Subject: Media and Information Literacy Topic: The Evolution of Media From Traditional To New Media

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Subject: Media and Information Literacy

Topic: The Evolution of Media from Traditional to New Media


I. Terms and Important Names and Dates

Telegraph – developed by Samuel Morse (1844)

Telephone – invented and patented by Graham Bell (1876)

Radio – credited by Guglielmo Marconi

Philo Taylor Fransworth – successfully demonstrated the first television signal transmission on
September 7, 1927.

ARPANET – Advanced Research Projects Agency Network

Pervasiveness -present or noticeable in every part of a thing or place

Mass Media – refer to channel of communication that involve transmitting information in some way,
shape or form to large numbers of people.

Demassification – derived from the word demasify which means to divide or break up (a social or
political unit) into its components parts.

II. Main Periods in the History of Communication

Prehistoric Age Industrial Age

Cave paintings considered medium of communication Early form of printing press in industrial age. during
prehistoric age.

Electronic Age Information Age

Television is one of the media that was invented The discovery of Internet has changed the media
electronic age. habits and lifestyle of the users and
producers of information.

Images are fromnovite.com/ Britannica.com / commons.wikimedia.org / freepik.com


III. The Importance of Media

Pervasiveness

Binding influence MEDIA Information


sources

Persuasion Forum Entertainment


source

The value of Media

IV. Four Essential Characteristics of Mass Media

Technology Scale

MASS MEDIA

Distance Commodity

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