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    Company Name: Value Proposition

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    Jhumel Vallarta
    Apple's value propositions are "Think Different", "Tech that Works", and "Your Privacy is Safe with Us". These convince customers that Apple products offer unique features, work reliably, and protect privacy. Apple's unique selling proposition is providing high quality, exclusive products. Uber's value proposition is "Always On, Always Available" which promotes their service as convenient transportation available anytime. Their unique selling proposition is "Hassle-free, Fast riding and Affordable Pricing" which attracts customers by emphasizing an easy, quick, and affordable transportation option.

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    Company Name: Value Proposition

    Uploaded by

    Jhumel Vallarta
    971 views2 pages
    Apple's value propositions are "Think Different", "Tech that Works", and "Your Privacy is Safe with Us". These convince customers that Apple products offer unique features, work reliably, and protect privacy. Apple's unique selling proposition is providing high quality, exclusive products. Uber's value proposition is "Always On, Always Available" which promotes their service as convenient transportation available anytime. Their unique selling proposition is "Hassle-free, Fast riding and Affordable Pricing" which attracts customers by emphasizing an easy, quick, and affordable transportation option.

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    Apple's value propositions are "Think Different", "Tech that Works", and "Your Privacy is Safe with Us". These convince customers that Apple products offer unique features, work reliably, and protect privacy. Apple's unique selling proposition is providing high quality, exclusive products. Uber's value proposition is "Always On, Always Available" which promotes their service as convenient transportation available anytime. Their unique selling proposition is "Hassle-free, Fast riding and Affordable Pricing" which attracts customers by emphasizing an easy, quick, and affordable transportation option.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    971 views2 pages

    Company Name: Value Proposition

    Uploaded by

    Jhumel Vallarta
    Apple's value propositions are "Think Different", "Tech that Works", and "Your Privacy is Safe with Us". These convince customers that Apple products offer unique features, work reliably, and protect privacy. Apple's unique selling proposition is providing high quality, exclusive products. Uber's value proposition is "Always On, Always Available" which promotes their service as convenient transportation available anytime. Their unique selling proposition is "Hassle-free, Fast riding and Affordable Pricing" which attracts customers by emphasizing an easy, quick, and affordable transportation option.

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    © All Rights Reserved
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    of 2

    Company Name: 

    Apple Inc.
    Value Proposition: 
    Apple's value proposition revolves around three main values and is based on the
    remarkably simplistic design of their logo: 
    1. “Think different”
    2. “Tech that works”
    3. “Your privacy is safe with us”
    The previously stated value propositions were successful in convincing customers to buy
    Apple products. The first phrase, "Think Different," is for those who think differently and would
    like to discover new things.  In other words, those two words inform people of the idea that
    Apple products have features and capabilities that set them apart from the competitors.
    Similarly, the second statement, "Tech that Works," was successful in promoting the
    brand. This brief value proposition merely states that Apple's products are well-known not only
    because of their name, but also for being technology that actually works.
    Lastly, the third statement which is “Your Privacy is Safe with Us” became effective. The
    number one consideration that a company needs to prioritize is the safety and privacy of their
    consumer. This had a huge impact in the persuasion of the potential consumers because people
    would still choose products that are safe.
    Unique Selling Proposition:
    Apple's unique selling proposition is “Apple focuses on High Quality Products with
    Exclusivity”. We all know that Apple is a famous company and tech giant because of their great
    quality and specifications of devices. This helped a lot in convincing the people to purchase and
    try their products to prove their legitimacy in providing high-quality products.

    Company Name:
    Uber Technologies Inc. 
    Value Proposition:
    The value proposition of Uber Technologies Inc., a well known American multinational
    ride sharing company, is “Always On, Always Available.” This statement contributed to the
    success of the company’s services because people will know that Uber is the smartest way to go
    to the desired locations, and it is available wherever and whenever they want. One tap and a car
    comes directly to them. Moreover, they will realize that it is actually a fast, reliable and hassle-
    free transportation. The value proposition of Uber is indeed more persuasive than other
    competitors.
    Unique Selling Proposition:
    Uber's unique selling proposition is “Hassle-free, Fast riding and Affordable Pricing.”
    This short statement was effective in the promotion of company application and services. In the
    contemporary world where people are busy with their own jobs and other personal appointments,
    they seek transportation that is not time-consuming and hassle-free. Thus, this proposition of
    Uber convinces many people to try their unique and quality services that are differ from the
    others in the market.

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