RCPA

Strategic Plan
2025
 Urgency &
Opportunity
Our Call to Act
5,643 structures
destroyed in
Tubbs Fire Addressing climate change is not
1/4 of Sonoma Valley an option, it’s an imperative. In recent years,
Sonoma County has seen adverse impacts from
the increasing occurrence of fires and extended

87% county
emissions -
droughts, along with pressures from rising housing
costs, increased traffic, and uneven economic
energy use development.
Buildings &
Transportation
Many of the climate actions we need to take —

1 MMT
reducing energy use, conserving water, and transi-
increased local tioning away from fossil fuels — will also create
CO2 emissions opportunities for Sonoma County to achieve
by 2050 multiple community goals such as providing access
with continued
to affordable, transit-oriented housing.
business as usual

We know that Sonoma County must significantly

1,150 permits for reduce greenhouse gas emissions in order to

change course and reach our 2030 GHG reduction
new homes
801 under goal. The increased recognition that we are facing
construction a climate crisis among our members, partners and
the larger community, will spur us to act boldly and

$2.3M+energy decisively.

efficiency The RCPA was created to enable local

incentives action to have a greater impact through coordinated
965 BayREN
regional efforts. It is our challenge, in our current
Home Upgrades
context, to come together to refocus and reimagine

9th in California what we can accomplish.

for EV Sonoma County needs a regional approach that

adoption is customized for rural communities and a growing
metropolitan area. By connecting the urgency of
climate change to the urgency of local priorities, we

200 households can advance equitable actions that meet current

committed to needs and set us on a path to decarbonize and

reduce 500 tons improve quality of life for our communities.

CO2 by 2019
RCPA’s Role
Connecting
the Region
Sonoma County is home to multiple successful county agencies,
organizations, and non-profits focused on sectors impacted by climate change. However,
RCPA is the only agency dedicated to addressing the entire spectrum of climate change issues,
particularly as they relate to the region as a whole.

As such, RCPA’s role is that of a conductor, orchestrating regional climate action by connecting
local government‘s most critical needs to regional-scale solutions. RCPA provides critical regional
context that enables strategic implementation by partners and members. We do this by:

• Developing and enabling the adoption of new policies and programs

• Sharing information, best practices, and tools

• Convening partners and local governments

• Communicating and building regional support for actions

• Securing regional-scale climate and adaptation grants

connect identify enable

local priorities regional-scale & coordinate
to climate action policies & member & partner
& resilience solutions implementation

Housing
Affordability Reduce Duplication
& Access Data-Driven Actions
Secure Regional Funding
Economic Development Broad Impact
& Tourism Identify Regional
Locally Relevant
Geographic &
Transportation Feasible & Effective Functional Connections
Infrastructure
 Major
Initiatives
Focus on 2025
 Building & Transportation Emissions
• Collaborate with BayREN to develop locally tailored
policies and programs to reduce emissions and fossil fuel
use in existing buildings

Decarbonization • Support reach code development to discourage fossil fuel

use in new buildings and encourage electrification
Target Greenhouse
Gas Emission • Target critical policy and funding gaps and enable
county-wide electric vehicles (EV) adoption
Reductions

Foster Ecosystems Services*

& Smart Land Use Policies
Connect countywide partners to identify
and focus Sonoma County’s carbon sequestration
capability within urban and suburban areas through:
Carbon • Land use and zoning

Sequestration •
•
Storm water management
Green infrastructure
Increase • Parks and open space

Carbon • Urban forests

Sinks *Benefits people obtain from ecosystems. These include provisioning services such as food
and water; regulating services such as regulation of floods, drought, land degradation,
and disease; supporting services such as soil formation and nutrient cycling; and cultural
services such as recreational, and other non-material benefits.
(Source: Millennium Ecosystem Assessment)

Support Energy & Water Independence

• Improve energy assurance and related
hazard mitigation planning
Resilience • Expand local government vegetation management and
Reduce risk & firescaping capabilities

vulnerability • Leverage BayREN’s Water Bill Savings program to provide

& increase equitable access to energy and water savings
ability to recover
 Strategic
Framework
5-year plan
 Strategic Framework

Mission RCPA leads a local government coalition to mobilize regional

climate action in Sonoma County.

Vision Sonoma County is united in taking bold action to fight the climate crisis.

Goals

1. FOCUS 2. ENGAGE 3. SUSTAIN

Focus initiatives on regional Engage and support local Ensure RCPA grows revenues
decarbonization, carbon governments to meet Sonoma to achieve operational sustain-
sequestration, and resilience County’s climate and resilience ability within the next 5 years
to directly reduce greenhouse goals. and is able to expand services
gases and improve quality of life. to fulfill its mission.

Objectives

Leverage RCPA’s regional role Directly assist local government Increase the capacity of RCPA to
to accelerate climate action in members to address a range of provide additional benefits to
focused areas. climate and resilience needs. members and partners through
focused growth.

Outcomes

Members and partners Greater participation and Members and partners are
prioritize and implement local capacity of local government supported and empowered
climate actions that generate members to direct and to meet Sonoma County’s
tangible, regional impact. implement local climate action. ambitious climate goals.
 Key
Milestones
5-year plan

2019-2020 2021 2022 2023 2024

Reach Code Design & Launch Buildings County-wide County-wide Secure & Launch Urban Secure &
Development Regional Water Decarb EV Charger Vegetation/ Administer Carbon Seques- Administer
Support Savings Program Initiative Initiative Firescaping Regional Grant tration Initiative Regional Grant
Policies & Initiatives

Release 2018 Develop Regional Release 2020

GHG Inventory Communication GHG Inventory
Tools

Expand Strategic Regional Climate Climate Action Update Regional

Partnerships Action Solution Sets Templates Climate Action
Solution Sets

Quarterly Identify & Plan for

Working Groups Regional Grants

Share Policy/ Develop & Establish Annual Revolving Staff Expand Climate
Regulatory Manage Member Priorities Program Launch Action Training
Analysis Members Portal Commitments Survey Series

Develop RCPA Develop Indicators RCPA Fund Key Initiative

Marketing & Communicate Development Plan
& Messaging Progress & Implementation
Goal 1
Goal 2

Establish Fee
Goal 3
Increase Staff to Increase Local
Support Program Contributions For Service
Programs
Ongoing
Growth
 1. FOCUS

Focus initiatives on regional decarbonization, carbon

sequestration, and resilience to directly reduce
greenhouse gases and improve quality of life.
Objective Leverage RCPA’s regional role to accelerate climate action in
focused areas.

Outcome Members and partners prioritize and implement local climate actions that
generate tangible, regional impact.

S1.1 Establish solution sets for local governments that cascade positive climate
impacts regionally.
Develop strategies to support regional decarbonization, sequestration, and resilience and
collaboratively identify partners and local government roles.

Consider menu of strategies and associated impact based on 2030 GHG reduction goals and
present to members and partners for input.

Establish regional climate action work plan templates to address locally relevant priorities.

S1.2 Pursue high impact regional-scale grants and funding to enable local
government climate action implementation.
Identify, develop and secure grants, partnerships or other funding sources for each action
outlined in the solution sets.

Work with BayREN and regional partners to pilot building decarbonization initiative.

Continue to build strategic long-term relationships with BayREN, SCP, Air Districts, SCTA, and
other key partners to implement solutions and to pursue grant opportunities.

S1.3 Highlight and communicate the connection between local priorities and needs
and climate action goals.
Update GHG inventory methodology to be in line with state best practices for the 2020
reporting cycle.

Develop communication tools focused on key audiences: e.g., videos, talking points, presenta-
tions to personalize these connections for cities and decision makers.

Work with members and partners to develop indicators to communicate Sonoma County’s
progress towards climate and resilience goals annually.
 2. ENGAGE

Engage and support local governments to meet Sonoma

County’s climate and resilience goals.
Objective Directly assist local government members to address a range of climate
and resilience needs.
Outcome Greater participation and capacity of local government members to
direct and implement local climate action.

S2.1 Streamline information sharing between local government agencies

and partners.
Work with members and partners to identify effective communication and data sharing tools
and develop a schedule for ongoing communications and information sharing.

Establish a members portal, with contributions from partners, to share best practices,
resources, and data.

Share locally relevant state and regional policy, and regulatory analysis with members based
on specific priorities.

S2.2 Increase capacity for local members and partners to successfully engage and
participate in climate action.
Survey members and partners regarding critical needs, interests, and priorities.

Create an option in local contribution scale to provide access to temporary/revolving staff to

assist in the development of climate action strategy implementation.

As part of baseline membership, offer initial trainings to increase local government knowledge
and skills related to climate action and expand trainings to meet evolving needs.

S2.3 Convene local government members and partners related to specific priority
initiatives to reduce duplication and leverage resources.
Establish, convene and facilitate quarterly working groups to support specific initiatives.

Work with city managers and county staff to establish primary RCPA point of contact for each
member agency.

Develop member commitment to clearly outline member role and leverage available regional
resources.
 3. SUSTAIN

Ensure RCPA grows revenues to achieve operational sustain-

ability within the next 5 years and is able to expand services
to fulfill its mission.
Objective Increase the capacity of RCPA to provide additional benefits to members
and partners through focused growth.
Outcome Members and partners are supported and empowered to meet Sonoma
County’s ambitious climate goals.

S3.1 Position RCPA as a regional leader in climate action with clear roles and
measurable goals.
Develop messaging and communications materials to highlight RCPA’s value proposition to
members, partners, and decision-makers.

Present RCPA progress to member’s decision-making bodies on an annual basis.

Expand RCPA’s staff to support expanded programs and services.

S3.2 Diversify and grow revenue sources through the development of operational
grants, innovative fee for service programs, trainings, resources, and strategic
partnerships.
Secure funding to implement strategic plan.

Work with members and partners to establish increase in local contributions consistent with
desired RCPA capacity.

Establish and implement a 3 to 5 year fund and revenue development plan.

Develop a suite of fee for service programs for local governments to enable RCPA to secure
sustained focused funding for specific projects.
Members
& Partners
Our Strength
9 +1 Our members and partners are
innovative, hard-working, and dedicated to serving their

Cities
communities. Their engagement, support, and desire to
tackle climate change are critical to RCPA’s success and

+ County future and have been central to the development of this

strategic plan.
504k residents
254k employees Beginning in late 2018, RCPA conducted a needs
189k households assessment to inform our strategic planning. Online
surveys, planning workshops, and over 45 interviews
with staff, members, partners, board members, and
key stakeholders provided insights and input to guide
our work. These conversations highlighted key gaps in

8
information, capacity, and staffing resources as well as
a lack of funding that stymie local action. The goals and
objectives outlined in this strategic plan speak directly

Sonoma to these needs and opportunities. This initial needs

assessment will be updated annually going forward
County Partner to ensure that RCPA can evolve as a member driven

Agencies &
coalition addressing key barriers and challenges to
support bold action.

Divisions
While local action and engagement are key to developing
effective solutions, no one entity or agency can move at
the scale and speed required to mitigate climate change
impacts on their own. Reducing emissions and building

$1M +
community resilience requires a deep understanding of
how jurisdictional responsibilities can both inhibit and
support much needed collective action.

Grant funding The RCPA Strategic Plan 2025 reflects how we will

leveraged in
continue to work with our members and partners to
support, fund, and strengthen local action through

2019 for county regional cross-sector and cross-agency engagement.

climate efforts
 About
RCPA
Board of Directors
The RCPA is governed by
In 2009, Sonoma County became the first in the
nation to create a Regional Climate Protection Authority
a twelve member Board
(RCPA), a move that recognized both the magnitude and the
of Directors comprised of
cross-jurisdictional nature of the climate crisis. In 2019, the
representatives from the
RCPA remains the only special district in California dedicated
Sonoma County Board of
to addressing climate change at the county level. As a coordi-
Supervisors and Council
Members from each of the
nation agency, the RCPA provides a regional-scale forum for
nine cities. local elected officials to engage in county-wide issues in the
context of climate change. By fostering collaboration, setting
Cloverdale: Melanie Bagby goals, pooling resources, and formalizing partnerships, RCPA
Cotati: Mark Landman, Chair enables our members and partners to work across silos to
Healdsburg: Joe Naujokas increase our efficacy and impact.
Petaluma: Kathy Miller
Rohnert Park: Joe Callinan The RCPA builds on the Sonoma County Transportation
Santa Rosa: Chris Rogers Authority’s capacity to collaborate on long-term planning and
Sebastopol: Sarah Gurney oversee major capital projects, and provides a framework to
Sonoma: Logan Harvey pool and align resources. By enabling small actions to become
Windsor: Sam Salmon collective, the RCPA coordinates regional policy in a way
that would be impossible for local governments alone. We
Sonoma County: work together to create local solutions to complement State,
Susan Gorin, Vice Chair, Federal, and private sector actions – all showing that a better
First District future with lower emissions is possible.
David Rabbitt, Second District
Shirlee Zane, Third District REGIONAL CLIMATE PROTECTION AUTHORITY
411 King Street | Santa Rosa, CA 95404
707.565.5373 | info@rcpa.ca.gov | rcpa.ca.gov