreneurial successes because he has a unique
flair for risks and tenacity of purpose (Africansuccess.org,
2010; Nairaland.com, 2010).
 Obateru Akinruntan: This entrepreneur comes from the
Royal family Ondo State, Nigeria. He is a king in the Yoruba
land i.e. an Oba hence he has the appellate HRH (i.e. His Royal
Highness); and also a graduate of Business Administration from
Lead City University Ibadan. He created the Obat Oil and
Petroleum Limited in 1981, a company that is into the
marketing of petroleum nation-wide, and has the largest
privately owned oil depot and jetty in Africa. His business
interests have grown steadily over the years to become the Obat
Group which has interests in petroleum, fishery, construction,
tourism and hospitality, shipping, consultancy services and
water purification and production (Obateru, 2010;
Nairaland.com, 2010).
 Paul Okafor- This Nigerian entrepreneur established Elbe

Pharma, an organization that deals with the importation and
marketing of pharmaceutical products such as Amalar anti
malaria tablets, Solotone multivitamin etc. nation-wide.
 Poly Emenike: This is also an entrepreneur in the

pharmaceutical industry. He established Neros Pharmaceutical
which imports and markets pharmaceutical products nation-
wide.
 Razaq Okoya – This Nigerian entrepreneur created the

Eleganza industries. An organization that has contributed
tremendously to national development through its assortment of
consumer products such as biros and coolers manufactured and
marketed nation-wide (Nairaland.com, 2010).
 Uche Uche Ohafia: This is another notable Nigerian

entrepreneur in the shipping industry. He created the Trans
Atlantic Shipping Agency Limited. The company is into air
freight, shipping line agency and charter services, import and
export agency, collateral management and warehousing
services among others.
And some notable Nigerian social entrepreneurs as identified by

Osalor (2010) are:
 Ada Onyejike: This is a female social entrepreneur who
contributed to social development by launching the Girl Child
Art Foundation (GCAF) in the year 2000. This Foundation is
concerned with enlightenment and empowerment of the
Nigerian young women between the ages of 8-25 years on
issues such as: polygamy, child trafficking, and child marriage
through music, art and dance; with the ultimate aim of
engineering progressive change in the Nigerian society.
 Cletus Olebune: This is a social entrepreneur who focused on

the development of tourism in Africa. He created an enterprise
that promotes tourism in Africa by informing the world about
events taking place in Africa. He also used written
communication to educate and impart knowledge which will
help Nigerians in the different aspects of their lives and boost
productive engagements thereby improving Nigeria‟s world
ranking.
 Durojaiye Isaac: He is the social entrepreneur with the slogan

“Shit business is Good Business”. In 1999, he established the
DMT Mobile Toilets in Lagos. Prior to that period, Lagos State
did not have enough public toilets to cater for its teaming
population. In order to help solve the social problem created by
this inadequate toilet facilities in Lagos State, Durojaiye
established the DMT Mobile Toilets, which is an organization
that manufactures, hires out and maintain moveable toilets in
Lagos State. Thereby promoting environmental sanitation and
creating job opportunities in Lagos State.
 Gabriel Uriel Ogunjimi: This is a social entrepreneurship is in

area of information technology. He was interested in promoting
employment opportunities for the Nigerian. To this effect, he
established the Landmark Internship International, organization
that helps meet Nigeria‟s social and economic challenges by
using the internet to network globally with social enterprises in
need of local talents.
 Joachim Ezeji: Contributed to the social development of

Nigeria by helping in the development of community water
infrastructure across the country by enhancing access to potable
water in remote Nigerian communities. To achieve this aim, in
the year 2000 he established the Rural Africa Water
Development Project (RAWDP) which has tremendously
assisted in improving the standard of living of millions of
Nigerians by giving them access to clean potable water.
 Rochas Okorocha: This is a social entrepreneur interested in

poverty alleviation of the less privileged in the Nigerian
society. To this effect, he founded the Rochas Foundation
which is concerned with helping Nigerian children to become
self sufficient thereby breaking the cycle of poverty in the
nation Osalor (2010).
Though as can be seen above we do have some entrepreneurs

and social entrepreneurs in Nigeria, they are still not adequate
in number given its population of over 150 million. Perhaps this
underdevelopment of the entrepreneurial class is responsible for
the current status of the nation as a developing nation. For
instance, China and India that were previously in the same
developmental class as Nigeria are now developing rapidly
following the flourishing of their entrepreneurial class
(Sogbesan, 2009). Recently, the Nigerian government has
recognized the importance of entrepreneurship to national
development; this is because apart from creating employment,
and producing innovative want satisfying goods and services,
entrepreneurs and social entrepreneurs also create wealth and
generate social capital that is needed for national development
(Osalor, 2010). Consequently, the Nigerian government has
taken steps to encourage the development of entrepreneurship
in the country through the formulation of various policies to
foster the development of entrepreneurship in the country. This
is why entrepreneurship as a course has been introduced into
the curriculum of most if not all Nigerian universities.
11.7. The Nigerian Entrepreneur and Peculiarities of Nigerian

Business Environment
Though, starting a small business in Nigeria is much the same
as starting a business in any other part of the world, the
Nigerian entrepreneur, unlike other entrepreneurs, faces some
challenges that are peculiar only to businesses established in
Nigeria. This is because the Nigerian business environment is
very complex, uncertain and dynamic and as such, a lot of
factors operate at cross purposes in Nigeria. For example; many
decisions that lack rationality are made on a continuos basis;
also various goverrnmental and macro-economic policies which
affect businesses are made and sometimes reversed instantly as
was the case in 1998 when the then Head of State General
Abdulsalaam Abubakar increased workers‟ salaries and
reversed it again after some few months on the ground that “he
was ill advised”! Thus, to survive in the Nigerian business
environment, the Nigerian needs to identify and have a
thorough understanding of the mechanics, elements, dynamics,
and functioning of the Nigerian business environment. While
bearing in mind that the Nigerian economy is primarily a mixed
economy. A mixed economy is one which is a midway between
a free market economy i.e. capitalist, and a pure planned
economy i.e. socialist (Isimoya,1998; Dixon-Ogbechi, 2003).
Also, given its large population, there is ample business

opportunities for entrepreneurs. A business opportunity exists
when there are unmet needs backed up with effective demand.
Effective demand is demand that is backed-up by purchasing
power. That it, people have demands for a product and the are
ready/willing to part with their money or other means of
exchange in exchange for the product that can satisfy such
needs and wants. Nigeria as a nation is blessed with some of the
factors of production. For instance Nigeria has plenty of land,
but has shortage of capital and skilled labour and high-level
manpower while it has a fairly adequate number of
entrepreneurs. However, it lacks adequate entrepreneurial abi-
lity because the quality of entrepreneurship that is still largely
low. Other peculiar problems faced by Nigerian entrepreneurs
are: Financial Problems, Infrastructural Problems, Low
standard of Business Ethics and Political Instability though the
situation seems relatively stable since the advent of the current
democratic dispensation in 1999. Thus, in analysing and
scanning the business environment for entrepreneurial
opportunities, the Nigerian entrepreneur has to bear in mind the
peculiar problems in the Nigerian business environment.
Unit Two: Economic Development through Entrepreneurship

At the end of this unit, the learner should be able to-
(i) Discuss the importance of entrepreneurship to economic developed
(ii) List the role of entrepreneurship in nation building
(iii) Discuss the roles of entrepreneurship in economic development.
Importance of Entrepreneurship to economic development

John Ogbor and Innocent Ikhinokpa (Guardian p.75) suggest that
entrepreneurship and economic development in a nation rest on the tripod of
entrepreneurial enabling environment, a sound entrepreneurial education that
promotes and sustains entrepreneurial undertakings. And a heightened
entrepreneurship spirit or mind-set amongst a people in a state.
According to them, in developing or underdeveloped economy, development
is a function of an enabling environment. By an enabling environment, we
are not referring only to the physical infrastructure existing in any given
society (water supply, roads, electricity, security, communication system,
etc). but the legal and social functions inclusive.
One of those conditions seriously considered under an enabling environment
is the ethical and legal platforms under which, business transactions take
place. The problem of infrastructural development in Nigerian must be seen
as rooted in society‟s neglect of its basic ethical practices and legal
commitments. The legal system in a country, the enforcement of the law,
and the respect accorded the rule of law promote what is considered as right
or wrong in a firm‟s business interactions with its various stakeholders. For
us to provide adequate explanation about entrepreneurship and economic
development, we must, as a matter of national concern, properly define
Nigeria‟s role in the global economy on the basis of her factor endowments.
The global economy is like a stage where each nation must play her own
part. Every nation, both small and large, is uniquely endowed with a
resource. In Nigeria, for instance, we have oil, coil, tin, etc. Michaels Porter
of Harvard University, USA in his article “the competitive nations” argues
that a nation‟s competitive advantage is a function of endowment (a nation‟s
position in factors of production which knowledge and skills are component
parts) related to supporting industries, the state and structure of rivalry firms
and the demand conditions in that country. The management of these
resources must be in strategic manner. It is widely accepted that Nigeria is
endowed with factors of production (human resources), its demand condition
is great (as a result of its large population), it has abundant natural resources
(oil and gas, iron, coal, tin, etc.) and of course very fertile land for
agriculture. In spite of these factor endowments, Nigeria is still classified as
one of the poorest countries in the world due to lack of adequate
entrepreneurship backed up with corruption.
Entrepreneurship and Nation-Building
The basic role of entrepreneurship in nation building is not just increasing
per capita output and income, it also includes:
i) Initiating and constituting change in the structure of business and
society. The change is accompanied by growth and increased output
which allows for wealth distribution.
ii) Product evaluation process: This is the process for developing and
commercializing an innovation. This stimulates economic
development of a nation.
iii) Iterative synthesis: The intersection of knowledge and social need that
starts the products development process.
iv) Innovation: Innovations are of various degree or uniqueness. There
include:
a) Ordinary innovations. New products with little technological
changes.
b) Technological innovations. New products with significant

technological advancement.
c) Breakthrough innovations. New products with some technological

change.
Developing entrepreneurs is a way of mobilizing individual and group

talent, energy and time to promote economic and social goals. Entrepreneurs
find out business opportunities, coordinate resources and innovate.
Entrepreneurs, to be able to function and play his roles that will impact on
the nation, needs to be flexible and adaptable to changes in the economy.
They view changes as opportunity. They look at problems to see
opportunities. Their role in nations building cannot be overstated.
Roles of Entrepreneurship in economic development
The importance of entrepreneurship development in economic development
has been an established fact in the literature. Ritter (1998) painted this
picture about entrepreneurs and economic development thus:
“Entrepreneurship is scarce for many types of economic activities in
most countries and at most times, particularly for new activities requiring
relatively new types of technical and market knowledge. The
contribution of entrepreneurship to the process of economic development
is clear. Entrepreneurs are dynamic force in an economy, envisioning the
possibilities of new types of economic activity and doing everything

necessary to realize their visions. As a result, entrepreneurs give birth to
new enterprises, new commercial activities and new economic sectors.
They generate jobs for others; they produce goods and services for
citizens; they introduce new cost-cutting or product-improving
production technologies and improved or lower-cost outputs; they earn
foreign exchange through exports expansion or the substitution of
imports; they save, raise funds, and invest. They also generate the
income and wealth that permit the collection of taxes by governments for
expenditure on human development (education, health, and social
services), physical infrastructure and public goods generally. They
promote the process of learning and adapting to changing circumstances
as technology changes, market evolve; and policies change”.
Recognizing the importance roles of entrepreneurs, both developed and
developing nations have shifted attention to their development. The need to
create and ensure appropriate environment for operations of the enterprises
cannot be over emphasized.
Ritter (1998) noted that for entrepreneurship to operate pro developmental
way the institutional environment, the system of laws, the regulatory
environment, and basic political and economic stability have to exist and
consistent, the absence of the enabling environment will deform the

entrepreneurs. Nnanna (2003) acknowledged that SMEs are the bedrock of
the industrial development; they provided large scale employment as they
are often labour intensive and they rely more heavily on local raw materials.
Zakar (2006) classified the benefits of SMEs and entrepreneurs into three
broad categories – benefits to the nation, benefits to the society and benefits
to the individual. Olayiwola and Ogundele (2008) also pointed out the roles
of entrepreneurs as engine of growth and development. The study pointed
the following roles among others:
Setting corporate ethical standards
Corporate ethical behavior involves both knowing what is rights and wrong
and behaving accordingly. Ethic emphasis standards of moral behavior, that
is behavior that is accepted by society as right versus wrong. Organizational
ethics begins at the top hence entrepreneurs must uphold high ethical
standard since behaving ethically have a positive influence on the success of
the business. Although ethical codes vary greatly, they can be broadly
classified as compliance-based and integrity-based. Compliance-based ethics
codes emphasize preventing unlawful behaviour, by increasing control and
by penalizing wrong doers. While on the other hand, integrity-based ethics
codes defines the organization‟s guiding values, create an environment that

supports ethically sound behaviour, and stress a shared accountability among
employees.
Employment Creation
Secondly the entrepreneur is expected to create employment for the
increased population and also to prevent rural-urban drift (Olayiwola 2007).
This will also reduce the high rate of criminal activities in the economy and
bring about secured society
Improve Standard of Living.
Thirdly the entrepreneurs are expected to improve the standard of living of
the people through quality products/services as also through a well
motivated workforce employed by the MSMEs. Improving standard of
living must be the responsibility of the entrepreneurs as healthy people will
bring about a wealthy economy.
Increase in government Revenues
Fourthly entrepreneurs will also bring about an increase in the government
revenues in the areas of value added taxes, company income taxes and
income taxes of the employees of these small businesses.
Utilization of local resources

The domestic entrepreneurs are also expected to look more inward by
sourcing for the raw material locally and rely more on the employment of
domestic experts.
Development of domestic /Indigenous technology
The entrepreneurs are also expected to develop indigenous industrial
machinery and equipment, evolve a management approach in consonance
with the indigenous culture. Most technologically advanced countries also
started from somewhere.
Supplier of raw material for larger industries
The entrepreneurs should also provide the larger industries with raw
materials for the expanded output this will reduce the cost of production
reduce the price level and increase the level of economic welfare.
2.7.1 Entrepreneurship Activity and Stages of Economic development
The type of entrepreneurship activity differs at different stages of
economics development. The literature identified two sets of entrepreneurial
activity namely Necessity – driven self –employment activity which is said
to be associated to the stage of low levels of economic development, as the
economy may not be able to sustain a high number of jobs in high

productivity sectors. As the economic develops, more jobs are created and
employment opportunity would also be available hence necessity driven
entrepreneurship will give way to a more opportunistic –driven
entrepreneurship activity. This tends to pick up, introducing a qualitative
change in overall entrepreneurial activity
The study of Porter, Sachs and MacAthur (2002) identified three stages of
economic development which include factor-driven economies, efficiency-
driven economies and innovation driven economies. Each stage is associated
different entrepreneurship activity. Bosma et al (2009) relate each of the
three stages to the entrepreneurial activity
A Entrepreneurship in factor-driven economies
Lewis, (1954) noted that economic development consists of changes
in the quantity and character of economic value added and that these
changes result in greater productivity and rising per capita incomes.
The study of Gries & Naude (2008) pointed out that the increased
productivity and the accompany rising in per capita incomes often
coincide with migration of labor across different economic sectors in
society, for example from primary and extractive sectors to the
manufacturing sector, and eventually, services . Countries with low
levels of economic development typically have a large agricultural

sector, which provides subsistence for the majority of the population
who mostly still live in the countryside. The study of Olayiwola
(2007) pointed out that the high rate of rural-urban drift was as a
result of the rural dwellers willing to take up an increased job
expected to be created which are often not true in Nigeria. This
situation changes as industrial activity starts to develop, often around
the extraction of natural resources. As extractive industry starts to
develop, this triggers economic growth, prompting surplus population
from agriculture to migrate toward extractive and emergent scale-
intensive sectors, which are often located in specific regions. The
resulting oversupply of labor feeds subsistence entrepreneurship in
regional agglomerations, as surplus workers seek to create self-
employment opportunities in order to make a living (Bosma et al
2009).
B Entrepreneurship in efficiency driven economies
As the industrial sector develops further, institutions start to emerge to
support further industrialization and the build-up of scale in the
pursuit of higher productivity through economies of scale. Typically,
national economic policies in scale-intensive economies shape their
emerging economic and financial institutions to favor large national

businesses. As increasing economic productivity contributes to
financial capital formation, niches may open in industrial supply
chains that service these national incumbents. This, combined with the
opening up of independent supply of financial capital from the
emerging banking sector, would expand opportunities for the
development of small-scale and medium-sized manufacturing sectors.
Thus, in a scale-intensive economy, one would expect necessity-
driven industrial activity to gradually fall and give way to an
emerging small-scale manufacturing sector (Bosma et al 2009).
C Entrepreneurship in Innovation driven economies
As an economy matures and its wealth increases, one may expect the
emphasis in industrial activity to gradually shift toward an expanding
service sector that caters to the needs of an increasingly affluent
population and supplies the services normally expected of a high-
income society. The industrial sector evolves and experiences
improvements in variety and sophistication. Such a development
would be typically associated with increasing research and
development and knowledge intensity, as knowledge-generating
institutions in the economy gain momentum. This development opens
the way for the development of innovative, opportunity seeking

entrepreneurial activity that is not afraid to challenge established
incumbents in the economy. Often, small and innovative
entrepreneurial firms enjoy an innovation productivity advantage over
large incumbents, enabling them to operate as „agents of creative
destruction.‟ To the extent that the economic and financial institutions
created during the scale-intensive phase of the economy are able to
accommodate and support opportunity-seeking entrepreneurial
activity, innovative entrepreneurial firms may emerge as significant
drivers of economic growth and wealth creation (Henrekson, 2005).
The various roles and activities of the entrepreneurs are inspiring, positive
and it will obviously enhance the well being of the society. For the
entrepreneur to operate effectively and efficiently, the institutional
environment, the legal framework including the regulatory environment,
political stability, consistent economic policies have to exist. The absence of
these variables may hinder or deform entrepreneurship roles and activities.
In other words entrepreneurship alone is not capable and sufficient to
generate the desired development; it must be supported by appropriate legal
and orderly institutional environments. In the Cuba economy according to
Ritter 1998 even though there is willingness on the part of the people to
establish businesses but the legal and regulatory environment does not
permit such initiatives.

This unit adopted the reductionist‟s approach to looked at the
concept of the Nigerian entrepreneur. To this effect it gave an
overview of the evolution of contemporary „Nigeria‟ by looking
at its geographic location, and size and how the present day
Nigeria was amalgamated by the British in 1914. It also
discussed the development of entrepreneurship in Nigeria right
from its inception during the colonial masters‟ days and up to
date. It then looked at the distinction between the ordinary
entrepreneur and the social entrepreneur while giving examples
of each by briefly discussing some notable Nigerian
entrepreneurs and social entrepreneurs. Finally, the Unit
discussed briefly the peculiarities of the Nigerian business
environment as they affect the Nigerian entrepreneur.

i. Modern entrepreneurship in Nigeria started with the advent
of the ……
(a) independence
(b) colonial masters
(c) democracy
(d) trade by barter
ii. Individuals who identify public problems and apply business
acumen to resolve are……………
(a) philanthropists
(b) visionaries
(c) social entrepreneurs
(d) entrepreneurs
iii. The distinction between the entrepreneur and social

entrepreneur does
not lie only in the purpose they are pursuing but also in the
…………….
(a) degree of freedom
(b) degree of risk-taking
(c) degree of vision
(d) degree of social tolerance
iv. Which one of the following is a social entrepreneur?

(a) Aliko Dangote
(b) Chidi Anyaegbu
(c) Mike Adenuga Junior
(d) Rochas Okorocha
v. The slogan “Shit business is Good Business” is associated

with the social
entrepreneur by name……………...
(a) Chidi Anyaegbu
(b) Durojaiye Isaac
(c) Ada Onyejike
(d) Gabriel Uriel Ogunjimi
vi. The entrepreneurs and social entrepreneurs in Nigeria are

…………. in
number given its population of over 150 million.
(a) adequate
(b) inadequate
(c) ideal
(d) more than adequate
vi. The entrepreneur recognizes that there is existence of
business
opportunity when there are unmet needs backed up with
………….
demand can assess the internal environment of the business
by critically looking at the internal factors in terms of the
……….
(a) effective
(b) inelastic
(c) elastic
(d) constant
11.10 Tutor Marked Assessment [Essay]

1. Assuming you are a social entrepreneur, identify an area
of unmet need
in your society and identify and peculiar factors in the
Nigerian business environment that will affect your
business and discuss briefly how these factors will
influence your business.
2. You are at a group meeting with some of your friends

and an argument
ensued on the fact that there is no difference between and
entrepreneur and social entrepreneur. You, as an
entrepreneurship student, have been asked to end this
argument by educating them appropriately. Please do so!
3. Explain how entrepreuers contribute toa nation building.
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No.1
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MODULE 11 MCQS
1. The evolution of entrepreneurship in Nigeria and most part of

world can be traced to:
(a) Barter
(b) Colonial rule
(c) Foreign business
(d) United Africa Company (UAC)
2. The direct dealing with the producer by UAC in the pre-
independent era –
(a) hinder skills acquisition and consequently the development
of entrepreneurship in Nigeria.
(b) encourage local manufacturing of product
(c) increase the welfare of Nigerian entrepreneurs
(d) increase the growth of international business
3. An entrepreneur who create a venture to make profit as well as strives
to contribute to societal development and regulate positive change can
be described as –
(a) capitalist entrepreneur
(b) social entrepreneur
(c) responsible entrepreneur
(d) Entrepreneur
4. The prominent entrepreneur who is visible on food, cement,
transportation and other
related business in Nigeria and abroad is -
(a) Mike Adenuga Jr. (b) Christ Ejiofor
(c) Aliko Dangote (d) Chidi Anyaegbu
5. The founder of Chiscro Group is -

(a) Chris Ejiofor (b) Chidi Anyaegbu
(c) Uche Uche Ohafia (d) Chetus Olebune
6. As an economy matures and its wealth increases, the emphasis on
industrial activity gradually shift toward an expanding service sector
that caters to the needs of an increasingly affluent population and
supplies the services normally expected of a high-income society.
This is called……..
a. Entrepreneurship in Innovation driven economies
b. Entrepreneurship in efficiency driven economies
c. Entrepreneurship in factor-driven economies
d. All of the above
7. One of the major advantages of a typical Nigerian entrepreneurs is the

–
(a) Large market made available by high population
(b) constant change in policy
(c) The opportunity to buy one‟s way though
(d) The high rate of unemployment
8. An entrepreneurs will continue to be relevant in the society as long as
–
(a) its business is making profit
(b) its business is paying tax
(c) its business is meeting needs
(d) its product is popular
9. In Nigeria, Abuja is the Political capital while Lagos is the

…………….capital
a. oil
b. commercial
c. social
d. religious
10.Nigeria is an emerging market because………….
a. it has a lot of rivers
b. it has numerous politicians
c. it is the most populous African country
d. it is full larger shopping complex in its cities
11.Investors in Nigeria usually take advantage of the……………..
a. large quantity skilled and cheap labour in the country
b. high illiteracy level of the population
c. stable electricity supply in the country
d. stability in the political environment.
12.Swamplands of the Bight of Benin holds Nigeria's precious
commodity, the………
a. black gold
b. cocoa
c. groundnut oil
d. gold and silver
13.Another name for „black gold‟ is ………….
a. coal
b. iron ore
c. tin
d. oil
14.Though Nigeria has extraordinary biological diversity, it is facing
environmental disaster. True or False.
15.In Nigeria, which of the following is NOT a National Park/Reserve?
a. Yankari Game Reserve
b. Gashaka Game Reserve
c. Cross River National Park
d. Hardawa National Park
16.Generally, the evolution of entrepreneurship can simply be traced to
the ……………….
a. emergence of resource control
b. advent of the trade by barter
c. beginning of democracy
d. commencement of trade unions
17. At the evolution of modern entrepreneurship, middlemen
were………………
a. retailers or sole proprietor
b. kings and chiefs
c. also part of the manufacturers
d. not recognized.
18.Colonial Masters were not concerned with the importation of foreign
products during the evolution of entrepreneurship. True or False?
19.How can we describe the growth of the entrepreneurship in Nigeria
during the colonial masters‟ day?
a. slow
b. rapid
c. moderate
d. none of the above
20.The few privileged who had formal education during the colonial era
were not entrepreneurs. True or False?
21.Fill in the blank space below:
………………. in the civil service during colonial was lucrative given
the salary and other benefits accruable to the position. Answer:
Employment
22.During colonial era, the foreign entrepreneurs adopted competitive
business strategies that were not inimical to the development of
indigenous entrepreneurs. True or False.
23.What is the full meaning of UAC?
A. United Arab Company
B. Universal Arable Corporation
C. United African Company
D. Universal Agrarians Community
Fill in the blank spaces below:
24.During the colonial era the UAC was responsible for a considerable
percentage of the Nigerian ……….. and ………. trade. Answer:
Import, Export
25.Free education was introduced in the Western part of Nigeria by
………………….. Answer: Chief Obafemi Awolowo
26.One of the adverse effects of free education was…………….
a. The rate of unemployment increased drastically
b. Inflation rate increased drastically
c. Many educated people became politicians
d. Poverty rate increased drastically
27.Open Apprenticeship Scheme and Graduate Employment Programs
are established by Non Governmental Organizations. True or False?
28.The full meaning of NAPEP is…………….
a. National Productivity Engagement Program
b. Nigerian Productivity Engagement Process
c. Nigerian Poverty Eradication Process
d. National Poverty Eradication Program
29.The Nigerian Enterprises Promotion Decree was promulgated in the
year……
a. 1970
b. 1971
c. 1972
d. 1973
30.Fill the blank spaces below:
Recently, government has emphasized the need for …………
development in its 7-Point …………. by emphasizing wealth creation
through poverty alleviation and promotion of a formalized self
employment sector. Answer: Entrepreneurship, Agenda
31.Non Profit Making Entrepreneurs are also called…………
a. Loss entrepreneurs
b. Social entrepreneurs
c. Political entrepreneurs
d. Non profitable entrepreneurs
32.Dangote group is found by Dantata and Gotere businessmen. True or
False?
33.The entrepreneur regarded as „King‟ of the transport industry is ……..
a. Dangote group
b. Chidi Anyaegbu
c. Chris Ejiofor
d. Razaq Okoya
34. Which of the Following businesses is not own by Mike Adenuga
Junior
a. the Consolidated Oil company
b. the Equitorial Trust Bank
c. Globacomm Limited
d. Ade-LN Ltd
35.The Nigerian entrepreneur who created the Eleganza industries
is………
a. Razaq Okoya
b. Dangote group
c. Uche Uche Ohafia
d. Ada Onyejike
36.The entrepreneur who has created the Trans Atlantic Shipping Agency
Limited is Ada Onyejike. True or False?
37.The entrepreneur who contributed to social development by launching
the Girl Child Art Foundation (GCAF) in is a male. True or False?
38.DMT Mobile Toilets in Lagos was found by………
a. Daniel Mike
b. Dangote group
c. Durojaiye Isaac
d. Daud Muftau
39.Rochas Okorocha is a typical example of a………..
a. social entrepreneur
b. political entrepreneur
c. cultural entrepreneur
d. economic entrepreneur
40.The Nigerian business environment is very complex, uncertain and
dynamic. True or False?
41.The Nigerian economy is primarily a mixed economy. True or False?
42.Fill in the blank space: Effective demand is demand that is backed-up
by ………………….. Answer: purchasing power
43.Which of the following is not a peculiar problem faced by Nigerian
entrepreneurs
a. Financial Problems
b. Infrastructural Problems
c. Low standard of Business Ethics and Political Instability
d. Inadequate Raw materials
44.A nation‟s competitive advantage is a function of endowment related
to supporting industries, the state and structure of rivalry firms and the
demand conditions in that country. True or False?
45.Fill in the blank space: Nigeria is still classified as one of the poorest
countries in the world due to lack of adequate……………. backed up
with corruption. Answer: entrepreneurs
46.Among the basic role of entrepreneurship in nation building is
increasing per capita output and income. True or False?
47.Fill in the blank space: ……………is the process for developing and
commercializing an innovation. Answer: Product evaluation process
48.Fill in the blank space: ……………is the intersection of knowledge
and social need that starts the products development process. Answer:
Iterative synthesis
49.According to innovation degrees, new products with some
technological changes are classified under………….
a. Ordinary innovations
b. Technological innovations
c. Breakthrough innovations
d. new products innovations

50.Organizational ethics begins at the top hence entrepreneurs must
uphold high ethical standard since behaving ethically have a positive
influence on the success of the business. True or False?

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MODULE ONE

THEORY AND CONCEPT OF ENTREPRENEURSHIP STUDIES

 Discuss the origin of Entrepreneurship

 Define the concept “Entrepreneur”

 List the roles and characteristics of an Entrepreneur

 State the motivational factors of Entrepreneurship.

UNIT ONE: ORIGIN AND CONCEPTS OF ENTREPRENEUR AND

 Compare and contrast the various definitions of Entrepreneur and

 Differentiate between Entrepreneur and Entrepreneurship.

 List five contributions to the study of Entrepreneurship.

1.3. Entrepreneurship – Origin

1.4. An Overview of the Definitions of Entrepreneurship

Also, there are situations where due to certain circumstances an

Student Revision Exercise

1.7. Tutor Marked Assessment

vii. Which one of the following is not considered as entrepreneurship?

UNIT TWO: ROLES AND CHARACTERISTICS OF ENTREPRENEUR AND

 Innovative: This type of entrepreneur is preoccupied with introducing

The types of entrepreneur notwithstanding, all entrepreneurs possess

Driessen and Zwart (2010), after carefully studying various researches

 Risk Bearing Ability: The entrepreneur must have the capacity to

Student Revision exercise

1.2.4 Roles of Entrepreneurs

However, Putari (2006) argued that though, entrepreneurs undertake

1.2.5 Entrepreneurial Motivations

Other non-motivational factors that influence entrepreneurship are life-

1.2.6. Motivational Influences on Entrepreneurship

1.2.8 Entrepreneurship Variables

Willingness is a personalized activity. It goes beyond intentions and/or new idea

1.2.10 Tutor Marked Assessment

v. Some scholars believe that an entrepreneur is most commonly the

x. Which one of the following is not a background characteristic that

2. In order to perform their functions effectively and operate a successful

3. Scholars have conducted various researches on entrepreneurial

Brockhaus & Horwitz (1986). in Putari, Vijith (2006). “Re: Evolution of

BusinessDictionary.Com (2010). “Entrepreneurship”.

Cantillon, Richard (circa 1730). in Putari, Vijith (2006). “Re: Evolution of

Di-Masi, Paul (2010). “Defining

Gartner (1988) in Putari, Vijith (2006). “Re: Evolution of Entrepreneurship”.

Knight, Frank (1921) in Putari, Vijith (2006). “Re: Evolution of Entrepreneurship”.

Putari, Vijith (2006). “Re: Evolution of Entrepreneurship”. March, 2nd. http://www.

Penrose (1963). in Putari, Vijith (2006). “Re: Evolution of Entrepreneurship”.

Pinson, Linda (2010) in Thinkinglike (2010). “Entrepreneur: What‟s In a Definition?

QuickMBA (2010). “Entrepreneurship: Definition”. QuickMBA.com.http://

Reiss, Bob (2010). in Thinkinglike (2010). “Entrepreneur: What‟s In a Definition?

Schumpeter, J. A. (1934). The Theory of Economic Development. Cambridge, MA:

Schumpeter, J.A. (1934). in Putari, Vijith (2006). “Re: Evolution of Entrepreneurship”.

Srinivas, Hari (2010) in Di-Masi, Paul (2010). “Defining Entrepreneurship”.

Thinkinglike (2010). “Entrepreneur: What‟s In a Definition?

Wikipedia (2010). “Entrepreneur”. Wikipedia, the free

SCANNING AND ANALYSING BUSINESS ENVIRONMENT FOR

UNIT ONE: CONCEPT OF BUSINESS AND BUSINESS ENVIRONMENT

- Give various definitions of the concept „business‟

1.2. An Overview of the Concept of Business

Whatever is the exact definition of business, it should be known that a

1.3. The Concept of Environment

1.3.1. The Concept of Business Environment

 Dynamism: The business environment is not static. It is dynamic and

By virtue of the above characteristics, it is important for the entrepreneur