Operations Management: Emirates Airline Research Paper: o o o o o o o o
Operations Management: Emirates Airline Research Paper: o o o o o o o o
Operations Management: Emirates Airline Research Paper: o o o o o o o o
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Introduction
Emirates Airline is based in Dubai. It deals with transport, communication and diverse
production networks in many parts of the world. It is one of the most popular airlines across the
globe.
Emirates Airline’s business competitors comprise of Gulf Air, Fly Dubai, Etihad Airways,
Deutsche Lufthansa, Air France – KLM, British Airways and Qatar Airways among others.
Emirates Airline services are aimed at realising about one hundred and twenty flights across the
world. The airline lays emphasis on upholding competitive and cost effective business
approaches aimed at boosting customer satisfaction in the airline sector (Doganis, 2006: 7-24).
The airline provides planned passenger and cargo schedules in 60 states. Emirates Airline’s fleets
are over 130 airbuses and ten cargo destinations. The airline operates 130 airbus freighters.
The airline has experienced challenges related to corruption within the short period in which it
has been in operation. Emirates Airline is fully committed to ensuring that it enhances the
highest possible operational standards in all its endeavors.
This mission statement has continued to guide the company’s performance and thus enabling it
to win many prizes on excellence in all aspects of the company’s business in the travel, hotel and
tourism industry (Evans & Lindsay, 2010: 13-32).
The diversification of Emirates’ cargo management and flight business technologies and
management of travel agencies remain to be major aspects of Emirates’ business operations.
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The company’s strategy aims at enhancing the highest possible success strategies, expanding its
operational network, recruitment of many employees ,effectively training and equipping them
with the most relevant skills and increasing the number of aircrafts to one that would effectively
serve the projected number of clients (Palmer et al, 2006: 43).
The company’s success strategy aims at expanding its partnership approaches in the aviation
industry and thus improving the security levels of both people and the cargo transported through
the Emirates Airline’s transport system.
Emirates Airline’s strategy is mainly aimed at ensuring that customers exploit the Emirate’s
operational schedules by discovering new business ventures.
Modern cabin features, efficient services when passengers are on board, effective driven
transport systems and adoption of modernised and technologically advanced operational systems
highlight the manner in which Emirates focuses on enhancing the reliability of its operations.
The services help in enhancing profitability of the company and reliability to its customers
(Nataraja & Al-Aali, 2011; Kleymann & Seristo, 2004: 58-76).
The diversification of the company’s operations aims at having a constant focus on enhancing
long –term sustainability and alignment of the company’s processes to the actual business
activities. The activities are mainly undertaken in the organization.
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Adjustment of its operational mechanisms to cope with cost effective operational measures is
important. This concept ensures that the services offered by the company do not become
outdated or equated to organic business approaches.
On diversification, the decision on expanding the organisation’s global business network of the
diverse destinations has continued to be crucial and fundamental to the success of the company’s
operations.
The enhancement of fuel efficiency is another decision that has been emphasised by Emirates
Airline. The decision on enhancement of fuel efficiency remains to be the foundation of
Emirate’s strategy towards the full enhancement of effectiveness and implementation of cost
effective business operations.
The company focuses on recycling used technological devices such as personal computers,
toners, printer cartridges and various electronic accessories. Fuel amounts to a great percentage
of the company’s business output.
At Emirates, The management fully understands the need to streamline Emirates Airline’s
business processes hence creating a culture of self discipline and promoting a high level of
efficiency, cost effectiveness and validity of business processes.
The Emirates Airline’s decision to employ light weight Kevlar Cargo sections of the company’s
loading devices is a vital mechanism of promoting operational management, efficiency and
realisation of quality management strategies.
The excellence strategy is a key decision arrived at by the Emirates Airline’s top level managers.
This decision is focused on ensuring that the company not only boosts its clients’ levels but also
enhances a high sense of efficiency and cost effectiveness.
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Emirates Airline has opted to fully focus on understanding in-depth research processes so as to
streamline its operations.
The company also addresses the decision to continuously implement excellence strategies by
compelling all departments and airline sectors to utilize various quality management systems
necessary to enhance a high sense of efficiency.
This decision is also aimed at ensuring that the company’s elaborate integrated information
systems and operational management strategies provide real time solutions to the challenges
faced by the company.
Emirates Airline’s realization of the company’s business venture focuses on the use of distinctive
competency strategies. The distinctive business strategies are aimed at minimizing the error rate
and enhancing efficiency and cost effectiveness.
This decision is addressed by understanding in-depth research processes on the market demands
and emerging trends as well as undertaking intensive consultative business processes (Shaw,
2007: 67-85).
Analysis
Introduction of a process model
The operations and business processes of the Emirates Airline play a crucial role in enhancing
the level of efficiency and cost effectiveness of business processes.
Emirates Airline’s competitive model is crucial as it helps to ensure that business operations are
streamlined.
Emirates Airline’s operations have continued to be aligned to the free market competition model.
The model focuses on the realization of a competitive business model aimed at enhancing
business efficiency and cost effectiveness.
The tasks to be modeled, which are the company’s operations management process, aim at
enhancing excellence in the service provision endeavors. Operations in the airline industry in
which Emirates Airline operates have remained complex yet very competitive.
From the process of airline booking, assessment of cabin features, in-flight entertainment,
management of the chauffeur driven cabs, communication to clients, provision of dining
services, payment process, management of the booking service and provision of business
rewards, it is evident that the Emirates Airline is an airline service provider that has many tasks
under its business model.
The scope of operations of the management is limited to the customer related services that are
geared towards the provision of excellent airline services and thus promoting customer
experience. The modeling is also aimed at enhancing reliability and authenticity of all relevant
airline services.
Different operational processes play a critical role in enhancing efficiency and improved
business standards.
At Emirates Airline, ground support focuses on enhancing efficiency and streamlining business
process that realize a high sense of efficiency. Support and maintenance processes are
undertaken with the aim of enhancing efficiency and implementation of a streamlined business
process.
Emirates Airline’s ground operations focus on ensuring that the ground operations at Emirates’
airstrips and airports are conducive for the enhancement of efficiency and cost effectiveness.
Repair of airplanes and maintenance of engines are the core businesses undertaken at this point.
This business process is closely interlinked and interconnected across the different operational
stations of Emirates Airline (General Review, 2006: 17-23). Support for environmental
wellbeing is an important strategic operational mechanism employed by Emirates Airline.
This aspect of the company’s strategic model focuses on enhancing efficiency, reliability, cost
effectiveness and sustained business processes. The specific ground operations entail analyzing
flight operations, maintenance of airlines and enhancement of business efficiency and
undertaking customer care services.
Quality assurance and control strategies are vital mechanisms employed at Emirates Airline
aimed at ensuring that the airline company remains competitive in the airline industry.
These control approaches work towards enforcing efficient operational standards in all business
activities undertaken by Emirates Airline.
Flight operations entail numerous business activities aimed at enhancing the level of efficiency
and enriching customer experience. This process involves undertaking flight scheduling, actual
customer flights, dispatching of customers and their luggage and streamlining communication at
all levels of the airline company.
At Emirates Airline, the process of flight operations is a critical and fundamental aspect of
business operations aimed at enhancing business efficiency and cost effectiveness. Major
business processes are accorded a lot of emphasis with regard to the need to improving
reliability, accountability and business efficiency.
However, with regard to flight operations, the specific aspect of dispatching has in the past faced
numerous challenges leading to the rescheduling of flights and the ultimate reengineering of
major business processes associated with the dispatch of luggage.
The practice of management science at Emirates Airline is a crucial business venture that has had
profound impact on the manner in which business processes are undertaken. At Emirates Airline,
research and scientific studies on management issues and customer related behaviors play a
fundamental role in streamlining business operations.
Research has continued to promote product efficiency and establishment of more realistic
business strategies aimed at revealing possible challenges that can prevent the company from
improving its already established competitive advantage.
Based on the recent performance of Emirates Airline and the ultimate undertaking of various
security agency processes, the process of promoting security is at the core of the airline’s
operations.
The management of the airline pays keen interest on the manner in which diverse business
strategies can be enforced thus ensuring that security threats that can otherwise keep off clients
are addressed in the most objective, efficient and customer friendly manner.
Security coordination is a sensitive issue that has always been undertaken with a lot of caution.
Besides various screening operations, monitoring of terrorism activities is a core function of the
terrorism management process (Elliot, n. d: 1),
Emirates Airlines’ clients enjoy the most efficient services intended to ensure that the company
establishes a strong base of loyal and long-term clients. With the existence of a toll free
telephone number, the company has been successful in its effort to ensure that all business
processes are streamlined and reliable customer care mechanisms are maintained.
Analysis of process
Accounting procedures dictate that proper accounting standards and transparent financial
management and accountability systems be enhanced. Emirates Airline Company has been on
the forefront in adhering to the internationally recognized financial accounting standards.
As a result, money management and enhancement of financial standards has been undertaken in
an effective manner. Cash control, investment in the money market, cash flow control, effective
allocation and management of the money management standards are vital in streamlining
business procedures.
Previously, maintenance of Emirates Airline’s flights was a major issue of concern at the
company. Lack of an integrated customer care and plane maintenance system proved to be a
challenge.
It is evident that proper planning and allocation of resources was focused on ensuing that
ULTRAMAIN maintenance and the use of integrated logistical calculation and splendid
application software was vital to the success of the company.
A lot of marketing ventures were traditionally undertaken by Emirates Airline with the view of
popularizing the services offered by the airline. However, the emergence of the use of effective
excellence strategies has immensely contributed to the continued success of Emirates Airlines’
reliability and cost effectiveness.
Additionally, proper labor management plays a key role in ensuring that a greater level of
efficiency is enhanced (Learmount, 2006: 29-41).
Re-design
Re-designation of Emirates Airline’s operations is focused on eliminating redundancy,
streamlining business processes, utilizing skilled labor force and ensuring that the overall
business productivity standards are improved at all levels of business processes.
Operations and marketing processes are performed in a better way than the finance and
accounting processes. Operations and marketing processes are more focused on streamlining
business processes and enhancing a high level of accountability, reliability and cost
effectiveness.
Diagram changes
The changes in the diagram are mainly focused on eliminating overheads while enhancing
excellence and cost effectiveness in the business process. By integrating certain business
processes, it is evident that the concept of focused business processes and the demand for
business stakeholders to get value for their investment is crucial.
The changes from the broad structure to the lean and integrated one aims at ensuring that the
labor cost for the company is reduced, capital is increased while management efficiency is
enhanced (Doganis, 2002: 5-13).
The proposed changes in the diagram also reveal that diversification of business services and
constant innovation and establishment of modernised destinations is a major Emirates
competitive strategy. Emirates Airline’s business strategies are aligned to a number of price
reduction strategies in the long haul transport operations.
Efficient process layout and automation of nearly all business processes are indicators of the
planned strategy of enhancing efficiency and empowering employees that encouraging them to
be creative and innovative (General Review, 2006: 17-23).
As a strategy of ensuring that it benefits from the ready market of providing transport services to
the high end clients, Emirates Airline has continued to employ the strategy of being competitive
in terms of standards, luxury, long distance trips and establishment of a competitive market base
on its operational efficiency (Doganis, 2002: 142-32).
Based on the new diagram above, it is evident that possession of social overheads necessary to
avail skilled and affordable labour, educating the masses and performing intellectual
responsibilities by engaging professionals would boost Emirates Airline’s business performance.
References
Doganis, R 2002, Flying off course: the economics of international airlines, 3rd Ed. Routledge,
New York.
Kleymann, B & Seristo, H 2004, Managing strategic airline alliances, Ashgate Publishing, Ltd,
Washington.
Learmount, D 2006, Emirates censured in Airbus A340 Johannesburg runway overrun probe,
Flightglobal, vol. 7 no. 3, pp. 23-31.
Nataraja, S & Al-Aali, A 2011, The Exceptional performance strategies of Emirates Airline,
Competitveness Review, An International Business Journal, Vol. 21 No. 5,pp.11-18.
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