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    SIP Points

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    Amisha Lal
    The document summarizes an analysis of Wipro's marketing communications and positioning compared to competitors in the healthcare and high technology industries. It identifies weaknesses in Wipro's customer relationship management and analyzes strategies, content, and branding across various sources and platforms over a 6 month period. Recommendations are provided to improve Wipro's positioning by increasing website traffic, leads, search rankings, thought leadership, social media engagement, and strategic strengths in key industries.

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    SIP Points

    Uploaded by

    Amisha Lal
    34 views2 pages
    The document summarizes an analysis of Wipro's marketing communications and positioning compared to competitors in the healthcare and high technology industries. It identifies weaknesses in Wipro's customer relationship management and analyzes strategies, content, and branding across various sources and platforms over a 6 month period. Recommendations are provided to improve Wipro's positioning by increasing website traffic, leads, search rankings, thought leadership, social media engagement, and strategic strengths in key industries.

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    The document summarizes an analysis of Wipro's marketing communications and positioning compared to competitors in the healthcare and high technology industries. It identifies weaknesses in Wipro's customer relationship management and analyzes strategies, content, and branding across various sources and platforms over a 6 month period. Recommendations are provided to improve Wipro's positioning by increasing website traffic, leads, search rankings, thought leadership, social media engagement, and strategic strengths in key industries.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    34 views2 pages

    SIP Points

    Uploaded by

    Amisha Lal
    The document summarizes an analysis of Wipro's marketing communications and positioning compared to competitors in the healthcare and high technology industries. It identifies weaknesses in Wipro's customer relationship management and analyzes strategies, content, and branding across various sources and platforms over a 6 month period. Recommendations are provided to improve Wipro's positioning by increasing website traffic, leads, search rankings, thought leadership, social media engagement, and strategic strengths in key industries.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Identified reasons for low rankings in domains of customer relationship management and its impact

    on marketing communication for Wipro

    Scoping Wipro’s website and other third-party sources for its marketing communications and
    positioning in the High-Technology and Healthcare industries

    Identified partner forums in the Healthcare and High Technology industries where competition is
    present, and Wipro is not

    Performed a macroeconomic analysis of the IT industry to identify emerging trends and opportunities
    in the industry

    Performed a thorough social media analysis and categorized content spanning 6 months to calculate
    the share of voice of content types and topics for Wipro and its competitors and identified the gaps
    in its positioning.

    Performed an explorative research & Collected marketing communications data and analysed it to
    give specific insights and recommendations based on the same

    In-depth study and analysis of Wipro and its 6 competitors (TCS, Infosys, Tech Mahindra, Accenture,
    HCL and Cognizant) spanning a range of 7 months to identify gaps in Wipro’s strategic positioning

    Analysed strategies of competitors to increase savings account balances through bankers’ interviews
    & competitor benchmarking

    Developed a 4-step strategic framework leveraging Industry Positioning, Client and Partner
    Ecosystem, Go to Market Strategy and Mergers and Acquisitions to analyse the marketing
    communications of Wipro and its competitors

    Scoped Wipro’s standing in Analyst Rankings with respect to its competitors in the Healthcare and
    High Technology industries and identified reasons for its shortcomings based on data analysis

    Suggested recommendations to improve the content and branding strategy of Wipro


    Provided tangible, tactical, and strategic recommendations to address the identified
    gaps and strengthen Wipro’s positioning, thus driving momentum, interest, and
    engagement through Wipro’s portal
    Provided recommendations to improve the Marketing Communications of Wipro with respect to
    its competitors by:
     Increase in the number of website visitors
     Increase in influx of website leads
     Improve ranking of the industry landing pages on google search pages
     Improvement in leadership visibility and awareness in the media by partnering with third
    party forums for Thought Leadership opportunities
     Number of Thought Leadership pieces generated and associated impact or engagement on
    Wipro’s website
     Increase in the number of Social Media Followers
     Improvement in engagement on Social Media platforms where Wipro is present

    Identified Wipro’s strengths and weaknesses in the HMD and TPP Industries with respect to
    competitors
    Provided 18+ recommendations across HMD and TPP industries to improve Wipro’s strategic
    positioning

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